Muscle Foods USA
- Company typePrivate
- Founded2009
- HeadquartersScranton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Muscle Foods USA firmographics
Firmographics- Name
- Muscle Foods USA
- Legal name
- Muscle Foods USA
- Website
- https://musclefoodsusa.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Muscle Foods USA industry classification
Industry- Product category
- Sports Nutrition Wholesale Distribution
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
- akta.pro secondary industry
- Weight Gain & Muscle-Building Nutrition (HSADAFAC)
Keywords
Where Muscle Foods USA is headquartered
LocationHeadquarters
- HQ city
- Scranton
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Muscle Foods USA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Product Sales: Revenue generated from selling sports nutrition, health & wellness, lifestyle, and fitness products at wholesale pricing to retail businesses including gyms, health clubs, and specialty retailers. Orders placed via phone, fax, or online shop with minimum $300 for web orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for verified business customers only |
| Subscription | Monthly | Credit terms for qualified customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Muscle Foods USA product offering
Product offeringCore offering
Muscle Foods USA is a wholesale distributor of sports nutrition and health-related products, purchasing product from manufacturer brands and reselling to retail accounts. The company supports more than 4,000 retail customers — including gyms, health clubs, specialty retailers, and the U.S. Military — and fulfills orders through six distribution warehouses across the United States, complemented by an online wholesale portal at shop.musclefoodsusa.com.
Product overview
Muscle Foods USA is a wholesale distribution company, not a technology product company. The core offering is nationwide B2B wholesale distribution of sports nutrition and health products. The company operates two integrated service platforms: (1) the Online Shop (shop.musclefoodsusa.com) for real-time ordering with wholesale pricing, and (2) the Quarterly Catalog for product discovery and ordering. Supporting services include Marketing (catalog advertising and the quarterly Lunch Box PR kit program). The product portfolio consists entirely of third-party distributed brands including protein supplements, ready-to-drink products, energy drinks, protein bars, pre-workouts, and specialty nutrition items from brands such as C4, Ghost Lifestyle, Bucked UP, Barebells, Quest, Jocko Fuel, Raw Nutrition, EFX Sports, EHP Labs, Bloom Energy, MHP, Spoken Nutrition, Legion Athletics, Myprotein, Celsius, and Optimum Nutrition.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Distribution of Sports Nutrition and Health Products End-to-end wholesale distribution of branded sports nutrition and health products purchased from manufacturers and resold to retail accounts, with fulfillment from six U.S. warehouses.
- Online Wholesale Ordering Portal Online portal at shop.musclefoodsusa.com through which approved retail accounts can browse and order wholesale sports nutrition and health products.
Companies that use Muscle Foods USA
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Muscle Foods USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Muscle Foods USA partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- H-E-BcoreTexas-based grocery retailer. Muscle Foods USA is honored to be part of the H-E-B 2026 Tournament of Champions, an event celebrating excellence, connection, and teamwork. Strong partnership demonstrated through event participation.
- Power Shackcore2016 merger with Power Shack ushered in a new era of nationwide distribution and category management, expanding operating foundation and combining human talent from both organizations.
- Eurpac Service, Inc.coreAcquisition by Eurpac Service, Inc. in 2014 added significant supply chain capabilities and the United States Military to the roster of clients. Eurpac Warehouse Sale division operates as part of the company structure.
- HotworxminorFranchise fitness chain. Company supports Hotworx franchisees through product distribution and participated in the Hotworx Elevate 2025 Conference as title sponsor.
- Gold's GymminorTitle sponsor at Gold's Gym Classic event. Long-standing partnership with major gym chain.
- Basic SupplementsminorBrand partner visiting office for partnership discussions. Looking forward to continued partnership and collective growth for 2025 and beyond.
- Barebells USAminorSwedish protein bar brand. Supported Hotworx Elevate 2025 Conference and is distributed through Muscle Foods USA network.
- Jocko FuelminorSports nutrition brand. Supported Hotworx Elevate 2025 Conference and is distributed through Muscle Foods USA network.
- Cellucor (C4 Energy)minorPre-workout and energy brand. Featured at Fit Ventures Crunch Summit and supported various events. Major brand partner distributed nationwide.
- Buck'd UpminorEnergy and pre-workout brand. Featured at Fit Ventures Crunch Summit. Major brand partner distributed nationwide.
- Redcon1minorSports nutrition brand. Featured at Fit Ventures Crunch Summit in Indianapolis.
- GHOST LifestyleminorSports nutrition brand with layered protein bars. Supported various events and distributed through Muscle Foods USA.
- Quest NutritionminorHigh-protein snack brand. Long-standing distribution partnership with popular protein chips and candy bars.
- Legion AthleticsminorSports nutrition brand. Featured brand in catalog and distributed through Muscle Foods USA.
- Myprotein / THG NutritionminorUK-based sports nutrition brand (part of THG Nutrition). Featured brand in catalog distributed through Muscle Foods USA.
- Optimuum NutritionminorMajor sports nutrition brand. Featured with 40g Protein Shakes highlighted on Instagram as new available product.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Muscle Foods USA competitors and assessment
Company assessmentDirect peers
- Netrition: Online retailer/wholesaler of sports nutrition, supplements, and health foods offering wholesale pricing tiers across both B2B and consumer channels. Comparable in product breadth across major sports nutrition brands with a similar B2B e-commerce orientation.
- LuckyVitamin: Online health and wellness retailer/distributor of vitamins, supplements, and sports nutrition products with both consumer and B2B sales channels. Comparable product breadth across sports nutrition categories with multi-channel GTM.
- Europa Sports Products: Wholesale distributor of sports nutrition supplements, vitamins, and health products serving gyms, specialty retailers, and federal/military accounts nationwide. Operates a directly comparable B2B sports nutrition distribution model with overlapping customers, including government accounts.
- AllStar Health: B2B wholesale distributor of vitamins, supplements, sports nutrition, and health products supplying retailers, gyms, and specialty stores. Operates in overlapping product categories with similar customer segments and a comparable price-based value proposition.
Broad incumbents
- GNC Holdings: Established national specialty retailer of vitamins, supplements, and sports nutrition products with both physical stores and online channels. Major incumbent in MFUSA's product categories but vertically integrated retail rather than distribution.
- The Vitamin Shoppe: Specialty retailer of vitamins, supplements, and sports nutrition with both physical and online channels. Operates in adjacent categories with comparable product breadth and serves similar end customers, though as a vertically integrated retailer.
- Bodybuilding.com: Large online retailer of supplements, sports nutrition, and fitness products serving consumers directly and offering some wholesale programs. Overlaps in product categories but is primarily B2C with its own branded product line, making it a broader incumbent.
- Herbalife Nutrition: Global nutrition company distributing meal replacement, protein supplements, sports nutrition, and wellness products via a multi-level marketing network. Overlapping product categories but a fundamentally different distribution model (MLM).
Others
- Life Time Fitness: Major U.S. fitness chain operator representing a downstream retail customer for sports nutrition distributors and brands, including those distributed by MFUSA. Industry adjacency rather than direct competitive overlap.
Emerging players
- BioTechUSA: European-headquartered sports nutrition brand manufacturer offering protein, pre-workout, and supplements. Overlaps with MFUSA's product categories as a brand-side player rather than a pure distributor, with a growing U.S. presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Muscle Foods USA social profiles
Digital presenceMuscle Foods USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muscle Foods USA leadership team
Management profileNumber of profiles
Profiles1 record
Muscle Foods USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muscle Foods USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muscle Foods USA
What does Muscle Foods USA do?
Muscle Foods USA is a wholesale distributor of sports nutrition and health-related products, purchasing product from manufacturer brands and reselling to retail accounts. The company supports more than 4,000 retail customers — including gyms, health clubs, specialty retailers, and the U.S. Military — and fulfills orders through six distribution warehouses across the United States, complemented by an online wholesale portal at shop.musclefoodsusa.com.
Is Muscle Foods USA a public or private company?
Muscle Foods USA is a private company. It is classified as management employee owned and is currently operating.
When was Muscle Foods USA founded?
Muscle Foods USA was founded in 2009. It employs 51 to 100 people.
Where is Muscle Foods USA based?
Muscle Foods USA is headquartered in Scranton, United States, in the North America region.
How does Muscle Foods USA make money?
One revenue line is on record: wholesale Product Sales.
Who are Muscle Foods USA's main competitors?
Direct peers on record are Netrition, LuckyVitamin, Europa Sports Products and AllStar Health. Broad incumbents are GNC Holdings, The Vitamin Shoppe, Bodybuilding.com and Herbalife Nutrition. Life Time Fitness is listed as an others. BioTechUSA is listed as an emerging player.
Does Muscle Foods USA have an API?
No public API is recorded for Muscle Foods USA.
What industry is Muscle Foods USA in?
Muscle Foods USA's product category is Sports Nutrition Wholesale Distribution. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of HSADAFAC, Weight Gain & Muscle-Building Nutrition. Its NAICS code is 423910 and its SIC code is 5141.