RENT IT BAE
RENT IT BAE is a Delhi-based direct-to-consumer online rental platform that rents dresses, gowns, bags, ethnic wear, and sunglasses to Indian women for special occasions such as weddings, parties, and festivals.
- Company typePrivate
- Founded2016
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
RENT IT BAE firmographics
Firmographics- Name
- RENT IT BAE
- Website
- https://rentitbae.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RENT IT BAE is a Delhi-based direct-to-consumer online rental platform that rents dresses, gowns, bags, ethnic wear, and sunglasses to Indian women for special occasions such as weddings, parties, and festivals.
- Ownership category
- akta.pro rank
Where RENT IT BAE is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Markets served
RENT IT BAE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Clothing and Accessory Rentals: Revenue generated from renting women's clothing items including dresses, gowns, bags, ethnic wear, and sunglasses to consumers on a per-occasion basis. Likely operates on a per-rental transaction model with potential varying rental periods.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
RENT IT BAE product offering
Product offeringCore offering
RENT IT BAE is an online direct-to-consumer platform that rents women's clothing and accessories to individual consumers in India. Its inventory includes dresses, gowns, bags, ethnic wear, and sunglasses made available on a per-occasion rental basis, allowing customers to access premium fashion without purchasing. The platform operates exclusively through its website, rentitbae.com, with delivery to the customer's doorstep.
Differentiator
Problem solved
Functional benefit
Products and services
- RENT IT BAE Online Clothing Rental Platform
Companies that use RENT IT BAE
Customer profileSegments1 record
Ideal customer profiles1 record
RENT IT BAE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RENT IT BAE competitors and assessment
Company assessmentBroad incumbents
- Myntra: India's largest fashion e-commerce platform, owned by Flipkart/Walmart. Comparable as the dominant Indian online fashion destination competing for the same women's occasion-wear spend, but operating on a sell-not-rent model with a much larger catalog and customer base.
- Nykaa Fashion: Indian fashion and lifestyle e-commerce platform operated by FSN E-Commerce Ventures. Comparable in targeting fashion-conscious Indian women online, though it sells rather than rents apparel and operates a much broader catalogue.
- AJIO: Reliance-owned Indian fashion e-commerce platform with a strong assortment of premium and lifestyle brands. Comparable as a large online destination for women's fashion in India that competes for the same occasion-wear wallet, but on a sell-not-rent model.
Direct peers
- Armoire: US-based curated women's clothing rental service focused on premium and designer brands delivered to members. Comparable in target customer (style-conscious women) and in providing variety without ownership, similar to RENT IT BAE.
- Rent the Runway: US-based online rental subscription service for designer women's apparel and accessories. Closest international analog to RENT IT BAE in business model (per-occasion clothing rental, DTC online) and target customer (women seeking premium occasion wear without ownership).
- Flyrobe: India-based fashion rental platform and historical direct competitor of RENT IT BAE in the women's occasion-wear rental space, acquired by RENT IT BAE in November 2019. Most directly comparable historical peer in product, geography, and target customer.
- Le Tote: US-based women's clothing rental subscription service offering apparel and accessories on a recurring basis. Directly comparable in rental model and customer demographic to RENT IT BAE's designer and occasion-wear focus.
- Stage3: India-based fashion rental platform renting designer and occasion wear to women. Directly comparable as an Indian market peer operating in the same online fashion-rental category targeting weddings, parties, and events.
Others
- LimeRoad: Indian social-commerce and fashion marketplace targeting women. Comparable as an Indian online channel competing for women's fashion spending and discovery, though it operates a marketplace/sale model rather than rental.
Emerging players
- Elanic: India-based peer-to-peer fashion resale and rental platform allowing users to rent or resell clothing. Comparable as a fashion-rental and access-over-ownership player in the Indian market, with a more community-driven model than RENT IT BAE's owned-inventory approach.
Market position
Customer concentration
RENT IT BAE social profiles
Digital presenceRENT IT BAE financial estimates
Financial estimateRevenue estimate
Valuation estimate
RENT IT BAE leadership team
Management profileNumber of profiles
Profiles1 record
RENT IT BAE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RENT IT BAE M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RENT IT BAE
What does RENT IT BAE do?
RENT IT BAE is an online direct-to-consumer platform that rents women's clothing and accessories to individual consumers in India. Its inventory includes dresses, gowns, bags, ethnic wear, and sunglasses made available on a per-occasion rental basis, allowing customers to access premium fashion without purchasing. The platform operates exclusively through its website, rentitbae.com, with delivery to the customer's doorstep.
Is RENT IT BAE a public or private company?
RENT IT BAE is a private company. It is classified as unknown and is currently operating.
When was RENT IT BAE founded?
RENT IT BAE was founded in 2016. It employs 11 to 50 people.
Where is RENT IT BAE based?
RENT IT BAE is headquartered in Delhi, India, in the Asia region.
How does RENT IT BAE make money?
One revenue line is on record: clothing and Accessory Rentals.
Who are RENT IT BAE's main competitors?
Broad incumbents on record are Myntra, Nykaa Fashion and AJIO. Direct peers are Armoire, Rent the Runway, Flyrobe, Le Tote and Stage3. LimeRoad is listed as an others. Elanic is listed as an emerging player.
Does RENT IT BAE have an API?
No public API is recorded for RENT IT BAE.