NBC 7 San Diego

What NBC 7 San Diego does

NBC 7 San Diego (legal entity NBCUniversal Media, LLC; on-air call sign KNSD) is a local broadcast television station serving the San Diego DMA from its Kearny Mesa facility in San Diego, California. Founded in 1965 as San Diego's first independent television station (KAAR on Channel 39), it became an NBC affiliate in 1988 and was acquired by NBC in 1996, making it the only network-owned station in the market and part of the NBCUniversal Local Owned Stations portfolio under Comcast Corporation.

The station produces more than 35 hours of local news and programming weekly across branded franchises — NBC 7 Investigates, NBC 7 Responds (the only bilingual consumer investigative team in the county), Politically Speaking, SportsWrap, and First Alert Weather — supported by a proprietary Doppler radar certified by Weatherate as San Diego's Most Accurate Forecast. Distribution spans over-the-air broadcast on channels 7 and 39, cable/satellite carriage (AT&T U-verse, Spectrum, Cox, DirecTV), a 24/7 streaming channel on Roku Live TV, Samsung TV Plus (channel 1035), Xumo Play, Amazon Fire TV, and Peacock, plus iOS and Android mobile apps, daily podcasts, email newsletters, and active social channels on Facebook, Instagram, TikTok, YouTube, and X.

Revenue is generated primarily through television and digital advertising sales tied to audience reach across these distribution surfaces; pricing to viewers is free over-the-air with third-party MVPD carriage terms determining cable/satellite access. The primary customer segment is the San Diego general audience, with a secondary Spanish-speaking segment served through the shared newsroom with sister station Telemundo 20.

Name

NBC 7 San Diego

Legal name

NBCUniversal Media, LLC

Website

https://nbcsandiego.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

NBC 7 San Diego (KNSD) is an NBCUniversal-owned local broadcast station serving the San Diego DMA with 35+ hours of weekly local news, weather, sports, and investigative journalism distributed via broadcast, streaming, mobile, and social platforms to English- and Spanish-speaking audiences.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local news broadcasting
• Weather forecasting
• Investigative journalism
• Television advertising
• Streaming news content

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: NBC 7 generates revenue through television advertising sales, including broadcast commercials during news programming and entertainment content. Advertisers can reach San Diego's local audience through various ad formats.
2. Digital Advertising: Revenue from digital advertising on NBC7.com, mobile apps, and streaming platforms, including display ads, video ads, and sponsored content.
3. Streaming Platform Distribution: Distribution partnerships with streaming platforms like Peacock provide additional audience reach for NBCUniversal content and advertising opportunities.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

NBC 7 San Diego (KNSD) is an NBC-affiliated local broadcast television station producing more than 35 hours per week of local news, weather, sports, and investigative journalism for the San Diego County market. It operates over-the-air broadcast on channels 7/39, a 24/7 streaming news channel across major OTT platforms, iOS and Android mobile apps with live radar and personalized alerts, podcasts, and email newsletters. Branded content franchises include NBC 7 Investigates, NBC 7 Responds (bilingual consumer investigations), Politically Speaking, SportsWrap, and First Alert Weather.

Product overview

NBC 7 San Diego operates as a local NBC television station (KNSD) providing local news, weather, sports, and investigative journalism across multiple platforms. The station offers its content through traditional broadcast television (more than 35 hours weekly), a 24/7 streaming channel available on Roku, Samsung TV Plus, Xumo Play, and Fire TV, mobile apps for iOS and Android with live radar and personalized alerts, podcasts, and email newsletters. Key branded offerings include NBC 7 Investigates (investigative reporting), NBC 7 Responds (consumer advocacy), Politically Speaking (political coverage), SportsWrap (sports), and First Alert Weather (weather forecasting).

Differentiator

Problem solved

Functional benefit

Products and services

• NBC 7 San Diego Broadcast Television Local broadcast television station (KNSD channel 7/39) providing more than 35 hours of local news and programming weekly, including NBC 7 Investigates and NBC 7 Responds investigative franchises, Politically Speaking political show, and SportsWrap sports coverage, targeted at San Diego County viewers.
• NBC San Diego News 24/7 Streaming Channel Round-the-clock streaming news channel available on Roku, Samsung TV Plus, Xumo Play, and Fire TV delivering local newscasts, breaking news, weather updates, live special events, and original digital series, targeted at streaming audiences in San Diego County and beyond.
• NBC 7 San Diego Mobile News App Mobile news application for iOS and Android devices providing top local stories, weather alerts, breaking news, live TV streaming, and investigative journalism, with features including exclusive live radar, personalized news alerts, and on-demand newscast viewing, targeted at San Diego-area viewers on the go.
• NBC 7 San Diego Smart TV Apps (Fire TV, Roku TV) Smart TV applications for Amazon Fire TV and Roku TV platforms enabling users to browse current news, access weather forecasts, and stream new video content throughout the day, targeted at connected-TV viewers in the San Diego market.
• NBC 7 San Diego Podcast (Today in San Diego)
• NBC 7 San Diego Email Newsletters

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• RokucoreChannel Partner/ Reseller/ Distributor · 16 August 2022NBC San Diego News launched as a 24/7 channel on Roku's Live TV platform and The Roku Channel app. The channel provides latest local newscasts, breaking news, weather forecasts, and live special events from San Diego County.
• Samsung TV PluscoreChannel Partner/ Reseller/ Distributor · 16 August 2022NBC San Diego News available on Samsung TV Plus channel 1035, providing 24/7 streaming access to Samsung TV users.
• Xumo PlaycoreChannel Partner/ Reseller/ Distributor · 16 August 2022NBC San Diego News available through Xumo Play streaming platform in the Live Guide under Local News section.
• Amazon Fire TVcoreChannel Partner/ Reseller/ Distributor · 16 August 2022NBC San Diego News available through Amazon Fire TV News app and dedicated NBC San Diego app on Fire streaming devices.
• Telemundo 20coreStrategic or Co-development PartnerNBC 7 and Telemundo 20 share newsgathering resources and broadcast from the same Kearny Mesa facility in San Diego. The stations collaborate on the NBC 7 Responds consumer investigation team, which is the only bilingual consumer investigative team in the county. Both stations are owned by NBCUniversal as part of NBCUniversal Local Owned Stations.
• NBCUniversal Local Owned StationscoreStrategic or Co-development PartnerNBC 7 is part of NBCUniversal Local Owned Stations, a network of local broadcast stations owned and operated by NBCUniversal. This provides access to national NBC resources, shared technology platforms, and coordinated news gathering.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• KGTV (10News): ABC affiliate (Scripps) operating in the same San Diego DMA, producing competing local newscasts, weather coverage, and investigative reporting — the most direct head-to-head local-TV competitor for NBC 7's audience and ad share.
• KFMB-TV (CBS 8): CBS affiliate in the San Diego market, owned by Tegna. Competes directly for local news ratings, weather coverage, and political advertising budgets across the same San Diego County audience.
• KUSI News: Independent San Diego local-TV station producing competing newscasts and weather. Comparable in distribution model (broadcast-led) and audience geography, targeting the same San Diego household eyeballs.
• KPBS: San Diego's PBS/NPR-style member station producing in-depth local news, investigative reporting, and public-affairs programming on broadcast and digital — a public-broadcasting counterpart competing for the same civic-minded local-news audience.

Others

• Telemundo 20 San Diego: NBCUniversal-owned sister station co-located in the same Kearny Mesa newsroom, sharing newsgathering resources with NBC 7. Operationally tightly integrated, but serves Spanish-language audiences and is therefore an ecosystem partner rather than a direct competitor.

Broad incumbents

• KNBC (NBC Los Angeles): NBCUniversal's flagship O&O in Los Angeles — directly comparable as another NBC-owned local broadcast station with shared technology platforms, multi-channel streaming distribution, and identical programming franchises (Investigates, Responds-style units).
• Nexstar Media Group: Largest US TV station operator with a similar local-TV advertising + retransmission revenue model. Indirectly comparable through shared exposure to local-broadcast economics, although Nexstar's affiliate-heavy portfolio differs from NBC 7's network-owned status.
• Tegna: Major US local-broadcast operator owning KFMB-TV in San Diego. Comparable through shared reliance on local TV advertising and retransmission, with similar multi-platform streaming strategies across its Big Four affiliates.
• Sinclair Broadcast Group: Large diversified local-broadcast operator with national news production (Sinclair national desk, The National Desk). Comparable through its local affiliate model and OTT/streaming distribution partnerships, though it does not own an NBC affiliate in San Diego.

Emerging players

• Voice of San Diego: Nonprofit digital-first investigative news outlet focused on San Diego civic and government coverage. Comparable as a local-news alternative competing for the same San Diego audience attention and a portion of advertiser budgets, but operating in digital rather than broadcast distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nbcsandiego
• YouTubeyoutube.com/@nbcsandiego
• Facebookfacebook.com/NBCSanDiego
• Instagraminstagram.com/nbcsandiego
• TikToktiktok.com/@nbcsandiego
• LinkedInlinkedin.com/company/nbc-san-diego

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBC 7 San Diego