VR Coaster
VR Coaster GmbH & Co. KG develops proprietary virtual reality systems for real ride attractions and location-based entertainment, supplying turnkey hardware, software, and content to global theme parks, water parks, and cruise lines.
- Company typePrivate
- Founded2014
- HeadquartersKaiserslautern, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
VR Coaster firmographics
Firmographics- Name
- VR Coaster
- Legal name
- VR Coaster GmbH & Co. KG
- Website
- https://vrcoaster.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VR Coaster GmbH & Co. KG develops proprietary virtual reality systems for real ride attractions and location-based entertainment, supplying turnkey hardware, software, and content to global theme parks, water parks, and cruise lines.
- Ownership category
- akta.pro rank
VR Coaster industry classification
Industry- Product category
- Location-Based Virtual Reality Attractions
- NAICS
- Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131), Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
- akta.pro secondary industries
- VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD), VR/AR Gaming Platforms (BPAMAKAG), VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)
Keywords
Where VR Coaster is headquartered
LocationHeadquarters
- HQ city
- Kaiserslautern
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
VR Coaster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Turnkey Hardware and Software Solutions: Complete turnkey solutions including tracking hardware, VR headsets, software integration, and installation. Revenue generated from equipment sales and system implementation for roller coasters, drop towers, and other ride attractions.
- Content Licensing and Revenue Share: COASTIALITY content library available on revenue share or licensing basis. VR experiences from library can be licensed to extend existing rides. Custom VR experiences also produced for clients based on their IPs.
- SwimVR Turnkey Solutions: Complete turnkey solutions for water attractions including integrated jets, audio, heating, water treatment, Swim VR headsets and VR media production. Monetizable like an arcade machine.
- Creative and Production Services: In-house creative team produces high-end VR applications tailored to client ideas and IPs. Services include ideation, prototyping, and launch support for custom VR experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Turnkey VR Attraction Systems |
| Hybrid | Multi-year contract | COASTIALITY Content Library Access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
VR Coaster product offering
Product offeringCore offering
VR Coaster designs, builds, and operates turnkey Virtual Reality systems for real ride attractions and location-based entertainment venues, combining proprietary VR headsets (co-developed with Pico Interactive and HTC), a patented Sun Protection System, the cloud-based Attraction Management System (AMS), and the COASTIALITY content library. Its offerings span three attraction categories—AIR (roller coasters and drop towers), EARTH (free-roaming VR via YULLBE GO), and WATER (SwimVR underwater)—sold primarily to theme parks, amusement parks, water parks, and cruise lines under multi-year contracts.
Product overview
VR Coaster is a platform-plus-products architecture consisting of three core attraction categories (AIR for roller coasters/drop towers, EARTH for free-roaming VR, WATER for underwater VR), the COASTIALITY content library for ride-based VR experiences, YULLBE GO/ROAM&RIDE for free-roaming installations, and the AMS cloud platform for managing all VR attractions. The company also provides hardware solutions including custom VR headsets (via Pico/HTC partnerships) and the patented Sun Protection System. Services include ideation, prototyping, and launch support for VR installations, plus high-quality 6K/60fps stereoscopic 3D media production.
Differentiator
Problem solved
Functional benefit
Brands
- COASTIALITY: VR content library combining roller coaster ride experiences with unique virtual reality storytelling and entertainment for theme parks.
- YULLBE
- YULLBE GO
- YULLBE pro
- SwimVR
- AMS (Attraction Management System)
Products and services
- AIR Attractions VR experiences for roller coasters and drop towers that combine virtual reality with the ride's real physical forces, drops, and airtime to create immersive ride experiences for theme park guests.
- YULLBE GO Free Roaming VR System High-performance, flexible free-roaming VR system for location-based entertainment using inside-out tracking and mobile server architecture; supports up to 10 simultaneous players (60 per hour), and scales from 10x8 meters down to 6x5 meters.
- WATER Attractions (SwimVR, Diving Theatre, SwimVR Snorkeling) Underwater VR technology for water parks, municipal pools, and hotel resorts. Includes the Diving Theatre (up to 4 guests with synchronized water streams, air bubble effects, and underwater audio) and SwimVR Snorkeling for non-swimmer pools using VR headsets with bungee-rope safety.
- COASTIALITY Content Platform Content library combining VR experiences with roller coaster rides, providing a catalog of ready-to-deploy titles (e.g., Fina & die Yomis, Brainshocker, Dr. G, Alpha-Mods, Phantom of the Opera) available to clients on revenue share or licensing basis, plus custom VR experiences produced in-house.
- AMS (Attraction Management System) Cloud-based single application for managing all VR-based experiences, providing detailed insights into usage numbers, maintenance and operations support, and facilitated VR content management across deployed attractions.
- Custom VR Headsets (with Pico Interactive and HTC) Robust, customized VR headset devices developed in partnership with Pico Interactive and HTC for outdoor and high-throughput LBE use, featuring durable covers, customizable headstrap with logo prints, optional headphones and chin straps, and an integrated marker tracking system for automated orientation and seat detection.
- High-Quality VR Media Production Services Professional creative and production services for high-end VR applications, including 6K panoramic stereoscopic 3D video at 60 FPS, realtime 3D object integration, spatial live-action actor integration, and interactive/gaming elements tailored to client ideas and IPs.
Quantifiable outcome
- Over 70 attractions in more than 60 parks worldwide
- +3 more outcomes
Companies that use VR Coaster
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
VR Coaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
VR Coaster partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- Mack RidescoreVR Coaster is part of Mack Group. Mack Rides is a leading roller coaster and ride manufacturer. VR Coaster works directly with Mack Rides to create the most advanced VR experiences. Strong strategic partnership where Mack Rides recommends VR Coaster to their customer base.
- Europa-ParkcoreEuropa-Park is a flagship reference customer and part of Mack Group. VR Coaster creates custom VR experiences exclusively for Europa-Park attractions including Amber Blake, Euromaus, and Phantom of the Opera.
- Pico InteractivecoreStrategic partnership with Pico Interactive to provide reliable solutions for professional and robust location-based VR. VR Coaster has joined forces with Pico to develop customized, highly durable VR headset devices.
- HTCcorePartnership with HTC alongside Pico Interactive to provide robust VR hardware solutions for location-based entertainment. VR Coaster leverages HTC Vive hardware in their LBE VR systems.
- ZiererstrategicPartnership with Zierer, a ride manufacturer, to extend VR Coaster solutions to their Family Freefall Tower customers. Zierer can immediately extend any of their family-friendly towers with VR experiences.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
VR Coaster competitors and assessment
Company assessmentDirect peers
- Simworx: UK-based provider of media-based and VR attractions for theme parks and FECs. Direct competitor offering VR theater, dark ride, and motion-based experiences targeting the same operator buyer as VR Coaster.
- Attraktion!: Germany-based immersive experience company specializing in VR, AR, and dark ride attractions for theme parks, museums, and FECs. Operates in the same European hub as VR Coaster and competes for the same install-based VR rides.
- Holovis: Provider of immersive media and VR experiences for theme parks and entertainment venues. Competes for themed entertainment ride upgrades with a focus on multiplayer and shared-ride VR, overlapping with VR Coaster's YULLBE and COASTIALITY offerings.
- Figment Productions: VR content and immersive media producer for theme parks, museums, and attractions. Directly comparable as a creator of themed VR experiences targeted at the same LBE customer base as VR Coaster.
- Immotion Group: Provider of VR experiences and installations for attractions, museums, and entertainment venues. Direct competitor in the location-based VR installation space targeting FECs and parks.
- Kraftwerk Living Technologies: Austrian provider of integrated media-based and VR attractions for theme parks, museums, and brand experiences. Comparable as a European-headquartered turnkey VR attraction integrator competing for similar contracts.
Emerging players
- Zero Latency: Free-roaming VR LBE operator with a global venue network. Competes with VR Coaster's YULLBE GO free-roaming system in the venue-based VR market, though Zero Latency focuses more on standalone VR arcades than ride-integration.
Broad incumbents
- Anheuser-Busch Entertainment / SeaWorld / Cedar Fair internal VR teams: Major theme park operators (Six Flags, Cedar Fair, Universal) that have internally developed or co-developed VR ride content. Serve both as customers and potential competitors for in-house ride VR solutions.
- HTC Vive: VR hardware manufacturer and current VR Coaster partner. A broader incumbent in enterprise and LBE VR that could develop or supply directly to ride operators, becoming both an indirect competitor and partner.
- Pico Interactive: VR headset manufacturer partnered with VR Coaster for LBE solutions. Competes indirectly at the hardware layer and could choose to vertically integrate into themed entertainment installations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
VR Coaster social profiles
Digital presenceVR Coaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
VR Coaster leadership team
Management profileNumber of profiles
Profiles9 records
VR Coaster subsidiaries and ownership
Company hierarchySubsidiaries1 record
VR Coaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VR Coaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VR Coaster
What does VR Coaster do?
VR Coaster designs, builds, and operates turnkey Virtual Reality systems for real ride attractions and location-based entertainment venues, combining proprietary VR headsets (co-developed with Pico Interactive and HTC), a patented Sun Protection System, the cloud-based Attraction Management System (AMS), and the COASTIALITY content library. Its offerings span three attraction categories—AIR (roller coasters and drop towers), EARTH (free-roaming VR via YULLBE GO), and WATER (SwimVR underwater)—sold primarily to theme parks, amusement parks, water parks, and cruise lines under multi-year contracts.
Is VR Coaster a public or private company?
VR Coaster is a private company. It is classified as corporate owned and is currently operating.
When was VR Coaster founded?
VR Coaster was founded in 2014. It employs 11 to 50 people.
Where is VR Coaster based?
VR Coaster is headquartered in Kaiserslautern, Germany, in the Europe region.
How does VR Coaster make money?
Four revenue lines are on record. Turnkey Hardware and Software Solutions are the primary driver. The others are content Licensing and Revenue Share, swimVR Turnkey Solutions and creative and Production Services.
Who are VR Coaster's main competitors?
Direct peers on record are Simworx, Attraktion!, Holovis, Figment Productions, Immotion Group and Kraftwerk Living Technologies. Zero Latency is listed as an emerging player. Broad incumbents are Anheuser-Busch Entertainment / SeaWorld / Cedar Fair internal VR teams, HTC Vive and Pico Interactive.
Does VR Coaster have an API?
No public API is recorded for VR Coaster.
What industry is VR Coaster in?
VR Coaster's product category is Location-Based Virtual Reality Attractions. Its primary akta.pro industry code is MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics), with a secondary code of HDACANAD, VR/AR Gaming Hardware (Headsets & Controllers). Its NAICS code is 713110 and its SIC code is 7900.