Dr. Jacobs Naturals

What Dr. Jacobs Naturals does

Dr. Jacobs Naturals is a private, US-based direct-to-consumer personal care company headquartered at 2615 Coney Island Ave, Brooklyn, New York, operating under the legal name "Dr. Jacob's Naturals" and governed by New York law. The company specializes in plant-based Castile and African black soaps formulated from saponified coconut and olive oils with retained natural glycerin, vegetable-derived surfactants, and adjunct ingredients such as aloe vera, sea salt, and vitamin E. All formulations are marketed as 95–99% natural, 100% vegan, cruelty-free, palm-oil free, biodegradable, and free from sulfates, SLS, parabens, petrochemicals, phthalates, and artificial fragrances; select SKUs carry National Eczema Association (NEA) certification for eczema-prone and baby skin.

The product portfolio spans roughly 30 SKUs across Castile body washes, black soap body washes, triple-milled bar soaps, an All-in-1 multi-purpose thin-formula line for household cleaning, whipped shea soufflé body butters, foaming hand soap, and Castile pet shampoos, with unit pricing between approximately $8.95 and $22.00 and bulk 64oz and 2-pack options at the top end. The business generates revenue through four channels: direct e-commerce via the Shopify storefront at drjacobsnaturals.com, a Subscribe-and-Save recurring program offering a 10% discount with self-managed cadence, wholesale distribution to third-party retailers, and an affiliate and customer-referral program ($10 credit to both parties). Operations are restricted to the contiguous United States (excluding U.S. Virgin Islands and Hawaii), and 682+ verified customer reviews are cited as the primary scale indicator. The company has no disclosed funding, headcount, subsidiaries, or parent organization.

Name

Dr. Jacobs Naturals

Legal name

Dr. Jacob's Naturals

Website

https://drjacobsnaturals.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dr. Jacobs Naturals is a private Brooklyn-based DTC brand selling plant-based, hypoallergenic Castile soaps, black soaps, bar soaps, body butters, and pet shampoos through Shopify, subscription, wholesale, and affiliate channels, serving sensitive-skin and natural-lifestyle consumers in the United States.

Ownership category

akta.pro rank

Product category

Natural Personal Care Soap

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

akta.pro secondary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Natural castile soap
• Hypoallergenic body wash
• Vegan bath products
• Eczema skincare line
• Natural personal care

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of Castile soaps, black soaps, bar soaps, body butters, and pet shampoo through their online store. Products sold in multiple sizes (8 oz, 16 oz, 32 oz, 64 oz) with tiered pricing for larger quantities.
2. Subscription/Recurring Revenue: Subscribe and Save program offering 10% discount on recurring orders. Customers can set preferred delivery frequency, pause or skip orders, and manage subscriptions through their account dashboard.
3. Wholesale Distribution: Bulk sales to retailers and businesses through wholesale channel.
4. Referral Program: Referral program where existing customers can refer friends, with both parties receiving $10 off their next order.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dr. Jacobs Naturals develops and sells plant-based, Certified-Hypoallergenic, Dermatologist-Tested Castile soaps, African black soaps, bar soaps, whipped shea body butters, foaming hand soap, and Castile pet shampoos through its own Shopify e-commerce store, with subscription, wholesale, and affiliate channels. All products are made with saponified coconut oil and olive oil and are free from sulfates, SLS, parabens, petrochemicals, phthalates, and artificial fragrances, sold primarily to individual consumers in the United States.

Product overview

Dr. Jacobs Naturals is a personal care company offering the first and only Certified-Hypoallergenic, Dermatologist-Tested Castile soap brand. The product portfolio includes three core product lines: Castile Body Washes (Almond Soft Skin, Sandalwood Reset, Shea Butter Hydration, Orange & Ginger Boost, Lavender Wind-Down, Peppermint Energy, Rose Glow, Calm for Eczema & Psoriasis, Baby Eczema), Black Soap Body Washes (Lavender & Sage Reset, Oriental Oud Luxe, Sensual Monoi Glow, Raw Clarifying), and All-in-1 Multi-Purpose Castile Soaps (Unscented, Orange & Ginger, Lavender, Eucalyptus, Peppermint, Almond in thin formulas). Additional offerings include Bar Soaps (Lucy Rose, Luscious Lavender, Minty Cucumber Mojito, Citrus Crush Cocktail, Coco Loco Limeade), Shea Soufflé Body Butters (Unscented, Sandalwood, Almond), Foaming Hand Soap (Almond Honey), Castile Pet Shampoos (Lavender, Green Tea & Mint, Ocean Breeze), and accessories (pumps, soap trays). All products are made with plant-based ingredients, are 100% vegan, never tested on animals, and are palm-oil free.

Differentiator

Problem solved

Functional benefit

Products and services

• Almond Soft Skin Castile Body Wash Premium oil-based Castile body wash with almond fragrance, formulated with vitamins A and E to nourish and replenish skin, designed to leave skin smooth and silky. For adult consumers seeking gentle daily cleansing.
• Sandalwood Reset Castile Body Wash Warm, earthy Castile body wash with sandalwood featuring antiseptic, anti-inflammatory, and astringent properties to help remove bacteria, relieve razor burn, tighten pores, and reduce fine lines. For adult consumers seeking therapeutic cleansing.
• Shea Butter Hydration Castile Body Wash Moisturizing Castile body wash infused with organic fair trade shea butter to soften, moisturize, and revitalize skin elasticity with vitamins and fatty acids. For consumers seeking extra hydration.
• Orange & Ginger Boost Castile Body Wash Invigorating Castile body wash with orange and ginger essential oils known for antioxidant properties, helping reduce acne breakouts, support wound healing, and improve blood flow to skin. For adult consumers seeking an energizing cleanse.
• Lavender Wind-Down Castile Body Wash Calming Castile body wash with lavender essential oils designed to purify the body and relieve stress; usable as body wash, shampoo, and shaving lather. For adult consumers seeking a calming multi-purpose cleanser.
• Peppermint Energy Castile Body Wash Refreshing Castile body wash with peppermint essential oils that soothe itchy skin, ease muscle pain, and relieve headaches while moisturizing without oily residue. For adult consumers seeking an invigorating, multi-purpose cleanse.
• Calm Castile Body Wash for Eczema & Psoriasis NEA Certified, unscented, hypoallergenic pure Castile body wash formulated extra gentle for sensitive skin conditions including eczema and psoriasis, containing no perfumes or dyes. For adults and caregivers of eczema-prone users.
• Castile Soap for Baby Eczema NEA Certified extra gentle Castile soap specifically formulated for baby eczema and sensitive skin; hypoallergenic with no perfumes or dyes. For parents of infants and toddlers with eczema-prone skin.
• Lavender & Sage Black Soap Reset Body Wash Plant-based African black soap body wash with lavender and clary sage that generates purifying bubbles to remove dirt, dead skin cells, and excess oil for a brighter-looking complexion. For consumers seeking detoxifying cleansing.
• Oriental Oud Black Soap Luxe Body Wash Luxurious black soap body wash with oriental oud fragrance that calms the mind, provides a scent profile for mental strength and stability, while deeply cleansing and unclogging pores. For adult consumers seeking a premium sensory cleanse.
• Sensual Monoi Black Soap Glow Body Wash Black soap body wash inspired by traditional Mono'i oil of Tahiti, with gardenia-infused coconut oil for a rich, floral scent and glowing skin. Formulated at 95% natural ingredients. For adult consumers seeking a moisturizing, naturally scented cleanse.
• Raw Black Soap Clarifying Body Wash Raw black soap clarifying body wash that acts as a detoxifier, generating purifying bubbles to remove dirt, dead skin cells, and excess oil for fresher, smoother skin. For consumers seeking a deep, naturally clarifying cleanse.
• Unscented All-in-1 Castile Soap (Thin Formula) Fragrance-free multi-purpose Castile soap in a thinner formula designed for household cleaning, laundry, and dishes; concentrated and biodegradable. For consumers seeking a single natural, multi-surface cleaner.
• Orange & Ginger All-in-1 Castile Soap (Thin Formula) Multi-purpose Castile soap in a thinner formula with orange and ginger scent for versatile household cleaning, laundry, and dishwashing. For natural home-care consumers.
• Lavender All-in-1 Castile Soap (Thin Formula) Multi-purpose Castile soap in a thinner formula with calming lavender scent for versatile household cleaning, laundry, and dishwashing. For natural home-care consumers.
• Eucalyptus All-in-1 Castile Soap (Thin Formula) Multi-purpose Castile soap in a thinner formula with refreshing eucalyptus scent for versatile household cleaning, laundry, and dishwashing. For natural home-care consumers.
• Peppermint All-in-1 Castile Soap (Thin Formula) Multi-purpose Castile soap in a thinner formula with invigorating peppermint scent for versatile household cleaning, laundry, and dishwashing. For natural home-care consumers.
• Almond All-in-1 Castile Soap (Thin Formula) Multi-purpose Castile soap in a thinner formula with soft sweet almond fragrance for versatile household cleaning, laundry, and dishwashing. For natural home-care consumers.
• Lucy Rose Bar Soap Exfoliating loofah rose soap with apricot seeds and organic shea butter, triple milled to retain natural glycerin content; formulated for sensitive to very dry skin. For consumers seeking a gentle exfoliating bar.
• Luscious Lavender Bar Soap Lavender-scented triple-milled pure Castile bar soap with organic shea butter for soothing and relaxing cleansing. For consumers seeking a calming, moisturizing bar.
• Minty Cucumber Mojito Bar Soap Cooling mint and cucumber scented triple-milled Castile bar soap for refreshing and invigorating cleansing. For consumers seeking a sensory, naturally scented bar.
• Citrus Crush Cocktail Bar Soap Citrus-scented triple-milled Castile bar soap for energizing and brightening morning cleansing. For consumers seeking an uplifting, naturally scented bar.
• Coco Loco Limeade Bar Soap Tropical coconut and lime scented triple-milled Castile bar soap for a refreshing and exotic cleansing experience. For consumers seeking a tropical, naturally scented bar.
• Pure Hydrate Unscented Shea Soufflé Body Butter Dermatologist-friendly fragrance-free whipped body butter specially crafted for sensitive skin, providing rich hydration without irritation for eczema-prone skin. For consumers with sensitive or eczema-prone skin.
• Calm Sandalwood Whipped Shea Soufflé Body Butter Intensely moisturizing whipped shea butter body butter with warm, grounding sandalwood scent for men and women seeking natural elegance. For adult consumers seeking a sensorial, fast-absorbing moisturizer.
• Soft Almond Whipped Shea Soufflé Body Butter Whipped light and airy body butter infused with sweet, nutty almond aroma for silky softness with delicate fragrance. For consumers seeking a lightweight, naturally scented moisturizer.
• Foaming Hand Soap - Almond Honey Gentle foaming hand soap with almond honey blend made with coconut and sunflower oil, formulated for sensitive to very dry skin conditions including eczema. For consumers seeking a daily-use hand soap for sensitive skin.
• Castile Pet Shampoo - Lavender Natural Castile pet shampoo with lavender scent, gentle enough for sensitive pet skin and formulated with natural ingredients. For pet owners seeking a gentle shampoo for dogs or cats.
• Castile Pet Shampoo - Green Tea & Mint Refreshing Castile pet shampoo with green tea and mint, gentle for sensitive pet skin with natural ingredients. For pet owners seeking a gentle shampoo for dogs or cats.
• Castile Pet Shampoo - Ocean Breeze Ocean breeze scented Castile pet shampoo gentle enough for sensitive pet skin with natural ingredients. For pet owners seeking a gentle shampoo for dogs or cats.
• Pump for 32 oz / 16 oz Replacement pump accessory compatible with 32 oz or 16 oz liquid soap bottles, with adjustable tube length cuttable by household scissors. For existing customers seeking to convert bulk bottles to dispensing use.

Quantifiable outcome

• Products certified as hypoallergenic and dermatologist-tested
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Seventh Generation: Seventh Generation is a leading natural household and personal care brand owned by Unilever, offering plant-based laundry, dish, and cleaning products. Comparable to Dr. Jacobs Naturals on eco-friendly ingredient claims and natural/clean consumer segment, with far broader scale.
• Sundial Brands (SheaMoisture): SheaMoisture (Sundial Brands, owned by Unilever) is a natural personal care brand centered on shea butter and African-inspired ingredients. Directly comparable to Dr. Jacobs Naturals on shea-based body butter, natural ingredient focus, and family-of-brands target consumers.
• The Honest Company: The Honest Company is a broader natural personal care and household brand spanning baby, beauty, and cleaning categories. Overlaps with Dr. Jacobs Naturals on clean ingredient positioning, sensitive-skin targeting, and multi-channel retail distribution.
• Burt's Bees: Burt's Bees, owned by Clorox, is a natural personal care brand spanning body wash, lip balm, and skincare with a focus on plant-based ingredients. Overlaps with Dr. Jacobs Naturals on natural positioning and broad personal care product breadth.

Direct peers

• Everyone Soap (EO Products): EO Products / Everyone Soap offers natural, plant-based soaps, body washes, and hand soaps free from synthetic fragrances. Directly comparable to Dr. Jacobs Naturals in castile-style soap formats, sensitive-skin positioning, and broad essential oil scent range.
• Mrs. Meyer's Clean Day: Mrs. Meyer's offers plant-derived personal care and household cleaning products across body wash, hand soap, and multi-surface cleaners. Comparable to Dr. Jacobs Naturals on natural ingredient positioning, multi-channel distribution, and fragrance-led product assortment.
• Method Products: Method Products (now part of SC Johnson/Ecover) is a natural personal care and household cleaning brand. Overlaps with Dr. Jacobs Naturals on natural ingredient positioning, multi-purpose cleaning products, and modern DTC and retail distribution.
• Dr. Bronner's: Dr. Bronner's is the most iconic Castile soap brand, offering multi-purpose liquid and bar soaps made with organic oils. Directly comparable to Dr. Jacobs Naturals in product format, ingredient philosophy, and target natural/clean consumer base.

Emerging players

• Puracy: Puracy is a natural cleaning and personal care brand offering plant-based body washes, hand soaps, and household cleaners. Comparable to Dr. Jacobs Naturals as a smaller, DTC-focused natural brand with overlapping body wash and multi-surface cleaner product lines.
• Dr. Teal's: Dr. Teal's offers body wash and body care products featuring essential oils and mineral-rich formulations including shea-based body butters. Comparable to Dr. Jacobs Naturals on body wash and shea soufflé body butter category overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drjacobsnaturals
• Xx.com/DrJacobsNatural
• Pinterestpinterest.com/pin/create/button/?url=https://drjacobsnaturals.com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Jacobs Naturals