Project Veritas
Project Veritas is a private 501(c)(3) investigative journalism organization founded in 2010 that conducts undercover reporting to expose alleged corruption in U.S. government and private institutions, funded by tax-deductible donations and distributed free via its website and social media.
- Company typePrivate
- Founded2010
- HeadquartersMamaroneck, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Project Veritas does
Project Veritas is a private 501(c)(3) non-profit investigative journalism organization founded in 2010 and headquartered at 4700 Millenia Blvd, Orlando, FL, with a mailing address in Mamaroneck, NY. The organization conducts undercover investigations using hidden cameras and secret audio recordings to expose alleged corruption, dishonesty, waste, fraud, and misconduct in public and private institutions, with recent focal areas spanning federal agencies (FBI, EPA, State Department, FDA, Treasury, DOJ), abortion providers, Big Tech, Big Pharma, and political party operations.
Its core products are editorial in nature rather than software: multi-part undercover investigation series (e.g., Planned Parenthood, Ukraine foreign aid, Without Consent, DNC internal politics), published primarily on projectveritas.com and distributed through YouTube (@veritasvisuals), Facebook, X/Twitter, Truth Social, Telegram, and Instagram. It also operates an anonymous tip submission system via a Wufoo form and an evolving 'Be Brave. Do Something.' recruitment pathway for prospective undercover journalists. Notable infrastructure elements include first-party content delivery, multi-channel social publishing, and an aggressive First Amendment legal advocacy posture — winning Ninth Circuit and Eleventh Circuit appellate victories in 2023-2024 — that doubles as a content engine and a defensive moat for the journalism model.
The business model is donor-funded: Project Veritas solicits tax-deductible donations through its website and direct appeals inside editorial content. It sells no products, charges no subscriptions, offers no API or app, and has no disclosed advertising or commercial sponsorship revenue. The customer base is the general American public, segmented horizontally as news consumers and donors, with no enterprise or B2B counterparties. Founder James O'Keefe has led the organization since inception, and the ownership structure is single-entity non-profit with founder control, consistent with no acquisitions, mergers, parent companies, or external funding rounds on record.
Project Veritas firmographics
Firmographics- Name
- Project Veritas
- Legal name
- Project Veritas
- Website
- https://projectveritas.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Project Veritas is a private 501(c)(3) investigative journalism organization founded in 2010 that conducts undercover reporting to expose alleged corruption in U.S. government and private institutions, funded by tax-deductible donations and distributed free via its website and social media.
- Ownership category
- akta.pro rank
Project Veritas industry classification
Industry- Product category
- Investigative Journalism
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Miscellaneous Publishing (2741), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Investigative & Nonprofit News Organizations (MPAJADAF)
- akta.pro secondary industries
- Investigative & Journalism Documentaries (MPADADAD), News Magazine & Investigative Journalism Channels (MPABAIAG)
Keywords
Where Project Veritas is headquartered
LocationHeadquarters
- HQ city
- Mamaroneck
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Project Veritas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: As a registered 501(c)(3) non-profit organization, Project Veritas is funded primarily through tax-deductible donations from individuals and supporters. The organization solicits donations through its website, direct appeals in news content, and campaigns urging supporters to 'Make a Tax-Deductible Donation' to support investigative journalism.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Project Veritas product offering
Product offeringCore offering
Project Veritas conducts undercover investigative journalism using hidden-camera and secret audio/video recording techniques to expose corruption, dishonesty, waste, fraud, and other misconduct in public and private institutions. It publishes investigations on its website and across social media platforms, operates a secure tip submission system for whistleblowers, and pursues First Amendment legal advocacy to protect undercover newsgathering. The organization is funded primarily through tax-deductible donations.
Product overview
Project Veritas is a non-profit investigative news organization operating as a single-purpose journalism platform. The organization produces undercover reporting content through hidden-camera investigations to expose corruption in government and private institutions. Core offerings include investigative news stories published on its website, an anonymous tip submission system for whistleblowers, and ongoing investigation series covering topics such as abortion providers, foreign aid, election integrity, and government misconduct. The organization also engages in First Amendment legal advocacy to protect undercover journalism rights.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $20 billion recovered for taxpayers following EPA investigation
- +2 more outcomes
Companies that use Project Veritas
Customer profileSegments1 record
Ideal customer profiles1 record
Project Veritas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Project Veritas partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered supporting.
- Empower OversightsupportingNonprofit Empower Oversight released disclosures showing the FBI knew Special Agent Garrett O'Boyle wasn't a Project Veritas source but continued retaliatory actions. Released interview transcripts and documents related to FBI surveillance of Project Veritas journalists.
- PETA (People for the Ethical Treatment of Animals)supportingPETA filed an amicus brief supporting Project Veritas's legal challenge to Oregon's unconstitutional ban on secret recordings. PETA uses undercover investigations to document animal abuse and supported the First Amendment arguments for undercover journalism.
- FIRE (Foundation for Individual Rights and Expression)supportingFIRE filed an amicus brief supporting Project Veritas's position that Oregon's recording law was unconstitutional, arguing that 'recordings can be essential for newsgathering on issues that matter most to the public.'
- Animal OutlooksupportingAnimal rights organization that filed amicus brief supporting Project Veritas's legal challenge to Oregon's recording law, joining PETA and free speech groups.
- Liberty Justice CentersupportingNon-profit litigation firm that filed amicus brief supporting Project Veritas's constitutional challenge to Oregon's recording law.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Project Veritas competitors and assessment
Company assessmentDirect peers
- ProPublica: ProPublica is a Pulitzer-winning nonprofit investigative newsroom funded by donations, producing in-depth accountability journalism. It is the closest comparable to Project Veritas in funding model, mission (exposing institutional misconduct), and nonprofit newsroom structure, though ideologically opposite.
- The Intercept: The Intercept is a nonprofit investigative news outlet focused on national security, government accountability, and institutional wrongdoing. It shares Project Veritas's commitment to investigative journalism exposing state and private misconduct, though with a different ideological orientation.
- Center for Public Integrity: Center for Public Integrity is a nonprofit investigative news organization that exposes abuses of power and corruption in government and private institutions. Both share a 501(c)(3) nonprofit newsroom model funded by donations, and mission-focused investigative reporting.
- Judicial Watch: Judicial Watch is a conservative-leaning nonprofit that investigates and litigates against government corruption through FOIA lawsuits and investigations. Highly comparable in political alignment, donor-funded model, and government-accountability focus.
- The Daily Wire: The Daily Wire is a conservative media company producing news, opinion, and original video content with a direct-to-consumer subscription model. Comparable audience alignment, multi-platform distribution strategy, and original investigative video content (e.g., documentary arm).
- PragerU: PragerU is a 501(c)(3) nonprofit producing conservative-aligned educational and journalistic video content distributed primarily through YouTube and social platforms. Shares Project Veritas's nonprofit status, ideological alignment, and digital-first distribution strategy.
- The Epoch Times: The Epoch Times is a nonprofit-aligned news organization with conservative editorial stance producing original reporting and investigations. Comparable in ideological alignment, large digital distribution footprint, and original investigative content.
- OANN (One America News Network): OANN is a conservative cable news network producing original investigative and breaking-news coverage. Comparable in political alignment and original investigative video journalism, though it operates a cable distribution model rather than donations.
- Blaze Media: Blaze Media is a conservative multi-platform news and opinion media company producing original video journalism, podcasts, and written content. Comparable in ideological alignment, original video-first journalism, and multi-platform (YouTube, Rumble, social) distribution.
Broad incumbents
- Fox News Channel: Fox News is the largest U.S. cable news network producing news, opinion, and investigative segments across conservative-leaning audiences. A broad incumbent versus Project Veritas's niche: Project Veritas frequently generates stories later amplified by Fox, positioning Veritas as an upstream investigative supplier in the conservative media ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Project Veritas social profiles
Digital presenceProject Veritas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Veritas leadership team
Management profileNumber of profiles
Profiles1 record
Project Veritas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Veritas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Veritas
What does Project Veritas do?
Project Veritas conducts undercover investigative journalism using hidden-camera and secret audio/video recording techniques to expose corruption, dishonesty, waste, fraud, and other misconduct in public and private institutions. It publishes investigations on its website and across social media platforms, operates a secure tip submission system for whistleblowers, and pursues First Amendment legal advocacy to protect undercover newsgathering. The organization is funded primarily through tax-deductible donations.
Is Project Veritas a public or private company?
Project Veritas is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project Veritas founded?
Project Veritas was founded in 2010. It employs 101 to 250 people.
Where is Project Veritas based?
Project Veritas is headquartered in Mamaroneck, United States, in the North America region.
How does Project Veritas make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Project Veritas's main competitors?
Direct peers on record are ProPublica, The Intercept, Center for Public Integrity, Judicial Watch, The Daily Wire, PragerU, The Epoch Times, OANN (One America News Network) and Blaze Media. Fox News Channel is listed as a broad incumbent.
Does Project Veritas have an API?
No public API is recorded for Project Veritas.
What industry is Project Veritas in?
Project Veritas's product category is Investigative Journalism. Its primary akta.pro industry code is MPAJADAF, Investigative & Nonprofit News Organizations, with a secondary code of MPADADAD, Investigative & Journalism Documentaries. Its NAICS code is 516 and its SIC code is 2741.