Self Discovery Group
Self Discovery Group is a privately held, founder-led personal development company selling a proprietary 13-technique consciousness training methodology through workshops, one-on-one coaching, and a members community, serving individual consumers and a small base of business leaders.
- Company typePrivate
- Founded2002
- HeadquartersFort Lauderdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Self Discovery Group does
Self Discovery Group, LLC is a privately held personal development and consciousness training company founded in 2002 by Rob James and headquartered in West Palm Beach, Florida. The company sells a proprietary methodology called the Self Discovery Life Mastery Process, built around 13 Self Discovery Techniques developed from research into the mechanics of human awareness, attention, beliefs, intentions, and identities. Its core products are delivered through two channels: a two-day weekend Self Discovery Life Mastery Workshop and a ten-session, one-on-one Self Discovery Life Mastery Training program (~90 minutes per session), with completion leading to the Self Discovery Enlightened Heroes Community.
The business operates on a high-touch professional services model. Training is delivered in-person at the West Palm Beach headquarters for South East Florida clients and by phone for remote clients, with all sessions conducted by Licensed Self Discovery Life Mastery Trainers. Pricing is not publicly disclosed and is quote-based, and the company offers a Complimentary Life Perspective Training Session as a free introductory funnel. The company supports acquisition through a content marketing footprint of 75+ articles and a downloadable Self Discovery Magazine, plus scheduled workshop events and direct phone/email contact. The firm is small (1-10 employees), founder-centric, has never raised external capital, and operates as a single-member-managed LLC with no disclosed partnerships, M&A activity, or institutional ownership.
Self Discovery Group firmographics
Firmographics- Name
- Self Discovery Group
- Legal name
- Self Discovery Group, LLC
- Website
- https://sdlifemastery.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Self Discovery Group is a privately held, founder-led personal development company selling a proprietary 13-technique consciousness training methodology through workshops, one-on-one coaching, and a members community, serving individual consumers and a small base of business leaders.
- Ownership category
- akta.pro rank
Where Self Discovery Group is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Self Discovery Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Self Discovery Life Mastery Training: A series of ten one-on-one training sessions of approximately 90 minutes each, where Licensed Self Discovery Life Mastery Trainers train clients in the Self Discovery Techniques. Training can be conducted in-person at the Florida location or by phone for clients outside South East Florida.
- Self Discovery Life Mastery Workshops: Weekend workshops (Saturday & Sunday, 9am to 6pm) that teach the Self Discovery Techniques in a group setting. Workshops are scheduled periodically throughout the year.
- Complimentary Life Perspective Training Session: Free initial consultation session offered to prospective clients to introduce the methodology and determine fit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Training program pricing - not publicly disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Self Discovery Group product offering
Product offeringCore offering
Self Discovery Group delivers in-person and phone-based personal development training built around a proprietary system called the Self Discovery Techniques (13 techniques for managing consciousness). Its core paid offering is the Self Discovery Life Mastery Process, which combines two-day group workshops with a ten-session one-on-one training program delivered by Licensed Self Discovery Life Mastery Trainers, plus a complimentary introductory Life Perspective Training Session.
Product overview
Self Discovery Group is a personal development and consciousness training company offering a unified methodology called the Self Discovery Life Mastery Process. The core offering consists of the Self Discovery Techniques (13 distinct techniques), delivered through a progressive pathway: the Self Discovery Life Mastery Workshop (two-day in-person event), followed by the Self Discovery Life Mastery Training (10 one-on-one sessions of approximately 90 minutes each), culminating in the Self Discovery Enlightened Heroes Community. The company also offers a Complimentary Life Perspective Training Session as a free introductory experience. All materials and techniques are proprietary and can only be taught by licensed trainers. The company has been operating since 2002.
Differentiator
Problem solved
Functional benefit
Brands
- Self Discovery Life Mastery Process: A comprehensive training methodology developed by Rob James that focuses on mastering consciousness, managing attention, beliefs, intentions, and identities for personal transformation and life mastery.
- Self Discovery Techniques
- Self Discovery Enlightened Heroes Community
Products and services
- Self Discovery Life Mastery Training A series of ten one-on-one training sessions of approximately 90 minutes each with a Licensed Self Discovery Life Mastery Trainer, designed to support individuals in mastering the Self Discovery Techniques. Available in-person at the Florida location or by phone for remote clients, with a full money-back guarantee upon completion of the full series.
- Self Discovery Life Mastery Workshop A two-day group workshop held Saturday and Sunday from 9 am to 6 pm at the Florida location, teaching the 13 Self Discovery Techniques in a group setting to help participants tap into their true self and live deliberately.
- Complimentary Life Perspective Training Session A free introductory one-on-one session offered to prospective clients to introduce the Self Discovery methodology and determine fit for the paid training program.
- Self Discovery Enlightened Heroes Community An advanced community for individuals who have completed the Self Discovery Life Mastery Workshops and Training, representing the culmination of the progressive Self Discovery Path to Enlightenment.
Companies that use Self Discovery Group
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Self Discovery Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Self Discovery Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Self Discovery Group competitors and assessment
Company assessmentDirect peers
- Landmark Worldwide: Offers in-person transformation workshops and leadership programs built on a proprietary methodology — the closest analog to Self Discovery Group's instructor-led consciousness/self-mastery format and one-on-one follow-up model.
- Mindvalley: Creator-led personal development platform offering courses on consciousness, transformation, and self-mastery from multiple teachers — directly competes for the same buyer Self Discovery Group targets, but delivers via online courses rather than 1-on-1 sessions.
- iPEC Coaching: Trains and certifies professional life and executive coaches using a proprietary methodology. Comparable because it sells a structured, multi-session curriculum with licensed practitioners — the same trainer-network model Self Discovery Group could evolve into.
- Co-Active Training Institute (CTI): Established coach-training school offering multi-session certification programs in personal and leadership coaching. Comparable on training-format, multi-session curriculum, and licensed-instructor delivery.
- Dr. Joe Dispenza: Runs multi-day in-person and online workshops on consciousness, meditation, and personal transformation — directly competes for buyers seeking consciousness/self-mastery instruction, with a stronger neuroscience framing.
Broad incumbents
- Tony Robbins Companies: The dominant brand in peak-performance and life-mastery coaching. Operates large-scale events, premium seminars, and coaching products aimed at the same individual self-development buyer, but at vastly greater scale and brand reach.
- Hay House: Publishing and media company built around self-help, transformation, and consciousness authors — comparable adjacent ecosystem player with events, books, and courses in the same self-mastery category.
Emerging players
- BetterUp: Tech-enabled coaching platform focused on corporate/employee coaching and leadership development. Represents the modern, enterprise-oriented evolution of the life-coaching category Self Discovery Group serves.
- Headspace: Consumer and employer wellness app offering guided meditation, mindfulness, and coaching — overlaps with Self Discovery Group's mental-wellness and 'managing mind/emotions' value proposition, but delivered via digital subscription.
- Calm: Mass-market meditation, sleep, and mental-wellness app with enterprise offerings. Competes for the same individual mental-performance and consciousness-management buyer, but at radically different scale and through a digital-only channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Self Discovery Group social profiles
Digital presenceSelf Discovery Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Self Discovery Group leadership team
Management profileNumber of profiles
Profiles1 record
Self Discovery Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Self Discovery Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Self Discovery Group
What does Self Discovery Group do?
Self Discovery Group delivers in-person and phone-based personal development training built around a proprietary system called the Self Discovery Techniques (13 techniques for managing consciousness). Its core paid offering is the Self Discovery Life Mastery Process, which combines two-day group workshops with a ten-session one-on-one training program delivered by Licensed Self Discovery Life Mastery Trainers, plus a complimentary introductory Life Perspective Training Session.
Is Self Discovery Group a public or private company?
Self Discovery Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Self Discovery Group founded?
Self Discovery Group was founded in 2002. It employs 1 to 10 people.
Where is Self Discovery Group based?
Self Discovery Group is headquartered in Fort Lauderdale, United States, in the North America region.
How does Self Discovery Group make money?
Three revenue lines are on record. Self Discovery Life Mastery Training is the primary driver. The others are self Discovery Life Mastery Workshops and complimentary Life Perspective Training Session.
Who are Self Discovery Group's main competitors?
Direct peers on record are Landmark Worldwide, Mindvalley, iPEC Coaching, Co-Active Training Institute (CTI) and Dr. Joe Dispenza. Broad incumbents are Tony Robbins Companies and Hay House. Emerging players are BetterUp, Headspace and Calm.
Does Self Discovery Group have an API?
No public API is recorded for Self Discovery Group.