Giassi Supermercados
Giassi Supermercados is a privately held Brazilian regional supermarket chain operating 19 retail stores and 9 Combo Atacadista wholesale stores across 16 cities in Santa Catarina, serving individual consumers and small businesses with groceries, private-label products and omnichannel e-commerce.
- Company typePrivate
- Founded1960
- HeadquartersIçara, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Giassi Supermercados does
Giassi Supermercados is a privately held, family-owned regional supermarket chain headquartered in Içara, Santa Catarina, Brazil. Founded in 1960 by entrepreneur Zefiro Giassi as a small dry-goods store (secos e molhados), the company grew into a multi-format food retailer operating under the Grupo Giassi umbrella: 19 Giassi Supermercados retail stores and 9 Combo Atacadista wholesale stores, totaling 28 locations across 16 cities in Santa Catarina (including Araranguá, Blumenau, Criciúma, Florianópolis, Itajaí, Jaraguá do Sul, Joinville, Palhoça, São José and Tubarão), with a new Imbituba unit announced. The group employs more than 8,000 people and ranks among the 30 largest food retailers in Brazil.
Operationally, Giassi is vertically integrated. The Frigorífico Giassi meat processing facility and Centro de Produção 1 cereal processing center, both in Içara, supply private-label and fresh products to the stores, alongside centralized distribution and corporate administration on Rod. SC 445. Beyond brick-and-mortar, Giassi runs a VTEX-powered e-commerce platform at giassi.com.br with home delivery and Clique&Retire click-and-collect, a telephone sales channel (Televendas), a WhatsApp-based customer service line (0800 648 0001), and an integrated Amigo Giassi loyalty program offering personalized promotions.
The business model rests on diversified retail and wholesale food sales to two segments: individual consumers (B2C grocery and household products) and business customers (B2B bulk buyers, restaurants and small retailers served through Combo Atacadista and the Cartão PJ business credit card). Revenue is complemented by private-label product sales (Giassi branded goods), the Cartão Giassi store credit card, the Amigo Giassi loyalty subscription mechanics and grocery e-commerce transactions processed through automated credit card fraud verification. No external institutional investors, funding rounds or public listing are associated with the company, which remains under founding-family ownership under the legal entity Giassi e Cia Ltda.
Giassi Supermercados firmographics
Firmographics- Name
- Giassi Supermercados
- Legal name
- Giassi e Cia Ltda.
- Website
- https://giassi.com.br
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Giassi Supermercados is a privately held Brazilian regional supermarket chain operating 19 retail stores and 9 Combo Atacadista wholesale stores across 16 cities in Santa Catarina, serving individual consumers and small businesses with groceries, private-label products and omnichannel e-commerce.
- Ownership category
- akta.pro rank
Where Giassi Supermercados is headquartered
LocationHeadquarters
- HQ city
- Içara
- HQ country
- Brazil
- HQ region
- Latin America
Offices23 records
Markets served
Giassi Supermercados business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Store Sales: Revenue from physical retail store operations selling food and consumer goods to end consumers in 28 stores across 16 cities
- E-commerce Online Sales: Online sales through giassi.com.br with credit card payment processing
- Televendas (Phone Sales): Telephone sales channel for customer orders
- Private Label Products: Revenue from Giassi branded products including Arroz Parboilizado Tipo 1 Giassi and other store brands
- Giassi Card (Private Label Credit): Store credit card offering financing and loyalty rewards for customers
- Amigo Giassi Loyalty Program: Customer loyalty program with personalized offers based on consumption profile analysis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical store retail pricing |
Distribution channels4 records
Marketing channels9 records
Giassi Supermercados product offering
Product offeringCore offering
Giassi Supermercados operates a regional multi-format food retail business in southern Brazil. It sells groceries, fresh produce, meat, beverages, household and personal care items through 19 Giassi retail supermarkets, 9 Combo Atacadista wholesale (atacarejo) stores, an e-commerce site with home delivery and click-and-collect, and a phone ordering channel. The group is vertically integrated with its own meat processing facility (Frigorífico Giassi) and cereal processing center, and it runs a private-label credit card (Cartão Giassi) and loyalty program (Amigo Giassi).
Product overview
Giassi Supermercados operates as a supermarket chain with a multi-format retail strategy. The company offers a unified e-commerce platform (giassi.com.br) that enables online grocery shopping with delivery and click-and-collect options, complementing its 19 retail supermarket locations and 9 Combo Atacadista wholesale stores. The business also includes an in-house meat processing facility (Frigorífico Giassi), a telephone sales channel (Televendas), a private label credit card (Cartão Giassi), and a loyalty program (Amigo Giassi) that integrates with the online platform for personalized marketing.
Differentiator
Problem solved
Functional benefit
Brands
- Combo Atacadista: Wholesale and cash-and-carry (atacarejo) business unit operating 9 stores as part of Grupo Giassi since 2018.
Products and services
- Giassi Supermercados (E-commerce) Online grocery shopping platform at giassi.com.br where customers browse food and household products, add items to cart, and place orders for home delivery or in-store pickup (Clique&Retire).
- Giassi Supermercados (Retail Stores) Network of 19 Giassi Supermercados retail stores across Santa Catarina selling groceries, fresh produce, meat, beverages, household goods and personal care items to individual consumers.
- Combo Atacadista (Wholesale Stores) Wholesale / cash-and-carry ('atacarejo') business unit under the Grupo Giassi umbrella, operating 9 Combo Atacadista stores that serve customers seeking bulk purchasing with wholesale volumes and pricing.
- Televendas Phone-based ordering and customer service channel enabling customers to place grocery orders and make inquiries via phone.
- Clique&Retire Click-and-collect service allowing customers to order online and pick up their purchases at designated parking lot pickup points at Giassi physical stores.
- Frigorífico Giassi In-house meat processing facility in Içara, Santa Catarina that produces fresh meat products supplied to Giassi supermarket stores.
- Cartão Giassi Giassi private-label credit card offering payment facilities, financing options and loyalty rewards tied to purchases at Giassi stores.
- Amigo Giassi Loyalty Program Customer loyalty program providing personalized promotions and discounts to shoppers based on purchase history and consumption profile analysis, integrated with the e-commerce platform.
- Private-Label Giassi Brand Products (e.g., Arroz Parboilizado Tipo 1 Giassi) Giassi-branded private-label products (e.g., Arroz Parboilizado Tipo 1 Giassi 1kg) sold across Giassi stores and the e-commerce platform.
Quantifiable outcome
- Over 8,000 employees and 28 stores demonstrating scale and employment impact
Companies that use Giassi Supermercados
Customer profileSegments2 records
Ideal customer profiles2 records
Giassi Supermercados technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Giassi Supermercados partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights7 records
Giassi Supermercados competitors and assessment
Company assessmentDirect peers
- Angeloni: Regional supermarket chain headquartered in Santa Catarina with a comparable multi-store footprint in southern Brazil, overlapping directly with Giassi's core geography and customer segment. Closest direct comparable given regional focus, store count and assortment mix.
- Supermercados Condor: Multi-format retailer operating supermarkets and Atacadão Condor cash-and-carry stores in Paraná and Santa Catarina. Direct comparable due to similar retail/wholesale hybrid model and regional southern Brazil overlap.
- Supermercados Koch: Santa Catarina-based regional supermarket chain with comparable store count and family-ownership profile. Directly competes with Giassi in overlapping SC cities and shares a similar mid-market positioning.
Broad incumbents
- Carrefour Brasil: Brazil's largest grocery retailer, operating supermarkets (Carrefour, Carrefour Bairro) and Atacadão cash-and-carry. Significant scale advantage in supplier terms and pricing versus regional chains like Giassi.
- Assaí Atacadista: National atacarejo/cash-and-carry chain with rapid expansion across Brazil. Directly comparable to Combo Atacadista business model and represents a primary competitive threat in the wholesale format.
- Atacadão: Largest atacarejo chain in Brazil, owned by Carrefour Brasil. Operates the same cash-and-carry format as Combo Atacadista with national scale, providing a benchmark for wholesale unit economics.
- GPA (Grupo Pão de Açúcar): One of Brazil's largest food retailers, operating Pão de Açúcar, Extra and Mercado Extra banners. Represents the premium and mass-market national supermarket competitor set against which Giassi's positioning must be evaluated.
- Tenda Atacado: National atacarejo chain expanding aggressively in southern Brazil. Comparable to Combo Atacadista on format, customer segment (B2B and small retailers) and pricing model.
Regional players
- Imec Supermercados: Regional supermarket chain headquartered in Rio Grande do Sul with comparable size and family-ownership structure. Relevant comparable for southern Brazil regional supermarket economics and expansion benchmarks.
Emerging players
- St Marche: Premium São Paulo-based supermarket chain with strong private-label portfolio and digital loyalty integration. Represents the upper-bound benchmark for private-label penetration and digital personalization that Giassi's Amigo Giassi program could evolve toward.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Giassi Supermercados social profiles
Digital presenceGiassi Supermercados financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giassi Supermercados leadership team
Management profileNumber of profiles
Giassi Supermercados subsidiaries and ownership
Company hierarchySubsidiaries2 records
Giassi Supermercados funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giassi Supermercados M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giassi Supermercados
What does Giassi Supermercados do?
Giassi Supermercados operates a regional multi-format food retail business in southern Brazil. It sells groceries, fresh produce, meat, beverages, household and personal care items through 19 Giassi retail supermarkets, 9 Combo Atacadista wholesale (atacarejo) stores, an e-commerce site with home delivery and click-and-collect, and a phone ordering channel. The group is vertically integrated with its own meat processing facility (Frigorífico Giassi) and cereal processing center, and it runs a private-label credit card (Cartão Giassi) and loyalty program (Amigo Giassi).
Is Giassi Supermercados a public or private company?
Giassi Supermercados is a private company. It is classified as family owned and is currently operating.
When was Giassi Supermercados founded?
Giassi Supermercados was founded in 1960. It employs 5,001 to 10,000 people.
Where is Giassi Supermercados based?
Giassi Supermercados is headquartered in Içara, Brazil, in the Latin America region.
How does Giassi Supermercados make money?
Six revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce Online Sales, televendas (Phone Sales), private Label Products, giassi Card (Private Label Credit) and amigo Giassi Loyalty Program.
Who are Giassi Supermercados's main competitors?
Direct peers on record are Angeloni, Supermercados Condor and Supermercados Koch. Broad incumbents are Carrefour Brasil, Assaí Atacadista, Atacadão, GPA (Grupo Pão de Açúcar) and Tenda Atacado. Imec Supermercados is listed as a regional player. St Marche is listed as an emerging player.
Does Giassi Supermercados have an API?
No public API is recorded for Giassi Supermercados.