NGI

What NGI does

NGI (trading as NGI Creative) is an independent creative agency that delivers website development, branding and identity, graphic design, copywriting, illustration, art direction, and film production services to clients in the UK and internationally. Core offerings are website development (bespoke design, responsive build, e-commerce, CMS, and ongoing maintenance), branding and identity (strategy, positioning, logo design, guidelines, rebranding), and graphic design (print, social, marketing collateral, infographics, packaging), with art direction, copywriting, illustration, and film production positioned as specialized add-ons. The firm's stated differentiators are over 25 years of communications experience, a non-templated bespoke approach to each project, and independence from external investors that allows flexible working and realistic pricing.

The business model is project-based professional services. Revenue is generated via project quotes (valid for 10 days), deposits paid in advance, milestone payments, and an hourly rate of £50 for additional work, with outside costs (travel, photography, stock imagery, delivery) recharged with applicable margins and VAT excluded. Quotes, terms, and jurisdiction are governed by English law, and the firm reserves the right to engage Third Party Contractors on a recharge basis to scale delivery beyond internal headcount. Customer segments are horizontal: enterprise, mid-market, SMB, nonprofit/NGO, and government clients across banking, retail, FMCG, hospitality, legal, publishing, healthcare, technology, and education. Notable logos include Google, YouTube, John Lewis, Tesco, Thomson Reuters, Lonely Planet, Vita Coco, Smith & Nephew, Capital One, Canon, Sony, and Toyota.

Go-to-market is direct client engagement mediated by the ngicreative.com portfolio site, with prospective clients encouraged to reach out via the contact form for collaborations or enquiries. The firm operates as a sales-led agency with no visible performance marketing, paid acquisition, or channel partnerships; the website portfolio functions as both marketing and sales collateral. Long-tenured client relationships (some exceeding ten years) and a globally distributed project base indicate an established reputation, but the absence of disclosed revenue, headcount exact size, funding, or M&A activity limits external verification of scale or growth.

Name

NGI

Legal name

NGI

Website

https://ngicreative.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

NGI is an independent UK-based creative agency delivering website development, branding, graphic design, copywriting, illustration, art direction, and film production services to enterprise, mid-market, SMB, nonprofit, and government clients across multiple sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Creative Services: Project-based professional creative services including website development, branding, graphic design, copywriting, illustration, and art direction. Revenue is generated through project quotes, hourly rates of £50 per hour, deposits, and milestone payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

NGI is a creative agency that designs and produces websites, brand identities, and graphic design collateral for businesses across sectors. Its work spans bespoke responsive website development, branding and identity packages, print and digital graphic design, art direction, copywriting, custom illustration, and film/photography production, delivered as project-based engagements for clients such as Google, YouTube, John Lewis, Thomson Reuters, Tesco, and Lonely Planet.

Product overview

NGI is a traditional creative agency offering a unified portfolio of creative services centered around three core offerings: Website Development, Branding and Identity, and Graphic Design. These core services are supplemented by specialized offerings including Art Direction, Copywriting, Illustration, and Film Production. The agency works with clients across diverse sectors including banking, construction, entertainment, fashion, finance, FMCG, hospitality, law, music, pharmaceuticals, publishing, recruitment, and travel. Notable clients include Google, YouTube, John Lewis, Thomson Reuters, Tesco, Lonely Planet, and Bluffer's.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Full-service website development including bespoke design, responsive development, e-commerce solutions, CMS implementation, and ongoing maintenance and support for business clients.
• Branding and Identity Brand strategy, positioning, logo design, brand guidelines, corporate identity packages, and rebranding services for organizations seeking to define or refresh their market presence.
• Graphic Design Print design, social media graphics, marketing collateral, infographics, illustration, and packaging design services for business clients.
• Art Direction Creative direction for visual projects including campaigns, publications, and brand communications for enterprise and consumer-facing clients.
• Copywriting Professional copywriting services for advertising, marketing materials, digital content, and corporate communications across sectors including technology, financial services, FMCG, and charity.
• Illustration Custom illustration services for books, apps, marketing materials, and editorial content.
• Film Production Direction, photography, and post-production services for short films and video portraits for business clients.

Named customers29 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 2050minorStrategic or Co-development PartnerStrategic and creative direction partnership for Fairtrade project. 2050 provided strategic and creative direction while NGI handled art direction and illustration design.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Pentagram: Independent, partner-led design and branding agency offering identity, graphic design, and digital work for global enterprise clients. Highly comparable as a founder/independent model competing for the same enterprise creative brief.
• Koto: Independent branding and design studio focused on brand identity, verbal identity, and digital experiences for global tech and consumer brands. Comparable as an independent, design-led boutique targeting similar enterprise clients.
• Moving Brands: Independent brand and experience design consultancy working across identity, motion, and digital. Comparable independent ownership structure and design-led, cross-sector client mix.
• DesignStudio: Brand and design studio delivering identity, motion, and digital experience work for global brands. Comparable in boutique scale, design quality positioning, and enterprise client roster.
• Ragged Edge: Independent brand design agency specializing in identity, naming, and strategy for ambitious brands. Closely comparable as a small, independent, design-first boutique targeting enterprise rebranding work.
• Saffron Brand Consultants: Independent brand consultancy working on brand strategy, identity, and experience for global clients. Comparable as an independent brand-led boutique with a similar enterprise and cross-sector client profile.
• Studio Dumbar: Independent Dutch design studio known for identity design and visual systems for cultural and corporate clients. Comparable independent creative-boutique model with a portfolio-led GTM approach.

Broad incumbents

• Wolff Olins: Global branding consultancy (Omnicom-owned) delivering brand strategy, identity, and design for large multinationals. Comparable service mix but larger scale and holding-company backing versus NGI's independent positioning.
• Landor & Fitch: WPP-owned brand consulting and design firm offering branding, identity, and experience design. Comparable on enterprise branding/identity scope, broader geographic footprint, and access to holding-company resources.
• IDEO: Global design and innovation consultancy offering design thinking, product design, and brand work for enterprises. Comparable on creative service breadth and enterprise client base, but at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/ngicreative
• LinkedInlinkedin.com/company/ngi_4

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NGI