What Daymakers does

Daymakers is a Netherlands-based experience event marketing agency formed in 2023 through the merger of D&B Eventmarketing and FX Agency. The company operates as an independent entity within the ITA Group global community of engagement companies, with headquarters in Utrecht and a team of 60+ multidisciplinary professionals. Daymakers serves large enterprises, mid-market companies, ambitious SMBs, government organizations, and NGOs primarily in the Netherlands and Belgium, with international reach for multinational clients including Randstad, Google Cloud, KLM, Deloitte, Ahold Delhaize, Coca-Cola, and Van Oord.

The company's core technology products are Reply.live, a proprietary event platform developed in-house since 2016 that supports live, hybrid, and online events with personalization, gamification, e-ticketing, AI translation, and analytics; and Interactive Digital Decor (IDD), a 3D digital backdrop technology with GenAI integration for real-time visualization. These platforms are combined with custom website development, video production, AR/VR experiences, immersive experiences, storytelling, and full-service event production into integrated campaigns spanning leadership communication, employee engagement, jubilee marketing, and relationship marketing.

The business model is B2B professional services with bespoke, project-based engagements and no standardized pricing. Engagements are scoped to client needs and range from 40-person intimate events to 40,000-attendee activations, with multi-year client relationships common (e.g., 10+ year partnership with NARIM, 11 editions of Sweco onboarding). Revenue is generated through direct enterprise sales via a senior commercial team, with no self-serve or product-led channel. Distribution is exclusively direct; the agency markets through thought leadership (Daypapers), case studies, and industry events. Customer segments include publicly listed multinationals, family businesses, government bodies, and foundations, with marquee engagements demonstrating measurable outcomes such as NPS +70 (Google Cloud Summit '24), 125% engagement improvement (Randstad 65), and €1,724,793 raised for ALS research (Amsterdam City Swim 2025).

Name

Daymakers

Legal name

Daymakers

Website

https://daymakers.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Daymakers is a Netherlands-based experience event marketing agency that designs and delivers bespoke corporate events, integrated campaigns, and proprietary event platforms (Reply.live and IDD) for enterprises, mid-market firms, government, and NGOs across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Experience Event Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), On-Site Event Operations & Day-Of Coordination (HSACAAAK)

Keywords

• Experience marketing agency
• Corporate event production
• Hybrid event platforms
• Employee engagement campaigns
• Integrated marketing campaigns

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Experience Marketing & Event Services: Daymakers generates revenue through bespoke project-based engagements that combine event production, content creation, and technology services. Projects span corporate events (congresses, jubileums, product launches, employee events), integrated campaigns, and digital platform development. Revenue is primarily project-based with multi-touchpoint campaigns that extend over months or years (e.g., jubilee years, annual event series).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Daymakers is a B2B experience event marketing agency that designs, produces, and delivers corporate events, integrated campaigns, and content for enterprises, mid-market firms, governments, and foundations. The agency combines three disciplines — events, content, and platforms & tech — into single engagements, supported by its proprietary Reply.live event platform and Interactive Digital Decor (IDD) technology. Engagements span jubileums, congresses, product launches, employee events, leadership communication, relationship marketing, and brand experiences, typically sized from 40 to 40,000 participants.

Product overview

Daymakers is an experience event-marketing agency formed in 2023 from the merger of D&B Eventmarketing and FX Agency. Its offering is a platform-plus-services model anchored by two core technology products — Reply.live (event platform) and Interactive Digital Decor (IDD), supplemented by custom websites and online experiences — supported by a suite of creative service offerings. Reply.live provides the digital backbone for live, hybrid, and online events with personalization, gamification, AI translation, and analytics. IDD creates 3D interactive backdrops that integrate GenAI for real-time content generation. Both platforms integrate with Daymakers' creative services (video production, AR/VR, immersive experiences, storytelling) and event services (congresses, jubilee events, employee events, relationship events, brand experiences, product launches, hybrid formats), all unified under integrated campaign disciplines (leadership communication, employee engagement, jubilee marketing, relationship marketing).

Differentiator

Problem solved

Functional benefit

Brands

• Reply.live: Daymakers' own interactive event platform that transforms events into personal, memorable experiences with personalized programs, live interaction, gamification, e-ticketing, and AI tools.
• Interactive Digital Decor (IDD)

Products and services

• Reply.live Reply.live is Daymakers' proprietary interactive event platform that powers live, hybrid, and fully online events for enterprise clients. It consolidates invitation management, personalized agendas, live chat, polls, quizzes, breakout sessions, QR-code interactions, gamification, e-ticketing, AI translation, and post-event analytics into a single branded environment. It is offered as a standalone product and is used across Daymakers' own client engagements.
• Interactive Digital Decor (IDD) Interactive Digital Decor (IDD) is Daymakers' 3D digital event backdrop that responds to live audience interactions, enabling real-time switching between presentations, live polls, quizzes, and Q&A within a dynamic three-dimensional environment. It integrates GenAI to generate live visualizations such as AI-created cityscapes or personalized dream worlds, and adds sentiment analysis data post-event.
• Maatwerk Websites & Online Experiences Bespoke-built websites and online experiences that serve as the digital entry point for events and campaigns. These platforms build anticipation pre-event, guide participants through content and interactions during the event, and sustain engagement post-event through follow-up content and community features.
• Events Full-service event delivery covering congresses, jubilee events, employee events, relationship events, brand experiences, product launches, and online or hybrid formats. Each event is custom-designed to align with the client's strategic goals and target audience, with projects ranging from 40 to 40,000 participants.
• Campagnes Integrated campaign services combining live experiences, content, and technology into a unified communication mix. Campaigns span leadership communication, employee engagement, jubilee campaigns, and relationship marketing, each designed to reach specific audiences with tailored messaging across multiple touchpoints.
• Storytelling & Verhaalontwikkeling Narrative development services that help organizations find, craft, and experientialize their core story. Daymakers develops a coherent narrative aligned with the organization's strategy and audience, then translates it across events, videos, content platforms, and internal campaigns.
• Videoproductie Video production services including opening films, aftermovies, customer stories, and internal communications. Daymakers produces strategic video content designed to evoke emotion, inspire action, and serve as a persistent reminder of events or campaigns.

Quantifiable outcome

• 125% employee engagement improvement for Randstad's global 65th anniversary digital campaign (40% of 43,000 employees in 30+ countries participated; 10,300 gamers engaged)
• +9 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• ITA GroupcoreStrategic or Co-development Partner · 1 January 2023Daymakers is part of the ITA Group community of companies, a global engagement solutions organization with the mission of 'transforming how business feels.' ITA Group helps leading brands take action through events, incentives, loyalty programs, learning programs, and research. Daymakers operates as an independent entity within this global community while benefiting from the network's international reach and resources.

Scale indicators4 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• First Impression: First Impression is a Netherlands-based experiential and event agency delivering brand experiences, live events, and integrated campaigns. It is one of the closest direct competitors to Daymakers within the Dutch market, serving comparable enterprise clients with similar end-to-end services.
• Usher: Usher is a Dutch experience and event agency also based in Utrecht, offering integrated campaigns, events, and content creation for enterprise clients. It competes head-to-head with Daymakers in the Dutch experience marketing market for similar enterprise and government budgets.
• Spot On Live: Spot On Live is a Dutch live marketing and event agency specializing in brand activations, live events, and experiential campaigns. It is a direct domestic competitor to Daymakers targeting similar enterprise and consumer-facing event budgets in the Netherlands.
• Fountainheads: Fountainheads is a Netherlands-based experience and event agency focused on brand activations, corporate events, and integrated campaigns. It is a comparable Dutch peer competing for the same enterprise experience marketing budgets as Daymakers.

Broad incumbents

• Sparks: Sparks is a global experiential marketing agency that creates brand experiences through events, exhibits, and digital activations. It shares Daymakers' integrated model of events, content, and technology but serves global enterprise clients at much larger scale.
• George P. Johnson Experience Marketing: George P. Johnson is a global experiential marketing agency specializing in events, exhibits, and immersive brand experiences for enterprise technology and B2B clients. It is highly comparable to Daymakers in service mix (events + content + tech) but operates at a much larger global scale.
• Wasserman: Wasserman is a global sports, entertainment, and experience marketing agency offering strategy, partnerships, and event production. It competes for the same enterprise and brand experience budgets as Daymakers but operates at much larger international scale.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency that designs, produces, and promotes events, exhibits, and brand activations for major brands. It is the archetypal large-scale international peer against which Daymakers competes for multinational client mandates.
• MKG: MKG is a global experience marketing agency combining creative, content, and data-driven experiences for major brands. Its integrated services model closely mirrors Daymakers' events-plus-content-plus-tech positioning, though MKG operates at US/global scale.

Emerging players

• DEPT®: DEPT® is a Dutch-headquartered global digital agency that has expanded into creative technology, content, and experiential work. It overlaps with Daymakers on the digital platform, content, and campaign integration layers but with broader digital-first scope and a global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/daymakers-group
• Instagraminstagram.com/daymakers.group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daymakers