Plan B

What Plan B does

Plan B (operating under the Atturra US brand, formerly known as Kitepipe) is a Boomi-focused integration and automation services firm headquartered in Wilmington, North Carolina, with a four-country delivery footprint spanning the USA, Canada, Australia, and New Zealand. The company delivers five core service lines: Integration and Automation (its flagship iPaaS practice), API Strategy and Management, Middleware Modernisation, the Advanced Cloud Platform (ACP), and AtomWatch (a monitoring and management service for Boomi Atom environments). Underlying technology is built on the Boomi integration platform, with certified expertise across seven major enterprise endpoints — SAP, Salesforce, NetSuite, Workday, Microsoft Dynamics, Coupa, and QAD — enabling cross-application connectivity for enterprise clients.

The business operates on a professional services revenue model, charging enterprise clients on a quote-based, consultative basis for integration consulting, implementation, and managed services. Go-to-market is direct enterprise field sales, with "Get In Touch" and "Talk to an Expert" CTAs targeting large organisations. The firm reports 2,000+ completed Boomi projects, 300+ Boomi certifications across the global team, and 7+ consecutive Boomi Partner of the Year awards. Named customers span diverse verticals including Financial Services (Beyond Bank), Healthcare/Biotech (Bioventus, Nu-Mega, Lyell), Manufacturing (Hollister), Entertainment/Technology (IMAX, Microlink), and Consumer (Haighs Chocolates). The company is a wholly-owned subsidiary of Atturra, an ASX-listed Advisory and Technology services company, and is described in firmographic records as operating a nationwide network of facilities including four data centres within an MSP offering in New Zealand. Revenue, headcount trends, and acquisition financials are not publicly disclosed in the available source material.

Name

Plan B

Legal name

Atturra US

Website

https://planb.co.nz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Enterprise Integration Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH)

akta.pro secondary industries

Enterprise Application Modernization & Upgrades (incl. S/4HANA, cloud migrations) (BPAEAGAG), Enterprise Architecture & IT Operating Model (BPAHAEAB), iPaaS & Workflow Automation (BPAMAOAB)

Keywords

• Enterprise integration services
• Boomi iPaaS partner
• API management consulting
• Middleware modernization services
• Cloud integration platform

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advisory and Technology Services: Professional services revenue from integration consulting, implementation, and managed services for enterprise clients using Boomi and other integration platforms

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Plan B (operating as Atturra US) delivers enterprise integration and automation services built primarily on the Boomi iPaaS platform. The firm connects enterprise applications such as SAP, Salesforce, NetSuite, Workday, Microsoft Dynamics, Coupa, and QAD, and provides API strategy, middleware modernization, cloud integration infrastructure (Advanced Cloud Platform), and AtomWatch monitoring for clients across the USA, Canada, Australia, and New Zealand.

Product overview

Plan B (operating as Atturra US) offers a suite of integration and automation services as part of a unified platform. The portfolio consists of five core service offerings: Integration and Automation (the primary service connecting systems and applications), API Strategy and Management (for API design and governance), Middleware Modernisation (upgrading legacy middleware), Advanced Cloud Platform (ACP, a cloud-based integration infrastructure), and AtomWatch (monitoring for integration environments). Formerly known as Kitepipe, the company is a Boomi-focused implementation partner with over 2,000 completed projects and 300+ Boomi certifications.

Differentiator

Problem solved

Functional benefit

Brands

• AtomWatch: Monitoring and watch service offering
• Advanced Cloud Platform (ACP)

Products and services

• Integration and Automation Core service connecting enterprise systems and applications to unlock insights and growth through intelligent integration and automation, delivered primarily on the Boomi iPaaS platform.
• API Strategy and Management Service providing tailored API strategy development and management to help enterprises design, govern, and scale their API ecosystems.
• Middleware Modernisation Service modernizing legacy middleware infrastructure to improve connectivity, performance, and integration with modern cloud applications.
• Advanced Cloud Platform (ACP) Cloud-based integration platform offering scalable integration capabilities and infrastructure for enterprise deployment environments.
• AtomWatch Monitoring and management service providing visibility into Boomi Atom processes and integration environments.

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• SAPcoreTechnology or IntegrationCertified SAP endpoint integration specialist providing integration services for SAP environments including SAP S/4HANA and SAP ecosystem connectivity
• SalesforcecoreTechnology or IntegrationSalesforce integration specialist providing connectivity solutions for Salesforce CRM and related platforms
• NetSuitecoreTechnology or IntegrationNetSuite integration services for Oracle NetSuite ERP environments
• WorkdaycoreTechnology or IntegrationWorkday integration specialist providing HCM and financial management integration solutions
• Microsoft DynamicscoreTechnology or IntegrationDynamics integration services for Microsoft Dynamics 365 and related Microsoft ecosystem applications
• CoupacoreTechnology or IntegrationCoupa spend management platform integration specialist
• QADcoreTechnology or IntegrationQAD ERP integration services for manufacturing and distribution companies
• BoomiflagshipTechnology or IntegrationThought leaders and certified specialists in Boomi iPaaS platform. 300+ Boomi certifications, 2000+ Boomi projects completed, and over 7 Partner of the Year awards in 7 years. Primary technology platform for integration services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Workato: iPaaS platform vendor that also operates a partner and services ecosystem, directly competing with Boomi and with Plan B's integration and automation services.
• SnapLogic: iPaaS platform vendor with a partner network of integrators offering services similar to Plan B's Boomi-focused integration and automation practice.
• Jitterbit: iPaaS and API platform vendor competing with Boomi in the mid-market and enterprise integration space, with overlapping partner-led services offerings.
• Slalom: Global consulting firm with a dedicated Boomi and iPaaS integration practice, competing directly for enterprise integration and modernization engagements in North America.

Broad incumbents

• Cognizant: Global IT services firm with significant enterprise application integration and Boomi/iPaaS delivery capability, frequently competing for similar multi-vertical integration projects.
• Accenture: Global systems integrator with a large iPaaS and enterprise integration practice that often competes with Plan B on large enterprise Boomi and multi-platform integration deals.
• Capgemini: Large global systems integrator with enterprise integration and application modernization practices that overlap Plan B's middleware modernization and API strategy services.
• MuleSoft (Salesforce): Leading enterprise iPaaS platform owned by Salesforce; competes with Boomi and shapes the broader integration services market in which Plan B operates.
• Deloitte: Big 4 advisory and technology consulting firm with substantial enterprise integration and Boomi/Workday/Salesforce implementation capabilities overlapping Plan B's offerings.
• TCS (Tata Consultancy Services): Global IT services and consulting firm with large enterprise application integration practices that compete with Plan B on multi-vertical Boomi and integration engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/planb_nz
• Facebookfacebook.com/planbNZ

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan B