Precision Planting
Precision Planting is an AGCO-owned subsidiary that designs and sells modular precision-agriculture hardware upgrades — centered on the 20|20 in-cab monitor — that retrofit existing planters, sprayers, seeders, and fertilizer applicators, sold exclusively through its Premier Dealer network to row-crop farmers across six countries.
- Company typePrivate
- Founded1993
- HeadquartersTremont, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Precision Planting does
Precision Planting, a wholly-owned subsidiary of AGCO Corporation (NYSE: AGCO) operating under the legal entity Precision Planting LLC in Illinois, designs and sells modular precision-agriculture hardware upgrades that retrofit existing farm equipment. Its product architecture is centered on the 20|20 Gen 3 in-cab display monitor, which serves as the integration hub for more than 60 upgrade modules spanning six equipment categories: planters, air seeders and drills, sprayers, combines, liquid fertilizer applicators, and dry fertilizer applicators. Core modules include the vSet vacuum seed meter (>99% singulation in corn and soybeans), vDrive electric row-by-row drive, DeltaForce hydraulic automated downforce (200 measurements per second), SmartFirmer in-furrow soil sensor, SymphonyVision camera-based variable-rate spraying, Clarity blockage and flow monitoring for dry fertilizer implements, and vApplyHD liquid fertilizer rate control. The system is designed for cross-OEM compatibility (John Deere, Case IH, Kinze, White, etc.), and the company maintains an internal R&D and demonstration facility (PTI Farm, established 2018 in Pontiac, IL) that publishes multi-year field-trial data quantifying yield and ROI outcomes.
The company sells exclusively through a trained Premier Dealer network that handles quoting, installation, training, and after-sale support; pricing is quote-based and not publicly disclosed, with occasional promotional offers such as 'Save $50 Per Row Per Product'. Hardware revenue is supplemented by cloud-based data services (Panorama), agronomic services and soil testing under the Radicle Agronomics sub-brand, and a direct-to-customer cloud portal and merchandise store. The primary customer segment is row-crop farmers (corn, soybeans, cotton, small grains, peanuts, sugarbeets, sunflowers, edible beans) operating as small and mid-sized independent operators across the United States, Argentina, Brazil, France, Germany, and Spain.
Precision Planting firmographics
Firmographics- Name
- Precision Planting
- Legal name
- Precision Planting LLC
- Website
- https://precisionplanting.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Precision Planting is an AGCO-owned subsidiary that designs and sells modular precision-agriculture hardware upgrades — centered on the 20|20 in-cab monitor — that retrofit existing planters, sprayers, seeders, and fertilizer applicators, sold exclusively through its Premier Dealer network to row-crop farmers across six countries.
- Ownership category
- akta.pro rank
Precision Planting industry classification
Industry- Product category
- Precision Agriculture Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Precision Agriculture & Farm Technology Equipment (IMAHACAH)
- akta.pro secondary industries
- Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD), Precision Crop Protection Services (Spot Spraying, Weed/Stress Detection, Prescription Sprays) (AFACACAH), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Tillage, Seeding & Planting Equipment (IMAHACAB)
Keywords
Where Precision Planting is headquartered
LocationHeadquarters
- HQ city
- Tremont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Precision Planting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Agricultural Equipment Upgrades and Components: Precision Planting generates revenue through the sale of proprietary hardware upgrades and components for farm equipment including planters, sprayers, combines, air seeders, drills, and fertilizer applicators. Products are sold through a Premier Dealer network with installation and support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products sold individually with pricing based on equipment type and configuration |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Precision Planting product offering
Product offeringCore offering
Precision Planting manufactures and sells proprietary retrofittable precision agriculture upgrades and components — including in-cab monitors, seed meters, electric drives, hydraulic downforce systems, row cleaners, soil sensors, liquid fertilizer rate controllers, blockage monitors, vision-based spraying systems, and a cloud data platform — that farmers install on their existing planters, sprayers, combines, air seeders, drills, and fertilizer applicators to improve planting accuracy, input efficiency, and yield. Products are sold exclusively through a certified Premier Dealer network that delivers quoting, installation, training, and ongoing support.
Product overview
Precision Planting offers a modular precision agriculture platform centered on the 20|20 cab monitor, which integrates with over 60 upgrade products across six equipment categories: Planters, Air Seeders & Drills, Sprayers, Combines, Liquid Fertilizer Applicators, and Dry Fertilizer Applicators. The core planter upgrade ecosystem includes vSet seed meters and vDrive electric drive for singulation and population control, DeltaForce automated downforce, SmartFirmer soil sensing, and Reveal/CleanSweep row cleaners. Liquid fertility products (vApplyHD, EMHD, FlowSense, PumpStack) work alongside the 20|20 for rate control and monitoring. Sprayer technology includes SymphonyNozzle for independent rate/pressure control and SymphonyVision cameras for vision-based targeted spraying. Panorama provides cloud-based data management across all equipment, while RateController and SwathModule enable variable rate application and overlap reduction across implements. The company is an AGCO brand headquartered in Tremont, Illinois.
Differentiator
Problem solved
Functional benefit
Brands
- Radicle Agronomics: Agronomics research and data platform
- PTI Farm
Products and services
- 20|20 (Gen 3) Monitor Cab-mounted display monitor that provides real-time visualization, monitoring, and control of all Precision Planting equipment. It delivers high-definition agronomic mapping, displaying metrics for population, singulation, downforce, and supporting advanced automation across planting, spraying, and application equipment. Used by row-crop farmers and dealers.
- DeltaForce Automated row-by-row hydraulic downforce control system that replaces springs or airbags with hydraulic cylinders and load cells, measuring gauge wheel weight 200 times per second and automatically adjusting downforce to maintain consistent planting depth across field variability. Used by row-crop farmers on planters.
- vSet Vacuum seed meter with flat disk and edge-riding singulator that singulates seeds accurately without manual adjustments. Achieves over 99% singulation accuracy in corn and soybeans, serving over 20 crops through 13 different crop kits. Used by row-crop farmers on planters.
- vDrive Maintenance-free electric drive system that replaces mechanical drive systems on planters. Each row is controlled individually, enabling variable rate seeding, individual swath control, and turn compensation for consistent plant population on curves. Used by row-crop farmers on planters.
- SmartFirmer Seed firmer-sensor that measures soil moisture, organic matter, temperature, and CEC from the seed trench. It presses seeds to the bottom of the furrow while providing real-time data to the 20|20 for variable rate seeding and depth adjustment decisions. Used by row-crop farmers on planters.
- Reveal Frame-mounted row cleaner with internal gauge wheel and adjustable tine depth that removes residue without compromising row-unit ride or affecting downforce requirements, creating a consistently clean seeding environment for even emergence. Used by row-crop farmers on planters.
- CleanSweep Row cleaner pressure adjustment system that uses air cylinders to allow pressure adjustments from the tractor cab, eliminating the need to manually stop and adjust row cleaners and saving time while ensuring properly adjusted residue management. Used by row-crop farmers on planters.
- vApplyHD Liquid fertilizer rate control system that measures and controls flow, swath, and rate in a single module. Provides row-by-row or section control of liquid fertilizer application, reducing up to 30% variability common in traditional liquid systems. Used by row-crop farmers on planters and liquid fertilizer applicators.
- EMHD Electromagnetic flow meter liquid control system that accepts a wider range of liquid products including thicker solutions and suspension products such as biologicals. Requires pairing with EM FlowSense for monitoring and a Gen 3 20|20 for control. Used by row-crop farmers on liquid fertilizer applicators and planters.
- PumpStack Liquid fertilizer pump system combining Annovi Reverberi diaphragm pumps with an air accumulator and pressure bypass design. Simplifies liquid fertility system configuration and works with Precision Planting and John Deere PWM-controlled hydraulic motors. Used by row-crop farmers on planters and liquid fertilizer applicators.
- FlowSense Row-by-row liquid rate sensor that measures actual application rates per row including AUX (single product), CAN (two products), and EM FlowSense (electromagnetic) variants, displaying real-time flow data on the 20|20. Used by row-crop farmers on planters and sidedress bars.
- RateController Variable rate and prescription application control module for seed, liquid fertilizer, and granular products. Adapts to existing hydraulic drive systems and works across planters, seeders, and fertilizer applicators through the 20|20 monitor. Used by row-crop farmers and custom applicators.
- SwathModule Section control module that shuts off sections of planting or application equipment to reduce overlap, lowering input costs by preventing overapplication of seed and fertilizer at field boundaries and previously covered areas. Used by row-crop farmers across planters, seeders, and applicators.
- Clarity High-definition, row-by-row blockage and flow monitoring system for air seeders, box drills, and strip-till bars. Using optical blockage sensors paired with the 20|20, it displays product magnitude, uniformity, and deviation metrics for complete implement monitoring. Used by row-crop farmers on air seeders and dry fertilizer applicators.
- SymphonyVision | Rate Vision-based variable rate spraying system that uses camera-based computer vision to detect weed severity (combining weed size and density) and automatically adjusts application rates per nozzle in real-time. One camera per approximately 10 feet of boom width enables targeted herbicide application. Used by row-crop farmers on sprayers.
- SymphonyNozzle PWM rate and pressure control module that independently controls sprayer rate and pressure, enabling precise application regardless of operating conditions. Required for all SymphonyVision spraying systems and provides the foundation for variable rate and targeted spraying capabilities. Used by row-crop farmers on sprayers.
- Panorama Cloud-based data management platform that allows users to view, share, and analyze 20|20 data on phones, computers, or other platforms. Provides field maps, yield comparisons, chemical usage reports, and automates data transfer from the 20|20 monitor. Used by row-crop farmers and their advisors.
- Radicle Agronomics Agronomic services platform providing soil testing and analysis capabilities for precision agriculture decision-making. Sub-brand of Precision Planting serving farmers and dealers.
Quantifiable outcome
- Up to 398.4 Bu/A corn yield achieved with high management program (PTI Farm record)
- +12 more outcomes
Companies that use Precision Planting
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Precision Planting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature15 records
Precision Planting partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Precision Planting competitors and assessment
Company assessmentDirect peers
- Ag Leader Technology: Direct competitor offering precision agriculture hardware and software for planters, sprayers, and combines. Both retrofit farm equipment with monitoring, control, and guidance products. Ag Leader's InCommand displays and SureSpeed/SeedCommand products compete directly with Precision Planting's 20|20, vDrive, and vSet.
- Raven Industries (CNH Industrial): Precision agriculture technology provider offering guidance, steering, spraying, and application control systems. Now part of CNH Industrial, Raven competes with Precision Planting's SymphonyNozzle, vApplyHD, and application control products. Both retrofit equipment with precision control technology.
- Topcon Agriculture: Precision agriculture technology provider offering guidance, spraying, planting, and crop sensing solutions. Competes with Precision Planting in retrofit application control, monitoring, and variable rate technology. Both serve row crop farmers seeking equipment upgrades.
Broad incumbents
- John Deere (Deere & Company): OEM manufacturer that increasingly integrates precision features (ExactEmerge, ExactApply, ExactRate) directly into factory-built equipment. Competes with Precision Planting in the precision planting space but as a broad equipment incumbent rather than a retrofit specialist. Customer quotes referenced show Direct head-to-head comparison.
- Trimble Agriculture: Broad precision agriculture solutions provider with guidance, application control, and farm management software. Trimble's GFX displays and WeedSeeker system compete with Precision Planting's 20|20 monitor and SymphonyVision platform. The AGCO/Trimble joint venture further entangles the two companies.
- CNH Industrial (Case IH / New Holland): Major agricultural equipment OEM with AFS Connect precision farming platform. Competes with Precision Planting both as an integrator of native precision features into Case IH and New Holland equipment and as a parent of Raven Industries. Represents both a channel partner and a competitor dynamic.
Emerging players
- Climate FieldView (Bayer): Leading farm data management platform that integrates with Precision Planting's 20|20 via Panorama. Competes with Precision Planting's Panorama in the farm data and decision software layer, capturing farmer data across multiple equipment brands. Integration noted explicitly in the company data.
- Kinze Manufacturing: Planter manufacturer whose equipment is a key compatibility target for Precision Planting retrofits. While not a direct competitor in retrofit/precision products, Kinze represents a meaningful adjacency as a planter OEM that integrates with Precision Planting's monitoring and control systems.
- Hexagon Agriculture: Precision agriculture solutions provider offering guidance, application control, and farm management software. Competes with Precision Planting in the precision retrofit and upgrade space, particularly in variable rate application and implement monitoring.
- Veris Technologies: Soil sensing and mapping provider serving similar precision agriculture customers. While more specialized in soil mapping, Veris is a comparable adjacent technology provider targeting the same row crop farmer customer base seeking precision upgrade tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Precision Planting social profiles
Digital presencePrecision Planting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Precision Planting leadership team
Management profileNumber of profiles
Profiles1 record
Precision Planting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Precision Planting M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Precision Planting
What does Precision Planting do?
Precision Planting manufactures and sells proprietary retrofittable precision agriculture upgrades and components — including in-cab monitors, seed meters, electric drives, hydraulic downforce systems, row cleaners, soil sensors, liquid fertilizer rate controllers, blockage monitors, vision-based spraying systems, and a cloud data platform — that farmers install on their existing planters, sprayers, combines, air seeders, drills, and fertilizer applicators to improve planting accuracy, input efficiency, and yield. Products are sold exclusively through a certified Premier Dealer network that delivers quoting, installation, training, and ongoing support.
Is Precision Planting a public or private company?
Precision Planting is a private company. It is classified as corporate owned and is currently operating.
When was Precision Planting founded?
Precision Planting was founded in 1993. It employs 251 to 500 people.
Where is Precision Planting based?
Precision Planting is headquartered in Tremont, United States, in the North America region.
How does Precision Planting make money?
One revenue line is on record: agricultural Equipment Upgrades and Components.
Who are Precision Planting's main competitors?
Direct peers on record are Ag Leader Technology, Raven Industries (CNH Industrial) and Topcon Agriculture. Broad incumbents are John Deere (Deere & Company), Trimble Agriculture and CNH Industrial (Case IH / New Holland). Emerging players are Climate FieldView (Bayer), Kinze Manufacturing, Hexagon Agriculture and Veris Technologies.
Does Precision Planting have an API?
No public API is recorded for Precision Planting.
What industry is Precision Planting in?
Precision Planting's product category is Precision Agriculture Equipment. Its primary akta.pro industry code is IMAHACAH, Precision Agriculture & Farm Technology Equipment, with a secondary code of AFAGALAD, Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders). Its NAICS code is 333111 and its SIC code is 3523.