Design Engineering

Name

Design Engineering

Legal name

Design Engineering, Inc.

Website

https://designengineering.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Design Engineering, Inc. (DEI) is a U.S.-based manufacturer of heat and sound control products, including exhaust wraps, turbo shields, acoustic coatings, and damping materials, serving automotive, powersports, RV/motorhome, marine, industrial, and residential markets through direct e-commerce and a global dealer network.

Ownership category

akta.pro rank

Product category

Automotive Heat and Sound Control Products

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Automotive Thermal Insulation, Sealing & NVH for HVAC/Thermal Systems (IMACALAJ)

akta.pro secondary industries

Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing) (IMAOADAL), Commercial Vehicle Cooling, HVAC & Thermal Management Manufacturing (IMACABAN), Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

Keywords

• Thermal insulation products
• Heat control materials
• Sound dampening materials
• Exhaust wrap products
• Automotive performance parts

Headquarters

HQ city

Avon Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Direct: Direct sales of heat control, sound insulation, and related automotive/powersports products through the company's e-commerce website and phone orders.
2. Product Sales - Dealer Network: Wholesale/distribution through authorized dealers, online retailers, and international dealers. Dealers purchase products at wholesale prices for resale to end customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Design Engineering manufactures and sells high-performance heat control and interior sound management products for automotive, powersports, marine, RV/motorhome, industrial, and residential applications. The portfolio covers thermal insulation (exhaust wraps, turbo shields, reflective barriers, pipe shields, plug boots, line sleeving), acoustic solutions (sound deadening, damping materials, speaker baffles), and application-specific kits (e.g., RV doghouse engine cover kits). Products are sold direct-to-consumer via the company website and through a global network of authorized dealers, online retailers, and international distributors.

Product overview

Design Engineering, Inc. (DEI) is a manufacturer of high-performance heat and sound control solutions with a portfolio of specialized products serving automotive, powersports, marine, industrial, and residential markets. The product line is organized into two main categories: Heat Control products (including Exhaust Wrap, Turbo Shields, Reflective Heat Barriers & Shields, Pipe Shields, Plug Boots & Wire Kits, Line Sleeving & Tubing, Coolant Additives, and the featured ATAC Thermal Acoustic Coating, Titanium Exhaust Wrap, Fire Sleeve & Tape Kit, and Boom Mat Damping Material) and Interior Sound products (Sound Deadening, Insulation Materials, Speaker Baffles, and ATAC). The company also offers vehicle-specific solutions for EVs, Jeeps, muscle cars, recreational vehicles, motorcycles, trucks, and powersports vehicles. DEI's products are designed for applications ranging from engine bay heat management to cabin sound dampening, with the majority of products proudly made in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• ATAC: Advanced thermal acoustic coating for noise and heat control
• Boom Mat
• Turbo Shields
• Titanium Exhaust Wrap
• Fire Sleeve

Products and services

• ATAC (Advanced Thermal Acoustic Coating) Thermal acoustic coating product designed to reduce heat transfer and provide sound dampening for automotive and powersports interior applications.
• Titanium Exhaust Wrap High-performance exhaust wrapping material designed to contain heat and reduce under-hood temperatures in automotive and powersports applications.
• Fire Sleeve & Tape Kit Fire-resistant sleeve and tape kit providing heat protection for wires, hoses, and cables in high-temperature environments.
• Boom Mat Damping Material Vibration- and noise-damping material that converts acoustic energy into a lessened degree of energy by adding mass to surfaces, used to reduce cabin noise and vibration.
• Black Titanium Exhaust Wrap Kit Complete kit for wrapping headers and exhaust components with black titanium exhaust wrap for heat containment and aesthetic appeal.
• Floor & Tunnel Shield II Heat shielding product for floor and tunnel areas to protect vehicle interiors from exhaust heat, particularly useful in bus conversions and custom builds.
• GEN-3 Onyx Turbo Shield Turbo heat shield with improved quality and performance for protecting turbocharged engine components.
• Turbo Shields Heat shields specifically designed to protect turbo components and manage heat in turbocharged engine applications.
• Reflective Heat Barriers & Shields Reflective materials that deflect radiant heat away from sensitive under-hood components.
• Pipe Shields Protective shields for exhaust pipes to contain heat and protect surrounding components.
• Plug Boots & Wire Kits Heat-resistant boots and wire protection kits for spark plug wires and electrical connections.
• Line Sleeving & Tubing Protective sleeving and tubing to shield fuel, brake, and other lines from engine heat.
• Coolant Additives Chemical additives for cooling systems to enhance heat dissipation and protect engine components.
• Sound Deadening Materials designed to reduce interior noise and vibrations in vehicles.
• Insulation Materials Thermal and acoustic insulation products for vehicle interiors.
• Speaker Baffles Acoustic baffles designed to improve speaker performance by containing sound waves.
• RV Doghouse Engine Cover Heat & Sound Insulation Kit Application-specific insulation kit combining Ultra Block thermal insulation with Boom Mat vibration- and noise-damping material to reduce engine heat intrusion and cabin noise in Class A, B, and C RV doghouse engine covers.

Quantifiable outcome

• Ultra Block reflects heat up to 428°F for RV engine cover insulation
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Team DEI Nation Brand AmbassadorscoreGTM or Marketing PartnerGrassroots motorsports sponsorship program featuring prominent builders and racers including Roadster Shop, Cam Reimers Motorsports, Team Babbitts, Nate Hamilton, Goolsby Customs, Wright Motorsports, Speed Academy, Johnson's Hotrod Shop, and many others. Ambassadors receive product support and DEI decals in exchange for social media mentions and build progress updates.
• SEMA (Specialty Equipment Market Association)minorOthersIndustry trade association membership providing networking, industry advocacy, and market intelligence for the automotive specialty equipment industry.
• HRIA (Hot Rod Industry Alliance)minorOthersSEMA-affiliated council focused on the hot rod industry, providing standards, networking, and advocacy for hot rod manufacturers and builders.
• ARMO (Automotive Retail Management Association)minorOthersSEMA-affiliated council supporting automotive retailers with best practices, training, and industry standards.
• PRI (Performance Racing Industry)minorOthersBusiness member of Performance Racing Industry trade show and organization supporting the racing components marketplace.
• Roadster ShopflagshipGTM or Marketing PartnerPremium hot rod and custom car builder featured as a DEI brand ambassador. Represents high-end automotive restoration and fabrication market.
• Wright MotorsportsflagshipGTM or Marketing PartnerProfessional motorsports team and Porsche specialist featured as DEI brand ambassador. Represents professional racing and high-performance automotive market.
• Cam Reimers MotorsportsflagshipGTM or Marketing PartnerProfessional motorsports competitor featured as DEI brand ambassador. Provides race-proven product feedback and competitive exposure.
• Genright Off RoadflagshipGTM or Marketing PartnerOff-road vehicle specialist and product developer featured as DEI brand ambassador. Represents the off-road/SUV modification market.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HushMat: Manufacturer of automotive sound deadening and thermal insulation products sold through automotive aftermarket channels. Overlaps with DEI's sound deadening and insulation materials categories.
• Dynamat: Leading brand of automotive sound deadening and vibration damping materials, now part of East Penn Manufacturing. Directly competes with DEI's Boom Mat and Interior Sound product lines across automotive, RV, and marine.
• Thermo-Tec: Manufacturer of exhaust heat wraps, turbo shields, and thermal management products for automotive and powersports markets. Competes head-to-head with DEI in the heat wrap and shielding categories.
• Heatshield Products: Specialty manufacturer of thermal insulation products for automotive, motorcycle, and industrial applications, including exhaust wraps, turbo shields, and heat barriers. Directly comparable to DEI's heat control portfolio and target customers.
• FatMat: Value-oriented automotive sound deadening brand competing in the same DIY aftermarket channel as DEI's Boom Mat products.
• Second Skin Audio: Specialty manufacturer of automotive sound deadening, thermal insulation, and acoustic products. Competes with DEI's Boom Mat and insulation materials in the automotive and marine aftermarket.
• LizardSkin: Manufacturer of spray-on ceramic insulation and sound control coatings for automotive and industrial applications, directly overlapping with DEI's ATAC coating technology.
• Reflectix: Manufacturer of reflective insulation and radiant barrier products used in construction, HVAC, and automotive/RV applications. Overlaps with DEI's reflective heat barriers and residential HVAC segments.

Broad incumbents

• Eastwood: Broad automotive DIY and restoration retailer that carries DEI's products and competing heat wrap and sound deadening brands. Comparable in customer base and channel rather than in proprietary manufacturing.

Emerging players

• Frost King: Established insulation and weatherization products manufacturer with overlap into residential/HVAC duct insulation, a secondary segment for DEI. Comparable in materials expertise but not in the automotive aftermarket channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/designenginc
• Facebookfacebook.com/DesignEngInc
• LinkedInlinkedin.com/company/dei-designengineering

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design Engineering