What C2events does

C2events is a privately held, UK-based specialist B2B events agency founded in 2004 by Cheryl Clarke and headquartered in Wakefield, West Yorkshire. The company provides full-service event management for enterprise clients, with a primary vertical focus on healthcare and pharmaceutical companies. Its service portfolio spans six integrated offerings: Event Management (planning, registration, travel, venue sourcing, budgeting with a single point-of-contact project lead), Healthcare Meetings (advisory boards, congresses, product launches, investigator meetings, clinical trial meetings ranging from 10 to 5,000+ HCPs), Virtual & Hybrid Events (live video, pre-recorded content, live streaming on custom-built platforms), Delegate Engagement (audience activation and experience design), Consultancy Services (Strategic Meetings Management programmes reviewing objectives, processes, spend, and metrics), and Sustainable Practices anchored by its proprietary TRACE carbon emission tracking system and 'C2 a Greener Planet' framework.

The underlying technology stack combines in-house developed delegate registration software, custom-built event applications with real-time attendee communications, and bespoke virtual/hybrid broadcast platforms. C2events' go-to-market is a direct enterprise field-sales motion targeting healthcare, pharmaceutical, biotech, and wellbeing clients, supplemented by extension into financial services, energy, automotive, e-commerce, and technology sectors. Revenue is generated through professional service fees on a quote-based model, with pricing tailored to event scope rather than publicly disclosed. The company operates with 40 team members as of December 2025, achieved £10 million turnover at its 20th anniversary in 2024, and delivered events in 20 countries across six continents in the trailing 12 months.

In late 2024, C2events transitioned to employee ownership via an Employee Ownership Trust that acquired majority shares from founders Cheryl Clarke and Mark Saxby. In December 2025 (effective October 31, 2025), the company was acquired by ITA Group, a US-headquartered, employee-owned global engagement solutions company employing ~1,200 people across 120+ countries. C2events operates with retained leadership and team as part of ITA Group's European operations, alongside the parallel ITA Group acquisition of Netherlands-based Daymakers. The company is Women Owned certified, held an EcoVadis Gold Medal in 2024 (top 5% globally) and Silver Medal in 2025 (top 15%), and is accredited by Investors in People.

Name

C2events

Legal name

C2events Ltd.

Website

https://c2events.net

Company type

Private

Founded year

2004

Operating status

Acquired

Headcount range

11–50 employees

Short description

C2events is a UK-based specialist B2B events agency providing full-service event management, virtual/hybrid delivery, and sustainability tracking for enterprise healthcare and pharmaceutical clients, with delivery across 20 countries.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Healthcare event management
• Pharmaceutical meetings
• Virtual hybrid events
• Delegate engagement services
• Sustainable event planning

Headquarters

HQ city

Wakefield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Full-service event management for healthcare and pharmaceutical companies including planning, registration, travel support, logistics, venue sourcing, and budgeting. Revenue generated through professional service fees for comprehensive event delivery.
2. Healthcare Meetings Services: Specialized event services for pharmaceutical and healthcare sectors including advisory boards, congresses, product launches, investigator meetings, and clinical trial meetings. Revenue generated through specialized healthcare event delivery.
3. Virtual & Hybrid Events: Virtual and hybrid event delivery using live video conferencing, pre-recorded content, live streaming, and content sharing platforms. Custom-built user-friendly platforms for flawless live broadcasts.
4. Consultancy Services: Strategic meetings management consultancy including business objectives review, process optimization, spend management, and metric implementation. Revenue generated through consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

C2events is a UK-based B2B events agency delivering end-to-end event management services to healthcare, pharmaceutical, and select corporate clients globally. Services include event planning, attendee registration, travel support, venue sourcing, logistics, budgeting, virtual and hybrid event delivery, delegate engagement, and strategic meetings management consultancy, managed through a single point-of-contact project lead model. The company also offers sustainability-focused event services including carbon emission tracking through its proprietary TRACE system.

Product overview

C2events offers a unified suite of event management services built around six core offerings: Event Management (full-service planning, registration, logistics, venue sourcing, travel, and measurement), Healthcare Meetings (specialist pharmaceutical and healthcare sector events), Virtual & Hybrid Events (digital event delivery with custom-built platforms), Delegate Engagement (audience activation and experience design), Consultancy Services (Strategic Meetings Management programmes), and Sustainable Practices (carbon tracking and eco-friendly event planning). The company positions these as integrated, comprehensive event solutions rather than standalone modules, with sustainability and technology embedded across all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Full-spectrum event management services covering event planning, attendee registration, travel support, event technology, and budgeting, managed by a dedicated project lead with one point of contact. Targeted at enterprise clients needing comprehensive event delivery.
• Healthcare Meetings Specialist healthcare sector event services managing external events (advisory boards, congresses, product launches, symposia, investigator meetings, clinical trial meetings) and internal events (exhibitions, conferences, sales meetings, incentives, roadshows) for pharmaceutical and healthcare clients globally.
• Virtual & Hybrid Events Virtual and hybrid event delivery combining live video conferencing, pre-recorded content, live streaming, and content sharing platforms, including custom-built user-friendly platforms for flawless live broadcasts. Targeted at clients needing digital or hybrid event experiences.
• Delegate Engagement Audience activation services delivering memorable and stimulating experiences through original concepts, bespoke content, storytelling, and strategic event management to create impactful moments for client audiences.
• Consultancy Services Strategic meetings management consultancy reviewing business objectives, processes, spend, and metrics to implement bespoke programmes for optimizing meeting and event performance. Targeted at enterprise clients seeking strategic optimization of their meeting programmes.
• Sustainable Practices Sustainability-focused event services including TRACE carbon emission tracking and the 'C2 a Greener Planet' programme for planning sustainable meetings and benchmarking carbon emissions across the event lifecycle. Targeted at clients requiring sustainable event delivery and ESG reporting.

Quantifiable outcome

• Events delivered in 20 countries and 37 cities across Africa, Asia, Europe, Latin America, Middle East, and USA
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• ITA GroupflagshipStrategic or Co-development Partner · 9 December 2025ITA Group, a US-headquartered global engagement solutions company, acquired C2events in December 2025 (effective October 31, 2025). The acquisition strengthens ITA Group's presence in Europe and enhances its ability to deliver world-class event experiences globally. ITA Group employs 1,200 people worldwide and supports clients in more than 120 countries. Both companies share employee ownership culture.
• DaymakerscoreTechnology or Integration · 31 October 2025Daymakers, a live and digital event experiences specialist based in Utrecht, Netherlands, was acquired by ITA Group alongside C2events in October 2025. The acquisition further strengthens ITA Group's capabilities across Europe.
• NKD (ITA Group subsidiary)coreStrategic or Co-development Partner · 1 January 2022NKD, based in London, is part of the ITA Group network and partnered with C2events on delivering impactful content, workshops, and interactive sessions for events such as the Senior Leadership Summit.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ashfield Meetings & Events: Part of Inizio (formerly UDG Healthcare), Ashfield Meetings & Events is a specialist healthcare and pharmaceutical events agency with similar focus on advisory boards, congresses, and investigator meetings. Directly comparable in vertical specialization, compliance expertise, and target client base, but operates at significantly larger scale within a broader healthcare communications portfolio.
• Conference Direct: US-headquartered meetings management company serving associations and corporations. Comparable in providing full-service meeting planning, site selection, and attendee management; overlaps in healthcare/pharmaceutical client base though C2events has deeper pharma-compliance specialization.
• SPARGO Group: UK-based event management company specializing in healthcare, medical, and association events. Direct peer in healthcare vertical specialization with comparable service offerings including congress management, exhibition organization, and healthcare association meetings.

Broad incumbents

• ITA Group: US-headquartered global engagement solutions company (1,200 employees, 120+ countries) that acquired C2events in December 2025. Most comparable as parent and platform peer: provides employee-owned engagement services including events, incentives, and recognition programs across broader verticals (financial services, automotive, healthcare).
• BCD Meetings & Events: One of the largest global meetings and events agencies, part of BCD Group. Overlaps with C2events in corporate event management but operates as a broad incumbent across all verticals with significantly larger scale, broader technology stack, and global delivery network across 50+ countries.
• Maritz Global Events: Large global events and meetings agency serving enterprise clients across multiple verticals including healthcare. Comparable in providing strategic meetings management, full-service event delivery, and virtual/hybrid capabilities, but at significantly larger scale and broader vertical mix.
• CWT Meetings & Events: Carlson Wagonlit Travel's meetings and events division, one of the largest global M&E players. Overlaps with C2events in corporate event management, pharmaceutical client base, and virtual/hybrid delivery, but operates at much greater scale across all verticals.
• American Express Meetings & Events: Global meetings and events division of American Express Global Business Travel. Comparable in serving enterprise healthcare and pharmaceutical clients with full-service event management, but operates as a broad incumbent at vastly larger scale with global infrastructure and integrated travel services.
• MCI Group: Swiss-headquartered global association, events, and community management company with strong healthcare/pharmaceutical client base. Comparable in strategic meetings management consultancy, association congress organization, and pharmaceutical event compliance, with broader global reach and association management capabilities.

Others

• Questex: B2B information and events company producing healthcare, technology, and consumer industry conferences and exhibitions. Adjacent peer with significant overlap in organizing healthcare industry events and congresses, though business model extends into media and publishing rather than pure event agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/C2events

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C2events