MH Imaging

What MH Imaging does

MH Imaging is an independently owned outpatient diagnostic imaging provider operating five locations across southern Wisconsin (Racine, Kenosha, two Milwaukee-area sites, and Madison/Middleton). Founded in 2012 and headquartered in Milwaukee, the company delivers MRI (including 3T, Open, and wide-bore 1.5T), CT scans, X-rays, ultrasounds, arthrograms, and DXA bone density scans, with specialized offerings such as prostate MRI, breast MRI, lung cancer screening, cardiac scoring, and echocardiograms. All studies are read on-site by Medical Director Dr. Malcolm Hatfield, a Triple Board Certified radiologist with over 20 years of regional experience.

The company runs a fee-for-service model with three revenue streams: insurance billing (all major carriers plus Medicare and Medicaid), self-pay imaging (transparent cash pricing, with MRI at $650 inclusive of images and report), and 'No Surprises' pre-authorization cost verification. Distribution is via direct patient scheduling (online and phone), self-referral, and a Novarad-powered PACS provider portal used by referring physicians for order entry and image retrieval. Diagnostic results are typically delivered within four hours, and same-day or next-day scheduling is standard.

MH Imaging is privately held by co-owner and COO Christina Wipperfurth Pepper and owner-radiologist Dr. Malcolm Hatfield, with no private equity, venture capital, or institutional backing identified. The company differentiates on price (claims of up to 75% below hospital rates), speed (4-hour result turnaround), and convenience (five regional sites), competing against hospital imaging departments and other independents in its service area. Headcount is reported at 11-50 employees and revenue is not publicly disclosed.

Name

MH Imaging

Legal name

MH Imaging, LLC

Website

https://mhimaging.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MH Imaging is an independently owned outpatient diagnostic imaging provider operating five locations across southern Wisconsin, offering MRI, CT, X-ray, ultrasound, and specialized scans to insured and self-pay patients at prices materially below hospital rates.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industry

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)

Keywords

• Diagnostic imaging services
• Outpatient radiology
• MRI scanning
• CT scanning
• Medical imaging center

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Fee-for-service revenue from providing diagnostic imaging procedures including MRI, CT, X-ray, Ultrasound, Arthrogram, and DXA scans. Revenue is generated through direct patient billing, insurance claims processing, and discounted self-pay rates.
2. Insurance Billing: The company accepts all insurance programs including Medicare and Medicaid, processing claims through standard insurance billing procedures. They perform No Surprises cost checks and pre-authorization to determine coverage before appointments.
3. Self-Pay Services: Discounted cash pricing for uninsured patients. Self-pay MRI is priced at $650 including images and final report. Patients may use healthcare flex funds to pay the discounted cash price.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MH Imaging operates outpatient diagnostic imaging centers providing MRI (3T, Open, wide-bore 1.5T), CT scans, X-rays, ultrasound, arthrography, DXA bone density, breast MRI, prostate MRI, lung cancer screening, cardiac scoring, and echocardiograms across five Southern Wisconsin locations. Services are delivered through physician referrals, self-referrals, and insurance billing with results typically returned within four hours.

Product overview

MH Imaging is an outpatient diagnostic imaging provider offering a unified service portfolio across five Wisconsin locations. The core offering consists of MRI (including 3T, Open, and wide-bore options), CT scans, ultrasound, X-rays, and specialized imaging services including breast MRI, prostate MRI, arthrography, lung cancer screening, cardiac scoring, and echocardiograms. The company also provides a self-pay MRI option at $650 and uses NovaPACS as its internal picture archiving and communication system for providers.

Differentiator

Problem solved

Functional benefit

Products and services

• MRI Services Magnetic Resonance Imaging services including 3T MRI, Open MRI, wide-bore 1.5T MRI, and various specialized MRI scans for different body parts and conditions, offered to patients referred by physicians or self-referring at MH Imaging's Wisconsin locations.
• Prostate MRI Dedicated MRI imaging service for prostate cancer detection and diagnosis, available to patients referred by urologists or other physicians.
• Breast MRI MRI imaging service for breast cancer screening and diagnosis, offering detailed imaging of breast tissue for patients referred for breast evaluation.
• CT Scans Computed tomography imaging service providing detailed cross-sectional images of bones, organs, spine, head, and blood vessels using low-dose CT scanners to minimize radiation exposure while maintaining diagnostic quality.
• Ultrasound High-frequency sound wave imaging service for various diagnostic purposes including pregnancy, breast evaluation, and blood flow assessment.
• X-Ray Services Low-dose radiation X-ray imaging service for bones and internal structures, available to walk-in and scheduled patients.
• Arthrography Contrast dye imaging service for detailed joint health assessment, typically ordered by orthopedic specialists for evaluating joint conditions.
• Lung Cancer Screening Low-dose CT screening service for early detection of lung cancer, targeted at qualifying patients meeting lung cancer screening criteria.
• Sports Injury Imaging Expedited imaging services for sports-related injuries, including MRI, X-ray, and arthrography, designed for fast turnaround for athletes and active patients.
• Cardiac Scoring Cardiac imaging service for heart disease risk assessment using CT-based calcium scoring for patients seeking cardiovascular risk evaluation.
• Echocardiograms Ultrasound imaging of the heart used to evaluate heart structure and function, typically ordered by cardiologists or primary care physicians.
• Self-Pay MRI Self-pay MRI service priced at $650 including images and final report, available for patients without insurance coverage who may use healthcare flex funds to pay the discounted cash price.
• NovaPACS Provider Portal Picture Archiving and Communication System portal that allows referring physicians to order imaging, view diagnostic images, and download DICOM files via HTML5 viewer with mobile access.
• DXA Bone Density Scans Dual-energy X-ray absorptiometry (DXA) bone density scanning service for osteoporosis and bone health assessment, available at MH Imaging's Milwaukee and Layton Avenue locations.

Quantifiable outcome

• Results available within 4 hours after appointment
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RadNet: Largest US outpatient imaging network operating freestanding centers with MRI, CT, X-ray, ultrasound, and women's imaging — directly comparable multi-modality outpatient model, just at much greater scale and with PE backing.
• Akumin: Multi-state outpatient imaging operator offering MRI, CT, ultrasound, X-ray, and specialty services to referring physicians and patients on a fee-for-service basis — directly comparable service mix and payor model to MH Imaging.
• RAYUS Radiology: Network of outpatient imaging centers (formerly Center for Diagnostic Imaging) with MRI, CT, X-ray, ultrasound, and women's imaging services; comparable freestanding diagnostic model serving patients and physician referrers.
• SimonMed Imaging: One of the largest independent outpatient imaging providers in the US, offering MRI, CT, ultrasound, X-ray, and specialty imaging; competes on the same cost-and-speed value proposition that MH Imaging emphasizes.
• MedQuest Associates: Outpatient imaging center operator providing MRI, CT, X-ray, and related diagnostic services via a hub-and-spoke model; comparable freestanding center economics and referral-driven GTM.
• Touchstone Medical Imaging: Outpatient imaging provider with multi-modality diagnostic services including MRI, CT, and ultrasound; comparable self-pay/insurance billing model targeting cost-conscious patients and referring physicians.

Regional players

• Envision Radiology: Multi-state outpatient imaging group with similar modality mix and referral partnerships; comparable as an independent-style imaging platform, though geographically distinct from Wisconsin.

Emerging players

• Rezolut Medical: Independent outpatient imaging platform with multi-modality diagnostic services; smaller scale and growing, offering a relevant comparable for an independent operator's expansion trajectory.

Broad incumbents

• US Radiology Specialists: Large, PE-backed network of subspecialized radiology practices with significant outpatient imaging presence; relevant comparable for payor leverage and capital-backed expansion, though broader than MH Imaging's independent center focus.

Others

• Diversified Radiology: Radiology group providing diagnostic interpretations across multiple imaging modalities; relevant ecosystem peer as a potential clinical partner or talent source for an independent imaging center operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/MHImaging
• Facebookfacebook.com/people/MH-Imaging/61557365040147
• LinkedInlinkedin.com/company/mh-imaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MH Imaging