What Pro Seniors does

Pro Seniors is a Cincinnati-based 501(c)(3) nonprofit organization founded in 1975 that delivers free legal services, long-term care advocacy, and Medicare fraud prevention programming for Ohio residents aged 60 and older. Its core service lines are the Legal Helpline (a free 30-minute phone consultation with an attorney serving nearly 7,000–8,000 senior Ohioans annually), the Long-Term Care Ombudsman program (designated for Butler, Clermont, Clinton, Hamilton, and Warren counties), and the Ohio Senior Medicare Patrol (a statewide volunteer-driven Medicare fraud prevention program with 240+ volunteers covering all 88 Ohio counties). Supporting services include the Helpline Referral Attorney Panel (HRAP) of 60+ private attorneys statewide who provide pro bono or reduced-fee representation, the Mid-America Pension Rights Project, Veterans Legal Assistance, and Financial Exploitation Prevention programming, complemented by self-serve resources such as Legal Toolkits, Fact Sheets, and Elder Law Training On-Demand.

The business model is fundamentally grant- and donation-funded: the operating budget grew from approximately $1.0 million in FY2001 to $2.4 million in FY2019, supported by government grants (notably a $738,000 Ohio Attorney General grant in 2016), charitable contributions via the website and events, and modest fee revenue from $30 CLE/CE-accredited seminars and $75 Seniors Who Rock event tickets. Core legal services are delivered free of charge to eligible seniors, with go-to-market executed through a community-led motion spanning phone helpline, in-person consultations, volunteer-driven community education, quarterly newsletters, social media, and partnerships with the Ohio Attorney General, OSHIIP, the Council on Aging, WMKV FM 89.3, federal agencies (FTC, FBI, DOJ), and the National Association of Senior Legal Hotlines.

The organization is led by Executive Director Dimity V. Orlet (effective March 25, 2019, succeeding the long-tenured Rhonda Y. Moore), Managing Attorney Miriam Sheline, Helpline Manager Mike Walters (NASLH Chair, 2023), and is governed by a Board of Trustees. It holds Four-Star Charity Navigator and Platinum Candid/GuideStar transparency ratings, has received industry recognition including the Denis Murphy Award (2015) and Council on Aging Outstanding Professional in Aging Award (2017), and is currently operating at 11–50 employees out of its main office at 7162 Reading Rd., Suite 1150, Cincinnati.

Name

Pro Seniors

Legal name

Pro Seniors, Inc.

Website

https://proseniors.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Seniors is a Cincinnati-based 501(c)(3) nonprofit founded in 1975 that provides free legal assistance, long-term care ombudsman advocacy, and Medicare fraud prevention education for Ohio seniors age 60+, serving 7,000-8,000 individuals annually through helpline, ombudsman, and statewide volunteer programs.

Ownership category

akta.pro rank

Product category

Legal Aid Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Legal Services (8111), Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community Resources, Social Services & Transportation Coordination (HLADALAK), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

Keywords

• Legal aid services
• Senior advocacy
• Long-term care ombudsman
• Medicare fraud prevention
• Elder law services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Grants and Government Funding: Pro Seniors receives grants from government sources including Ohio Attorney General grants ($738,000 grant announced in 2016 for statewide legal assistance project), and operates as a nonprofit organization relying on public funding and charitable donations to sustain operations.
2. Donations and Charitable Contributions: The organization accepts donations through its website (Give Now portal) and during events like Seniors Who Rock. Budget grew from $1,000,000 in FY2001 to $2,400,000 in FY2019, indicating reliance on expanded donor base and fundraising efforts.
3. Seminar Registration Fees: Pro Seniors charges $30 registration fees for educational seminars (Medicaid seminars, institutional Medicaid updates) which include continuing education credits, continental breakfast, and parking. Also charges $75 for Seniors Who Rock event registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Pro Seniors is a nonprofit legal aid organization that provides free legal helpline consultations, long-term care ombudsman advocacy, and Medicare fraud prevention education to Ohio seniors aged 60 and older. Core services include a Legal Helpline offering no-cost 30-minute phone appointments with attorneys, Long-Term Care Ombudsman services for nursing home and assisted living residents, and the Ohio Senior Medicare Patrol volunteer education program. The organization also operates a Helpline Referral Attorney Panel (HRAP) of 60+ private attorneys providing pro bono and reduced-fee representation, the Mid-America Pension Rights Project, Veterans Legal Assistance, and Financial Exploitation Prevention programs.

Product overview

Pro Seniors is a nonprofit organization offering a suite of legal services, ombudsman advocacy, and fraud prevention programs for Ohio seniors. The core offerings include a Legal Helpline for free telephone legal advice, a Long-Term Care Ombudsman program for nursing home resident advocacy, and the Ohio Senior Medicare Patrol (SMP) for Medicare fraud prevention education. Additional services include the Helpline Referral Attorney Panel (HRAP) connecting seniors to pro bono legal representation, the Mid-America Pension Rights Project for pension assistance, Veterans Legal Assistance, and Financial Exploitation Prevention programs. The organization also provides educational resources including Legal Toolkits, Fact Sheets, Elder Law Training On-Demand, and hosts events such as the annual Seniors Who Rock awards program and quarterly Medicaid seminars. Pro Seniors serves seniors aged 60 and older in Southwest Ohio, with services available both in-person and statewide through various programs.

Differentiator

Problem solved

Functional benefit

Brands

• Ohio SMP (Senior Medicare Patrol): A program that teaches Ohioans how to avoid Medicare fraud, scams and identity theft through volunteer educators.
• Long-Term Care Ombudsman
• Seniors Who Rock

Products and services

• Legal Helpline A no-cost telephone legal advice service for Ohio seniors aged 60 and older, providing free 30-minute phone appointments with attorneys for legal issues including housing, benefits, consumer protection, and healthcare. The Legal Helpline receives over 8,000 calls per year and serves nearly 7,000-8,000 senior Ohioans annually.
• Long-Term Care Ombudsman Advocacy service where staff and volunteers speak up for the rights of people in nursing homes and other long-term care facilities, helping protect residents' rights and connecting them to needed services. Serves nursing home and assisted living residents in Southwest Ohio.
• Ohio SMP (Senior Medicare Patrol) A volunteer-based program that teaches Ohioans how to avoid Medicare fraud, scams, and identity theft through community education and outreach. Uses 240+ trained volunteer peer educators statewide.
• Helpline Referral Attorney Panel (HRAP) A network of over 60 private attorneys throughout Ohio who accept referrals from the Legal Helpline to provide pro bono and reduced-fee legal services to low-income seniors. Over 1,279 referrals were made to HRAP panelists in 2021, with more than half completed on a pro bono or reduced-fee basis.
• Mid-America Pension Rights Project Legal assistance to help individuals access pensions they are eligible to receive, including help with Qualified Domestic Relations Orders (QDROs) for divorcees. One client received $182,224 in lump sum pension benefits through this program.
• Veterans Legal Assistance Legal services specifically designed to assist veterans with their unique legal needs and benefits.
• Financial Exploitation Prevention Services to help seniors recognize and avoid financial scams, exploitation, and fraud, including educational presentations and resources.
• Medicaid Seminar Quarterly educational seminars on institutional Medicaid topics for long-term care professionals, including social workers, business office staff, administrators, and attorneys. $30 registration includes 3.0 hours attorney CLE credit, 3.0 hours Social Worker CE credit, continental breakfast, and free parking.
• Seniors Who Rock Annual Awards Event An annual awards presentation honoring inspirational Ohio seniors who make a positive impact in their community, with $75 ticket registration. Serves as a fundraiser for Pro Seniors' services. Held at The Summit Hotel, 5345 Medpace Way, Cincinnati.
• Elder Law Training On-Demand Online educational training programs for attorneys and professionals on elder law topics.

Quantifiable outcome

• Nearly 7,000-8,000 seniors receive no-cost legal advice annually through the Legal Helpline
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and moderate.

• Ohio Legal Aids (Statewide Network)coreStrategic or Co-development Partner · 15 June 2016Pro Seniors leads a statewide project with Ohio's legal aid organizations, funded by a $738,000 grant from the Ohio Attorney General, to provide free legal assistance to older Ohioans.
• National Association of Senior Legal Hotlines (NASLH)coreStrategic or Co-development PartnerMike Walters, Pro Seniors' Helpline Manager, serves as NASLH Chair in 2023. NASLH promotes the development and funding of statewide senior legal hotlines.
• Ohio Senior Health Insurance Information Program (OSHIIP)majorGTM or Marketing PartnerLong-standing partnership since 2002 with OSHIIP, which provides free health insurance information and services for Medicare beneficiaries. Pro Seniors was named OSHIIP Partner of the Year 2015.
• WMKV FM 89.3GTM or Marketing PartnerCincinnati radio station partners with Pro Seniors for fraud prevention forums and educational programming, including Medicare call-in shows.
• Federal and State Agencies (FTC, FBI, DOJ, ODM)moderateGTM or Marketing PartnerOhio SMP Fraud Prevention Forums feature representatives from Federal Trade Commission, FBI, U.S. Department of Justice, Ohio Attorney General, and Ohio Department of Medicaid.
• Council on AgingmajorStrategic or Co-development PartnerMajor supporter of Pro Seniors, featuring the organization in newsletters and recognizing staff achievements through awards like Outstanding Professional in Aging.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Legal Aid Society of Greater Cincinnati: Co-located Cincinnati-area legal aid organization providing free civil legal services to low-income residents. Comparable to Pro Seniors because both serve overlapping client populations in SW Ohio with free legal representation, including many overlapping elder law, consumer, and benefits issues.
• Justice in Aging: National legal advocacy organization dedicated to advancing the rights of low-income older adults through impact litigation and policy advocacy. Directly comparable to Pro Seniors' advocacy and legal services mission for seniors, particularly its Sixth Circuit litigation and Medicaid policy work.
• Council on Aging of Southwestern Ohio: SW Ohio regional Area Agency on Aging providing case management, benefits navigation, and caregiver support. Overlaps with Pro Seniors on benefits navigation, long-term care advocacy, and senior support services in the same five-county service area.
• Senior Medicare Patrol National Resource Center: Coordinates the federal SMP network of volunteer-based Medicare fraud prevention programs across all 50 states. Directly comparable to Pro Seniors' role hosting the Ohio SMP, since Pro Seniors operates as the state-level Ohio SMP grantee under this national umbrella.
• National Consumer Law Center: National nonprofit focused on consumer legal advocacy for low-income and elderly Americans, including Medicare fraud, debt collection, and financial exploitation. Comparable to Pro Seniors' financial exploitation prevention, SMP, and consumer legal work on behalf of seniors.
• Pension Rights Center: National consumer organization that funds and supports regional pension rights projects, including the Mid-America Pension Rights Project hosted by Pro Seniors. Directly comparable on pension recovery legal services for older adults.
• National Association of Senior Legal Hotlines: National membership association of statewide senior legal hotlines, chaired in 2023 by Pro Seniors' own Helpline Manager. Directly comparable because Pro Seniors' Ohio Legal Helpline is a member program providing free telephone legal services to seniors across an entire state.

Broad incumbents

• National Council on Aging: National aging services organization with a broad portfolio spanning benefits access (BenefitsCheckUp), senior employment, and advocacy. Comparable to Pro Seniors on benefits navigation and senior services advocacy, but operating at national scale with a wider portfolio.
• AARP Foundation: National charitable affiliate of AARP focused on low-income older adults, including legal aid, fraud prevention, and benefits access programs. Overlaps materially with Pro Seniors' mission across its Legal Helpline, SMP fraud prevention, and financial exploitation work, but at significantly greater national scale.

Others

• National Academy of Elder Law Attorneys: Professional membership organization for attorneys and advocates serving older adults and people with disabilities. Comparable because Pro Seniors sits at the intersection of elder law practice, legal aid, and advocacy, and serves as a training/Elder Law On-Demand resource provider for attorneys in the field.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ProSeniorsInc
• YouTubeyoutube.com/channel/UCZz4094Pperr3uuisBpmYJA
• Facebookfacebook.com/proseniors
• LinkedInlinkedin.com/company/proseniors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Seniors