Faith Assistant
Faith Assistant builds custom AI chatbot models for churches, nonprofits, and faith-based media outlets, and was acquired by Gloo Holdings LLC in January 2025 to become part of Gloo's values-aligned AI portfolio for missional organizations.
- Company typePrivate
- Founded2023
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Faith Assistant does
Faith Assistant is an AI-based chatbot provider that creates custom AI models for faith-based organizations, including churches, nonprofits, and faith-based media outlets, intended to enhance member engagement and support missional objectives. Founded in 2023, the company operated as a small private for-profit entity with 1-10 employees, delivering custom-tuned chatbot deployments via a sales-led, direct-to-organization go-to-market model and a subscription-recurring revenue stream. No public pricing, customer logos, or funding history are disclosed.
On 2025-01-20, Faith Assistant was acquired by Gloo Holdings LLC, a Boulder, Colorado-based software company operating in the faith and ministry ecosystem. Following the acquisition, Faith Assistant's chatbot technology was integrated into Gloo's broader AI portfolio. The combined platform now spans Gloo AI Studio (a developer-facing API environment with curated model access to OpenAI, Gemini, Anthropic, and open-source models), Gloo Intelligence (forward-deployed AI expertise for missional organizations), the Flourishing AI benchmark framework evaluating AI alignment across seven dimensions of human flourishing, and an annual Gloo AI Hackathon program drawing 600+ participants. The technical stack relies heavily on third-party foundation models, with proprietary differentiation concentrated in the values-alignment methodology and ministry-specific tuning rather than in underlying model ownership.
Faith Assistant firmographics
Firmographics- Name
- Faith Assistant
- Website
- https://faithassistant.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Faith Assistant builds custom AI chatbot models for churches, nonprofits, and faith-based media outlets, and was acquired by Gloo Holdings LLC in January 2025 to become part of Gloo's values-aligned AI portfolio for missional organizations.
- Ownership category
- akta.pro rank
Faith Assistant industry classification
Industry- Product category
- Faith-Based AI Chatbots
- NAICS
- Computer Systems Design and Related Services (54151), Religious Organizations (8131)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI)
- akta.pro secondary industry
- Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)
Keywords
Faith Assistant business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- AI Chatbot Services: Faith Assistant provided AI chatbot solutions to ministries and faith-based organizations. Revenue was generated through custom AI model creation and deployment for client organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Faith Assistant product offering
Product offeringCore offering
Faith Assistant provides AI-powered chatbot technology that delivers biblically grounded answers, prayer support, and personalized counsel to faith-based audiences. The company builds custom AI models tailored for churches, nonprofits, and faith-based media outlets, enabling these organizations to extend engagement, disciple their communities, and provide on-demand spiritual guidance through conversational AI. Following its acquisition by Gloo Holdings LLC in January 2025, Faith Assistant operates as part of Gloo's broader AI ecosystem serving the ministry market.
Product overview
Faith Assistant, now part of the Gloo AI ecosystem following its acquisition by Gloo Holdings LLC, is an AI-based chatbot provider specializing in creating custom AI models for faith-based organizations including churches, nonprofits, and media outlets. The company's product portfolio centers on values-aligned AI for missional leaders, featuring Faith Assistant chatbot technology alongside Gloo AI Studio (a developer platform with APIs and curated model access), Gloo Intelligence (forward-deployed AI expertise and solutions), Benchmarks & Research (the Flourishing AI evaluation framework), and the Gloo AI Hackathon program. These products work together to provide end-to-end AI capabilities from custom model creation through deployment, with emphasis on values alignment and human flourishing for faith-based organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Faith Assistant
- Custom AI Models for Faith Organizations
- Gloo AI Studio
- Gloo Intelligence
Companies that use Faith Assistant
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Faith Assistant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature1 record
Faith Assistant partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gloo Holdings LLCcoreGloo Holdings LLC, a software company based in Boulder, acquired Faith Assistant. Faith Assistant creates custom AI models for organizations including churches, nonprofits, and media outlets. The acquisition integrates Faith Assistant's chatbot technology into Gloo's AI portfolio for the faith and flourishing ecosystem.
Recent moves5 records
Expansion highlights5 records
Faith Assistant competitors and assessment
Company assessmentBroad incumbents
- Pushpay: Public company providing church management, giving, and engagement software to faith-based organizations. Comparable as a broader incumbent offering engagement technology to the same church vertical that Faith Assistant targets.
- OpenAI: The underlying foundation model provider for Gloo AI's curated model access. Comparable as a broad incumbent whose general-purpose AI capabilities and custom GPT features could substitute for vertical-specific faith AI offerings.
Direct peers
- Subsplash: Faith-based engagement platform providing mobile apps, giving, and communication tools for churches. Directly comparable as a technology provider serving the same church and faith-based customer base with digital engagement solutions.
- Planning Center: Church management software suite providing check-ins, giving, groups, and serving tools for churches. Comparable as a technology platform specifically serving the church vertical with engagement and management capabilities.
- Tithe.ly: Church giving and engagement platform serving faith-based organizations globally. Comparable as a direct technology provider offering digital tools to churches and faith nonprofits for member engagement.
- Faithlife (Logos Bible Software): Bible software and faith technology company offering digital tools for Bible study, church management, and ministry. Comparable as a faith-specific technology provider serving churches and individuals with digital engagement tools.
- Gloo Holdings: The parent company of Faith Assistant; Gloo is a values-aligned AI technology platform serving the faith and ministry sector. Directly comparable as it owns and operates Faith Assistant's product within its broader AI ecosystem.
Emerging players
- Text in Church: Church communication platform providing text messaging, mass communication, and follow-up tools. Comparable as a niche player offering AI-adjacent communication and engagement capabilities to the same church customer base.
- Breeze ChMS: Church management software focused on small to mid-sized churches with people, giving, and communication features. Comparable as a focused church technology provider targeting the same vertical with engagement and management tools.
- Church Engagement by Tithe.ly: A division of Tithe.ly providing church engagement software including check-ins, communication, and member management. Comparable as a church engagement technology provider overlapping with Faith Assistant's mission to enhance member engagement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Faith Assistant social profiles
Digital presenceFaith Assistant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faith Assistant leadership team
Management profileNumber of profiles
Profiles1 record
Faith Assistant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faith Assistant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faith Assistant
What does Faith Assistant do?
Faith Assistant provides AI-powered chatbot technology that delivers biblically grounded answers, prayer support, and personalized counsel to faith-based audiences. The company builds custom AI models tailored for churches, nonprofits, and faith-based media outlets, enabling these organizations to extend engagement, disciple their communities, and provide on-demand spiritual guidance through conversational AI. Following its acquisition by Gloo Holdings LLC in January 2025, Faith Assistant operates as part of Gloo's broader AI ecosystem serving the ministry market.
When was Faith Assistant founded?
Faith Assistant was founded in 2023. It employs 1 to 10 people.
How does Faith Assistant make money?
One revenue line is on record: AI Chatbot Services.
Who are Faith Assistant's main competitors?
Broad incumbents on record are Pushpay and OpenAI. Direct peers are Subsplash, Planning Center, Tithe.ly, Faithlife (Logos Bible Software) and Gloo Holdings. Emerging players are Text in Church, Breeze ChMS and Church Engagement by Tithe.ly.
Does Faith Assistant have an API?
Yes. Gloo AI Studio provides API-first support for inference, RAG, and assistant workflows with dynamic model selection. Access to world-class curated models including OpenAI, Gemini, Anthropic and other open-source models optimized for ministry workflows. Developers can access documentation, APIs, and start building at studio.ai.gloo.com. Note: This API infrastructure is from the parent company Gloo following the acquisition of Faith Assistant.
What industry is Faith Assistant in?
Faith Assistant's product category is Faith-Based AI Chatbots. Its primary akta.pro industry code is BPAGAJAI, Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press), with a secondary code of BPAGAJAG, Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling). Its NAICS code is 54151 and its SIC code is 7372.