MG Advisory
MG Advisory is a Denver-based fractional executive advisory firm that matches companies with vetted senior transformation professionals sourced from global multinationals, and owns POPin, an enterprise engagement platform for organizational change facilitation.
- Company typePrivate
- Founded2020
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MG Advisory does
MG Advisory is a privately held transformation advisory firm headquartered in Denver, Colorado, founded in June 2020 by Managing Partner Sosheel Samuel. The firm operates two complementary offerings. First, a fractional executive and advisory practice that matches companies navigating growth, complexity, or execution gaps with vetted senior professionals — including Chairpersons, CEOs, CXOs, VPs, Directors, Managers, Analysts, and Admin roles — sourced from publicly traded global multinationals. Engagements are invoiced quarterly without long-term commitments, placement fees, or recruiting fees, and the firm relies on a curated 20-year executive network as its core asset. Second, MG Advisory holds majority ownership of POPin (acquired May 2023 via holding company Three BD Inc.), an enterprise engagement platform with web and mobile (iOS/Android) applications designed to gather input and surface insights from employees, customers, and stakeholders to support organizational change initiatives.
The underlying technology stack centers on the POPin SaaS platform, sold via subscription agreements with Order Forms and 30-day payment terms, with planned AI/ML integration for UX and analytical capabilities. Delivery is supported by an Elastic Talent Pool spanning the United States, Canada, Pakistan, the UAE, Portugal, and Russia, enabling flexible global resourcing. The go-to-market is sales-led and relationship-driven, with the Managing Partner personally facilitating client connections through a Calendly consultation flow, supplemented by a website (mgadvisory.co) that includes an Estimate tool for retainer modeling. Target customer segments include companies needing transformation advisory (founders, executives, operators), enterprise engagement platform users via POPin, and publicly traded or PE-backed firms requiring flexible senior leadership capacity.
MG Advisory firmographics
Firmographics- Name
- MG Advisory
- Legal name
- MG Advisory
- Website
- https://mgadvisory.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MG Advisory is a Denver-based fractional executive advisory firm that matches companies with vetted senior transformation professionals sourced from global multinationals, and owns POPin, an enterprise engagement platform for organizational change facilitation.
- Ownership category
- akta.pro rank
MG Advisory industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Corporate Strategy Advisory (BPAHADAA)
- akta.pro secondary industries
- Restructuring & Turnaround Advisory (BPAHADAD), Turnaround, Restructuring & Crisis Management Consulting (BPAHACAO)
Keywords
Where MG Advisory is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MG Advisory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Transformation Advisory Services: Fractional executive and advisory services where clients are invoiced quarterly for access to experienced senior professionals including Chairpersons, CEOs, CXOs, VPs, Directors, Managers, Analysts, and Admin roles. No placement or recruiting fees.
- POPin Subscription Services: Subscription-based access to POPin platform services including web-based services and mobile applications. Fees specified in Order Forms with automatic month-to-month renewal after initial term. Payment due within 30 days of invoice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Fractional Executive Roles - Chairperson, CEO, CXO, VP, Director, Manager, Analyst, Admin |
| Subscription | Monthly | POPin Platform Subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
MG Advisory product offering
Product offeringCore offering
MG Advisory provides fractional access to seasoned transformation executives — including Chairperson, CEO, CXO, VP, Director, Manager, Analyst, and Admin roles — on a quarterly retainer basis to help companies drive strategic initiatives, accelerate execution, and unlock capacity without adding permanent headcount. Complementing these advisory services, the firm also offers the POPin enterprise engagement platform (acquired May 2023) which enables organizations to gather input and surface insights from employees, customers, and stakeholders during change initiatives.
Product overview
MG Advisory operates as a transformation advisory firm offering two main offerings: (1) Transformation Advisory Services providing fractional senior executives, and (2) POPin, an enterprise engagement platform acquired in 2023 that enables organizational change facilitation through gathering input and surfacing insights from stakeholders. The two offerings are complementary—POPin provides the technology platform while the advisory services provide the human expertise.
Differentiator
Problem solved
Functional benefit
Brands
- POPin: Enterprise engagement platform designed to gather input and surface insights from employees, customers, or stakeholders—especially when leadership needs aligned execution or buy-in around initiatives, priorities, or change efforts.
- Elastic Talent Pool
Products and services
- Transformation Advisory Services Fractional access to experienced senior transformation executives (Chairperson, CEO, CXO, VP, Director, Manager, Analyst, Admin roles) deployed into client organizations on a quarterly retainer basis to drive strategic initiatives, accelerate execution, and unlock capacity without adding permanent headcount.
- POPin Enterprise Engagement Platform Enterprise engagement platform (web-based service with iOS and Android mobile applications) designed to gather input and surface insights from employees, customers, or stakeholders — particularly when leadership needs aligned execution or buy-in around initiatives, priorities, or change efforts.
Companies that use MG Advisory
Customer profileSegments3 records
Ideal customer profiles3 records
MG Advisory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
MG Advisory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- POPin (via Three BD Inc.)coreMG Advisory acquired majority ownership of POPin through an asset purchase agreement signed on May 12, 2023, making POPin part of the holding company Three BD Inc. This strategic acquisition enables further investment in POPin's UX and UI, with a focus on AI and ML integration. POPin is an enterprise engagement platform for organizational change facilitation.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
MG Advisory competitors and assessment
Company assessmentDirect peers
- Catalant Technologies: Marketplace connecting enterprises with independent consultants and executives for on-demand project work. Directly comparable to MG Advisory's fractional advisory model, with a similar focus on matching vetted senior talent to transformation engagements.
- Business Talent Group (BTG): On-demand marketplace for elite independent consultants, interim executives, and subject matter experts serving enterprise clients. Closely comparable to MG Advisory's fractional executive roster model and similar use cases around transformation and execution support.
- Toptal: Freelance talent marketplace with a vetted network of senior professionals including executives, consultants, and specialists. Comparable to MG Advisory in providing flexible access to high-end talent, though broader in scope beyond transformation advisory.
- Chief Outsiders: Network of fractional CMOs and senior marketing executives serving growth-stage and mid-market companies. Directly comparable to MG Advisory's fractional executive model, focused on embedding experienced leaders without permanent hire.
- GLG (Gerson Lehrman Group): Expert network providing on-demand access to industry and functional experts for consulting, due diligence, and executive decision support. Comparable to MG Advisory in monetizing curated access to senior expertise on flexible engagement terms.
- AlphaSights: Expert network delivering rapid access to industry specialists and senior professionals for consulting and investment decisions. Comparable to MG Advisory in monetizing curated senior expertise on flexible terms for enterprise and investor clients.
- Guidepoint: Expert network platform connecting clients with vetted subject matter experts for consulting, research, and advisory engagements. Comparable to MG Advisory's curated expert network model, with similar enterprise subscription and on-demand engagement structures.
Broad incumbents
- Korn Ferry: Global organizational consulting firm offering executive search, leadership development, and strategic advisory. Overlaps with MG Advisory's transformation advisory and executive capability offerings but operates at significantly larger scale across the broader HR and leadership consulting value chain.
- Egon Zehnder: Global executive search and leadership advisory firm serving large enterprises across board advisory, CEO succession, and organizational transformation. Comparable to MG Advisory at the high end of executive advisory but with broader services and larger permanent infrastructure.
Emerging players
- Paro: Marketplace connecting businesses with vetted fractional finance, accounting, and strategy professionals. Comparable to MG Advisory's fractional executive model but narrower in scope to finance and strategy roles; uses technology-enabled matching similar to POPin's planned approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
MG Advisory financial estimates
Financial estimateRevenue estimate
Valuation estimate
MG Advisory leadership team
Management profileNumber of profiles
Profiles2 records
MG Advisory subsidiaries and ownership
Company hierarchySubsidiaries1 record
MG Advisory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MG Advisory M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MG Advisory
What does MG Advisory do?
MG Advisory provides fractional access to seasoned transformation executives — including Chairperson, CEO, CXO, VP, Director, Manager, Analyst, and Admin roles — on a quarterly retainer basis to help companies drive strategic initiatives, accelerate execution, and unlock capacity without adding permanent headcount. Complementing these advisory services, the firm also offers the POPin enterprise engagement platform (acquired May 2023) which enables organizations to gather input and surface insights from employees, customers, and stakeholders during change initiatives.
Is MG Advisory a public or private company?
MG Advisory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MG Advisory founded?
MG Advisory was founded in 2020. It employs 11 to 50 people.
Where is MG Advisory based?
MG Advisory is headquartered in Denver, United States, in the North America region.
How does MG Advisory make money?
Two revenue lines are on record. Transformation Advisory Services are the primary driver. The others are POPin Subscription Services.
Who are MG Advisory's main competitors?
Direct peers on record are Catalant Technologies, Business Talent Group (BTG), Toptal, Chief Outsiders, GLG (Gerson Lehrman Group), AlphaSights and Guidepoint. Broad incumbents are Korn Ferry and Egon Zehnder. Paro is listed as an emerging player.
Does MG Advisory have an API?
No public API is recorded for MG Advisory.
What industry is MG Advisory in?
MG Advisory's product category is Management Consulting. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory, with a secondary code of BPAHADAD, Restructuring & Turnaround Advisory. Its NAICS code is 54161 and its SIC code is 8742.