Theravada
Theravada is a UK-based B2B technology integrator delivering end-to-end hardware, software, content, and 24/7 managed services to multi-site retail and hospitality enterprises in the UK and Spain, with 400+ digital cabinets deployed across the UK.
- Company typePrivate
- Founded2019
- HeadquartersEstremera, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Theravada does
Theravada Solutions Limited is a UK-based private B2B technology integrator, founded in 2019 and headquartered in Camberley, that delivers end-to-end hardware, software, content, and 24/7 managed services to multi-site retail and hospitality enterprises in the UK and Spain. The company combines proprietary hardware (digital signage, kitchen display systems, drive-thru equipment, IoT-enabled food-to-go cabinets) with a cloud-based content management system, IoT telemetry, and a nationwide field engineering network, positioning itself as a "one trusted partner" for deployments across quick-service restaurants, retail chains, convenience stores, cruise lines, and hospitality venues.
The product portfolio spans six solution pillars (Drive-Thru, Kitchen Display Systems, Digital Food-to-Go Cabinets, Digital Signage, Quail Digital Headsets, and Store Solutions) and five service lines (Infrastructure, Engineering, Professional, Content, and Service Desk), supported by certified integrations with 80+ POS vendors and partners including Cisco, Meraki, Fortinet, TeamViewer, Samsung, Quail Digital, ConnectSmart, and Oracle Simphony. Theravada has deployed over 400 digital cabinets across the UK and claims 99.9% display uptime, 10-20% sales lifts on drive-thru upgrades, and 6-12 month ROI on customer investments.
The company sells through direct enterprise field sales and inside sales teams using a pilot-then-scale engagement model, generating revenue from hardware sales, recurring managed services and CMS/content licensing subscriptions, and professional and engineering services. Pricing is quote-based with multiple engagement structures including fully managed solution-as-a-service (annual), hardware-only purchases, and multi-year pilot-to-scale contracts. Named enterprise customers include Krispy Kreme, KFC, McDonald's, Burger King, Popeyes, Huel, Lindt, Ghirardelli, Insomnia, and Carnival, with the company actively expanding into Spain via a Madrid office and exclusive distribution rights secured in February 2024.
Theravada firmographics
Firmographics- Name
- Theravada
- Legal name
- Theravada Solutions Limited
- Website
- https://theravada.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Theravada is a UK-based B2B technology integrator delivering end-to-end hardware, software, content, and 24/7 managed services to multi-site retail and hospitality enterprises in the UK and Spain, with 400+ digital cabinets deployed across the UK.
- Ownership category
- akta.pro rank
Theravada industry classification
Industry- Product category
- Retail and Hospitality Technology Integration Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industry
- ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)
Keywords
Where Theravada is headquartered
LocationHeadquarters
- HQ city
- Estremera
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Theravada business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Hardware Sales and Deployment: Sale and installation of integrated hardware packages including digital signage, KDS, drive-thru boards, cabinets, kiosks, and networking equipment. Hardware can be purchased outright or bundled into managed service contracts.
- Managed Services and Support: Ongoing 24/7 monitoring, remote diagnostics, service desk support, and hardware swap-out. Typically structured as recurring monthly or annual contracts with defined SLA targets and service credits.
- Content Services and CMS Licensing: Centralised content management for menus, promotions, and signage updates across all locations, often bundled with managed services.
- Professional Services: Project management, consulting, implementation, and training services for technology deployments. Includes design, cabling, installation, and network infrastructure services.
- Engineering Services: Custom software integration, API development, network architecture, and system optimisation delivered by certified engineers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Fully Managed Solution-as-a-Service |
| One time/ perpetual license | Pay-as-you-go | Hardware-Only Purchase |
| Subscription | Multi-year contract | Pilot and Scale Model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Theravada product offering
Product offeringCore offering
Theravada delivers, installs, and manages integrated in-store technology for multi-site retail and hospitality enterprises. Its portfolio spans six hardware-plus-software solution pillars (Drive-Thru, Self-Service Kiosks, Kitchen Display Systems, Store Solutions, Digital Food-to-Go Cabinets, Digital Signage, and Quail Digital Headsets) backed by five service lines (Infrastructure, Engineering, Professional, Content, and a 24/7 Service Desk). The platform combines physical hardware, a cloud-based CMS, IoT sensors, and managed support to optimise drive-thru throughput, kitchen ticket times, in-store merchandising, and multi-site brand consistency.
Product overview
Theravada is an end-to-end technology partner for retail and hospitality enterprises, delivering a fully integrated portfolio of hardware, software, content services, and managed support. The core offering spans six solution pillars: Drive-Thru (digital menu boards, timing analytics, audio posts, car detection, and headsets), Kitchen Display Systems (including Annoncer, ConnectSmart® Kitchen, DineTime, and Kitchen Armor sub-products for order routing and delay-firing), Digital Food-to-Go Cabinets (available in Ambient, Chilled, Hot Holding, and Temperature Controlled configurations, all with integrated digital screens and IoT sensors), Digital Signage (encompassing Window Displays, Custom Signage, Digital Shelf Edges, and Video Walls managed via a centralized CMS), Quail Digital Headsets (covering Pro12, Pro12 LITE, Pro12 MAX, Pro9, and Pro10 models for team communication), and Store Solutions (integrating POS, Wi-Fi, CCTV, door security, kiosks, and structured cabling). Backed by five service lines — Infrastructure, Engineering, Professional, Content, and Service Desk — the platform is designed so that each solution can be deployed individually or as a unified ecosystem, with hardware-as-a-service and fixed-fee support options for predictable cost management.
Differentiator
Problem solved
Functional benefit
Products and services
- Drive-Thru Solutions
- Self-Service Kiosks Interactive self-service kiosks for ordering, payment processing, and information retrieval, integrated seamlessly with POS and third-party systems to enhance customer service and reduce wait times.
- Kitchen Display Systems (KDS) Back-of-house digital display systems that route orders to kitchen stations, track ticket progress, and coordinate multi-course or delay-fired cooking to ensure every dish lands hot and on time.
- Store Solutions End-to-end store fit-out combining POS, Wi-Fi, signage, kiosks, KDS, CCTV, structured cabling, and door security, delivered pre-staged and tested for first-time-right installs.
- Digital Food-to-Go Cabinets Intelligent grab-and-go cabinets with integrated digital displays, IoT sensors, and dynamic content management, available in ambient, chilled, hot holding, and temperature-controlled configurations for food-to-go retail.
- Digital Signage Centralized digital display network featuring remote health monitoring, self-heal routines, and a cloud CMS for pushing menus, promos, and pricing to window displays, shelf edges, kiosks, and 4K video walls.
- Quail Digital Headsets Professional wireless headset systems for retail and hospitality teams, offering clear digital audio, voice activation, private and group channels, extended battery life, and emergency alert functionality for hands-free crew communication.
- Infrastructure Services Design, deployment, and maintenance of network infrastructure including LAN, WAN, wireless, private mobile networks, private and public cloud, and virtual desktop environments, supported by technology partners Cisco, Meraki, Ubiquiti, and Fortinet.
- Engineering Services Systems integration, custom software development, network optimization, and deployment services using agile and lean methodologies, with nationwide field engineering resources for on-site support.
- Professional Services IT consulting, project management, strategy, training, and implementation services covering cloud migrations, VDI (Azure Virtual Desktop, Citrix), hosted services, and connectivity solutions including WAN and VPN.
- Content Services Centralized content management for menus, promotions, signage, and updates across all locations, with centralized CMS enabling real-time content deployment, analytics, and compliance with nutritional and allergen information requirements.
- Service Desk 24/7 UK-based service desk with proactive monitoring, remote diagnostics, incident and problem management, hardware/software procurement, and next-business-day device swap-out for minimizing downtime.
Quantifiable outcome
- Drive-thru upgrades raise sales by 10-20%
- +4 more outcomes
Companies that use Theravada
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Theravada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature6 records
Theravada partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Quail DigitalcoreExclusive partnership in Spain for Quail Digital wireless headset systems for retail and hospitality. Quail Digital provides industry-leading audio headsets with up to 250 users, voice activation, emergency alerts, and out-of-coverage notifications. Integration with Theravada's drive-thru and kitchen operations solutions provides seamless crew communication.
- Summit InnovationscoreExclusive rights in Spain for Summit Innovations drive-thru solutions, focusing on precise timing and effective communication to transform drive-thru service delivery. Summit's solutions address the need for speed and accuracy in the quick-service restaurant sector.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Theravada competitors and assessment
Company assessmentBroad incumbents
- Lightspeed Commerce: Lightspeed provides cloud POS, payments, and commerce solutions for retail and hospitality SMBs and mid-market. It competes with Theravada's store solutions and POS integration work, but focuses more on software subscription than integrated hardware + managed services.
- NCR Voyix: NCR Voyix (spun off from NCR Atleos) is a major enterprise POS, restaurant, and retail technology vendor serving global QSR and grocery chains. It competes with Theravada's KDS, POS integration, and managed services stack, but with deeper software IP and a broader geographic footprint.
- Toast: Toast is a leading cloud-based restaurant operating system covering POS, KDS, online ordering, payroll, and team management for the full restaurant industry. It is a broad incumbent overlap with Theravada's KDS and restaurant tech focus, though Toast owns its full stack rather than integrating partners.
- Diebold Nixdorf: Diebold Nixdorf is a global enterprise technology provider of POS, self-checkout, and connected commerce solutions for retail and banking. It overlaps broadly with Theravada's POS integration, store solutions, and managed services for multi-site retailers, but at much larger scale and across more verticals.
Direct peers
- Elo Touch Solutions: Elo is a global manufacturer of touchscreens, self-service kiosks, and digital signage displays widely used in retail and QSR. It directly overlaps with Theravada's kiosk, digital signage, and integrated in-store hardware offerings for restaurant and retail customers.
- STRATACACHE: STRATACACHE is a US-based provider of digital signage, in-store media, and retail technology solutions, including sensor-driven merchandising and customer engagement. It is directly comparable to Theravada's digital signage, CMS, and managed retail tech stack for multi-site enterprises.
- Pivotree: Pivotree is a systems integrator and managed services provider focused on commerce, PIM, and digital experience platforms for mid-market and enterprise retailers. It is comparable to Theravada in its end-to-end integration and managed services model, though with a stronger commerce/ PIM focus.
- Quail Digital: Quail Digital is a UK-headquartered manufacturer of wireless headset communication systems for retail and hospitality, integrated with POS and CCTV. Theravada is Quail Digital's exclusive Spain distributor and a UK channel/integrator for the Pro9, Pro10, Pro12, and Pro12 MAX lines, making it a closely intertwined peer and partner.
- Hughes (Hughes Network Systems): Hughes provides managed network services, digital signage, and connectivity solutions for retail and restaurant chains across thousands of sites. It competes with Theravada's infrastructure, signage, and managed services offering for multi-site QSR and convenience customers.
Emerging players
- Yext (Raydiant): Yext acquired Raydiant, a digital signage and in-store experience platform purpose-built for restaurants and retail chains. It overlaps with Theravada's digital signage and CMS offering but is more SaaS-first and lacks Theravada's hardware deployment and managed services depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Theravada social profiles
Digital presenceTheravada compliance and trust
Trust signalCompliance2 records
Theravada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theravada leadership team
Management profileNumber of profiles
Profiles3 records
Theravada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theravada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theravada
What does Theravada do?
Theravada delivers, installs, and manages integrated in-store technology for multi-site retail and hospitality enterprises. Its portfolio spans six hardware-plus-software solution pillars (Drive-Thru, Self-Service Kiosks, Kitchen Display Systems, Store Solutions, Digital Food-to-Go Cabinets, Digital Signage, and Quail Digital Headsets) backed by five service lines (Infrastructure, Engineering, Professional, Content, and a 24/7 Service Desk). The platform combines physical hardware, a cloud-based CMS, IoT sensors, and managed support to optimise drive-thru throughput, kitchen ticket times, in-store merchandising, and multi-site brand consistency.
Is Theravada a public or private company?
Theravada is a private company. It is classified as unknown and is currently operating.
When was Theravada founded?
Theravada was founded in 2019. It employs 11 to 50 people.
Where is Theravada based?
Theravada is headquartered in Estremera, Spain, in the Europe region.
How does Theravada make money?
Five revenue lines are on record. Hardware Sales and Deployment is the primary driver. The others are managed Services and Support, content Services and CMS Licensing, professional Services and engineering Services.
Who are Theravada's main competitors?
Broad incumbents on record are Lightspeed Commerce, NCR Voyix, Toast and Diebold Nixdorf. Direct peers are Elo Touch Solutions, STRATACACHE, Pivotree, Quail Digital and Hughes (Hughes Network Systems). Yext (Raydiant) is listed as an emerging player.
Does Theravada have an API?
Yes. Digital Cabinets include a Data-Ready API that allows pulling dwell-time and sell-through metrics directly into the customer's BI stack. The CMS also enables API-level content scheduling and real-time push of menus, promos, and pricing to screens, kiosks, and cabinets across the estate.
What industry is Theravada in?
Theravada's product category is Retail and Hospitality Technology Integration Services. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of BPAEAJAC, ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.). Its NAICS code is 54151 and its SIC code is 7373.