What Second Skin Audio does

Second Skin Audio, operating under the legal entity Christie Partners LLC, is a Charlotte, North Carolina-based manufacturer and direct-to-consumer retailer of branded acoustic and soundproofing materials. Founded in 1999, the company has operated for approximately 25 years as a privately held, unfunded specialty manufacturer with a small (1–10 employee) operating footprint. Its product portfolio centers on proprietary constrained-layer damping, viscoelastic polymer liquid deadener, mass-loaded vinyl barrier, closed-cell foam decoupling, and specialty absorption products marketed under names including Damplifier Pro, Spectrum, Luxury Liner Pro, Mela Mute, Mega Zorbe, and the newer FireWall thermal insulation coating. Core technology is formulated-material based rather than software or AI based, with compounding know-how accumulated over the operating history acting as the principal source of differentiation.

The business model is a vertically integrated DTC e-commerce operation built around the company's own website, supplemented by a dealer program for trade and bulk buyers and an affiliate program for referral partners. Free U.S. shipping, vehicle-specific curated packages priced between roughly $509 and $1,414, and a Knowledge Center with installation guides, acoustic calculators, and video content drive acquisition and conversion. Pricing spans from approximately $8 sample packs to $3,450 for a 55-gallon drum, with volume discounts available. Customers span automotive audio and custom shops, residential and home theater users, marine and powersports, specialty venues such as gyms and auditoriums, and appliance OEM buyers for sinks and refrigerators. Named commercial references include custom-vehicle builder West Coast Customs and TV restoration program Graveyard Carz.

The company has scaled without disclosed external venture capital or private equity funding, retaining a lean operating structure. International shipping is active, suggesting a deliberate move from domestic-only to cross-border DTC, and new product introductions (FireWall, expanded Spectrum liquid variants) and bundled vehicle packages signal continued reinvestment in catalog breadth and average order value rather than headcount expansion.

Name

Second Skin Audio

Legal name

Christie Partners LLC

Website

https://secondskinaudio.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Second Skin Audio (Christie Partners LLC) is a Charlotte, NC-based manufacturer and direct-to-consumer retailer of proprietary acoustic and soundproofing materials — including Damplifier Pro, Spectrum, and Luxury Liner Pro — serving automotive, residential, marine, and specialty-venue customers for over 25 years.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct sales of soundproofing, acoustics, and heat insulation products to consumers and businesses through e-commerce website. Products include deadening mats, liquid coatings, acoustic panels, foam sheets, and complete vehicle/home packages. Unit pricing with volume discounts available on select products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Second Skin Audio manufactures and sells a line of specialty acoustic and soundproofing materials — including constrained-layer damping sheets, mass-loaded vinyl barriers, closed-cell foam, and absorption products — used primarily in vehicle, residential, marine, and commercial applications. The company sells directly to end users and trade buyers through its own e-commerce storefront, with a catalog spanning damping, barrier, absorption, and heat-management product families.

Product overview

Second Skin Audio is a soundproofing and noise control solutions provider offering a comprehensive portfolio of products across three main categories: Automotive soundproofing (including Damplifier Pro, Spectrum spray-on deadeners, Luxury Liner Pro MLV barriers, and heat insulation products like FireWall and Mega Zorbe), Home & Commercial soundproofing (mass loaded vinyl, door/window/wall/floor/ceiling treatments), and Room Acoustics (Mela Mute melamine foam panels in various profiles including egg crate, pyramids, wedges, bass traps, and large format panels with NRC ratings up to 0.90). The product line is anchored by their signature Damplifier Pro butyl-based sound deadening mats and Spectrum water-based spray deadeners, complemented by application accessories like spray guns, adhesives, rollers, and masking materials. They also offer application-specific kits including Vehicle Build Packages, Sink Soundproofing Kits, and Wheel Well Soundproofing Kits. All products are engineered in the USA with free shipping on USA orders.

Differentiator

Problem solved

Functional benefit

Brands

• Damplifier Pro: Premium sound deadening mat product line for automotive and residential soundproofing applications.
• Luxury Liner Pro
• Spectrum
• Mega Zorbe
• Mela Mute

Products and services

• Damplifier Pro
• Spectrum Mass-loaded barrier material designed to block sound transmission in automotive, marine, and architectural applications.
• Luxury Liner Pro Closed-cell foam underlayment/liner used as a decoupling and insulation layer in vehicle interiors and building applications.
• Mega Zorbe Acoustic absorption product used to treat reverberant spaces in vehicles, studios, and residential interiors.
• Mela Mute Mass-loaded vinyl sound barrier for automotive, marine, and architectural noise control applications.
• FireWall Heat-resistant barrier product used in engine compartments and high-temperature areas to manage thermal and acoustic loads.

Quantifiable outcome

• Reduce 10+ dB of noise, approximately 50%+ noise reduction
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Owens Corning: Owens Corning is a major building products manufacturer producing acoustic batts, insulation, and soundproofing materials for residential and commercial construction. It competes with Second Skin's home and commercial soundproofing lines at a much larger scale.
• 3M: 3M is a diversified industrial conglomerate that sells Thinsulate acoustic insulation (resold by Second Skin) plus a wide portfolio of adhesives, tapes, and noise-control materials. It is both a supplier/partner to Second Skin and a broad incumbent competitor in commercial and OEM acoustic applications.
• Rockwool: Rockwool manufactures stone wool acoustic and thermal insulation products for building, industrial, and specialty applications. It overlaps with Second Skin's room acoustics and commercial soundproofing verticals through higher-NRC, fire-rated stone wool panels.
• Sika: Sika is a global specialty chemicals company producing adhesives, sealants, damping systems, and coatings for construction, automotive, and industrial markets. It is an adjacent competitor in spray-applied damping and bonding chemistries that overlap with Second Skin's Spectrum and FireWall product chemistries.

Direct peers

• Auralex Acoustics: Auralex is a leading US manufacturer of studio and room acoustic treatment products, including foam panels, bass traps, and diffusers. It directly competes with Second Skin's Mela Mute acoustic foam line for recording studios, home theaters, and commercial venues.
• FatMat Sound Deadener: FatMat sells butyl and asphalt-based automotive sound deadening products direct to consumers and installers. It competes on price and SKU breadth within the same automotive aftermarket channel as Second Skin Audio.
• Hushmat: Hushmat manufactures and sells automotive and residential sound deadening materials, including damping mats and foils, primarily through e-commerce. It competes with Second Skin across automotive and home/office soundproofing verticals.
• ATS Acoustics: ATS Acoustics designs and sells acoustic panels, bass traps, and room treatment solutions for residential and commercial spaces. It overlaps with Second Skin's Mela Mute and acoustic panel offerings for the same home theater and pro audio customers.
• Noico: Noico sells butyl-based automotive sound deadening mats and closed cell foam directly to consumers at lower price points, positioning as a value alternative. It targets the same DIY vehicle soundproofing buyer as Second Skin's Damplifier line.
• Dynamat: Dynamat is the most recognized brand in automotive sound deadening, selling butyl rubber damping mats and related kits directly to car audio installers and DIYers. It is the closest head-to-head competitor to Second Skin Audio's Damplifier Pro product line in the same channel and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/secondskinaudio
• Facebookfacebook.com/SecondSkinAudio
• LinkedInlinkedin.com/company/second-skin-audio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Skin Audio