CameraOne
CameraOne Rental Ltd. is a privately held B2B equipment rental company providing cine, broadcast, and professional camera, lens, and production gear to film, TV, and live-event production clients across the UK and USA.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CameraOne does
CameraOne, legally CameraOne Rental Ltd., is a UK-incorporated, privately held B2B equipment rental company serving the film, broadcast, and professional production industries. The company rents cine cameras (ARRI ALEXA 35/35 Xtreme, Sony VENICE 2, Sony BURANO), broadcast cameras (Sony HDC-3500, Panasonic AW-UE80 PTZ), premium prime and zoom lenses (Cooke Anamorphic, ARRI Signature Primes, Zeiss Supreme, Canon CN, Fujinon Duvo, Angenieux Optimo), production servers (EVS XT-VIA), wireless video (Teradek Bolt 6), lighting, grip, audio, and accessories on daily, weekly, and longer-term rentals with no commitment required and improved rates for rentals exceeding four weeks.
The company serves three primary customer segments — Cine/Film Productions (feature films, commercials, high-end drama), Broadcast/Live Production (sports, studio, live events), and Professional Content Creators — through dedicated sales and technical teams based in three offices: London (Raynes Park HQ), Cardiff (Wales), and Los Angeles (US HQ relaunched in 2025 with next-day delivery across the USA). It is not a technology developer; its core offering is curated access to the latest industry-leading physical equipment supported by expert service rather than proprietary software.
CameraOne generates revenue on a usage-based, time-driven rental model with pay-as-you-go billing. GTM is sales-led via direct enterprise relationships in the UK and US, supplemented by a self-serve website quotation channel for mid-market clients. The company is founder/partner-owned (Partners Matt Marner, Jacob Alatise, and Eric MacIver), with no disclosed external funding, and is privately held as a UK private limited company.
CameraOne firmographics
Firmographics- Name
- CameraOne
- Legal name
- CameraOne Rental Ltd.
- Website
- https://camera.one
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CameraOne Rental Ltd. is a privately held B2B equipment rental company providing cine, broadcast, and professional camera, lens, and production gear to film, TV, and live-event production clients across the UK and USA.
- Ownership category
- akta.pro rank
CameraOne industry classification
Industry- Product category
- Film and Broadcast Equipment Rental
- NAICS
- Consumer Electronics and Appliances Rental (532210)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Camera, Grip & Lighting Equipment Rental (MPADAFAB)
Keywords
Where CameraOne is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
CameraOne business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: CameraOne generates revenue through rental of professional camera equipment, lenses, lighting, grip, and accessories on a daily, weekly, or longer-term basis. They offer competitive daily and weekly pricing with better rates for rentals exceeding four weeks. The rental model is usage-based, time-driven, with no commitment required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Daily and weekly rental with extended stay discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
CameraOne product offering
Product offeringCore offering
CameraOne rents professional cine, broadcast, and production equipment on a no-commitment, usage-based model from offices in London, Cardiff, and Los Angeles. Its inventory spans cinema and broadcast cameras, cine and prime lenses, lighting, grip and support gear, audio, wireless video, monitoring, and production servers from brands such as ARRI, Sony, Canon, Fujinon, EVS, Cooke, and Teradek. Customers access the latest gear via daily, weekly, and multi-week rental pricing, with online instant quotation and dedicated technical support.
Product overview
CameraOne is a professional equipment rental company offering three main service categories: Cine Solutions (high-end cinematography gear for feature films, commercials, and dramas), Broadcast Solutions (live production equipment for sports, studio, and events), and Professional Solutions (professional content creation equipment). The portfolio includes cinema cameras (ARRI ALEXA 35, Sony VENICE 2), broadcast cameras (Sony HDC-3500), cine zoom lenses (Angenieux, Canon CN, Fujinon Duvo), prime lenses (Cooke, ARRI Signature, ZEISS), production servers (EVS XT-VIA), wireless video (Teradek Bolt), lighting (Aputure, Astera), monitors (SmallHD, Sony), audio equipment, batteries, filters, matteboxes, follow focus systems, grip and support equipment, and media. Equipment is rented on daily, weekly, and monthly basis with no commitment required.
Differentiator
Problem solved
Functional benefit
Products and services
- Cine Solutions Rental service for high-end cinematography equipment including cinema cameras (ARRI ALEXA 35, ARRI ALEXA 35 Xtreme, Sony VENICE 2, Sony BURANO), anamorphic and prime lenses (Cooke Anamorphics, ARRI Signature Primes, Canon CN8), follow focus systems (ARRI HI-5), and grip equipment (O'Connor 2575). Designed for feature films, commercials, high-end dramas, and cinematic multicam productions requiring the latest industry-leading gear.
- Broadcast Solutions Rental service for live broadcast production equipment including broadcast cameras (Sony HDC-3500), broadcast box and zoom lenses (Canon CJ series, Canon UJ111, Fujinon HZK25-1000), production servers (EVS XT-VIA, EVS XT3), PTZ cameras (Panasonic AW-UE80, Panasonic AW-UE100), wireless video (Teradek Bolt 6, Vaxis Storm), and fiber transmission gear. Built for sports, studio, and live event broadcasting demanding reliability and crystal-clear visuals.
- Professional Solutions Rental service for professional content creation equipment featuring versatile cameras (Sony FX3, Sony A7S III, Sony PXW-FX6), G Master and DZO Arles prime lenses, lighting (Aputure, Astera, Litepanels), audio (Sennheiser, Sony wireless), gimbals (DJI RS 2 Pro Combo), and essential accessories. Targeted at professional content creators, corporate videos, and smaller productions needing high-quality gear without ownership capital outlay.
Companies that use CameraOne
Customer profileSegments3 records
Ideal customer profiles3 records
CameraOne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CameraOne partnerships and signals
Strategic signalScale indicators2 records
Recent moves8 records
Expansion highlights4 records
CameraOne competitors and assessment
Company assessmentDirect peers
- Panavision: Panavision is the largest specialty rental house for film and television production equipment in the US and UK, offering cameras, lenses, and lighting on a rental basis — directly comparable to CameraOne's core cine and broadcast offerings.
- ARRI Rental: ARRI Rental is the manufacturer-owned rental arm of ARRI, offering ARRI cinema cameras and large-format lens systems globally — a direct competitor to CameraOne's cine rental segment with overlapping inventory (e.g., ARRI ALEXA 35, Signature Primes).
- Keslow Camera: Keslow Camera is a US-based specialty cine and broadcast equipment rental house with locations in Los Angeles and other major production hubs, offering cameras, lenses, and accessories — directly comparable to CameraOne's US operations.
- Otto Nemenz: Otto Nemenz is a Hollywood-based professional camera rental house serving film and television production with cine cameras, lenses, and accessories — a direct peer in the high-end cine rental market.
- ProCam Television: ProCam Television is a UK and US broadcast equipment rental specialist serving live production, sports, and broadcast television with cameras, lenses, and production gear — closely comparable to CameraOne's Broadcast Solutions segment.
- Hot Rod Cameras: Hot Rod Cameras is a US-based camera rental house focused on digital cinema cameras and lenses for film and television production — directly competing with CameraOne in the cine rental space.
- Cinequipt: Cinequipt is a US-based cinema equipment rental company offering cameras, lenses, lighting, and grip equipment — comparable to CameraOne's broad cine, broadcast, and professional solutions portfolio.
- Visual Impact: Visual Impact is a UK-based broadcast and production equipment rental and sales company serving film, TV, and live events — a direct peer competing with CameraOne in the UK production rental market.
- TCS (The Camera Store): The Camera Store provides cine and broadcast equipment rental alongside retail operations in the UK — offering overlapping camera and lens rental services comparable to CameraOne's Professional and Cine Solutions.
Broad incumbents
- Preston Cinema Systems: Preston Cinema Systems is an established manufacturer of professional camera control systems (focus, iris, zoom) for cinema production — an adjacent incumbent serving the same production crews with complementary technology to CameraOne's rental inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CameraOne social profiles
Digital presenceCameraOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
CameraOne leadership team
Management profileNumber of profiles
Profiles10 records
CameraOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CameraOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CameraOne
What does CameraOne do?
CameraOne rents professional cine, broadcast, and production equipment on a no-commitment, usage-based model from offices in London, Cardiff, and Los Angeles. Its inventory spans cinema and broadcast cameras, cine and prime lenses, lighting, grip and support gear, audio, wireless video, monitoring, and production servers from brands such as ARRI, Sony, Canon, Fujinon, EVS, Cooke, and Teradek. Customers access the latest gear via daily, weekly, and multi-week rental pricing, with online instant quotation and dedicated technical support.
Is CameraOne a public or private company?
CameraOne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CameraOne founded?
CameraOne was founded in -1. It employs 51 to 100 people.
Where is CameraOne based?
CameraOne is headquartered in London, United Kingdom, in the Europe region.
How does CameraOne make money?
One revenue line is on record: equipment Rental.
Who are CameraOne's main competitors?
Direct peers on record are Panavision, ARRI Rental, Keslow Camera, Otto Nemenz, ProCam Television, Hot Rod Cameras, Cinequipt, Visual Impact and TCS (The Camera Store). Preston Cinema Systems is listed as a broad incumbent.
Does CameraOne have an API?
No public API is recorded for CameraOne.
What industry is CameraOne in?
CameraOne's product category is Film and Broadcast Equipment Rental. Its primary akta.pro industry code is MPADAFAB, Camera, Grip & Lighting Equipment Rental. Its NAICS code is 532210 and its SIC code is 7359.