Midroc
Granitor is a Swedish family-owned conglomerate delivering electrical engineering, industrial automation, environmental remediation, and property development through wholly-owned subsidiaries, serving enterprise, municipal, and consumer customers primarily in Sweden.
- Company typePrivate
- Founded1996
- HeadquartersSolna, Sweden
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Midroc does
Granitor is a privately held, family-owned Swedish conglomerate headquartered in Solna that delivers integrated engineering, industrial, environmental, and property development services to enterprise, municipal, and consumer customers primarily in Sweden. The group operates through four core wholly-owned subsidiaries — Granitor Electro (electrical installations, security solutions, and property automation), Granitor Systems (industrial automation, robotics, power systems, crane systems, and industrial gates), Granitor Properties (long-term development of commercial and residential property, including the Embassy of Sharing sustainable district in Hyllie, Malmö), and Granitor Miljöteknik (soil remediation, water purification, and underground facility work) — alongside managed specialty subsidiaries Alucrom (blasting and surface treatment), BAC Group (cathodic corrosion protection), and Metalock Engineering (specialized mechanical machining). Granitor also maintains a direct investment arm focused on cleantech and life science ventures.
The underlying technology platform spans multi-discipline engineering and sustainability technology: electrical and security systems for buildings and industrial facilities, resource-efficient industrial automation, cathodic corrosion protection, advanced surface treatment, and environmental remediation. The portfolio previously included Zaphire, a building automation solution that was divested to WAGO in May 2026 to enable international scaling through a global partner. The group established a CSRD-inspired sustainability reporting framework in 2025, and active partnerships with Forum för innanförskap and Samtalsringen (joined June 2026) reflect investments in long-term skills supply and social sustainability.
Revenue is generated through project-based contracts, service agreements, property sales, and commercial/residential leasing, with go-to-market executed via direct enterprise field sales through each subsidiary, supplemented by property listings portals for consumer leasing. Pricing is not publicly disclosed and is quoted per-project. Notable customers and projects include the World of Volvo landmark building, the Käppalaverket wastewater treatment plant expansion, and industrial services for Ovako. The group operates with 1,001–5,000 employees, reported increased turnover and improved results in 2025, and relocated its Solna headquarters to Stjärntorget 1 in February 2026.
Midroc firmographics
Firmographics- Name
- Midroc
- Legal name
- Granitor
- Website
- https://midroc.se
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Granitor is a Swedish family-owned conglomerate delivering electrical engineering, industrial automation, environmental remediation, and property development through wholly-owned subsidiaries, serving enterprise, municipal, and consumer customers primarily in Sweden.
- Ownership category
- akta.pro rank
Where Midroc is headquartered
LocationHeadquarters
- HQ city
- Solna
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Midroc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Construction and Service (Entreprenad & Service): Installation, service, and system deliveries within industry, construction, and infrastructure through Granitor Electro and Granitor Systems. Revenue is generated through project-based contracts and service agreements for electrical, automation, and mechanical systems.
- Real Estate Development (Fastigheter): Long-term development of properties, commercial spaces, and residential units through Granitor Properties. Revenue generated through property sales, leasing of commercial spaces, and residential rentals.
- Investments in Cleantech and Life Science: Direct investments in pioneering technologies within cleantech and life science sectors. Returns generated through portfolio company growth, exits, and strategic value creation.
- Specialized Industrial Services: Specialized mechanical engineering, corrosion protection, and surface treatment services through managed subsidiaries Alucrom, BAC Group, and Metalock Engineering. Revenue is project- and service contract-based.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Midroc product offering
Product offeringCore offering
Midroc (publicly operating as Granitor) is a Swedish family-owned industrial group providing property development, construction, engineering, and environmental technology services. Through its subsidiary portfolio, it delivers electrical installations, industrial automation, water treatment, soil remediation, surface treatment, corrosion protection, and long-term real estate development to enterprise, municipal, and industrial customers across Sweden.
Product overview
Granitor is a Swedish family-owned conglomerate that develops sustainable solutions for tomorrow's society and industry through its portfolio of subsidiaries. The group operates across four main business areas: Granitor Electro (electrical and technical services including elinstallation, property automation, and security solutions), Granitor Systems (resource-efficient industrial systems including automation, robotics, power systems, and crane systems), Granitor Properties (real estate and housing development), and Granitor Miljöteknik (land remediation and water purification). Additionally, the group manages subsidiaries including Alucrom (blasting and surface treatment), BAC Group (corrosion protection), and Metalock Engineering (mechanical machining). Zaphire was a building automation solution that was sold to WAGO in 2026.
Differentiator
Problem solved
Functional benefit
Companies that use Midroc
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Midroc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Midroc partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SamtalsringencoreGranitor has entered a partnership with Samtalsringen, an initiative that strengthens young people through conversations, community, and optimism about the future. As part of the engagement, Granitor's Culture and Sustainability Manager LiseLotte Jernberg Bate joined Samtalsringen's board. The partnership is part of Granitor's work on social sustainability and long-term skills supply in Sweden.
- WAGOcoreGranitor entered an agreement to sell its property automation solution Zaphire to WAGO, an international technology company. The transaction marks a natural next step in Zaphire's development and creates new conditions for continued growth in a global market. The sale was completed in May 2026.
- Forum för innanförskapcoreGranitor has joined Forum för innanförskap — a national initiative where businesses gather to collectively strengthen skills supply and reduce youth exclusion in Sweden. This aligns with Granitor's commitment to long-term skills supply and social sustainability.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Midroc competitors and assessment
Company assessmentDirect peers
- Instalco: Nordic multi-disciplinary technical installation company providing electrical, heating/plumbing, ventilation, and industrial solutions. Directly comparable to Granitor Electro and Granitor Systems' electrical contracting and industrial installation activities.
- Peab: Swedish construction and civil engineering company with significant residential development operations. Closely matches Granitor's domestic property development and contracting focus in the Nordic market.
- NCC: One of Sweden's largest construction and property development companies, with operations spanning residential, commercial, and civil engineering. Directly comparable to Midroc/Granitor's property development (Granitor Properties) and contracting (Granitor Electro, Granitor Systems) activities, though at a larger scale.
- Bonava: Swedish residential property developer focused on sustainable, affordable housing in Germany, Sweden, Finland, Norway, and the Baltic states. Comparable to Granitor Properties' residential development business, with a similar Nordic DNA but broader geographic footprint.
- JM: Swedish residential property developer focused on new-build housing primarily in the Stockholm region and other Nordic growth markets. Comparable to Granitor Properties' residential development activities.
- Bravida: Leading Nordic provider of technical installation and service solutions for buildings and industrial facilities. Comparable to Granitor Electro and Granitor Systems across electrical, security, and building automation services.
- Assemblin: Nordic installation and service provider specializing in electrical, heating/plumbing, and ventilation for buildings and infrastructure. Directly comparable to Granitor Electro's contracting and service operations in Sweden.
Broad incumbents
- Skanska: Major Swedish-headquartered construction and project development group with global operations. Comparable to Granitor across construction, property development, and infrastructure services, though significantly larger and internationally diversified.
- WSP: Global engineering and professional services firm with deep Nordic presence in infrastructure, environmental, and property consulting. Comparable to the engineering, environmental remediation (Granitor Miljöteknik), and infrastructure capabilities of Granitor, though with a consulting-led business model.
Regional players
- Veidekke: Norwegian construction and property development company with significant Swedish operations. Comparable to Granitor's contracting and property development focus, but primarily competing in the Norwegian and broader Nordic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Midroc social profiles
Digital presenceMidroc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midroc leadership team
Management profileNumber of profiles
Profiles2 records
Midroc subsidiaries and ownership
Company hierarchySubsidiaries7 records
Midroc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midroc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midroc
What does Midroc do?
Midroc (publicly operating as Granitor) is a Swedish family-owned industrial group providing property development, construction, engineering, and environmental technology services. Through its subsidiary portfolio, it delivers electrical installations, industrial automation, water treatment, soil remediation, surface treatment, corrosion protection, and long-term real estate development to enterprise, municipal, and industrial customers across Sweden.
Is Midroc a public or private company?
Midroc is a private company. It is classified as family owned and is currently operating.
When was Midroc founded?
Midroc was founded in 1996. It employs 1,001 to 5,000 people.
Where is Midroc based?
Midroc is headquartered in Solna, Sweden, in the Europe region.
How does Midroc make money?
Four revenue lines are on record. Construction and Service (Entreprenad & Service) is the primary driver. The others are real Estate Development (Fastigheter), investments in Cleantech and Life Science and specialized Industrial Services.
Who are Midroc's main competitors?
Direct peers on record are Instalco, Peab, NCC, Bonava, JM, Bravida and Assemblin. Broad incumbents are Skanska and WSP. Veidekke is listed as a regional player.
Does Midroc have an API?
No public API is recorded for Midroc.