What Trend Research does

Trend Research Inc. is an Edmonton, Alberta-based market research data collection firm founded in 2003 that has operated continuously for over two decades as a dedicated fieldwork partner to research agencies and institutional clients across North America. The company's core business is the execution of qualitative and quantitative research projects on behalf of third-party research buyers, rather than the production of consumer insights for end clients directly. Service delivery is anchored by a state-of-the-art focus group facility in Edmonton, a 50-station CATI call center running on Voxco with a predictive dialer, and a proprietary online panel of Albertans with documented urban-versus-rural coverage.

The firm organizes its offerings into three lines: Qualitative Services (focus group room rental, recruitment, screener development, note-taking, and transcription); Quantitative Services (CATI telephone interviewing, online panel surveys, mail and door-to-door interviewing, hybrid phone+online methodology, multilingual interviewing across English, French, Spanish, Mandarin, and Cantonese, complex skip-pattern programming, open-ended coding, and cross-tabulation with weighting); and TrendWatch Omnibus, a recurring monthly provincial telephone omnibus survey covering Alberta and British Columbia that allows multiple clients to field questions on a shared-cost basis. Quality control is supported by on-site monitoring, call recording, remote monitoring, and pretesting, with ISO-20252 market research certification in place under a CEO Declaration of Compliance.

The business model is B2B project-based fieldwork, with pricing not publicly disclosed. Long-standing client relationships — including multiple engagements of 10–15+ years documented in public testimonials from research agencies and institutional clients such as ATB Financial — indicate a relationship-driven, retention-led revenue base. The firm is a member of the Canadian Research Insights Council (CRIC) and the Insights Association, providing industry-standard governance and RFP eligibility. (Note: a separate data block attributes a Hong Kong-based cryptocurrency investment entity of the same name to Trend Research; this refers to a different organization and is not consistent with the firmographic and first-party website data for Trend Research Inc.)

Name

Trend Research

Legal name

Trend Research

Website

https://trendresearch.ca

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

Trend Research Inc. is an Edmonton-based market research data collection firm providing qualitative research, CATI and online quantitative surveys, and the TrendWatch Omnibus to research agencies and institutional clients across North America. Founded 2003.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Market research services
• Survey data collection
• Focus group facilities
• Telephone interviewing services
• Omnibus survey

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

Trend Research Inc. is a Canadian market research data collection firm providing qualitative research services (focus group facilities, recruitment, screener development, note taking, transcription) and quantitative research services (telephone interviewing via 50-station CATI platform, online panels, hybrid telephone/online methodology, multilingual interviewing in five languages, sample development, cross-tabulation, and data weighting). It also runs the TrendWatch Omnibus, a monthly provincial telephone survey covering Alberta and British Columbia that lets clients field customized questions on a shared-cost basis.

Product overview

Trend Research Inc. is a traditional market research company offering a portfolio of qualitative and quantitative research services. The core offerings consist of Qualitative Services (focus group facilities, recruitment, screener development, transcription), Quantitative Services (telephone interviewing via CATI, online panels, multilingual interviewing), and the TrendWatch Omnibus (monthly provincial telephone survey for Alberta and BC). These services are provided as standalone offerings rather than a unified software platform, with the company serving as a data collection partner rather than a technology product vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• Qualitative Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kantar: Global market research leader offering qualitative, quantitative, and brand research services; serves Canadian enterprise clients with overlapping fieldwork and consumer insights capabilities.
• NielsenIQ: Global consumer intelligence firm providing consumer insights and market research — broader and more tech-enabled than Trend Research but competes for the same Canadian enterprise client budgets.
• Ipsos: Global market research and consumer insights firm with significant Canadian operations offering qualitative, quantitative, and syndicated research — broader portfolio but overlapping directly in fieldwork and omnibus services.

Direct peers

• Léger: Largest Canadian-owned market research firm, providing quantitative and qualitative data collection, omnibus surveys, and public opinion polling — closely mirrors Trend Research's full-service research model with broader geographic reach.
• Abacus Data: Canadian market research and public opinion firm offering online and telephone data collection, polling, and syndicated tracking studies — directly competitive in the Canadian research services space.
• Pollara Strategic Insights: Canadian full-service market research firm offering qualitative, quantitative, and syndicated studies; comparable in offering mix and Canadian enterprise/research-client focus.
• Angus Reid Group: Canadian market research and public opinion firm with proprietary online panel and syndicated studies, offering a comparable service portfolio to Trend Research with a larger national panel.
• Forum Research: Toronto-based Canadian market research company specializing in telephone polling, quantitative data collection, and public opinion research — directly comparable in CATI-driven methodology.
• Maru/Matchbox: Canadian-based market research firm offering qualitative and quantitative data collection services, including CATI, online panels, and omnibus studies across multiple provinces — directly comparable in service mix and Canadian market focus.
• Environics Research: Toronto-based public opinion and consumer research firm offering quantitative and qualitative services to Canadian enterprise and public-sector clients — comparable in methodology and end markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trend-research-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trend Research