Lorenz Snack-World
Lorenz Snack-World is a privately-held German snack food manufacturer selling branded potato chips, oven-baked snacks, and coated peanuts across DACH retail and its own factory store.
- Company typePrivate
- Founded-
- HeadquartersOffenbach am Main, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lorenz Snack-World does
Lorenz Snack-World, formally Lorenz Snacks GmbH & Co KG, is a privately-held German snack food manufacturer headquartered in Offenbach am Main. The company operates a portfolio of five core brands — Saltletts (oven-baked snacks and sticks), Crunchips (potato chips), ErdnußLocken (peanut snacks), NicNac's (coated-peanut snacks), and Naturals (kettle-cooked chips) — spanning chips, baked snacks, and coated peanut products. Its underlying production rests on specialized physical processes: kettle-cooking for thicker, crunchier chips without added flavor enhancers (Naturals), a proprietary Saltletts oven-baking process for thin, low-oil crispy snacks, and a coated-peanut technique using a crispy dough mantle.
Lorenz Snack-World firmographics
Firmographics- Name
- Lorenz Snack-World
- Legal name
- Lorenz Snacks GmbH & Co KG
- Website
- https://lorenz-snackworld.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lorenz Snack-World is a privately-held German snack food manufacturer selling branded potato chips, oven-baked snacks, and coated peanuts across DACH retail and its own factory store.
- Ownership category
- akta.pro rank
Lorenz Snack-World industry classification
Industry- Product category
- Snack Foods
- NAICS
- Snack Food Manufacturing (31191), Cookie and Cracker Manufacturing (311821), Other Snack Food Manufacturing (311919)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
- akta.pro secondary industries
- Pretzels & Salted Snacks (CRADABAI), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)
Keywords
Where Lorenz Snack-World is headquartered
LocationHeadquarters
- HQ city
- Offenbach am Main
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lorenz Snack-World business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Packaged Snacks: Lorenz generates revenue through the manufacture and sale of branded packaged snack products (chips, peanuts, extruded snacks) sold through retail channels including grocery stores, convenience stores, and supermarkets in the DACH region and international markets.
- Factory Store (Fabrikladen): Direct-to-consumer sales of snack products through the company's own factory store, generating incremental revenue and driving foot traffic.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Lorenz Snack-World product offering
Product offeringCore offering
Lorenz Snack-World manufactures and sells branded packaged snack products including kettle-cooked potato chips (Crunchips, Naturals), oven-baked snacks (Saltletts Tasty Rolls and Crunchy Bites), and coated peanut snacks (NicNac's, ErdnußLocken). The company sells these products through DACH-region supermarkets, grocery, and convenience stores, with supplementary direct-to-consumer sales through its own factory store (Fabrikladen).
Product overview
Lorenz Snack-World is a diversified snack food company offering a portfolio of five core brands: Saltletts (salt biscuits and baked snacks), Crunchips (potato chips), ErdnußLocken (peanut snacks), NicNac's (coated peanut snacks), and Naturals (kettle chips). The products range from traditional potato chips and extruded snacks to baked and kettle-roasted varieties, with flavor profiles spanning classic (Paprika, Original) to innovative limited editions (Honey BBQ, Thai Sweet Chili, Western Style). The company emphasizes quality ingredients (potatoes, sunflower oil, nuts), transparent nutritional information, and sustainable packaging across its product range.
Differentiator
Problem solved
Functional benefit
Brands
- Saltletts: Oven-baked snack sticks and tasty rolls product line
- Crunchips
- ErdnußLocken
- NicNac's
- Naturals
Products and services
- Crunchips Potato chip brand offering various flavors including Paprika, Honey BBQ, Thai Sweet Chili Style, and Fan Edition, targeted at general snack consumers in the DACH region.
- Saltletts Premium salt biscuit sticks and oven-baked snack brand including Tasty Rolls and Crunchy Bites variants, targeted at general snack consumers seeking lighter baked snack options.
- ErdnußLocken Curled peanut snack brand featuring Classic and Western Style varieties, targeted at general snack consumers.
- NicNac's Peanut snack brand featuring peanuts carefully coated in a crispy dough mantle, available in Original and Mix it up Cheese & Jalapeno Style variants.
- Naturals Premium kettle-cooked potato chip brand featuring thicker slices roasted in a kettle for crunchiness and intense flavor without added flavor enhancers.
Quantifiable outcome
- 81 out of 100 points on EcoVadis sustainability rating, ranking in the top 4% globally
Companies that use Lorenz Snack-World
Customer profileSegments2 records
Ideal customer profiles2 records
Lorenz Snack-World technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lorenz Snack-World partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Plastic BankcoreLorenz Snack-World has maintained an ongoing collaboration with Plastic Bank in Thailand for 3+ years. The partnership focuses on reducing plastic pollution in Thailand by supporting plastic collection and recycling initiatives. The company continues this collaboration as part of its broader sustainability commitment to use less plastic and increase recycling.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Lorenz Snack-World competitors and assessment
Company assessmentBroad incumbents
- Pringles (Kellanova): Global reshaped potato crisp brand owned by Kellanova (Mars). Overlaps with Crunchips and Naturals as an impulse savory snack in DACH grocery aisles; broader portfolio scale and marketing budget set the benchmark Lorenz competes against at shelf.
- Calbee: Japan's largest snack manufacturer with global operations across chips, crackers, and pea-protein snacks. Comparable as a multi-category branded snack manufacturer; broader geographic footprint makes Calbee a relevant scale benchmark even though it does not directly compete in DACH.
- Frito-Lay (PepsiCo): PepsiCo's global snack division (Lay's, Doritos, Ruffles, etc.) is the dominant salty-snack incumbent in DACH. Comparable product format, distribution muscle, and trade-marketing spend make Frito-Lay the primary scale competitor Lorenz faces in core chips categories.
Direct peers
- Tyrrells: Intersnack-owned premium hand-cooked crisp brand (UK-originated). Directly comparable to Lorenz's Naturals kettle-chip line on premium positioning, kettle-cooking process, and 'no artificial flavor enhancers' clean-label proposition.
- Seeberger: German family-owned nut and dried-fruit snack producer. Direct comparability on ErdnußLocken/NicNac's coated peanut category, with shared DACH retail distribution, peanut sourcing exposure, and impulse-snack positioning in German grocery.
- Intersnack Group: Parent operating group of Lorenz Snack-World and competitor owner of chip and peanut snack brands (e.g., funny-frisch, Ültje, Tyrrells). Directly comparable as a private-label and branded snack manufacturer serving the same DACH retail channels with overlapping potato and peanut snack categories.
- funny-frisch: Intersnack-owned German potato chip brand competing head-to-head with Crunchips in German grocery and convenience channels. Comparable product format (fried potato chips), identical DACH distribution, and same parent creates direct brand-level rivalry for shelf space and impulse purchases.
- Kettle Foods: US-based kettle-cooked potato chip brand owned by Campbell Snacks (formerly Snyder's-Lance). Closely comparable to Naturals on kettle-cooking process, thicker-slice positioning, and premium clean-label messaging in salty-snack aisles.
- Ültje: Intersnack-owned German peanut snack brand (ErdnussLocken, Cashew, etc.) overlapping directly with Lorenz's ErdnußLocken and NicNac's coated-peanut lines. Same DACH retail footprint, same sunflower-oil/peanut input base, and similar coated-snack sub-category positioning.
Emerging players
- Popchips: US better-for-you popped chip brand focused on baked-not-fried positioning. Comparable to Naturals and Saltletts on clean-label, lower-oil formulation messaging; relevant as an emerging-format peer shaping consumer expectations for healthier salty-snack alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lorenz Snack-World social profiles
Digital presenceLorenz Snack-World compliance and trust
Trust signalCompliance2 records
Lorenz Snack-World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lorenz Snack-World leadership team
Management profileNumber of profiles
Profiles1 record
Lorenz Snack-World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lorenz Snack-World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lorenz Snack-World
What does Lorenz Snack-World do?
Lorenz Snack-World manufactures and sells branded packaged snack products including kettle-cooked potato chips (Crunchips, Naturals), oven-baked snacks (Saltletts Tasty Rolls and Crunchy Bites), and coated peanut snacks (NicNac's, ErdnußLocken). The company sells these products through DACH-region supermarkets, grocery, and convenience stores, with supplementary direct-to-consumer sales through its own factory store (Fabrikladen).
Is Lorenz Snack-World a public or private company?
Lorenz Snack-World is a private company. It is classified as unknown and is currently operating.
When was Lorenz Snack-World founded?
Lorenz Snack-World was founded in -1. It employs 1 to 10 people.
Where is Lorenz Snack-World based?
Lorenz Snack-World is headquartered in Offenbach am Main, Germany, in the Europe region.
How does Lorenz Snack-World make money?
Two revenue lines are on record. Retail Packaged Snacks are the primary driver. The others are factory Store (Fabrikladen).
Who are Lorenz Snack-World's main competitors?
Broad incumbents on record are Pringles (Kellanova), Calbee and Frito-Lay (PepsiCo). Direct peers are Tyrrells, Seeberger, Intersnack Group, funny-frisch, Kettle Foods and Ültje. Popchips is listed as an emerging player.
Does Lorenz Snack-World have an API?
No public API is recorded for Lorenz Snack-World.
What industry is Lorenz Snack-World in?
Lorenz Snack-World's product category is Snack Foods. Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded), with a secondary code of CRADABAI, Pretzels & Salted Snacks. Its NAICS code is 31191 and its SIC code is 2052.