Beijing Red Star Co.

What Beijing Red Star Co. does

Beijing Red Star Co., Ltd. (北京红星股份有限公司) is a Beijing-based, privately-held baijiu (Chinese white spirit) manufacturer founded in 1949 as the first state-owned distillery in the Beijing region. The company produces Red Star Erguotou (红星二锅头) across 60+ product varieties organized in series including the Blue Bottle, Green Bottle Da Xiao Er, Suiyue Qinghua, Chunhe, Yipin Hongxing, Lan Hua, and Yuxi lines, manufactured using the National Intangible Cultural Heritage Beijing Erguotou traditional brewing technique. Core production methods include red sorghum as raw material with Daqu (barley-pea) starter, the lao wu zeng five-ferment six-distill process, the 'cut head, remove tail, take middle section' (掐头去尾取中段) Erguotou distillation principle, hand-made Daqu (踩曲), and kan hua jie jiu (看花接酒) endpoint determination by foam patterns. The company operates three production sites — Huairou (102,000 sqm, 60,000-ton annual throughput, 22,000 bottles/hour automation), Tianjin First Branch, and Shanxi Liuquxiang Branch — and retains a 9th-generation inheritor of the brewing technique.

The business model combines multi-tier baijiu product sales with industrial tourism revenue. Direct-to-consumer revenue includes museum ticket sales (48 yuan adult / 24 yuan half-price, with free admission for military personnel, seniors, students, and other exempted groups), hand-brewing experience services led by professional technicians, and personalized photo liquor customization using high-tech printing on bottles. Distribution is concentrated through Red Star's two museums — the Beijing Erguotou Liquor Museum (Huairou, opened July 2020) and the Qianmen Yuan Sheng Hao Museum on Qianmen Street (opened September 2011) — with associated gift shops selling commemorative products. Marketing channels emphasize cultural heritage engagement via WeChat subscription and service accounts, celebrity collaborations (brand ambassador Zhang Hanyu, partnerships with the Black Panther Band and Zhang Fengyi), and traditional-media tie-ins including a 2024 Beijing TV documentary. The company serves two main consumer segments: tourism and cultural-experience visitors seeking authentic Beijing heritage engagement, and general Chinese consumers purchasing Erguotou baijiu for personal consumption, gifting, and collection.

Revenue is not disclosed in available sources; scale markers include 800+ headcount, 60,000-ton capacity, and a multi-province (Beijing, Tianjin, Shanxi, Hebei) operational footprint. The company is also positioning within the regulatory and cultural ecosystem as a National Intangible Cultural Heritage Productive Protection Demonstration Base (2024, the only one in Beijing) and a National Industrial Tourism Demonstration Base (2023), supported by 13 documented awards and recognitions spanning 2012-2025.

Name

Beijing Red Star Co.

Legal name

北京红星股份有限公司

Website

https://redstarwine.cn

Company type

Private

Founded year

1949

Operating status

Operating

Short description

Beijing Red Star Co., Ltd. is a privately-held Beijing-based baijiu manufacturer that produces Red Star Erguotou (60+ varieties) using a National Intangible Cultural Heritage brewing technique, operating three production sites and two heritage museums that deliver ticket sales, hand-brewing experiences, and customized photo liquor to tourism visitors and general Chinese consumers.

Ownership category

akta.pro rank

Product category

Baijiu (Chinese White Spirit) Manufacturing

NAICS

Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF)

Keywords

• Traditional baijiu production
• Beijing Er Guo Tou
• Chinese white spirit
• Heritage brewing techniques
• Baijiu industrial tourism

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Baijiu Product Sales: Red Star produces and sells Er Guo Tou baijiu products across 60+ varieties including Blue Bottle series, Green Bottle series, Suiyue Qinghua series, and Chunhe series, generating revenue through retail and wholesale channels.
2. Museum Admission Tickets: Visitors purchase tickets (Adult: 48 yuan, Half-price: 24 yuan) to tour the Beijing Er Guo Tou Liquor Museum, with visitors over 18 receiving a complimentary bottle of Red Star product.
3. Hand-Brewing Experience Services: Visitors can participate in hands-on brewing experiences led by professional technicians, creating personalized Er Guo Tou products.
4. Customized Photo Liquor Products: The museum offers customized commemorative liquor bottles with visitor photos printed on them, including Red Star GuanCang YuanJiang commemorative wine and Hongxing Gaozhao products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Beijing Red Star Co. manufactures Er Guo Tou baijiu (Chinese white spirit) using the National Intangible Cultural Heritage Beijing Er Guo Tou traditional brewing technique, producing 60+ product varieties across Blue Bottle, Green Bottle Da Xiao Er, Suiyue Qinghua, Chunhe, and premium commemorative lines. The company also operates the Beijing Er Guo Tou Liquor Museum and Qianmen Yuan Sheng Hao Museum, offering admissions, hands-on brewing experiences, and personalized photo liquor services to tourism and consumer audiences.

Product overview

Beijing Red Star Co. (北京红星股份有限公司) operates as a traditional Chinese baijiu (white spirit) manufacturer and tourism enterprise. The company produces Red Star Er Guo Tou baijiu using the National Intangible Cultural Heritage Beijing Er Guo Tou traditional brewing technique, with main product lines including the Blue Bottle Series, Green Bottle Da Xiao Er Series, Suiyue Qinghua Series, and Chunhe Series, totaling over 60 varieties. The company also manages the Beijing Er Guo Tou Jiu Museum and Qianmen Yuan Sheng Hao Museum, offering experiential services such as hands-on brewing experiences and personalized photo wine customization. The product portfolio spans from affordable everyday options to premium commemorative products, complemented by digital services including the Red Star Er Guo Tou Cloud Exhibition Hall WeChat mini-program.

Differentiator

Problem solved

Functional benefit

Brands

• 蓝瓶系列: Blue bottle series - includes blue bottle pure grain series
• 绿瓶大小二系列
• 岁月青花系列
• 醇和系列
• 蓝瓶绵柔纯粮系列
• 大曲酿系列
• 红星高照·宗师1949
• 红星馆藏原浆
• 源升号馆藏原浆
• 大小二纯粮清香系列
• 蓝花系列
• 一品红星
• 钰玺系列

Products and services

• Red Star Er Guo Tou Baijiu (红星二锅头) Traditional Beijing baijiu (Chinese white spirit) produced using the National Intangible Cultural Heritage Beijing Er Guo Tou traditional brewing technique. Available in 60+ varieties spanning affordable everyday options to premium commemorative editions.
• Blue Bottle Series (蓝瓶系列) Popular product line with blue packaging including the Blue Bottle Soft Pure Grain series; known for premium loose-bottle positioning and breakthrough alcohol reduction technology.
• Green Bottle Da Xiao Er Series (绿瓶大小二系列) Classic product line with green bottle packaging representing traditional Red Star Er Guo Tou offerings, including Da Xiao Er Pure Grain Qingxiang (light aroma) variant.
• Suiyue Qinghua Series (岁月青花系列) Premium product line featuring blue and white porcelain-style packaging.
• Chunhe Series (醇和系列) Product line focused on a smooth and mellow taste profile.
• Yipin Red Star (一品红星) Mid-to-high-end product line under the Red Star brand.
• Yuxi Series (钰玺系列) Premium product series under the Red Star brand.
• Blue Flower Series (蓝花系列) Product series featuring blue floral design elements.
• Daqu Brewing Series (大曲酿系列) Product series made using traditional Daqu (big starter) brewing method.
• Red Star Gaozhao 1949 / Hongxing Gaozhao (红星高照) Premium private customization commemorative product requiring customer-provided materials for production; a high-end commemorative line.
• Red Star Guancang Yuanjiang Commemorative Wine (红星馆藏原浆纪念酒) Commemorative baijiu product launched by the Beijing Er Guo Tou Jiu Museum, combining photography customization with museum branding as a collection and souvenir wine.
• Yuan Sheng Hao Museum Original Distillate (源升号馆藏原浆) Commemorative original draft wine from the Yuan Sheng Hao museum collection.
• Hand-Brewing Experience Service (手酿酒体验服务) Hands-on brewing experience service at the museum where visitors personally participate in traditional Er Guo Tou brewing under professional technician guidance, creating personalized products.
• Personalized Photo Liquor Customization Service (个性化照片酒定制服务) Customization service allowing customers to print personal photos on baijiu bottle surfaces using high-tech printing technology for personalized souvenirs.

Quantifiable outcome

• 20,000+ storage positions in automated warehouse supporting 60,000 tons annual throughput
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Niulanshan (Shunxin Agriculture): Niulanshan is the largest Erguotou baijiu producer in China, operating under Beijing Shunxin Agriculture Co., Ltd. It is a direct competitor in the same Erguotou category with significantly larger scale and broader national distribution, making it the most directly comparable peer to Beijing Red Star.
• Hengshui Laobaigan: Hengshui Laobaigan produces a similar style of traditional Chinese baijiu with a strong heritage brand positioning. It competes in the traditional baijiu category with comparable cultural heritage emphasis and is a direct competitor in the heritage-driven light-aroma segment.

Broad incumbents

• Kweichow Moutai: Kweichow Moutai is the largest and most valuable baijiu producer in China, dominating the premium sauce-aroma (jiangxiang) segment. As the broad incumbent leader, it sets pricing and consumer mindshare trends that shape the entire baijiu industry, including the Erguotou category where Red Star operates.
• Wuliangye: Wuliangye is one of China's top baijiu producers, known for its strong-aroma (nongxiang) baijiu. As a broad incumbent, it competes for consumer occasions and gifting occasions across baijiu categories and represents a benchmark for premium positioning and brand value in the industry.
• Luzhou Laojiao: Luzhou Laojiao is a major Chinese baijiu producer with strong heritage (founded 1573) and significant national distribution. As a broad incumbent, it competes across multiple baijiu aroma categories and represents the kind of scaled, publicly-listed competitor Red Star benchmarks against.
• Shanxi Xinghuacun Fenjiu: Fenjiu is a major Shanxi-based baijiu producer specializing in light-aroma (qingxiang) baijiu, the same aroma category as Erguotou. It is a directly relevant broad incumbent in the light-aroma segment and operates in the same Shanxi province where Red Star has its Liuquxiang subsidiary.
• Jiangsu Yanghe Brewery: Yanghe is one of China's largest baijiu producers with strong national distribution and a focus on premium product lines. As a broad incumbent, it competes for consumer occasions across the baijiu category and represents a model for premiumization and brand-led growth that Red Star could pursue.
• Gujing Gongjiu: Anhui Gujing Gongjiu is a major baijiu producer with heritage dating to the Han dynasty and broad product portfolio. It is a broad incumbent in the traditional baijiu space, comparable to Red Star in heritage-driven brand positioning, and competes for traditional baijiu consumption occasions.
• Shede Spirit (舍得酒业): Shede Spirit is a Sichuan-based baijiu producer known for premium positioning and cultural brand storytelling. It is a broad incumbent with strong marketing sophistication and offers a relevant comparison for Red Star's premiumization and cultural heritage strategies.
• Anhui Kouzi Distillery: Anhui Kouzi is a baijiu producer with strong position in the Anhui regional market and growing national presence. It is a broad incumbent comparable to Red Star in the mid-premium baijiu segment and represents a relevant peer for traditional-region baijiu brands expanding nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beijing Red Star Co.