Horizon Agriculture

What Horizon Agriculture does

Horizon Agriculture is a UK-based agricultural machinery manufacturer specializing in no-till, strip-till, and precision planting equipment designed for regenerative agriculture. Founded by George Sly and headquartered in Sutton St James, Lincolnshire, the company designs, develops, and manufactures its product line in Great Britain. Core offerings include the DSX no-till disc drill family in 3-4m, 4-7.2m, and 7.5-9m trailed configurations, the MDSX mounted no-till drill, the PPX precision planter (integrating Precision Planting technology), the SPX strip-till cultivator, and supporting hoppers (FT2200, GH400) plus liquid fertilizer tanks.

The company's core technology is the proprietary DSX Gen 3 row unit, featuring an undercut disc design, 37cm parallelogram contour-following travel, hydraulic downforce, and pneumatic in-cab controls for row cleaners and closing wheels. The RotorFlex peristaltic pump provides modular liquid nutrition delivery with a patented design enabling rotor removal with only four bolts. The PPX precision planter integrates Precision Planting's vDrive electric drive, DeltaForce automated downforce, FurrowForce closing system, SmartFirmer seed sensor, WaveVision seed counting, and 20|20 monitoring. Additional integrations include ISOBUS connectivity across the GH400 and PPX, plus Wilger flow indicators on liquid tanks.

Horizon Agriculture operates an exclusive dealer-based go-to-market model, selling through a network spanning over 20 countries including the UK, Ireland, France, Germany, Norway, Netherlands, Switzerland, Poland, Romania, Canada, Australia, and New Zealand. Revenue is generated through hardware sales of agricultural machinery, with pricing provided on a quote basis through dealers. The company is privately held by founder George Sly and family, with no disclosed external institutional investment. Marketing is primarily channel-driven (dealer network, multilingual brochures, trade publications, agricultural exhibitions) and product brochures are localized into English, French, German, Polish, Lithuanian, and Romanian.

Name

Horizon Agriculture

Legal name

Horizon Agricultural Machinery Ltd

Website

https://horizonagriculture.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Horizon Agriculture is a UK-based manufacturer of no-till disc drills, precision planters, and strip-till cultivators for regenerative agriculture. The company sells exclusively through a global dealer network spanning over 20 countries, serving commercial farmers and regenerative agriculture adopters.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tillage, Seeding & Planting Equipment (IMAHACAB)

akta.pro secondary industries

No-Till & Conservation Planting Equipment (AFAAABAI), Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB), Seed Drills & Air Seeders (AFAAABAB)

Keywords

• No-till seed drills
• Strip-till cultivators
• Precision planting equipment
• Regenerative agriculture machinery
• Agricultural seed drills

Headquarters

HQ city

Sutton Saint James

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Agricultural Machinery Sales: Horizon Agriculture generates revenue through the manufacture and sale of agricultural machinery including no-till seed drills, precision planters, strip-till cultivators, and associated equipment such as hoppers and liquid tanks. Products are sold through a global dealer network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Horizon Agriculture designs, develops, and manufactures no-till seed drills, strip-till cultivators, precision planters, granular hoppers, and liquid nutrition systems for regenerative agriculture. Products are engineered to place seed accurately with minimal soil disturbance and include proprietary Gen 3 row unit technology and integration with Precision Planting systems. Equipment is sold through a global dealer network spanning the UK, Ireland, and over 20 international markets.

Product overview

Horizon Agriculture manufactures innovative agricultural machinery focused on regenerative agriculture and no-till farming. The product portfolio centers on the DSX No-Till Disc Drill family (available in 3-4m, 4-7.2m, and 7.5-9m trailed configurations) and the MDSX Mounted No-Till Disc Drill, all featuring the proprietary Gen 3 Row Unit with undercut disc technology. Supporting products include the PPX Precision Planter (powered by Precision Planting technology), SPX Strip-Till Cultivator, FT2200 Front Hopper (2200L dual granular), and GH400 Granular Hopper (400L). Liquid nutrition capabilities are delivered through the RotorFlex peristaltic pump system and various liquid fertilizer tanks ranging from 700L to 2200L. The machines work together as an integrated system: the SPX prepares strips ahead of planting, the DSX/MDSX drills sow seeds directly with minimal soil disturbance, and the PPX planter provides precision seed placement with technology from Precision Planting. Hopper and tank accessories extend functionality for fertilizer application and multiple product seeding.

Differentiator

Problem solved

Functional benefit

Brands

• Traxxis by Sly: Related brand under Horizon Agricultural Machinery Ltd umbrella.
• Horizon Applied Technologies

Products and services

• DSX 4-7.2m No-Till Disc Drill Trailed no-till disc drill in 4-7.2m configuration featuring the Gen 3 row unit with undercut disc technology, designed to accurately place seed with minimal soil disturbance. Targets commercial farmers practicing no-till across varied soil types.
• DSX 7.5-9m No-Till Seed Drill High-output 7.5-9m trailed no-till seed drill with a 5700L hopper, compact EU road-legal transport size, and multiple row spacing options including 16.7cm, 18.7cm, 20cm, and 25cm. Built for large-scale commercial seeding operations.
• DSX 3-4m No-Till Seed Drill Compact and highly maneuverable 3-4m no-till seed drill with a 4000L pressurized 60/40 split hopper. Suited to smaller fields with 105-140hp tractor requirements, delivering the full DSX Gen 3 row unit capability in a compact platform.
• MDSX Mounted No-Till Disc Drill Fully mounted no-till seed drill offering DSX Gen 3 row unit technology in a lighter, more compact platform with 25hp per meter power requirement and 22cm or 25cm row spacings. Supports some of the narrowest row spacings available on a mounted disc drill.
• DSX Gen 3 Row Unit The proprietary core seeding technology featuring an undercut disc design, 37cm contour-following travel, hydraulic downforce, and pneumatic controls for row cleaners and closing wheels. Features a unique clamping toolbar system for easy row spacing adjustment.
• PPX Precision Planter Precision planter powered by Precision Planting technology including vDrive electric drive, DeltaForce automated downforce, FurrowForce closing system, SmartFirmer seed sensor, WaveVision seed counting, and 20|20 monitoring. Designed to place seed into optimal growing environments across cultivated, min-till, strip-till, and no-till conditions.
• SPX Strip-Till Cultivator Strip-till system combining conventional tillage benefits with no-till soil protection, disturbing only the soil portion containing the seed row with 3-9m working widths and 45cm+ row spacings. Designed for row crop establishment including maize, sugar beet, broccoli, sweetcorn, soya, sunflower, and oilseed rape.
• FT2200 Front Hopper 2200L dual granular front hopper with a 60/40 split design, pressurized system, and two metering systems for delivering product to MDSX, PPX, or SPX machines. Increases seeding or fertilising capacity in a single pass.
• GH400 Granular Hopper Highly configurable 400L pressurized granular hopper featuring a DSX metering system for microgranular fertilizer, slug pellets, Avadex, or small seeds. Compatible with DSX, MDSX, PPX, SPX, and third-party machinery, controlled via RDS Artemis ISOCAN monitor or ISOBUS.
• RotorFlex Peristaltic Pump Modular peristaltic pump for liquid nutrition delivery featuring a patented design allowing rotor assembly removal with only 4 bolts for easy field maintenance. Fluid only contacts the hose, no valves or seals required, self-priming and capable of running dry. Available in 12, 18, or 24 outlet configurations and suited to compost teas and challenging fluids.
• Liquid Fertiliser Tanks Bespoke liquid fertilizer systems including front-mounted tanks (750L-2200L) and frame-mounted stainless steel tanks (700L-750L), with electric or hydraulic pumps, pipework, and Wilger flow indicators as standard equipment for monitoring application rates.

Quantifiable outcome

• Reduced soil erosion - USDA trials show 87% reduction in sediment carried in runoff from strip-tillage compared to conventional tillage
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Precision PlantingcoreTechnology or IntegrationHorizon Agriculture partners with Precision Planting for technology integration in their PPX Precision Planter. The PPX is designed to work in conjunction with Precision Planting technology including vDrive electric drive systems, DeltaForce automated downforce, FurrowForce closing system, SmartFirmer sensors, WaveVision seed counting, and 20|20 monitoring systems. This integration ensures optimal seed placement and crop establishment.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Väderstad: Swedish manufacturer of seed drills, planters, and cultivators including strip-till and no-till systems. Closest direct competitor to Horizon's DSX, MDSX, PPX, and SPX product lines across European and international row-crop farms.
• Horsch: German manufacturer of tillage, seeding, and planting equipment including no-till drills and strip-till cultivators. Competes head-on with Horizon across European regenerative-agriculture operations and increasingly international markets.
• Claydon Drill: UK-based manufacturer of strip-till seed drills focused on regenerative agriculture. Closest geographic and product-positioning competitor to Horizon, with the same direct-drill philosophy and farmer base.
• Mzuri: UK/Polish maker of strip-till and no-till equipment including the Pro-Til series. Direct niche competitor to Horizon's DSX and SPX products in UK and Eastern European markets.
• Great Plains Manufacturing (Kubota): US manufacturer of no-till drills, planters, and seedbed preparation equipment acquired by Kubota. Direct comparator in the no-till disc drill category where Horizon's DSX competes, particularly in North America and Oceania.
• Kuhn Group: French manufacturer of tillage, seeding, fertilization, and crop-care equipment. Overlaps with Horizon across seed drills, planters, and fertilizer application in European row-crop markets.
• Amazone: German manufacturer of soil tillage, sowing, fertilizer, and crop protection equipment. Overlaps directly with Horizon's seeding, tillage, and liquid-application product categories in Europe.

Broad incumbents

• John Deere (Deere & Company): Global full-line agricultural OEM with planter and seeding portfolios (including DB Series and MaxEmerge planters with no-till capability). Far larger scale than Horizon but offers overlapping equipment categories across every market Horizon serves.
• AGCO Corporation: Global OEM owning Massey Ferguson, Fendt, and Valtra with planter/drill lines, and notably the new owner of Precision Planting. Strategic relevance given Horizon's PPX integration with Precision Planting technology.
• Case IH (CNH Industrial): Global full-line agricultural OEM with Early Riser planters and no-till-ready tillage equipment. Competes with Horizon in row-crop drilling and precision planting across Europe, North America, and Oceania.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/horizonagri
• Facebookfacebook.com/horizonagriculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Agriculture