World of Beer Bar & Kitchen

Name

World of Beer Bar & Kitchen

Legal name

World of Beer Franchising, Inc.

Website

https://worldofbeer.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Craft Beer Bar & Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410), Breweries (31212)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082)

akta.pro primary industry

Craft Beer Bars & Taprooms (THAFAEAG)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Craft beer bar
• Casual dining restaurant
• Craft beer restaurant
• Restaurant franchise
• Bar and kitchen

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Food and Beverage Sales: Primary revenue from food and beverage sales at 25 franchise restaurant locations across the United States. Revenue generated from beer, spirits, wine, and food menu items sold directly to consumers.
2. Franchise Fees: Revenue from franchising operations. The company sells franchise opportunities to individual operators who open World of Beer Bar & Kitchen locations.
3. Gift Card Sales: Sale of gift cards in any denomination, providing upfront cash flow and encouraging future visits.
4. WOB Rewards Program: Loyalty program where members earn $5 for every $75 spent, with birthday rewards and exclusive offers. While rewards are a cost center, they drive repeat customer visits and increased spending.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

World of Beer Bar & Kitchen operates craft beer bar and restaurant locations offering 300+ beer varieties across 40 rotating taps and hundreds of bottles/cans, paired with hand-crafted cocktails, wine, and scratch-style food. The company sells food and beverages directly to consumers at its 25 franchise locations, and complements that core with a WOB Rewards loyalty program, WOB Mobile App, event hosting (Party At WOB), gift cards, online ordering, and a franchising program for new operators.

Product overview

World of Beer Bar & Kitchen operates as a craft beer bar and restaurant chain built around a curated beer experience. The core product (WOB Bar & Kitchen) offers hundreds of beer varieties across 25+ locations, complemented by hand-crafted cocktails, wine, and scratch-style food. The ecosystem includes the WOB Rewards loyalty program, WOB Mobile App for beer tracking and rewards management, Party At WOB for event services, and the proprietary Secret Llama beer line developed with partner breweries. Additional offerings include gift cards, online ordering via Olo, and a franchise program. The company's Beer 101 educational program supports beer culture and staff training.

Differentiator

Problem solved

Functional benefit

Brands

• Secret Llama Beer: WOB Bar & Kitchen's proprietary beer line created through collaborations with top breweries in the United States and abroad, including Blueberry Wheat Ale and IPA brewed locally at Brew Hub in Lakeland, FL.

Products and services

• WOB Bar & Kitchen Restaurant Locations Craft beer bar and restaurant chain offering 300+ beer varieties across 40 rotating taps alongside scratch-style food, hand-crafted cocktails, and wine, served to consumers at franchise locations across the eastern and southeastern United States.
• WOB Rewards Beer enthusiasts' loyalty rewards program that lets members earn cash rewards on spending, collect badges and achievements by tracking beers, and compete on local and global leaderboards.
• WOB Mobile App Mobile app for iOS and Android that enables customers to track the beers they drink, earn badges and achievements, compete on leaderboards, access a secret menu, and manage their WOB Rewards account.
• WOB Gift Cards Physical and digital gift cards in any denomination that recipients can redeem for food, beer, and other menu items at participating WOB Bar & Kitchen locations.
• Party At WOB Event hosting service offering curated bar packages, customizable food buffets, and private or semi-private event spaces with dedicated event planning support for parties, corporate gatherings, and celebrations.
• Secret Llama Beer Line WOB's proprietary craft beer line created through collaborations with top U.S. and international breweries, offering exclusives such as Blueberry Wheat Ale, IPA, and Raspberry Lemon Lager that are not available elsewhere.
• WOB Online Ordering Direct online ordering service operated through the Olo platform that allows customers to place pickup orders for food and beverages at participating WOB locations.
• WOB Franchise Program Franchise offering sold to prospective operators through wobfranchising.com, granting the rights to open and operate WOB Bar & Kitchen restaurant locations.

Quantifiable outcome

• Over 200,000 WOB Rewards members
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Brew HubcoreStrategic or Co-development PartnerBrew Hub in Lakeland, FL serves as the local brewery for WOB's proprietary Secret Llama beer line, including Blueberry Wheat Ale and IPA. This partnership enables exclusive craft beers brewed specifically for WOB locations.
• Brouwerij De BrabandereflagshipStrategic or Co-development PartnerBelgian brewery collaboration on limited release beers for WOB, including exclusive beers not found anywhere else. This international partnership positions WOB as a destination for unique international craft beer experiences.
• Fit2RunminorGTM or Marketing PartnerPartnership with Fit2Run for the WOB Brandon Run Club, a weekly community event combining fitness and social engagement. This partnership drives foot traffic and community building at the Brandon location.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The Brass Tap: The Brass Tap is a craft beer bar franchise offering rotating taps and elevated pub fare, operating a similar franchise model to WOB with comparable unit counts and curated local beer programs.
• Yard House: Yard House is a craft beer-focused casual dining chain (owned by Darden Restaurants) offering 100+ taps and a broad American menu. It is the most directly comparable large-format craft beer bar and kitchen concept to World of Beer.
• Twin Peaks: Twin Peaks is a sports bar/craft beer chain with a casual dining menu and beer-centric identity. While more sports-focused than WOB, the comparable unit count, casual dining-plus-craft-beer concept, and franchise-style growth make it a direct comparable.
• BJ's Restaurant: BJ's operates a chain of brewpubs producing proprietary craft beers on-site alongside a full casual dining menu. The brewpub + restaurant + proprietary beer model closely mirrors WOB's franchise taproom and Secret Llama positioning.
• Gordon Biersch Brewery Restaurant: Gordon Biersch operates brewpub locations producing proprietary German-style lagers paired with full menus. The brewpub + proprietary beer + casual dining model closely aligns with WOB's Secret Llama collaboration model and bar/kitchen positioning.
• HopCat: HopCat is a multi-unit craft beer bar chain known for extensive tap lists and 'beer-battered' comfort food. It competes head-to-head with WOB for craft beer enthusiasts seeking curated selections and casual dining.

Broad incumbents

• TGI Fridays: TGI Fridays is a long-established casual dining and bar chain. While not craft beer-focused, it overlaps with WOB on casual bar + food occasions and competes in similar mall and suburban trade areas.
• Applebee's: Applebee's is a large national casual dining chain with bar service. Notably, WOB's new Annapolis location is converting a former Applebee's site, signaling direct real estate-level overlap in suburban retail boxes between the two concepts.
• Buffalo Wild Wings: Buffalo Wild Wings is a national sports bar and wing chain owned by Inspire Brands with broad alcohol and casual dining offerings. As a much larger incumbent, it competes with WOB for casual social occasions but lacks WOB's curated craft beer differentiation.

Others

• Hooters: Hooters is a national casual sports bar chain with broad beer offerings and a similar suburban footprint to WOB. While brand positioning differs, it competes for casual bar/dining occasions and craft beer-adjacent consumer occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wobcoconutcreek
• Facebookfacebook.com/worldofbeer
• Instagraminstagram.com/worldofbeer
• LinkedInlinkedin.com/company/world-of-beer-franchising-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Beer Bar & Kitchen