Uniformes de Guatemala

What Uniformes de Guatemala does

Uniformes de Guatemala is a Guatemalan uniform manufacturer and retailer founded in 1991 (approximately 35 years of operation) and headquartered in Mixco. The company designs, produces, and distributes corporate, industrial, healthcare, and hospitality uniforms for businesses, institutions, and entities across Guatemala and Central America, operating its own 2,500 square meter production plant with a stated capacity of 500 garments per hour (up to 80,000 garments per month) and more than 300 employees. Its product portfolio spans four core categories — Corporativo, Industrial, Restaurantes y Hoteles, and Salud y Belleza — augmented by proprietary fabric technology sub-brands including STIRA (stretch with AATCC 22 fluid-repellency certification), SARI (quick-dry, UPF50+, antimicrobial knit), High Performance (industrial/high-visibility), Uniformes Sostenibles (recycled PET), SariBio (100% compostable fabric developed with San Martín), and Ignifuge/arc-flash protective fabrics meeting European Category III Type 5/6 standards.

The business model combines enterprise B2B sales (customized uniforms with on-site embroidery for large corporate accounts such as Pollo Campero, Tigo, Claro, Banrural, Cemaco, EEGSA, PepsiCo, and San Martín) with direct-to-consumer retail through 11 company-owned stores across Guatemala City, Villa Nueva, Jutiapa, Quetzaltenango, Chimaltenango, and Mazatenango, plus kiosks in shopping centers and an e-commerce store (tiendaudg.com, launched February 2025). Revenue streams include unit-priced manufacturing and retail sales, embroidery customization services, and recurring limited-edition cultural collections (Chamusca, Bancopoly, Lotería Chapina, Viva Xela, Ugly Sweaters). Pricing follows clear volume-discount ladders (e.g., protection coveralls from Q59 down to Q49 at 10,000+ units), and bulk discounts are standard for corporate orders. The company is privately held with no disclosed venture capital, private equity, or institutional investors, and is led by General Manager Víctor Girón, Brand Manager Carlos Aguirre Soria, and Commercial Manager Maritza Figueroa.

The competitive position rests on vertical integration (own manufacturing plus nationwide retail), proprietary fabric technologies with international certifications, and a 35-year brand heritage that has translated into deep enterprise relationships across Guatemala's largest employers. Recent strategic moves — the 2024 plant expansion, the 2025 e-commerce launch, two new retail openings in 2026, and the San Martín SariBio alliance — point to a company scaling capacity, channels, and product surface simultaneously, while diversification across 25+ named enterprise clients across banking, telecom, food manufacturing, retail, energy, and restaurant verticals limits single-customer dependency. No revenue, ARR, or valuation data is publicly disclosed.

Name

Uniformes de Guatemala

Legal name

Uniformes de Guatemala

Website

https://uniformesdeguatemala.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Uniformes de Guatemala is a privately held Guatemalan uniform manufacturer and retailer, founded in 1991, producing corporate, industrial, healthcare, and hospitality uniforms via its own 80,000-garment-per-month plant and selling through 11 retail stores, e-commerce, and direct enterprise B2B contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Mixco

HQ country

Guatemala

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Uniform Manufacturing and Sales: Core business manufacturing corporate, industrial, healthcare, hospitality, and specialty uniforms for businesses and institutions across Guatemala and Central America
2. Retail Store Sales: Direct retail sales through 11 physical stores across Guatemala plus e-commerce platform, offering immediate product delivery and personalization services
3. Customization Services: Embroidery and personalization services for corporate branding on uniforms, adding value to base uniform products
4. Special Collections: Limited edition fashion collections (Chamusca, Ugly Sweaters, Lotería Chapina, Bancopoly) sold through retail and e-commerce channels

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Uniformes de Guatemala manufactures and distributes corporate, industrial, healthcare, hospitality, and specialty uniforms for businesses and institutions across Guatemala and Central America. The company operates its own production plants producing over 68,000 garments per month, maintains 11 retail stores nationwide plus an e-commerce platform, and offers customization services including embroidery for corporate branding. It sells proprietary technology uniform lines (STIRA stretch, SARI multi-technology knit, High Performance, Sustainable PET) alongside biosafety products such as disposable coveralls, masks, and flame-resistant workwear.

Product overview

Uniformes de Guatemala is a uniform manufacturing and retail company with 35 years of experience serving businesses, institutions, and entities across Guatemala and Central America. The company operates its own production plants with capacity exceeding 68,000 garments per month and maintains 11 retail stores nationwide plus an e-commerce platform. The product portfolio centers on the core uniform categories (Corporativo, Industrial, Restaurantes y Hoteles, Salud y Belleza) enhanced with technology-innovative lines including STIRA (stretch fabric), SARI (multi-technology knit), High Performance, and Uniformes Sostenibles (recycled PET). The company differentiates through customization services (embroidery), the UniTech fashion runway showcasing technology lines, and special limited-edition collections (Chamusca, Bancopoly, Lotería Chapina, Viva Xela, Ugly Sweaters) that celebrate Guatemalan culture. Safety products including biosecurity coveralls, disposable and reusable masks, and flame-resistant uniforms complement the offering. The recent Sari Bio Fabric partnership with San Martín represents the company's move toward fully compostable textile solutions.

Differentiator

Problem solved

Functional benefit

Brands

• STIRA: Line of stretch uniforms with up to 5% elastano/spandex for comfort and freedom of movement during work shifts
• SARI
• High Performance
• Uniformes Sostenibles
• Sari Bio Fabric

Products and services

• Corporativo (Corporate Uniforms) Corporate uniform category including long and short sleeve shirts, blouses, polo shirts, sweaters, and vests for office and professional environments in businesses and institutions.
• Industrial (Industrial Workwear) Industrial workwear category including reflective shirts, coveralls, jackets, and high-visibility garments for manufacturing, construction, and field operations.
• Restaurantes y Hoteles (Hospitality Uniforms) Hospitality sector uniforms including chef shirts, aprons, elastized pants, kitchen hats, and gowns for restaurants and hotels.
• Salud y Belleza (Healthcare Uniforms) Healthcare and beauty industry uniforms including medical scrubs, elastized pants, medical and laboratory gowns, and surgical caps.
• STIRA Stretch Technology Line Stretch fabric uniform line using up to 5% elastane or spandex, providing comfort and freedom of movement for corporate, industrial, health, beauty, kitchen, promotional, and school uniforms.
• SARI Multi-Technology Knit Line Knit fabric technology line combining quick-dry, UV protection (UPF50+), antimicrobial properties, odor resistance, superior softness, and high color retention for extended durability.
• High Performance Industrial Line High-performance fabric technology line designed for demanding conditions, field workers, and warm climates requiring freshness, high visibility, durability, and comfort.
• Uniformes Sostenibles (Sustainable Uniforms from Recycled PET) Sustainable uniform line made from 100% recycled PET bottles converted into polyester textile, dyed with eco-friendly colors. A polo shirt uses approximately 9 bottles (600ml); a suit uses up to 30 bottles.
• SariBio Compostable Fabric (with San Martín) 100% compostable fabric developed in partnership with San Martín, made from recycled PET that biodegrades in landfill conditions without leaving visible plastic residues. Features antimicrobial properties, odor resistance, quick-dry, superior softness, UPF50+ sun protection, and high color retention.
• STIRA Health Medical Uniform Line Medical uniforms with stretch and fluid-repellent fabrics certified under AATCC 22 standard, guaranteeing over 80% of initial rating after 50 washes. Includes scrubs and elastized pants for healthcare professionals.
• Overol de Protección (Biosafety Coverall) Biosafety disposable coverall with hood made from polypropylene sheets with breathable microporous film, protecting against dry particles and particles as small as 0.2 microns. Meets European Category III Type 5/6 standards. Priced from Q59.00 to Q49.00 per unit depending on volume.
• Mascarillas Descartables (Disposable Face Masks) Disposable face masks with 4-layer protection filtering particles up to 0.3 microns with 95% effectiveness. Made of virgin polypropylene, free of fiberglass and latex. Priced from Q5.50 to Q4.00 per unit depending on volume.
• Mascarilla Signature UDG (Reusable Face Mask) 3-layer reusable face mask with water-repellent, antimicrobial, and chlorine-resistant technologies. Filters particles up to 0.36 microns with 95% effectiveness. Sterilized by ironing at 210°C. Washable and reusable up to 60 times.
• Uniformes Ignífugos (Flame-Resistant Uniforms) Flame-resistant uniforms and fabrics for electrical sector workers, contractors, petrochemical, chemical, and steel industries. Technology reduces damage by up to 90% when exposed to electrical arc discharge, hydrocarbon fire, or chemical hazards.
• Colección «Chamusca» (Soccer T-Shirt Collection) Soccer-themed t-shirt collection inspired by traditional Guatemalan 'chamusca' street football games. Six exclusive designs in various colors with modern aesthetic and authentic cultural phrases.
• Colección Bancopoly Limited edition collaboration with Juegos Metta celebrating 45 years of the classic Guatemalan Bancopoly game. Includes hoodies and t-shirts in 7 original designs.
• Lotería Chapina (Cultural T-Shirts and Caps) T-shirts and caps featuring 16 unique designs interpreting classic Guatemalan lottery game with cultural elements and phrases. Available during patriotic celebrations.
• Colección Viva Xela Regional collection commemorating 500 years of Quetzaltenango using new DTF (Direct transfer to film) printing technology. Features designs in blue, white, and red colors of the Quetzaltenango flag.
• Ugly Sweaters (Annual Christmas Collection) Christmas-themed ugly sweater collection featuring Guatemalan phrases and designs. Multiple annual editions. 12 different designs in sizes XS to 3XL.
• Cojines Trazos de Luz (Charitable Cushion Line) Cushion collection featuring artwork interpretations by Fundal students (children with deafblindness). 12 unique designs benefiting Fundal organization.
• Factory Catalog / Confección (Custom Manufacturing Service) Custom uniform manufacturing service using company-owned facilities with in-house design, cutting, sewing, quality control, packaging, and shipping operations producing over 68,000 garments per month.
• Bordado (On-Site Embroidery Personalization Service) On-site embroidery personalization service for corporate branding customization on uniforms, available at all retail locations for adding logos and names.

Quantifiable outcome

• 80,000 garments per month production capacity with new 2,500 sqm plant
• +4 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• San Martín (Restaurantes)coreStrategic or Co-development Partner · 1 April 2026Strategic alliance with San Martín restaurants to provide SariBio compostable uniforms for 1,500+ employees across San Martín locations in Guatemala. This partnership showcases sustainable uniform technology while providing San Martín employees with functional, comfortable work attire made from 100% compostable fabric.
• Juegos MettaminorGTM or Marketing Partner · 1 August 2025Collaboration to launch Bancopoly limited-edition collection celebrating 45 years of the classic Guatemalan board game. Joint product combining fashion with cultural nostalgia, available in Uniformes de Guatemala stores, Juegos Metta museum store, and online.
• LafayettecoreGTM or Marketing Partner · 1 April 2025Joint 'Tendencias 2025' event presenting fashion trends for corporate uniforms, leveraging Lafayette's NextLab Institute trend research to help Guatemalan companies apply fashion trends strategically to their uniform programs.
• LafayettecoreTechnology or Integration · 1 June 2023Partnership with Lafayette for sustainable fabric technology (recycled PET bottles) and trend forecasting services via NextLab Institute. Lafayette provides certified sustainable textiles while Uniformes de Guatemala offers finished uniform products made from recycled materials.
• AMSA (Autoridad para el Manejo Sustentable de la cuenca del lago de Amatitlán)coreStrategic or Co-development Partner · 1 January 2023Environmental partnership for 'Sembrando Vida' reforestation program. AMSA donates tree species while Uniformes de Guatemala provides volunteers and resources. Three phases completed: 100 trees (2023), 1,111 trees (2024), 1,111 trees (2025), reforesting areas in Amatitlán and Mixco.
• FundalminorGTM or Marketing Partner · 1 January 2021Fourth-year partnership supporting Fundal's Trazos de Luz program for children and adolescents with deafblindness. Designs created by Fundal students are adapted into cushion products sold to benefit the foundation.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• ELIS: European leader in flat linen, workwear, and hygiene services, providing managed uniform programs for healthcare, hospitality, and industry. Comparable on enterprise uniform rental/services with international scope, illustrating the scale UDG could aspire to via regional expansion.
• Cintas Corporation: Largest North American uniform services company, offering uniform rental, direct purchase, and managed uniform programs across industries comparable to UDG's enterprise verticals (food service, healthcare, manufacturing, hospitality). Comparable on enterprise uniform supply, but operates at vastly greater scale and primarily through a rental model.
• UniFirst Corporation: North American uniform rental and supply company serving manufacturing, food service, healthcare, and hospitality — direct adjacency to UDG's core verticals. UniFirst's national route-based delivery model mirrors what an export-stage UDG could look like at much larger scale.
• Lindström Group: Nordic-based workwear and cleanroom garment service provider serving manufacturing, healthcare, and hospitality. Comparable as a full-service uniform solutions operator with sustainability emphasis, similar to UDG's positioning around STIRA, SARI, and SariBio.
• Vestis Corporation: US uniform and workplace supplies provider spun out of Aramark, focused on uniform rental, maintenance, and image apparel for enterprise customers across industries overlapping with UDG's segments. Comparable on enterprise uniform supply with a different operating model (rental-led).
• Carhartt: Iconic US workwear brand with expanding enterprise uniform program offering for industrial and field workers. Comparable to UDG's Industrial and High Performance lines in terms of target user (industrial/field) and durability positioning, though primarily brand-led rather than manufacturer-led.
• Dickies (VF Corporation): Workwear brand owned by VF Corporation with strong presence in industrial uniforms, healthcare, and food service — overlapping with UDG's Industrial, Healthcare, and Hospitality categories. Comparable as a branded uniform/workwear competitor with international reach.
• Wolverine World Wide: US footwear and workwear platform (Bates, Harley-Davidson Footwear, etc.) with uniform and protective footwear offerings for industrial, military, and healthcare use cases adjacent to UDG's industrial and healthcare product lines.
• Aramark: Global managed services company whose uniform and workplace apparel division supplies workwear to enterprise clients across food service, healthcare, sports, and industry — directly overlapping with UDG's customer verticals at much larger scale.

Regional players

• Manufacturas Zermat: Mexican manufacturer and distributor of corporate and industrial uniforms serving Latin American enterprises, with comparable vertical scope (corporate, industrial, hospitality) to UDG. Relevant as a regional scale peer against which UDG could compete for multinational clients operating across Mexico and Central America.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uniformesdeguatemala
• TikToktiktok.com/@uniformesdeguatemala
• Xx.com/unifogua

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniformes de Guatemala