San Fernando

What San Fernando does

San Fernando is a Peruvian food company founded in 1948 and headquartered in Surquillo, Peru. It produces and retails a portfolio of protein and grocery products — specifically chicken, turkey, sausages, frozen foods, pork, and eggs — and operates delivery services that bring these products directly to consumers. The company employs between 5,001 and 10,000 people, indicating large-scale, vertically integrated operations across production and distribution in the Peruvian market.

The company's commercial model combines traditional retail/wholesale distribution with a direct-to-consumer delivery offering. Its digital footprint is organized across four properties: a corporate website (corporativo.sanfernando.pe) for institutional content, a virtual store (delivery.sanfernando.pe) for online purchase and home delivery, a brand blog (blog.sanfernando.pe) for product and recipe content, and an interactive brand-engagement tool ("Genera tu escudo") on the corporate site. These digital channels supplement physical distribution and provide first-party consumer touchpoints.

No financial disclosures, ownership structure, or customer-segment breakdowns are available in the source data, limiting the depth of business-model assessment. Based on headcount and product breadth, San Fernando operates as one of the larger protein producers in Peru, but revenue scale, profitability, and growth metrics cannot be confirmed from the provided material.

Name

San Fernando

Legal name

San Fernando

Website

https://san-fernando.com.pe

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

San Fernando is a Peruvian food producer and retailer founded in 1948, selling chicken, turkey, sausages, frozen foods, pork, and eggs to Peruvian consumers through traditional retail and direct home-delivery channels.

Ownership category

akta.pro rank

Product category

Poultry and Processed Meats

NAICS

Meat Retailers (445240), Other Specialty Food Retailers (44529)

SIC

Meat Packing Plants (2011), Retail-Food Stores (5400), Food And Kindred Products (2000)

akta.pro primary industry

Ethnic/Regional Prepared Meat & Seafood Meals (e.g., Asian, Latin, Mediterranean) (AFANAFAJ)

akta.pro secondary industries

Frozen Ethnic & International Meals (CRADADAE), Latin American & Caribbean Grocery Stores (CRAHAFAG)

Keywords

• Poultry production
• Processed meats
• Frozen foods
• Food retail
• Home delivery

Headquarters

HQ city

Surquillo

HQ country

Peru

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Core offering

San Fernando is a Peruvian food producer and retailer that manufactures and sells chicken, turkey, sausages, frozen, pork, and egg products under its own brand. It supplements this core food offering with direct home delivery services accessible through its Tienda Virtual online store, enabling customers to order products for delivery. The company also maintains a corporate website, brand blog, and online marketing tools to support consumer engagement.

Product overview

San Fernando is a Peruvian food company offering a digital portfolio consisting of a corporate website (Web Corporativa), an e-commerce virtual store (Tienda Virtual), a company blog, and an interactive shield generator tool. These digital platforms work together to provide customers with company information, online product purchasing capabilities, and brand engagement features.

Differentiator

Problem solved

Functional benefit

Products and services

• Chicken products Branded chicken products produced and sold by San Fernando to Peruvian consumers through physical retail and online channels.
• Turkey products Branded turkey products produced and sold by San Fernando to Peruvian consumers through physical retail and online channels.
• Sausages Processed sausage products manufactured and sold under the San Fernando brand for household consumption in Peru.
• Frozen food products Frozen food products offered under the San Fernando brand for retail and online purchase in Peru.
• Pork products Branded pork products produced and sold by San Fernando to Peruvian consumers through physical retail and online channels.
• Egg products Branded egg products produced and sold by San Fernando to Peruvian consumers through physical retail and online channels.
• Home delivery service Direct-to-consumer home delivery service accessed through the San Fernando Tienda Virtual, enabling customers to order branded food products online and have them delivered.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• BRF: Brazilian global food company producing poultry, pork, and frozen prepared meals across emerging markets — directly comparable in product mix and Latin American market exposure.
• Tyson Foods: U.S. global meat and prepared foods producer with extensive branded protein and frozen meal lines, illustrating the trajectory and challenges of scaling protein CPG internationally.
• Bachoco: One of the largest poultry producers in Latin America (Mexico), offering chicken, eggs, and processed meats — comparable in category mix but operating at greater scale and in a different geography.
• JBS: Global meat processor with poultry, pork, and prepared foods segments, providing a benchmark for production scale, supply chain integration, and category diversification strategies relevant to San Fernando.

Direct peers

• Alicorp: Leading Peruvian consumer goods and food producer competing across multiple branded CPG categories including oils, flours, and packaged foods, with overlapping distribution and customer base in Peru.
• Avinka: Peruvian poultry and processed meat company producing chicken, sausages, and value-added protein products that compete directly with San Fernando's core categories.
• Redondos: Peruvian poultry producer and integrator that directly competes with San Fernando in the chicken and egg categories within the Peruvian market.
• Gloria: Major Peruvian food conglomerate with a similarly diversified portfolio of dairy, processed foods, and protein products, serving overlapping Peruvian consumer households through retail and direct channels.

Regional players

• PIL Andina: Andean-region poultry and food producer with operations across Bolivia and neighbouring markets, offering comparable protein products to San Fernando but in a different geographic footprint.

Emerging players

• Maple Leaf Foods: Canadian protein and prepared meals producer transitioning toward higher-margin value-added categories, useful as a comparable for San Fernando's potential mix shift toward branded processed and frozen products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/san.fernando.labuenafamilia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Fernando