BrandJuice Consulting

What BrandJuice Consulting does

BrandJuice Consulting Inc. is a privately held brand strategy and design consultancy headquartered in Denver, Colorado, founded in 1999. The firm delivers brand creation, revitalization, and innovation services through three core pillars — Strategy (market research, trend forecasting, positioning, proprietary naming), Innovation (ideation, consumer validation, new product and category development), and Design (visual identity, packaging, advertising, experiential design) — plus an accelerated "Bite-Sized Brand Solutions" package for rapid-turnaround engagements. Its proprietary toolkit includes three registered trademarks: Namestorming™ (naming methodology), Futurefluence™ (behavioral trend forecasting), and Creativity Collective® (ideation technique), supported by experiential methods such as Passport Day Parallel Worlds research and Wallet Testing consumer validation.

The firm operates a direct, sales-led engagement model with no intermediaries or distribution partners. Pricing is project-based and quote-driven, with published budget tiers starting at $25,000 and extending above $200,000, and engagements structured as multi-year contracts. Customer segments span five primary verticals — Health & Pharma, Technology, B2B, Lifestyle, and Place Branding — and serve a client roster ranging from start-ups to Fortune 100 enterprises, including P&G, Dr Pepper Snapple, Clorox, DISH, McKesson, Trimble, Cala Health, Scaled Agile, Denver International Airport, and Rallyday Partners. Headcount is reported at 11–50 employees, and the company is founder-owned under CEO Peter Murane with no disclosed external funding, parent entity, or acquisition activity.

Name

BrandJuice Consulting

Legal name

BrandJuice Consulting Inc.

Website

https://brandjuice.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

BrandJuice Consulting is a privately held, Denver-based brand strategy and design consultancy founded in 1999 that delivers naming, positioning, innovation, visual identity, and packaging services to start-ups through Fortune 100 enterprises across health, technology, B2B, lifestyle, and place branding verticals, with engagements typically priced from $25,000.

Ownership category

akta.pro rank

Product category

Brand Strategy & Design Consulting

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Brand strategy consulting
• Creative design services
• Visual identity design
• Brand innovation consulting
• Integrated marketing planning

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy Consulting: Project-based consulting engagements for brand strategy development including market research, positioning, architecture, and messaging services. engagements are customized and priced based on scope, with budget ranges starting at $25,000.
2. Innovation Services: Innovation consulting including ideation workshops, new product development, category creation, and consumer validation. Delivered as part of comprehensive brand transformation engagements.
3. Design Services: Visual identity, packaging design, advertising campaigns, experiential design, and sales/marketing asset creation. Typically bundled with strategy services for holistic brand delivery.
4. Bite-Sized Brand Solutions: Expedited brand solution packages covering market research insights, content strategy, campaign toolkits, naming, and visual identity. Designed for brands needing rapid turnaround in as little as a few weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

BrandJuice Consulting is a Denver-based brand strategy and design agency that creates, revitalizes, and differentiates brands for clients ranging from start-ups to Fortune 100 companies. The firm delivers its work through three core service pillars—Strategy (market research, trend foresights, positioning, naming, messaging, integrated marketing planning), Innovation (ideation, consumer validation, new product development, category creation), and Design (visual identity, packaging, advertising, experiential design, marketing assets)—plus an accelerated Bite-Sized Brand Solutions package for rapid-turnaround engagements. Core engagements rely on the firm's proprietary trademarked methodologies (Namestorming™, Futurefluence™ Trend Foresights, Creativity Collective® ideation) and are priced on a project basis starting at $25,000.

Product overview

BrandJuice is a brand strategy and design agency offering a unified portfolio of professional services. The core offerings consist of three main service pillars—Strategy, Innovation, and Design—complemented by accelerated Bite-Sized Brand Solutions for rapid brand development. The Strategy services include market research, trend foresights, portfolio strategy, brand positioning, proprietary naming (Namestorming™), messaging, and integrated marketing planning. Innovation services cover ideation techniques, consumer validation, new product development, and category creation. Design services encompass visual identity, packaging, advertising campaigns, experiential design, and marketing assets. The Bite-Sized Brand Solutions package delivers rapid brand development across five modules: Market Research Insights, Content Strategy, Campaign Toolkit, Naming, and Visual Identity—all designed for quick execution in as little as a few weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Comprehensive brand strategy offerings covering Market Research & Insights, Futurefluence™ Trend Foresights, Portfolio Strategy, Brand Positioning & Architecture, Namestorming™ proprietary naming process, In-Market Messaging, and Integrated Marketing Planning, delivered to enterprise and mid-market clients seeking end-to-end strategic brand direction.
• Innovation Services Business innovation solutions including Creativity Collective Ideation, Passport Day Parallel Worlds Inspiration, Wallet Testing Consumer Validation, New Product Development, and Category Creation, designed to fuel product innovation and generate market-ready concepts for clients needing humanized, validated brand and product ideas.
• Design Services Award-winning design services covering Visual Identity & Brand Standards, Packaging & Product Design, Advertising Campaigns, Experiential Design, and Sales & Marketing Assets, bundled with strategy services to deliver holistic, end-to-end brand creation and revitalization for clients.
• Bite-Sized Brand Solutions Expedited brand solution package covering Market Research Insights, Content Strategy, Campaign Toolkit, Naming, and Visual Identity, delivered in four steps and designed for brands needing rapid-turnaround brand development in as little as a few weeks rather than months-long engagements.

Quantifiable outcome

• Rallyday Partners closed debut investment fund of $153MM in May 2020, slightly above their target of $150MM
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Prophet: Brand and marketing consultancy combining brand strategy, innovation, and experience design for enterprise clients — overlapping with BrandJuice's Strategy, Innovation, and Design offerings.
• Lippincott: Brand strategy and design firm with deep CPG and corporate heritage, offering brand positioning, identity systems, and innovation services — closely aligned with BrandJuice's methodology and client profile.
• MetaDesign: Brand strategy and design agency with offices globally delivering identity, naming, and innovation work — directly comparable service mix and client base to BrandJuice.
• VSA Partners: Brand strategy and design firm with strong enterprise and CPG pedigree, offering identity systems, brand architecture, and campaign work — closely aligned with BrandJuice's core offerings.
• Siegel+Gale: Global brand strategy and experience design consultancy offering brand positioning, naming, and design services to enterprise clients — directly comparable to BrandJuice's Strategy and Design pillars.
• Pentagram: Independent design consultancy with a partner-led model delivering brand identity, naming, and design services — comparable boutique positioning and project-based economics to BrandJuice.
• Anomaly: Independent creative and brand strategy agency serving enterprise and challenger brands with brand, innovation, and campaign work — comparable boutique model and client overlap.

Broad incumbents

• Interbrand: Global brand consultancy offering brand strategy, naming, valuation, and design services; serves many of the same enterprise clients as BrandJuice with a broader geographic footprint.
• R/GA: Global brand and experience design network within IPG; competes for innovation, brand strategy, and design engagements with BrandJuice but at materially greater scale and with broader digital capabilities.
• Landor & Fitch: Global brand consulting network with broad capabilities across strategy, naming, design, and research; competes for the same Fortune 500 brand engagements as BrandJuice but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brandjuice
• Facebookfacebook.com/brandjuice
• Instagraminstagram.com/instabrandjuice
• LinkedInlinkedin.com/company/brandjuice-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrandJuice Consulting