SnapLogic
SnapLogic is a privately held enterprise software company that provides an agentic integration platform unifying data integration, application integration, API management, and AI agent creation for enterprise and mid-market customers across financial services, manufacturing, technology, and other verticals.
- Company typePrivate
- Founded2006
- HeadquartersSan Mateo, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What SnapLogic does
SnapLogic is a privately held enterprise software company headquartered in San Mateo, California, founded in 2006 and operating with 251-500 employees. The company provides an agentic integration platform (iPaaS) that unifies data integration (ETL/ELT), application integration, API management, and AI agent creation capabilities in a single low-code platform, serving enterprise and mid-market customers across financial services, manufacturing, technology, pharma, higher education, and retail verticals. Its core technology includes over 1,000 pre-built Snaps (connectors), the SnapGPT generative AI co-pilot, AgentCreator for no-code AI agent development, AI Gateway and Trusted Agent Identity for AI governance, Enterprise MCP for agent connectivity, and the SLIM legacy modernization tool.
The company generates revenue primarily through subscription-based platform licensing sold via annual or multi-year enterprise contracts, supplemented by professional services delivered through certified partners and OEM/embedded licensing arrangements (notably the expanded insightsoftware partnership for Office of the CFO solutions). Go-to-market combines direct enterprise field sales for large deployments with a robust channel ecosystem of consulting partners (Deloitte, KPMG, PwC, Cognizant, Atos, CGI, NTT Data, DXC, TCS, Wipro, Infosys), technology alliances (AWS, Microsoft, Google Cloud, Snowflake, Databricks, SAP, Workday, ServiceNow), and product-led growth motions including free trials and interactive product tours. SnapLogic has raised $373 million in total funding across multiple rounds from 2007 through a $165 million December 2021 round led by Sixth Street Growth at a $1 billion valuation, with prior investors including Andreessen Horowitz, Ignition Partners, Vitruvian Partners, Microsoft, and Capital One Ventures. The company has been consistently recognized as a Gartner Visionary in Data Integration Tools for seven consecutive years and in iPaaS for three consecutive years.
SnapLogic firmographics
Firmographics- Name
- SnapLogic
- Legal name
- SnapLogic Inc.
- Website
- https://snaplogic.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SnapLogic is a privately held enterprise software company that provides an agentic integration platform unifying data integration, application integration, API management, and AI agent creation for enterprise and mid-market customers across financial services, manufacturing, technology, and other verticals.
- Ownership category
- akta.pro rank
SnapLogic industry classification
Industry- Product category
- Cloud Integration Platform (iPaaS)
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
- akta.pro secondary industries
- iPaaS / Cloud Data Integration (HDAEACAD), API Management Platforms (API Gateways, Developer Portals) (HDAEAIAA), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where SnapLogic is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SnapLogic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Subscription-based licensing for the SnapLogic Agentic Integration Platform, typically sold as annual or multi-year contracts with pricing based on usage metrics such as number of integrations, data volume, or enterprise-wide deployment.
- Professional Services: Implementation, training, and consulting services through certified partners and direct delivery to support enterprise deployments.
- OEM/Embedded Licensing: White-label licensing of SnapLogic technology embedded into partners' products, such as the expanded partnership with insightsoftware for Office of the CFO solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise - Custom pricing for large organizations with comprehensive platform access |
| Subscription | Annual | Mid-Market - Scaled deployment for growing organizations |
| Freemium | Pay-as-you-go | Free Trial / Evaluation |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
SnapLogic product offering
Product offeringCore offering
SnapLogic sells an all-in-one agentic integration platform (iPaaS) that connects data, applications, APIs and AI agents across cloud and on-premises environments via a unified low-code/composable interface. The platform delivers data integration (ETL/ELT and reverse ETL), application integration, API management 3.0, AI agent creation through AgentCreator, and a generative AI co-pilot called SnapGPT, supported by over 1,000 pre-built Snaps connectors and the SLIM legacy modernization tool. It is sold primarily as enterprise subscription licensing with additional professional services and OEM/embedded licensing arrangements.
Product overview
SnapLogic is an all-in-one agentic integration platform that unifies data, applications, APIs, and AI capabilities in a single composable, low-code platform. The core offering is the SnapLogic Intelligent Integration Platform (iPaaS), which encompasses Data Integration (ETL/ELT with AutoSync and AutoPrep), Application Integration, and API Management 3.0. AI capabilities are delivered through SnapGPT (generative AI co-pilot), AgentCreator (no-code AI agent builder), AI Gateway, and Trusted Agent Identity for AI governance. The platform includes over 1,000 pre-built Snaps (connectors) and supports legacy modernization via SLIM (SnapLogic Intelligent Modernizer). Additional offerings include Enterprise MCP for AI agent connectivity, SnapLogic Academy for training, the Innovators Program for community recognition, and Partner Connect for the broader technology and consulting partner ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- SnapGPT: SnapLogic's generative AI copilot that translates business intent into pipelines and workflows using natural language commands.
- AgentCreator
- SLIM
- AutoSync
- AutoPrep
- SnapLogic Intelligent Modernizer (SLIM)
- Enterprise MCP
- SnapLogic AI Gateway
- Trusted Agent Identity
Products and services
- SnapLogic Intelligent Integration Platform (iPaaS) Core all-in-one agentic integration platform for enterprise customers that unifies data integration, application integration, API management and AI agent creation with a low-code visual interface. Designed for enterprises and mid-market organizations consolidating multiple integration tools onto a single platform.
- SnapGPT (Integration Copilot) Generative AI integration co-pilot sold as a standalone offering that converts natural language commands into production-ready integration pipelines and workflows for enterprise and citizen developer users.
- AgentCreator No-code platform sold as a standalone product for enterprises to create, deploy and manage AI agents that automate complex business processes and connect to enterprise systems and data sources.
- API Management 3.0 Standalone API management product for enterprises to create, publish, secure and govern APIs as programmable building blocks for both human and agentic automation.
- SnapLogic Intelligent Modernizer (SLIM) Legacy integration modernization tool sold as a standalone offering to enterprises seeking to retire, replace and refactor integrations from legacy platforms while reducing cost and project timelines.
- AutoSync Automated ELT product for ingesting data from SaaS applications into cloud data warehouses, sold as a standalone capability for enterprises and mid-market organizations modernizing their analytics stack.
- AutoPrep Standalone data preparation product for normalizing, cleaning and transforming enterprise data prior to integration and analytics workloads.
- Enterprise MCP Standalone Enterprise Model Context Protocol offering that enables AI agents to securely connect to enterprise systems and data with governance, targeting organizations deploying AI agents in production.
- Application Integration (iPaaS) Standalone application integration product (iPaaS) for connecting enterprise applications at scale with a no-code/low-code visual interface and over 1,000 pre-built Snaps.
- Data Integration (ETL/ELT) Standalone data integration product providing visual ETL, ELT and reverse ETL capabilities for enterprises mobilizing data to the cloud and integrating data across systems.
Quantifiable outcome
- 181% ROI and $3.3 million total benefits over 3 years
- +5 more outcomes
Companies that use SnapLogic
Customer profileNamed customers14 records
Segments12 records
Ideal customer profiles2 records
SnapLogic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability9 records
Feature9 records
SnapLogic partnerships and signals
Strategic signalPartnerships
39 partnerships are on record, tiered core, major and minor.
- insightsoftwarecoreExpanded strategic OEM partnership to power agentic integration for Office of the CFO. SnapLogic technology embedded in insightsoftware products for financial operations.
- Amazon Web Services (AWS)coreTechnology partner with 10-year collaboration. AWS is SnapLogic's preferred cloud infrastructure and SnapLogic integrates with AWS services including Bedrock Claude for SnapGPT.
- MicrosoftcoreTechnology partnership. SnapLogic integrates with Microsoft Azure, Dynamics, and other Microsoft enterprise solutions.
- Google Cloud PlatformcoreTechnology partner. SnapLogic integrates with Google Cloud services and GCP customers.
- SnowflakecoreTechnology partner and data cloud integration. SnapLogic enables data ingestion to Snowflake with AutoSync.
- DatabricksmajorTechnology partner. Lakehouse platform integration for unified data and AI.
- DeloittemajorGlobal consulting partner implementing SnapLogic for enterprise clients.
- KPMGmajorGlobal consulting partner with 227,000 professionals across 146 countries implementing SnapLogic.
- PwCmajorProfessional services partner implementing SnapLogic solutions across 152 countries.
- CognizantmajorIT consulting and business process outsourcing partner for SnapLogic implementations.
- AtosmajorGlobal systems integrator with 107,000 people across 71 countries implementing SnapLogic.
- CGImajorLeading systems integrator with offices across Europe implementing SnapLogic.
- NTT DatamajorGlobal systems integrator and solution provider implementing SnapLogic across Europe.
- DXC TechnologymajorReseller of SnapLogic with focus on Microsoft solutions including MS Dynamics D365.
- SlalommajorBusiness and technology consulting partner implementing SnapLogic solutions.
- Jems GroupminorFrench data consultancy with 900 employees, specialized in data integration using SnapLogic.
- Fresh GravityminorTechnology consulting firm with offices in Silicon Valley, Washington D.C., Sydney, Melbourne, and Pune.
- Blue AltairminorNiche consulting firm specializing in API management, system integration, and SnapLogic implementations since 2016.
- nativeBASICminorUK-based consultancy designing, building, and implementing SnapLogic iPaaS automations.
- Faptic TechnologyminorDigital transformation and AI specialist offering SnapLogic integration solutions.
- eCraftminorFinnish IT company with expertise in Microsoft, SAP, and M3 integrations using SnapLogic.
- Rojo IntegrationsminorEuropean consultancy contributing to Snap Packs for SAP and third-party applications.
- ReplyminorEurope-based consulting and system-integration firm delivering digital services with SnapLogic.
- Tata Consultancy Services (TCS)majorGlobal IT services and consulting partner with 50 years of partnership with world's largest businesses.
- WipromajorGlobal technology services and consulting with 250,000 employees serving clients across 66 countries.
- Tech MahindraminorIT services and consulting partner specializing in digital transformation initiatives.
- InfosysmajorGlobal digital services and consulting enabling clients in 50+ countries.
- CoforgeminorGlobal digital services provider with 30 delivery centers in 23 countries.
- EndavaminorIT company known for high-quality software development and technology services.
- SiiminorLargest technology consulting and digital transformation provider in Poland.
- DevoTeamminorEuropean systems integrator with deep skills in EAI, application integration, API management.
- CrederaminorGlobal boutique consulting firm with 4,000+ consultants worldwide.
- SogetiminorTechnology and software testing provider with 20,000+ professionals in 15 countries (CapGemini subsidiary).
- SolitaminorIT service management company with expertise in Finland, Sweden, Denmark, Estonia, Belgium, Germany.
- Incepta SolutionsminorGlobal tech-driven company with focus on Integration, Automation, AI, and Legacy Modernization.
- Sriven SolutionsminorIT consulting with headquarters in UK and offices in USA, UAE, Spain, India.
- SAPmajorMarket leader in enterprise application software. SnapLogic integrates with SAP systems.
- WorkdaymajorEnterprise cloud applications for finance and HR integrated with SnapLogic.
- SnowflakemajorData cloud platform with native SnapLogic integration for data ingestion.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
SnapLogic competitors and assessment
Company assessmentDirect peers
- Celigo: iPaaS focused on pre-built integration flows (Integrator.io). Competes in the same mid-market and enterprise integration category with a similar template-led approach.
- MuleSoft (Salesforce): Direct iPaaS and API management competitor owned by Salesforce. Competes head-to-head in enterprise application and data integration with similar low-code capabilities and overlapping GSI ecosystem.
- Informatica: Enterprise data integration and iPaaS competitor with broad ETL, data quality, and master data management capabilities. Directly comparable in Gartner Data Integration Magic Quadrant positioning.
- Boomi: Cloud-native iPaaS provider with low-code integration, API management, and data governance. Closest pure-play iPaaS competitor with similar mid-market and enterprise positioning.
- Workato: Enterprise automation and iPaaS platform with strong integration + workflow automation positioning. Competes directly in low-code integration and increasingly in AI agent orchestration.
- Tray.io: General automation and iPaaS platform competing for API-led integrations and increasingly AI agent workflows. Similar mid-market and enterprise motion with embedded integration capabilities.
- Jitterbit: API integration, EDI, and low-code iPaaS provider. Direct competitor in the enterprise integration space with comparable GTM and partner-led delivery model.
Broad incumbents
- Microsoft Power Platform / Azure Logic Apps: Broad incumbent integrating iPaaS, RPA, low-code apps, and AI via Power Automate, Logic Apps, and Fabric. Competes indirectly via native, often bundled enterprise integrations.
- AWS (AppFlow, Step Functions, Bedrock Agents): Hyperscaler incumbent offering native data integration (AppFlow), workflow (Step Functions), and AI agent (Bedrock Agents) services. Competes via bundled native alternatives rather than direct platform license.
- SAP Integration Suite / SAP BTP: Enterprise application incumbent offering iPaaS as part of SAP Business Technology Platform. Overlaps with SnapLogic in SAP-centric integration scenarios and broader enterprise workflow use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SnapLogic social profiles
Digital presenceSnapLogic compliance and trust
Trust signalCompliance6 records
SnapLogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
SnapLogic leadership team
Management profileNumber of profiles
Profiles14 records
SnapLogic funding detail
Funding detailFunding overview
Funding rounds10 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SnapLogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SnapLogic
What does SnapLogic do?
SnapLogic sells an all-in-one agentic integration platform (iPaaS) that connects data, applications, APIs and AI agents across cloud and on-premises environments via a unified low-code/composable interface. The platform delivers data integration (ETL/ELT and reverse ETL), application integration, API management 3.0, AI agent creation through AgentCreator, and a generative AI co-pilot called SnapGPT, supported by over 1,000 pre-built Snaps connectors and the SLIM legacy modernization tool. It is sold primarily as enterprise subscription licensing with additional professional services and OEM/embedded licensing arrangements.
Is SnapLogic a public or private company?
SnapLogic is a private company. It is classified as venture growth investor backed and is currently operating.
When was SnapLogic founded?
SnapLogic was founded in 2006. It employs 251 to 500 people.
Where is SnapLogic based?
SnapLogic is headquartered in San Mateo, United States, in the North America region.
How does SnapLogic make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are professional Services and OEM/Embedded Licensing.
Who are SnapLogic's main competitors?
Direct peers on record are Celigo, MuleSoft (Salesforce), Informatica, Boomi, Workato, Tray.io and Jitterbit. Broad incumbents are Microsoft Power Platform / Azure Logic Apps, AWS (AppFlow, Step Functions, Bedrock Agents) and SAP Integration Suite / SAP BTP.
Does SnapLogic have an API?
Yes. SnapLogic provides a comprehensive API platform for creating, managing, and securing APIs. API Management 3.0 integrates directly with the SnapLogic platform, including a visual Policy Studio, developer-friendly Developer Hub, and integrated governance for AI agents. APIs serve as programmable building blocks for both human and agentic automation, enabling agile, composable architectures. Developer documentation is at docs.snaplogic.com.
What industry is SnapLogic in?
SnapLogic's product category is Cloud Integration Platform (iPaaS). Its primary akta.pro industry code is HDAEAIAB, iPaaS (Cloud Integration Platforms), with a secondary code of HDAEACAD, iPaaS / Cloud Data Integration. Its NAICS code is 513210 and its SIC code is 7372.