IT Rock

What IT Rock does

IT Rock is a software development agency headquartered in Buenos Aires, Argentina, founded in 2016 and operating with 11-50 employees under co-founders Maximiliano Dilger (CEO) and Christian Ferraro (CTO). The firm organizes its offering around three specialized delivery tracks: Loyalty Architecture (10+ programs implemented, 4.5M+ loyal users tracked), AI & Blockchain Technology (7+ projects integrating LLMs and 10+ projects integrating blockchain/Web3 protocols, including the QuarkID decentralized credentialing protocol), and Build Your Product (70+ end-to-end product builds reaching 5M+ active users). It also offers three engagement models — Product & Tech Discovery, Expand Your Team (staff augmentation), and Inception Team (dedicated cross-functional team) — that allow clients to enter at validation, scaling, or full-build stages.

Commercially, IT Rock operates as a private, professional services business that sells custom software development on a project or team basis; pricing is not publicly disclosed and is determined through a consultative sales process initiated via a service-selected contact form. Customer segments span enterprise retail/QSR (Mostaza), government and public sector (miBA / Buenos Aires Ministry of Government), and startups and growth-stage companies (Welly Go marketplace, which grew from 39 to 179 affiliated stores in under two years). The firm holds IRAM-ISO 9001:2015 certification for quality management and is positioned for both Argentine and English-speaking international buyers, indicated by a fully English-localized website alongside Spanish, with potential international expansion in scope.

Name

IT Rock

Legal name

IT Rock

Website

https://itrock.com.ar

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

IT Rock is a Buenos Aires-based software development agency delivering loyalty architecture, AI/blockchain integration, and end-to-end product development to enterprise, government, and growth-stage clients across South America.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Custom software development
• Loyalty program development
• Blockchain integration services
• AI LLM integration
• Digital product development

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Software Development Services: Full-cycle software development services including product discovery, team augmentation, and dedicated team models. Services are tailored to client needs across loyalty programs, AI/blockchain integration, and digital product development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

IT Rock is a custom software development agency that builds digital products for businesses, with three specialized tracks: Loyalty Architecture (customer retention programs — 10+ delivered, 4.5M+ loyal users), AI & Blockchain Technology (LLM and Web3 protocol integrations, including the QuarkID verifiable credentials protocol), and Build Your Product (end-to-end product design, development, and launch — 70+ projects, 5M+ active users). Engagement is delivered via flexible models: Product & Tech Discovery, Expand Your Team (staff augmentation), and Inception Team (dedicated squads).

Product overview

IT Rock is a software development agency offering three interconnected core service tracks: Loyalty Architecture (for building customer retention programs), AI & Blockchain Technology (for integrating LLMs and Web3 protocols), and Build Your Product (for end-to-end product development). These core offerings are complemented by supplementary services including Product & Tech Discovery, Staff Augmentation (Expand Your Team), and Inception Team. The agency serves clients across loyalty programs, e-commerce platforms, digital identity verification, and marketplace applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Loyalty Architecture A specialized service track for designing, building, and managing customer loyalty and retention programs for businesses. IT Rock has delivered 10+ loyalty programs serving 4.5M+ loyal users, including integration with e-commerce and ERP (e.g., Mostaza).
• AI & Blockchain Technology A specialized service track that integrates artificial intelligence (LLMs) and Blockchain/Web3 protocols into digital products. IT Rock has delivered 7+ AI projects and multiple Blockchain and Web3 protocol integrations, including the QuarkID protocol for decentralized verifiable credentials.
• Build Your Product End-to-end product development service covering concept, design, development, and market launch. IT Rock has completed 70+ projects serving 5M+ active users across developed applications, including marketplaces, e-commerce platforms, and consumer apps.
• Product & Tech Discovery A pre-development validation engagement that helps clients confirm product direction and technical feasibility before any code is written, reducing build risk.
• Expand Your Team (Staff Augmentation) An on-demand talent integration model that places skilled professionals within the client's existing team to augment capacity and accelerate delivery.
• Inception Team (Dedicated Team) A dedicated, full cross-functional team engagement for end-to-end product scaling, providing continuous ownership of vision, rhythm, and delivery for the client's product.

Quantifiable outcome

• 1M registered users acquired in less than 3 months for Mostaza loyalty program
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Icalia Labs: Uruguay-based custom software development and design studio offering end-to-end product development and team augmentation for US and European clients — same boutique agency profile, similar engagement models.
• BairesDev: Argentine-founded software outsourcing and staff augmentation firm offering custom development, team extension, and end-to-end product delivery — directly comparable model, geography, and engagement structures to IT Rock.
• Koombea: Latin America-headquartered custom software development and design agency offering web, mobile, and AI-enabled product builds for startups and enterprises — comparable size and end-to-end product delivery focus.
• Moove It: Uruguay-based nearshore software development agency with discovery, dedicated team, and staff augmentation models serving US clients — directly comparable boutique custom dev shop operating in the same nearshore corridor.
• Geneca: Custom software development and digital product consultancy delivering end-to-end builds for mid-market and enterprise clients — comparable boutique professional services profile and discovery-to-delivery engagement model.
• Rootstrap: US-headquartered with strong Argentina/Uruguay delivery, providing custom software development, AI, and product design services for startups and enterprises — same boutique agency profile and nearshore delivery footprint.
• Yopeso: Latin America-based nearshore software development and staff augmentation firm serving US and European clients — similar boutique delivery model and team-extension offerings to IT Rock.

Broad incumbents

• Thoughtworks: Global technology consultancy delivering custom software, platform engineering, and AI-enabled product development for enterprise — comparable in capability set, far larger in scale and geographic reach.
• EPAM Systems: Global large-scale IT services and product development firm with deep custom software, AI/ML, and digital platform capabilities — competes for the same enterprise custom dev and digital transformation budgets at much larger scale.
• Globant: Large Argentine-origin global IT services and digital transformation firm offering custom software, AI, and blockchain capabilities across enterprise verticals — much larger scale but same core services market and regional talent base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ITRockDigital
• LinkedInlinkedin.com/company/itrock

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Rock