What Eduwill does

Eduwill is a privately held Korean education services company founded in 2002 and headquartered in Seoul (Guro-gu), specializing in preparation courses for South Korea's regulated professional certification exams. Its core products are test-preparation programs for licensed real estate agent (공인중개사), housing manager (주택관리사), civil servant (공무원), and electrical engineer (전기기사) examinations, delivered through six directly-operated physical academies in Gangnam, Norayangjin, Nowon, Bupyeong, Suwon, and Seomyeon (Busan), complemented by an online learning platform accessible via PC and mobile, and a network of textbook titles distributed through major Korean bookstore chains.

The company operates a hybrid online/offline model with course pricing ranging from approximately 480,000 KRW for individual single courses to 2,000,000 KRW for premium bundles, including a 12-month review-video license. Content is reinforced by 16 consecutive years of YES24 bestseller #1 status in the real estate agent category (currently with 28 books occupying bestseller positions) and a KRI Korea Records Institute official certification for maximum number of passers in a single session in 2016, 2017, and 2019. Eduwill claims a 6x higher pass rate than the industry average (45% vs. 8% on the Q-net 2020 practical exam) and a 98% exam-question prediction hit rate on the 35th real estate agent exam.

On the technology side, Eduwill layers AI features (AI+ Learning Assistant and AI Miracle Morning) over its online platform to provide personalized study recommendations and adaptive problem practice, and in February 2026 signed an MoU with Kmong, Korea's largest expert marketplace, to co-develop AI and digital education content. Revenue is generated primarily through one-time course sales, package subscriptions, textbook sales, and government-training-subsidy refund processing (cumulative refunds of 13.8 billion KRW processed to date). Marketing relies on YouTube content, a ~800,000-member Dakgongsa Cafe community, free explanation sessions, and a referral program (Success DREAM Grant) offering 30,000–50,000 KRW per referral.

Name

Eduwill

Legal name

(주)에듀윌

Website

https://eduwill.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Eduwill is a Korean education services company offering online and in-person test-preparation courses for regulated professional certifications (licensed real estate agent, housing manager, civil servant, electrical engineer) through six direct-run academies, an online learning platform, and a bestselling textbook franchise.

Ownership category

akta.pro rank

Product category

Professional Certification Exam Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO)

akta.pro secondary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Professional certification training
• Online exam preparation
• Real estate education
• Civil service test prep
• Vocational certification courses

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Course Sales (Online): Revenue from selling online video lecture courses for certification exam preparation including real estate agent, housing manager, civil servant, and electrical engineering certifications.
2. Academy Classroom Courses: Revenue from in-person classroom instruction at nationwide direct-run academies in Gangnam, Norayangjin, Nowon, Bupyeong, Suwon, and Seomyeon locations.
3. Textbook Sales: Sale of textbooks and study materials across all major online and offline bookstores. 16 consecutive years of YES24 bestseller #1 in real estate agent category.
4. Government Subsidy Refund Processing: Eduwill processes government training subsidies for eligible students, with cumulative refund amount of 13.8 billion KRW paid out to students.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Eduwill provides online video lecture courses and nationwide direct-run academy classroom instruction for Korean professional certification exams, primarily licensed real estate agent (공인중개사), civil servant (공무원), electrical engineer (전기기사), and house manager (주택관리사). Course content is bundled with proprietary textbooks (the bestseller brand in its category) and supported by AI-powered personalization tools and government training subsidy refund processing.

Product overview

Eduwill is a comprehensive Korean education service provider offering a multi-product portfolio centered around professional certification exam preparation and real estate education. The core offerings include 공인중개사 (Licensed Real Estate Agent), 공무원 (Civil Servant), 전기기사 (Electrical Engineer), and 주택관리사 (House Manager) certification programs, along with the 부동산아카데미 (Real Estate Academy) sub-brand for professional real estate education. Products are delivered through nationwide direct academies, online video courses, and mobile apps, with AI integration features like AI Miracle Morning and AI+ BEST courses for personalized learning. The company has achieved market leadership with 16 consecutive years as YES24 bestseller, industry-leading pass rates, and recently announced a partnership with Kmong to develop AI-driven digital education content.

Differentiator

Problem solved

Functional benefit

Products and services

• Eduwill Licensed Real Estate Agent Course (에듀윌 공인중개사) Comprehensive online and offline preparation program for the Korean Licensed Real Estate Agent (공인중개사) certification exam, Eduwill's flagship offering, with industry-leading pass rates, 98% exam question prediction accuracy, and KRI-certified record for maximum passers in a single session (2016, 2017, 2019). Includes video lectures, textbooks, AI+ learning assistant, AI Miracle Morning, and 12-month review video access on bundled courses.
• Eduwill Civil Servant Course (에듀윌 공무원) Comprehensive online and academy-based preparation program for Korean civil servant (공무원) examinations covering various levels and fields of civil service, supported by Eduwill's nationwide direct academy network. Recognized among YES24 bestseller categories in civil service exam preparation.
• Eduwill Electrical Engineer Course (에듀윌 전기기사) Electrical engineering certification exam preparation program covering electrical machinery, electromagnetics, electrical applications, circuit theory, electrical equipment technical standards, power engineering, and control engineering. YES24 bestseller #1 in the electrical machinery category for 36 consecutive months.
• Eduwill House Manager Course (에듀윌 주택관리사) House management (주택관리사) certification exam preparation program delivered via online courses and direct academies, part of Eduwill's broader certification portfolio and tracked on YES24 bestseller rankings alongside the real estate agent books.
• Eduwill Real Estate Academy (에듀윌 부동산아카데미) Sub-brand offering professional real estate education across real estate brokerage (중개사), investment, auctions (경매), redevelopment/reconstruction (재개발재건축), GIS big data analysis (GIS 부동산 빅데이터), and AI-powered marketing courses (AI 마케팅, AI 네이버 마케팅). Delivered through classroom academies and online courses, with master course tuition at 2,000,000 KRW, individual courses from 480,000 KRW, and package courses from 700,000 KRW.

Quantifiable outcome

• 6x higher pass rate than industry average (45% vs 8% on Q-net 2020 practical exam)
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Kmong (키모아)coreStrategic or Co-development Partner · 2 February 2026Eduwill signed MoU with Kmong, Korea's largest expert marketplace platform, on February 2, 2026 at Eduwill's headquarters in Guro-gu, Seoul. The partnership aims to jointly develop AI and digital education content by combining Eduwill's curriculum design expertise with Kmong's pool of working professionals to create practice-oriented training programs. Pilot courses will be launched first followed by full-scale expansion. This collaboration reflects Korea's broader structural shift toward skills-based digital training aligned with the national AI and digital transformation agenda.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Elice: Korean AI-education platform focused on AI/digital upskilling for enterprises and individuals — directly adjacent to the Kmong partnership's strategic direction and a potential competitor for Eduwill's emerging corporate training business.
• Ringle: Korean AI-tutored English learning platform combining marketplace instructors with adaptive AI, comparable in business model (AI-driven personalized learning + expert instructors) and overlap with Eduwill's expanding AI/digital education agenda.

Direct peers

• Megastudy (메가스터디): Korea's largest private exam-prep education company offering online and offline courses for the same certification categories (civil service, professional licenses) using a directly comparable content-plus-instructor model.
• Etoos (이투스): Major Korean online and academy-based exam preparation brand with comparable certification-focused course catalogs, content publishing, and YES24 bestseller presence.
• Daesung Education (대성교육): Long-established Korean education group offering certification exam prep, academy operations, and textbook publishing — overlapping directly with Eduwill's real estate, civil service, and technical certification offerings.

Broad incumbents

• Wizian (위지앤): Diversified Korean education group operating academies and digital learning across multiple categories; comparable as a broader incumbent spanning certifications, K-12, and adult learning rather than Eduwill's certification-focused niche.
• Udemy: Global marketplace for professional certification and exam-prep courses; broad incumbent whose instructor-led marketplace model overlaps with the consumer self-pay certification segment Eduwill serves.
• EBS (Korean Educational Broadcasting System): Korea's public educational broadcaster providing free and subscription exam-prep content; comparable in target audience (certification and civil service exam takers) and in channel overlap (online video).
• Coursera: Global online learning platform offering professional and certification content at scale; broad incumbent that could pressure Korean certification providers as upskilling migrates online.
• YBM (와이비엠): Korean education and publishing company with significant presence in language and certification content, comparable as a multi-category incumbent that Eduwill competes with for shelf space and learner attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLiSSJbPz0fPFotv93horGakQxBr7Ndn_k
• Xx.com/eduwill_love
• LinkedInlinkedin.com/company/eduwill

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eduwill