Supermercados Andreazza

What Supermercados Andreazza does

Supermercados Andreazza is a privately held, family-owned regional supermarket chain headquartered in Caxias do Sul, Rio Grande do Sul, Brazil, operating under the legal entity Irmãos Andreazza Ltda. and the corporate umbrella Grupo Andreazza. As of late 2024 the chain operated 48 stores concentrated in the Serra Gaúcha and Litoral Norte regions of Rio Grande do Sul, serving local households with groceries, fresh produce, in-house bakery, butchery, specialty departments (health foods, wine cellar), in-store cafés and pharmacy services. The brand traces its heritage to Giuseppe Andreazza's arrival in Rio Grande do Sul in 1879 and continues to position itself as the "Amigo da Família" (Family Friend). Approximately 4,000 employees work across the group's banners (Supermercados Andreazza, Super Vantajão and Vantajão Atacado). No external private equity or venture ownership is identified in available sources; management includes Jaime Andreazza as Diretor da Rede (Partner-Director).

The company's product surface extends beyond grocery retail into proprietary financial and digital services. The Cartão Andreazza is an in-house private-label credit card offering up to 40 days interest-free payment across the group's banners, generating installment-fee revenue and retention leverage. The Meu Andreazza mobile app consolidates offers, store locator and loyalty access, while a WhatsApp Business channel drives same-day promotional communication. Distribution remains overwhelmingly physical-store-led: 48 supermarkets across 11 cities, supported by content marketing (blog recipes/tips), organic social (Instagram, Facebook, YouTube), email newsletter and WhatsApp. The single technology differentiator highlighted in source material is Compra Fácil (marketed as SuperSmart), an AI-based self-scanning rapid-checkout system presented as the first of its kind in Latin America — the architecture of which is attributed to a vendor partner rather than developed in-house.

Commercially, Supermercados Andreazza operates a pure transaction-based retail model: individual unit pricing on groceries (no subscription or membership fees), a pay-as-you-go billing cadence, and customer-segmentation spanning general consumer households and Serra Gaúcha/Litoral Norte regional residents. Revenue mechanics derive from point-of-sale grocery transactions supplemented by Cartão Andreazza interest/fee income, private-label credit economics, and charitable community programs (Troco Solidário, Campanha do Agasalho) that also serve as brand-loyalty marketing. Geographic expansion is incremental and contiguous — recent openings in Nova Petrópolis (Aug 2024, becoming the 48th store), São Marcos (Sept 2025, 3,000 m²) and São Leopoldo (2026) point to a roll-up strategy inside Rio Grande do Sul rather than entry into adjacent Brazilian states.

Name

Supermercados Andreazza

Legal name

Irmãos Andreazza Ltda.

Website

https://superandreazza.com.br

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Supermercados Andreazza operates 48 supermarket stores in Brazil's Serra Gaúcha and Litoral Norte regions of Rio Grande do Sul, serving local families with groceries, fresh produce, bakery, in-store cafés and proprietary loyalty/credit products under the family-owned Grupo Andreazza.

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Supermarket retail
• Grocery retail
• Fresh produce
• Loyalty card program
• In-store bakery

Headquarters

HQ city

Caxias Do Sul

HQ country

Brazil

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: Traditional retail supermarket revenue through the sale of groceries, fresh produce, bakery items, meat products, beverages, household goods, and general merchandise across 48 physical store locations in Rio Grande do Sul, Brazil.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Supermercados Andreazza is a regional supermarket chain selling groceries, fresh produce, bakery items, meat and deli products, beverages, household goods, and specialty foods across 48 physical stores in the Serra Gaúcha and Litoral Norte regions of Rio Grande do Sul, Brazil. Complementary offerings include the Cartão Andreazza loyalty credit card, the Meu Andreazza mobile app for digital offers, the Compra Fácil AI-powered self-scanning checkout system, and in-store Cafeteria services at select locations.

Product overview

Supermercados Andreazza is a regional supermarket chain operating as a single unified retail format across Rio Grande do Sul, Brazil. The core offering consists of traditional supermarket services including grocery, fresh produce (Hortifrúti), bakery with in-store production, and butcher departments. The business extends its customer offering through complementary services: the Cartão Andreazza private label credit card for loyalty and payment convenience, the Meu Andreazza mobile app for digital engagement and offers, and in-store Cafeteria services at select locations. The company also operates Compra Fácil (SuperSmart), an AI-powered self-scanning checkout system, representing a technology-enhanced shopping experience innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Meu Andreazza: Mobile application for customers to access offers and promotions
• Cartão Andreazza
• Troco Solidário
• Compra Fácil
• Cafeteria do Andreazza

Products and services

• Supermercados Andreazza Retail Stores
• Cartão Andreazza
• App Meu Andreazza
• Compra Fácil (SuperSmart) Self-Scanning Checkout
• Cafeteria do Andreazza

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Cartão de TODOScoreGTM or Marketing Partner · 12 December 2024Grupo Andreazza announced a partnership with Cartão de TODOS to expand benefits for customers across their brands: Supermercados Andreazza, Super Vantajão, and Vantajão Atacado. The partnership allows customers to use the Cartão de TODOS at Andreazza locations, providing additional payment and loyalty advantages.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Imec Supermercados: Regional supermarket chain headquartered in the same Serra Gaúcha region of Rio Grande do Sul; directly comparable in format (mid-size supermarkets), customer base, and competitive geography to Supermercados Andreazza.
• Grupo Pereira: Multi-regional Brazilian supermarket/wholesale operator (Fort, Comper, ABC) running supermarkets and atacarejo formats across multiple states; comparable multi-brand retail and wholesale mix to Grupo Andreazza.
• Muffato Supermercados: Family-controlled regional supermarket and atacarejo chain in Paraná; comparable in format breadth (retail + wholesale) and mid-market positioning to Andreazza's group structure.
• Angeloni: Regional supermarket chain in Santa Catarina with comparable store count, full-line grocery assortment, and strong own-brand programs; representative southern Brazilian peer to Andreazza in scale and category mix.
• Giassi Supermercados: Family-owned regional supermarket chain in Santa Catarina offering groceries, fresh, and house brands at a similar positioning to Andreazza; comparable operating model and category mix.
• Rissul Supermercados: Family-owned regional supermarket chain operating in Rio Grande do Sul and Santa Catarina with a similar mid-market grocery format and comparable store count; competes head-to-head with Andreazza in several Serra Gaúcha cities.
• Supermercados Condor: Regional supermarket chain in Paraná with comparable store count and full-line assortment; a like-for-like benchmark for a privately-held Brazilian regional grocer.

Broad incumbents

• Assaí Atacadista: National atacarejo banner (GPA group) operating cash-and-carry/wholesale stores across Brazil; competes with Vantajão Atacado on price and B2B/small-trader demand in the same Brazilian grocery retail space.
• Carrefour Brasil: National multi-format retailer (hypermarkets, supermarkets, atacarejo) with strong digital/loyalty programs; broader incumbent competing with Andreazza on assortment, tech, and pricing across southern Brazil.
• GPA (Pão de Açúcar / Extra): Largest national grocery group in Brazil running Pão de Açúcar and Extra banners plus atacarejo; provides the broader-incumbent benchmark Andreazza is measured against in southern Brazilian markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_Vdl9JPYuwevM0Vj-xcJNQ
• Facebookfacebook.com/SuperAndreazza
• Instagraminstagram.com/superandreazza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermercados Andreazza