Synactive
Synactive Inc. is a privately held software company that develops Liquid UI, a platform for simplifying and mobilizing SAP ERP interfaces across desktop, mobile, web, and offline deployments, serving Fortune 500 enterprises globally.
- Company typePrivate
- Founded1998
- HeadquartersAlameda, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Synactive does
Synactive Inc. is a privately held, bootstrapped software company founded in 1998 and headquartered in Alameda, California, with regional offices in Tokyo (Japan regional HQ), Hyderabad, and Sydney, plus an EMEA subsidiary (Synactive GmbH). The company develops Liquid UI, an SAP interface customization and mobility platform that simplifies complex SAP GUI screens, consolidates multi-screen workflows into single views, and extends SAP ERP transactions to mobile devices (iOS, Android, handheld scanguns), HTML5 browsers, and offline environments without requiring ABAP development or middleware. The platform is built on a patented Native Channel Architecture (NCA) that provides direct connectivity to SAP S/4HANA, ECC, and ERP systems, supported by a 64-bit multi-threaded cross-platform engine and a WebScript (WS) scripting language compatible with ECMA-compliant JavaScript.
The product portfolio spans Liquid UI for SAP GUI (desktop), Liquid UI for iOS/Android/Handheld Scanguns (mobile), Liquid UI for HTML5 (web), Liquid UI Offline, Liquid UI Server, Liquid UI BOT (automation), and the Liquid UI Developer Toolkit (Designer, Workbench, Debugger). A catalog of pre-built Rapid Apps addresses Plant Maintenance, Sales & Distribution, Materials Management, and Warehouse Management workflows. Synactive sells through enterprise field sales, an inside sales/demand generation team, channel partners (itelligence, ITOCHU Techno-Solutions, Answerthink, BizAps, UROVO), and self-service free trials. Revenue is generated from software licensing (subscription or perpetual) bundled with SAP GUI installations under the SAP PartnerEdge program, supplemented by professional services for implementation, customization, training, and remote development.
The customer base skews to Fortune 500 enterprises across at least nine verticals — aerospace & defense, automotive, consumer products, manufacturing, oil & gas, pharmaceutical, retail, technology, and utilities — with public logos including Siemens, Shell, Maersk, Tyson Foods, Procter & Gamble, REI, AstraZeneca, Diageo, ABB, Petronas, and others reporting quantified outcomes ranging from $1M to $1.2M in annual savings to 90% productivity gains. The original GuiXT product has been pre-packaged with SAP GUI installations since 2005, and the company rebranded the core offering to Liquid UI in 2018 to position for broader digital transformation initiatives.
Synactive firmographics
Firmographics- Name
- Synactive
- Legal name
- Synactive Inc.
- Website
- https://synactive.net
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Synactive Inc. is a privately held software company that develops Liquid UI, a platform for simplifying and mobilizing SAP ERP interfaces across desktop, mobile, web, and offline deployments, serving Fortune 500 enterprises globally.
- Ownership category
- akta.pro rank
Synactive industry classification
Industry- Product category
- SAP ERP Customization and Mobility Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
- akta.pro secondary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
Keywords
Where Synactive is headquartered
LocationHeadquarters
- HQ city
- Alameda
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Synactive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing: Liquid UI software licensing including Designer, Workbench, Server components. Bundled with SAP GUI as GuiXT. Subscription or perpetual licensing models.
- Professional Services: Implementation, consulting, training, and remote development services. Customization, development, and deployment of Liquid UI solutions.
- Enterprise Software: GuiXT software suite for SAP customization including GuiXT RF for handheld mobile data collection systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 30 days |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels10 records
Synactive product offering
Product offeringCore offering
Synactive develops and licenses Liquid UI, a customization and mobility platform for SAP ERP (S/4HANA, ECC, NetWeaver) that simplifies complex SAP screens, consolidates multi-screen transactions, and enables native SAP access from desktop, mobile (iOS/Android/handheld scanguns), web (HTML5), and offline modes without ABAP development or middleware. The company also delivers related professional services including implementation, consulting, training, and remote development.
Product overview
Synactive offers Liquid UI, a unified SAP user interface customization and mobility platform. The platform consists of a core Liquid UI Platform that provides a common technology engine and user experience across all deployment modes. Products are organized into four deployment channels: Desktop (Liquid UI for SAP GUI, Excel, and PDF integrations), Mobile (Liquid UI for iOS, Android, and Handheld Scanguns, with Offline capability), Web (Liquid UI for HTML5), and Server (Liquid UI Server). The Liquid UI Developer Toolkit provides Designer, Workbench, and Debugger tools for building customizations using WebScript (ECMA-compliant JavaScript). Pre-built Rapid Apps offer ready-to-deploy solutions for Plant Maintenance, Sales & Distribution, Materials Management, and Warehouse Management. The platform runs on and extends SAP S/4HANA, SAP ECC, and SAP ERP, providing record-once, deploy-everywhere capability without ABAP or Java programming. The legacy GuiXT brand was succeeded by the Liquid UI product line.
Differentiator
Problem solved
Functional benefit
Brands
- Liquid UI: Customization and mobility software for SAP ERP that simplifies SAP GUI, enables mobile access, and provides offline capabilities.
Products and services
- Liquid UI for SAP GUI Desktop SAP GUI customization solution that simplifies complex SAP transactions by combining screens, removing clutter, and guiding users through workflows with fewer clicks, without modifying the SAP backend.
- Liquid UI for iOS Mobile SAP client for iOS devices (iPhone, iPad, iPod touch) providing full native SAP access from Apple devices with offline capability and barcode scanning for field workers.
- Liquid UI for Android Mobile SAP client for Android smartphones and tablets providing full native SAP access from Android devices with offline capability and barcode scanning support.
- Liquid UI for Handheld Scanguns
Quantifiable outcome
- Training time reduced from 22 hours to 3 hours per person (REI - retail)
- +25 more outcomes
Companies that use Synactive
Customer profileNamed customers27 records
Segments10 records
Ideal customer profiles3 records
Synactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature11 records
Synactive partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and flagship.
- ITOCHU Techno-Solutions CorporationcoreStrategic partnership to bring best-in-class user interface customization and optimization solutions for SAP users in Japan and overseas markets. ITOCHU Techno-Solutions (CTC) serves as regional channel partner for Japanese market.
- itelligencecorePartnership to provide customers with GuiXT products and solutions in support of SAP solutions. itelligence is a global IT consulting and services company specializing in SAP.
- AnswerthinkminorAlliance to benefit SAP customers through Answerthink's consulting expertise combined with Synactive's GuiXT products.
- SAPflagshipSAP PartnerEdge program partner. GuiXT software is pre-packaged with SAP GUI installations (4.6b to 7.0). Core strategic relationship enabling bundled distribution of GuiXT with SAP's installed base worldwide.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Synactive competitors and assessment
Company assessmentEmerging players
- Workato: Workato is an enterprise iPaaS and workflow automation platform with SAP connectors, overlapping with Liquid UI BOT and Liquid UI Server's integration and automation use cases for SAP-centric enterprises.
- Intrexx (United Planet): Intrexx is a low-code platform for building enterprise portals, apps, and workflows, including SAP integrations. It is comparable to Liquid UI as a low-code alternative for SAP-customized enterprise applications.
Broad incumbents
- Mendix (Siemens): Mendix is a broad low-code application platform, now part of Siemens, with explicit SAP connectors and templates for enterprise workflow apps. It overlaps with Liquid UI in low-code SAP-adjacent development, though it serves a broader ERP and enterprise audience.
- Appian: Appian is a leading low-code process automation platform with SAP integration capabilities. It competes for enterprise process automation and workflow modernization budgets that also include Liquid UI.
- ServiceNow App Engine: ServiceNow's low-code App Engine and workflow automation capabilities compete for enterprise digital workflow and integration budgets, and are increasingly positioned alongside SAP in large enterprise stacks.
- SAP (SAP Build / SAP Build Apps): SAP's own low-code and UI development offerings (SAP Build, SAP Build Apps, Fiori) compete directly with Liquid UI for SAP UI customization and mobile workflows. As SAP's first-party capability, it represents both an integration partner and a structural competitive threat.
- OutSystems: OutSystems is a high-productivity low-code platform used for enterprise application development and modernization, including SAP-adjacent use cases. It competes for the same enterprise low-code budget pool as Liquid UI, though at a broader scope.
Others
- itelligence (NTT DATA Business Solutions): itelligence is a global SAP-focused IT consulting and implementation partner that also resells Synactive's GuiXT/Liquid UI products. It is relevant as both a channel partner and an indirect competitor through its own SAP UX and custom development services.
Direct peers
- Neptune Software: Neptune Software offers Neptune DXP, a low-code platform purpose-built for SAP Fiori and S/4HANA UI customization and extension. It is the most direct head-to-head competitor to Synactive's Liquid UI, addressing the same enterprise SAP UX modernization use case.
- Winshuttle (now part of Capgemini Engineering): Winshuttle provides SAP-focused data entry, workflow automation, and master data governance tools, historically overlapping with Liquid UI's screen-simplification and transaction automation value proposition for SAP users.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Synactive social profiles
Digital presenceSynactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synactive leadership team
Management profileNumber of profiles
Profiles1 record
Synactive subsidiaries and ownership
Company hierarchySubsidiaries1 record
Synactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synactive
What does Synactive do?
Synactive develops and licenses Liquid UI, a customization and mobility platform for SAP ERP (S/4HANA, ECC, NetWeaver) that simplifies complex SAP screens, consolidates multi-screen transactions, and enables native SAP access from desktop, mobile (iOS/Android/handheld scanguns), web (HTML5), and offline modes without ABAP development or middleware. The company also delivers related professional services including implementation, consulting, training, and remote development.
Is Synactive a public or private company?
Synactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Synactive founded?
Synactive was founded in 1998. It employs 51 to 100 people.
Where is Synactive based?
Synactive is headquartered in Alameda, United States, in the North America region.
How does Synactive make money?
Three revenue lines are on record. Software Licensing is the primary driver. The others are professional Services and enterprise Software.
Who are Synactive's main competitors?
Emerging players on record are Workato and Intrexx (United Planet). Broad incumbents are Mendix (Siemens), Appian, ServiceNow App Engine, SAP (SAP Build / SAP Build Apps) and OutSystems. itelligence (NTT DATA Business Solutions) is listed as an others. Direct peers are Neptune Software and Winshuttle (now part of Capgemini Engineering).
Does Synactive have an API?
No public API is recorded for Synactive.
What industry is Synactive in?
Synactive's product category is SAP ERP Customization and Mobility Software. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions. Its NAICS code is 5132 and its SIC code is 7372.