What Texas Wheat does

Texas Wheat Producers Board and Association is a farmer-governed commodity organization founded in 1971 and headquartered in Amarillo, Texas. It serves Texas wheat producers through four program areas: Research & Innovation, Expanding Markets, Education & Outreach, and Policy Solutions. The organization's technology footprint is anchored by a long-running wheat breeding partnership with Texas A&M AgriLife Research covering Hard Red Winter and Soft Red Winter varieties, supported by Speed Breeding Growth Rooms at the High Plains Research and Extension Center in Canyon that accelerate generational turnover to 3-4 cycles per year, and by statewide Uniform Variety Trials evaluating performance across irrigated and dryland conditions.

Texas Wheat's business model is funded primarily by a voluntary 2-cent-per-bushel checkoff program on Texas wheat, supplemented by voluntary membership dues in the Texas Wheat Producers Association and a small grains silage assessment. The organization does not sell commercial products; rather, it delivers research outcomes, market intelligence, harvest updates, educational content, and policy advocacy to its grower base. It is a small organization (1-10 employees) that operates through a community-led go-to-market model relying on field days, the annual Texas Wheat Symposium, the High Plains Journal insert, email newsletters, and partnerships with U.S. Wheat Associates and the National Association of Wheat Growers for federal and international market development.

The organization is governed by the Texas Wheat Producers Board with input from the Small Grains Advisory Council, ensuring producer-driven research priorities. It maintains a tiered industry partnership program (Platinum and Gold) with agribusiness counterparties including Bunge, BNSF Railway, Plains Land Bank, Broken Arrow, Crop and Range, Simmons Seed, and KTFB, and participates in regulatory coalitions (notably Prop 65 glyphosate litigation alongside NAWG) to defend producer interests.

Name

Texas Wheat

Legal name

Texas Wheat Producers Board and Association

Website

https://texaswheat.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Wheat is a farmer-governed commodity organization founded in 1971 and headquartered in Amarillo, Texas, funded by a voluntary 2-cent-per-bushel checkoff on Texas wheat. It supports Texas wheat producers through research funding, market development, education, and policy advocacy.

Ownership category

akta.pro rank

Product category

Agricultural Commodity Board Services

NAICS

Wheat Farming (111140), Wheat Farming (11114)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Wheat Farming (AFAGAAAA)

Keywords

• Wheat research funding
• Agricultural commodity board
• Wheat market development
• Producer advocacy services
• Wheat breeding programs

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Wheat Assessment Checkoff: The Texas Wheat Producers Board is funded by a voluntary two cent per bushel checkoff program. Checkoff funds are used for research, market development and education to further the wheat industry in Texas. Additionally, the organization administers a small grains silage assessment.
2. Membership Dues: The Texas Wheat Producers Association is a voluntary membership organization of wheat producers in Texas. The association provides growers a concentrated, organized voice in political matters affecting the production and marketing of their crops.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Texas Wheat is a farmer-led producer organization that delivers research, market development, education, and policy advocacy services to Texas wheat growers. It funds wheat breeding programs, statewide Uniform Variety Trials, pest and disease research, harvest reporting, and trade events through a voluntary 2-cent-per-bushel checkoff and producer membership dues. Operations are split between the checkoff-funded Texas Wheat Producers Board and the membership-based Texas Wheat Producers Association.

Product overview

Texas Wheat is an industry trade organization that serves Texas wheat farmers through four core program areas: Research & Innovation (funding wheat breeding programs, variety trials, and production research), Expanding Markets (building domestic and international demand), Education & Outreach (providing resources and information to producers, consumers, and students), and Policy Solutions (advocacy and representation for wheat producers). The organization also distributes Harvest Updates, publishes educational content, and provides tools such as grain moisture calculators. Texas Wheat is funded by a voluntary producer checkoff program and membership dues, not by selling commercial software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Research & Innovation Program Funds wheat breeding, genetics, variety trials, and production research for Texas wheat farmers, executed in partnership with Texas A&M AgriLife Research.
• Expanding Markets Program Builds domestic and international demand for Texas wheat in partnership with U.S. Wheat Associates and other trade bodies.
• Education & Outreach Program Delivers wheat-related education to producers, consumers, and students through resources, events, school partnerships, and the texaswheat.org website.
• Policy Solutions Program Provides state and federal policy advocacy and representation for Texas wheat farmers, including coalition work on regulatory issues such as California Proposition 65 glyphosate labeling.
• Statewide Uniform Variety Trials Multi-region wheat variety performance trials across Texas irrigated and dryland conditions, used to inform grower planting decisions.
• Producer News Newsletter Producer-facing email newsletter delivering timely wheat industry news, research findings, and harvest updates to Texas wheat growers and members.
• Texas Wheat Producers Association Membership Voluntary producer membership that gives Texas wheat growers an organized voice in policy matters affecting production and marketing, including access to association programs.
• Texas Wheat Producers Board Checkoff Program Voluntary 2-cent-per-bushel producer checkoff that funds research, market development, and education for the Texas wheat industry.
• Small Grains Silage Assessment Program supporting Texas Panhandle small grains silage producers with research, variety recommendations, and forage-quality guidance for dairy operations.
• Grain Moisture Calculator and Harvest Moisture Guidance Decision-support tool and educational content helping Texas wheat farmers manage grain moisture at harvest to optimize income (avoiding losses up to $8.43 per acre).
• Harvest Updates Service Real-time harvest progress reporting from growers and elevators across Texas, distributed through the website and producer communications.

Quantifiable outcome

• 46% reduction in water usage while maintaining higher yields from 1978 to 2018
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Texas A&M AgriLife ResearchcoreStrategic or Co-development PartnerPrimary research partner conducting wheat breeding and genetics programs for Hard Red Winter and Soft Red Winter varieties. AgriLife specialists provide expertise in agronomy, entomology, and integrated pest management. The board funds projects led primarily by AgriLife researchers.
• Texas A&M AgriLife ExtensioncoreStrategic or Co-development PartnerExtension specialists provide educational programs, field days, and practical research findings to Texas wheat producers. Works with county agents across the state.
• Wheat Genetics Resource CentercoreStrategic or Co-development PartnerResearch consortium of wheat industry partners and land grant universities focused on wheat genetics and breeding. Texas Wheat joined in 2024 to enhance regional efforts addressing curl mite-vectored diseases.
• Other State Wheat OrganizationsminorStrategic or Co-development PartnerPartnerships with other state wheat organizations to support integration of drought-resilient technologies into Texas wheat lines and share research findings.
• U.S. Wheat AssociatescoreGTM or Marketing PartnerNational organization working to develop, maintain, and expand international markets for U.S. wheat. Texas Wheat participates in Latin American & Caribbean Buyers Conference and other trade events.
• National Association of Wheat Growers (NAWG)coreGTM or Marketing PartnerNational advocacy organization representing wheat growers. Texas Wheat works with NAWG on federal policy, farm bill priorities, trade issues, and industry initiatives.
• Broken ArrowminorOthersPlatinum industry partner supporting Texas Wheat's farmer-first priorities.
• Crop and RangeminorOthersPlatinum industry partner supporting Texas Wheat's farmer-first priorities.
• Plains Land BankminorOthersPlatinum industry partner supporting Texas Wheat's farmer-first priorities.
• BungeminorOthersPlatinum industry partner supporting Texas Wheat's farmer-first priorities.
• Simmons SeedminorOthersGold industry partner supporting Texas Wheat's farmer-first priorities.
• KTFB (Kansas Texas Farm Bureau)minorOthersGold industry partner supporting Texas Wheat's farmer-first priorities.
• BNSF RailwayminorOthersGold industry partner supporting Texas Wheat's farmer-first priorities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kansas Wheat Commission: Kansas Wheat is the state-level producer organization that funds wheat research, market development, and advocacy for Kansas growers using a similar checkoff model. It is the most direct structural analog to Texas Wheat.
• Oklahoma Wheat Commission: Oklahoma Wheat Commission represents Oklahoma wheat producers with a comparable checkoff funding structure, similar focus on Hard Red Winter variety development, and joint advocacy on farm policy with Texas Wheat.
• North Dakota Wheat Commission: North Dakota Wheat Commission is a state producer checkoff organization serving spring wheat growers. It is structurally identical to Texas Wheat but focused on a different class of wheat, making it a direct functional peer.
• Colorado Wheat Administrative Committee: Colorado Wheat is a producer-funded checkoff organization supporting wheat research, education, and market development in Colorado. Closely comparable to Texas Wheat in funding mechanism, scale, and mission.

Broad incumbents

• National Association of Wheat Growers (NAWG): NAWG is the national umbrella advocacy organization for U.S. wheat farmers. Texas Wheat is a member/partner state organization; NAWG provides federal-level coordination and is the broader incumbent peer.
• U.S. Wheat Associates: U.S. Wheat Associates develops and expands international markets for U.S. wheat. Texas Wheat partners with it on trade missions such as the Latin American & Caribbean Buyers Conference, making it a closely related incumbent peer.

Regional players

• Texas Corn Producers Association: Texas Corn Producers is another Texas state commodity producer organization using the same checkoff funding model on a competing crop. Structurally and operationally analogous to Texas Wheat within the same state.
• Texas Sorghum Producers: Texas Sorghum Producers is a checkoff-funded producer organization serving Texas sorghum growers. Like Texas Wheat, it funds research, market development, and policy advocacy for a major Texas row crop.
• Washington Grain Commission: Washington Grain Commission funds research, marketing, and education for small grains including wheat in Washington state. Comparable checkoff-funded state producer organization, though focused on a different geography and class mix.

Emerging players

• Plains Grains Inc. Plains Grains Inc. is a regional grain-marketing organization closely tied to Texas/Oklahoma wheat producers. It complements Texas Wheat's market development activities and is an adjacent/niche peer with overlapping constituency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TexasWheat
• Facebookfacebook.com/texaswheat

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Wheat