What Menken Orlando does

Menken Orlando B.V. is a Netherlands-based, family-owned food solutions company founded in 1995 (with roots dating to 1980 as Peter Menken B.V.) that develops and supplies customised private-label snack and food concepts to European retail and foodservice customers. Its portfolio spans three product ranges — Signature Snacks (Asian-inspired snacks and savoury specialities), Chocolate Specialties (premium Belgian chocolate-coated nuts, seeds and dried fruit), and Whole Foods (nuts, seeds, dried fruit and croutons) — supported by two own brands, Mitsuba (Asian snacks) and BitesWeLove (healthy snacking), and a bulk B2B arm (Foodlink). The company operates four production and office sites in the Netherlands (Voorburg HQ, Hazerswoude-Dorp state-of-the-art factory opened February 2022, plus Leerdam and Geldermalsen chocolate sites acquired via ChocoSupport in 2023), with a UK sales subsidiary established in 2020, and delivers to more than 30 countries with 450+ employees.

The business is anchored on a B2B private-label manufacturing model, with quote-based, multi-year contracts managed by channel-specific sales teams (Sales Discount team for hard-discount retail, Key Account managers for FMCG retail) and complemented by own-brand distribution through retail and foodservice channels. Vertically integrated production combines direct sourcing from origin countries, BRC- and IFS-certified processing, versatile baking/mixing/flavoring lines, and multiple packaging formats, with 3,000+ SKUs in the catalogue. Sustainability credentials — EcoVadis Gold (2024), 1,900 solar panels covering roughly one-third of facility energy, 98% palm-oil-free products, and a 180-ton CO2 reduction — alongside three Best Private Label Supplier of the Netherlands awards (2017, 2021, 2023) support its positioning with European retailers and foodservice operators.

Growth has been driven by a combination of organic investment and targeted M&A: the 2011 triple acquisition of Enoch Foods, Foodlink and Chocoplus added Asian snacks, bulk B2B and chocolate-coating capabilities; the 2015 founding of BitesWeLove and 2018 relaunch of Mitsuba extended own-brand reach; the 2020 UK entity and 2022 facility consolidation underpinned European scale; and the 2023 ChocoSupport acquisition added dedicated chocolate production capacity. With a EUR100M+ revenue milestone achieved in 2019, 450+ employees, and active expansion of own brands and production capacity, Menken Orlando is one of the larger independent private-label snack specialists in Western Europe, though it remains private and family-controlled with no disclosed external funding.

Name

Menken Orlando

Legal name

Menken Orlando B.V.

Website

https://menkenorlando.nl

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Menken Orlando B.V. is a Netherlands-based, family-owned food manufacturer that develops and supplies customised private-label snacks, chocolate specialties, and whole foods to European retailers and foodservice operators, complemented by own brands Mitsuba and BitesWeLove, with 450+ employees and sales in 30+ countries.

Ownership category

akta.pro rank

Product category

Private Label Snack Manufacturing

NAICS

Other Snack Food Manufacturing (311919), Cookie and Cracker Manufacturing (311821), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Private Label & Contract Bakery Wholesale (AFAIAFAK)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Organic & Natural Private Label & Brand Distribution (Wholesale) (AFAIAJAL)

Keywords

• Private label snacks
• Chocolate dragees manufacturing
• Co-manufacturing food
• Bulk snack ingredients
• Asian-inspired snacks

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Development and production of customized private label food concepts for retail and foodservice customers across Europe. Core business focusing on creating tailored food solutions based on customer needs.
2. Own Brand Products: Development and sale of proprietary brands: Mitsuba (Asian-inspired snacks) and BitesWeLove (healthy snacking with focus on sustainability). Products sold in retail and foodservice channels.
3. Bulk Ingredients: Supply of snack specialities and plant-based ingredients in bulk packaging to European food industry through Foodlink subsidiary.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Menken Orlando develops and manufactures customized private label and own-brand food products across three ranges: Signature Snacks (Asian snacks and savoury specialties), Chocolate Specialties (premium Belgian chocolate-coated nuts, seeds and dried fruit), and Whole Foods (nuts, seeds, dried fruit). The company serves retail, foodservice, and B2B customers across 30+ countries in Europe, delivering over 3,000 SKUs and operating four production locations in the Netherlands.

Product overview

Menken Orlando is a food solutions company offering three main product ranges: Signature Snacks (Asian Snacks and Savoury Specialties combining taste with tradition), Chocolate Specialties (premium Belgian chocolate coated nuts, seeds, and dried fruit), and Whole Foods (healthy enrichers like nuts, seeds, and dried fruit). The company operates through two business models: developing customized private label food concepts for retail and foodservice customers, and selling its own brands (Mitsuba, BitesWeLove) plus acquired brands (ChocoSupport) through bulk expertise via Foodlink. Products are delivered to retail, foodservice, and B2B customers in over 30 countries across Europe, with a portfolio of over 3,000 products.

Differentiator

Problem solved

Functional benefit

Brands

• Mitsuba: Hét A-merk in de Asian snack categorie met een breed Asian-inspired snack portfolio. Inmiddels prijswinnend succes in Duitsland, België, Frankrijk, Zwitserland en Scandinavië.
• BitesWeLove
• ChocoSupport
• Foodlink

Products and services

• Signature Snacks Distinguishing snacks that combine taste with tradition, including Asian Snacks (authentic flavors and traditional craftsmanship) and Savoury Specialties (flavor-texture combinations like pretzels, rice crackers, and seasoned nuts). Sold as private label concepts and own brands to retail and foodservice customers.
• Chocolate Specialties Nuts, seeds, and dried fruit coated with premium Belgian chocolate in dark, milk, white, caramel, and yoghurt variants, combined with approximately 30 different cores including premium nuts, seeds, dried fruit, and other combinations. Supplied to retail and foodservice channels across Europe.
• Whole Foods Healthy and flavorful enrichers including nuts, croutons, dried fruit, pine nuts, and seeds for breakfast, snacks, and meals. Packaged at the Hazerswoude-Dorp production facility for retail and foodservice customers.
• Mitsuba Own brand in the Asian-inspired snack category with a broad portfolio including Spicy and Crunchy Thai Chilli, Indian, and Korean Crispies (Great Taste Award winners). Available in Germany, Belgium, France, Switzerland, and Scandinavia.
• BitesWeLove Own brand focused on guilt-free, healthy snacking with sustainable positioning. Products available at approximately 1,800 retail outlets and over 2,000 foodservice locations.
• Customised Private Label Expertise Development of customised private label food concepts in collaboration with retail and foodservice customers, combining years of international experience with deep knowledge of customers and consumers. B2B service offering for retailers seeking differentiated private label products.
• Bulk Expertise (Foodlink) Supply of snack specialities and plant-based ingredients in bulk packaging to the European food industry. Operated through the Foodlink subsidiary, focused on building partnerships, secured supply chains, quality, and innovation.
• ChocoSupport Chocolate dragees and chocolate clusters brand acquired in 2023, with production in Leerdam and Geldermalsen. Strengthens Menken Orlando's position in the chocolate category with capabilities in standard chocolate dragees, sugar dragees, chocolate clusters, and enrobing products.

Quantifiable outcome

• EcoVadis Gold Medal achieved for sustainability performance
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and major.

• BitesWeLovecoreStrategic or Co-development Partner · 1 January 2015Joint venture founded in 2015 with Marleen Basart. Brand focused on healthier snacking with emphasis on sustainability. Products available at 1800+ retail points and 2000+ foodservice locations. Menken Orlando leverages its large network to support the brand.
• Windhorst TransportcoreOthersLogistics partner with storage facilities located opposite the Hazerswoude-Dorp factory, connected via air bridge. This partnership saves thousands of truck movements per year and ensures efficient transport of raw materials and finished products.
• Edamame FarmerscoreOthersPartnership with multiple farmers to ensure availability of edamame. Makes the supply chain more transparent at the product level and ensures consistent supply.
• FoodlinkcoreChannel Partner/ Reseller/ DistributorSubsidiary since 1991 providing bulk supply of snack specialities and plant-based ingredients to European food industry. Core values include building partnerships, secured supply chains, quality, and innovation.
• ChocoSupportcoreStrategic or Co-development PartnerAcquired in 2023 to strengthen position in chocolate category. Added two new production locations in Leerdam and Geldermalsen, expanding capability in chocolate products and chocolate clusters.
• Enoch FoodsmajorStrategic or Co-development PartnerAcquired in 2011 to improve market position in Asian Snacks in Europe
• ChocoplusmajorStrategic or Co-development PartnerAcquired in 2011 to establish position in chocolate coating of nuts and dried fruit
• Osaka FactorymajorStrategic or Co-development PartnerProduction facility opened in Osaka in 2003 as part of Asian market expansion

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Continental Bakeries: Dutch private label baker producing cookies, crackers and ambient baked snacks for European discount and grocery retailers. Highly direct peer: same Dutch footprint, same retail private label channel, overlapping product set with Menken Orlando's Signature Snacks and Whole Foods ranges.
• Intersnack Group: Germany-headquartered European leader in savory snacks (chips, nuts, pretzels) under both private label and own brands (e.g., Chio, Pom-Bär). It is the most direct competitive analogue to Menken Orlando's savory private label work across Continental Europe.
• Seeberger: German specialist in nuts, dried fruit, seeds and snack mixes with a strong private label and food-ingredient presence. Comparable to Menken Orlando's Whole Foods and bulk Foodlink offering, with similar sourcing-from-origin and B2B channel model.
• Lorenz Snack-World: German savory snack manufacturer (nuts, chips, pretzels, crackers) supplying private label and own brands across Europe. Direct overlap with Menken Orlando's pretzel, rice cracker and seasoned nut ranges, especially within European discount retail.
• Glisten International (Toms Confectionery): Danish-based confectionery group (Toms, Anton Berg, Galle & Jessen) specializing in chocolate dragees, liquorice and chocolate-coated products. Highly relevant to Menken Orlando's Chocolate Specialties (Belgian-chocolate-coated nuts, seeds and dried fruit) acquired capability via Chocoplus and ChocoSupport.
• Natco Foods: UK private label specialist in ambient snacks, popcorn, nuts and confectionery sold into British and European retailers. Directly comparable to Menken Orlando's savory and sweet private label portfolio and to its newly created Menken Orlando UK sales entity.

Broad incumbents

• Greencore: UK-listed, larger-scale private label food manufacturer with broad categories (sandwiches, ambient grocery, cakes). Comparable business model (retailer-private-label outsourced manufacturing) but at materially larger scale and a wider, less-snack-focused assortment.
• Cloetta: Swedish confectionery incumbent (Kexchoklad, Polly, Bazooka) with both branded and private label sugar confectionery across the Nordics and broader Europe. Adjacent competitor in chocolate and sugar dragees where Menken Orlando (via ChocoSupport) is now also active.
• Perfetti Van Melle: Italian-Dutch global confectionery group (Mentos, Chupa Chups, Alpenliebe, Stimorol). Overlaps with Menken Orlando in private label confectionery and sugar-coated products across European grocery, but at far greater scale and brand-led rather than private-label-led.
• Ebro Foods: Spanish-listed international food group with private label rice, pasta and ambient grocery operations across Europe. Comparable as a large, multi-category private label food manufacturer, though its categories are broader and less snack-centric than Menken Orlando's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/menken-orlando

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menken Orlando