Cohen Placitella & Roth

What Cohen Placitella & Roth does

Cohen, Placitella & Roth, P.C. (CPR Law) is a Philadelphia-headquartered personal injury law firm founded in 1973, operating as a privately held professional corporation across five offices in Pennsylvania (Philadelphia, Pittsburgh, Lemoyne) and New Jersey (Cherry Hill, Red Bank), with attorneys admitted in additional jurisdictions including New York. The firm represents individuals and families in personal injury litigation, with core practice areas spanning medical malpractice, asbestos and mesothelioma, birth injuries (including cerebral palsy), brain and spinal cord injuries, product liability, pharmaceutical litigation, motor vehicle accidents, mass torts, class actions, environmental litigation, and a recently added practice module targeting harms from AI-generated deepfake content. Cases are run on a contingency fee model in which the firm advances all litigation costs and is compensated as a percentage of recovery, with free initial consultations offered and no upfront client fees. There is no proprietary technology platform; the offering is the professional services of approximately 20 lawyers, 8 paralegals, and 5 legal assistants, supported by medical doctors and nursing experts on staff, handling roughly 50+ personal injury matters per year and several landmark multi-hundred-million-dollar verdicts and settlements over its 50-year history.

The firm's go-to-market combines direct client acquisition (in-person consultations at offices plus phone/Zoom/FaceTime) with two referral pipelines: existing client referrals and community reputation on one side, and a formal lawyer-to-lawyer referral program paying referral fees on the other. Marketing investment is concentrated in content (a practice-area blog, YouTube video content, client testimonials) and organic social (Facebook, LinkedIn). Revenue is a function of case mix and verdict/settlement outcomes, with notable historical recoveries including a $227M building collapse settlement, a $220M nationwide resolution for contaminated injectable steroids, a $186M 2018 jury verdict against Johnson & Johnson for asbestos-containing products, a $25M brain injury verdict (Top 100 Jury Verdict, 2005), a $14.7M mesothelioma verdict, and over $100M in cumulative mesothelioma settlements. The firm is independently owned by its founding and managing shareholders (Stewart L. Cohen, Christopher M. Placitella, Harry M. Roth) with no external private equity, venture capital, or parent company ownership evidenced.

Name

Cohen Placitella & Roth

Legal name

Cohen, Placitella & Roth, P.C.

Website

https://cprlaw.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Cohen, Placitella & Roth is a Philadelphia-based personal injury law firm founded in 1973 that represents individuals in medical malpractice, asbestos/mesothelioma, birth injury, product liability, and mass tort cases across Pennsylvania, New Jersey, and nationwide on a contingency fee model.

Ownership category

akta.pro rank

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Contingency Fee - Personal Injury Cases: The firm works on a contingency fee basis for personal injury cases, meaning fees are only charged if a recovery is made on behalf of the client. Fees are calculated as a percentage of the recovery. The firm also advances litigation costs which are reimbursed upon successful recovery. This model eliminates upfront costs for clients seeking legal representation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cohen, Placitella & Roth is a Philadelphia-based personal injury law firm representing individuals and families harmed by unsafe products, professional malpractice, and negligent misconduct. The firm handles plaintiff-side litigation across medical malpractice, asbestos/mesothelioma, birth injuries, brain and spinal cord injuries, product liability, pharmaceutical litigation, motor vehicle accidents, mass torts, class actions, and wrongful death claims on a contingency fee basis, with free initial consultations and no upfront costs to clients.

Product overview

Cohen, Placitella & Roth, P.C. is a personal injury law firm offering a unified platform of legal services rather than a technology product. The firm operates as a full-service personal injury practice with specialized practice area modules including Medical Malpractice, Asbestos/Mesothelioma Litigation, Birth Injury, Brain Injury, Cerebral Palsy, Product Liability, Pharmaceutical Litigation, Motor Vehicle Accidents, and Class Actions/Mass Torts. The firm has served clients for 50 years with offices in Pennsylvania and New Jersey, handling cases nationally. Free consultations are offered on a contingency fee basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Full-service plaintiff-side representation for individuals and families harmed by accidents, recklessness, or carelessness of others, handled in Pennsylvania, New Jersey, and nationally on a contingency fee basis.
• Medical Malpractice Representation

Quantifiable outcome

• $227 Million settlement for Salvation Army building collapse case
• +5 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered community and industry.

• Brain Injury Association of PennsylvaniacommunityOthersCPR partners with and supports this organization serving brain injury victims. Attorney served as Director and President of the Brain Injury Association of Pennsylvania.
• The American Association for JusticeindustryOthersNational organization for trial lawyers. CPR lawyers are known nationally for reaching out to assist colleagues in other jurisdictions and serving as co-counsel.
• American Cancer SocietycommunityOthersCPR connects clients with resources for future care and success, partnering with American Cancer Society for cancer-related support services.
• Veterans Transition InitiativecommunityOthersOrganization supporting veterans transitioning to civilian life. CPR provides support and referrals for veteran clients.
• Community Legal Services (CLS) of PhiladelphiacommunityOthersCPR attorney serves as Co-chair of Leadership Counsel of Community Legal Services, Philadelphia.
• Epilepsy FoundationcommunityOthersCPR partners with and supports the Epilepsy Foundation to connect clients with necessary resources.
• Transplant Foundation: Gift of Life Donor ProgramcommunityOthersCPR partners with Gift of Life Donor Program. Attorney serves as Special Counsel to the organization.
• Philadelphia Fire Fighters' & Paramedics Union, Local 22communityOthersCPR supports the IAFF Local 22 union representing Philadelphia firefighters and paramedics.
• Education Law CentercommunityOthersCPR connects clients with Education Law Center for special education needs and advocacy.
• Support Center for Child AdvocatescommunityOthersCPR supports this organization providing advocacy for children in Philadelphia.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lieff Cabraser Heimann & Bernstein: National plaintiffs' firm with leading mass tort, class action, and product liability practice, including asbestos and pharmaceutical litigation — directly comparable to CPR's complex civil litigation and mass tort work.
• Weitz & Luxenberg: New York-based plaintiff firm widely recognized for asbestos/mesothelioma, environmental, and product liability cases, with comparable contingency-fee plaintiff representation and multi-state reach.
• Simmons Hanly Conroy: National plaintiff mass tort firm with one of the largest asbestos practices in the U.S., competing head-to-head with CPR for mesothelioma clients and MDL leadership positions.
• Motley Rice: Plaintiffs' firm with major mass tort, asbestos, pharmaceutical, and class action practices, frequently serving on plaintiffs' steering committees — directly comparable in scale, practice mix, and plaintiff-side mass tort positioning.
• Baron & Budd: National plaintiff firm historically identified with asbestos, environmental contamination, and water contamination litigation, overlapping CPR's asbestos and environmental litigation practices.
• Levin Simes Abrams & Kahn: Plaintiff mass tort firm focused on asbestos, pharmaceutical, and catastrophic injury cases, with a similar contingency-fee plaintiff model and track record of significant verdicts.
• Lanier Law Firm: Plaintiff personal injury and mass tort firm with national case acquisition, comparable plaintiff contingency model, and similar plaintiff leadership roles in MDL proceedings.
• Napoli Shkolnik: Plaintiff firm specializing in mass tort, environmental, and personal injury cases — comparable to CPR in plaintiff-side mass tort and contingency fee model, with overlapping practice areas in pharmaceutical and product liability.
• Robins Kaplan: Plaintiff firm with significant mass tort, class action, and personal injury practice, often serving in MDL leadership positions — comparable to CPR's plaintiff-side complex litigation and mass tort work.

Broad incumbents

• Morgan & Morgan: Largest U.S. plaintiff personal injury firm, advertising-driven with thousands of attorneys across personal injury, mass tort, and consumer protection — broader scale than CPR but overlapping plaintiff PI practice and contingency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cprlawfirm
• LinkedInlinkedin.com/company/cohen-placitella-&-roth-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cohen Placitella & Roth