SportyBeans

What SportyBeans does

SportyBeans, operated by Luminosa Education Pvt. Ltd. and headquartered in Pune, India, is a multi-sport education program for children aged 1.5-8 years, founded in 2009. The company delivers a research-backed curriculum that introduces preschoolers to the fundamentals of nine ball sports — Soccer, Baseball, Hockey, Volleyball, Basketball, Cricket, Golf, Rugby, and Tennis — in a non-competitive, team-based environment led by coaches trained through its proprietary "Beanstructor" methodology (including background checks, police verification, child development theory, and First Aid certification) at a 1:4 coach-to-child ratio. Core product lines include the Multi-Sport Program, Focused Sport Program, Single Sport Program, Parent-Tot Program, Vacation Camps and Clinics, Birthday Party events, In-School Programs, and Personal Coaching, supported by an iOS and Android mobile app and a Magento-based branded merchandise store.

The business operates a franchise-led model in which local entrepreneurs invest starting at Rs. 3.50 Lacs to open and operate SportyBeans centres across 25+ Indian cities including Pune, Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad, and Chandigarh, supplemented by direct-operated centres, in-school delivery, and event-based services. Revenue is generated from consumer program fees (subscription, monthly cadence, paid at each centre and varying by city), one-time franchise/license fees, event and coaching services, and merchandise sales. In November 2015, cricketer Yuvraj Singh's Youwecan Ventures invested in the company (reported 10-15% stake) and assumed a brand ambassador role, providing celebrity-driven brand credibility.

Name

SportyBeans

Legal name

Luminosa Education Pvt. Ltd.

Website

https://sportybeans.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SportyBeans, operated by Luminosa Education Pvt. Ltd. (Pune, India; founded 2009), is a franchise-based multi-sport program that teaches children aged 1.5-8 years the fundamentals of nine ball sports through proprietary curriculum and trained coaches across 25+ Indian cities, with additional in-school, event, and merchandise revenue streams.

Ownership category

akta.pro rank

Product category

Children's Sports Education

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

akta.pro secondary industries

Coach Education, Certification & Clinics (HSADAEAO), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Children's sports education
• Multi-sport preschool program
• Youth sports franchise
• Early childhood athletics
• Sports coaching services

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Children's Multi-Sport Programs: Weekly classes and programs for children aged 1.5-8 years covering multiple sports, including multi-sport, focused sport, single sport, and parent-tot programs
2. Franchise Fees: Initial franchise investment starting at Rs. 3.50 Lacs, with ranges of 2-5L, 5-10L, and 10L+ for franchisees to open SportyBeans centers
3. Vacation Camps and Clinics: Programs conducted during school holidays for children
4. Birthday Parties and Events: Special event hosting for children's birthday parties with sports activities
5. Merchandise Sales: Online store selling branded merchandise including caps, t-shirts, footballs, and basketballs

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

SportyBeans operates a research-backed multi-sport program for children aged 1.5-8 years, teaching the fundamentals of 9 ball sports (Soccer, Baseball, Hockey, Volleyball, Basketball, Cricket, Golf, Rugby, Tennis) in a non-competitive, social, team-based environment. The company delivers programs through its own and franchised centers across India, complemented by in-school programs, vacation camps, birthday parties, personal coaching, and branded merchandise. A proprietary Beanstructor training methodology ensures coach quality, and the business is also structured around a franchise licensing model for entrepreneurs.

Product overview

SportyBeans is a multi-sport program platform for children aged 1.5-8 years in India, operating since 2009. The core offering consists of multiple program types: Multi-Sport Program (foundational offering teaching 9 ball sports), Focused Sport Program (specialized single-sport deep dive), Single Sport Program, Parent-Tot Program, Vacation Camps & Clinics, Birthday Parties, In-School Programs, and Personal Coaching. These programs are delivered through a network of physical centers across India and can be supplemented with Merchandise Shop purchases of branded sports apparel and equipment.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Indian Franchise Association (IFA)minorOthersSportyBeans is a proud member of the Indian Franchise Association (IFA), which provides credibility and networking opportunities within the franchise industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sportz Village: India-based multi-sport education program for school children, operating both in-school and after-school programs. Directly comparable as it targets Indian youth with structured sports curricula and a similar B2B/B2C hybrid model.
• EduSports: Indian school sports education provider delivering structured PE and sports curriculum inside schools. Comparable to SportyBeans in targeting Indian children with organized multi-sport instruction, though primarily via institutional (B2B) channel rather than consumer centers.
• KOOH Sports: India-based sports education and training company offering structured sports programs for children and schools. Comparable to SportyBeans in multi-sport curriculum delivery and B2B (school) + B2C (center) hybrid model.
• Tenvic Sports: Indian sports services company offering multi-sport programs, academies, and corporate wellness. Comparable multi-sport, multi-format model targeting Indian children and adults through centers and partnerships.

Emerging players

• Kreedology: India-focused sports coaching startup offering structured multi-sport training for children. Comparable niche (Indian children's sports instruction) with similar age targets, though smaller scale and a more digital-led discovery experience.

Broad incumbents

• Decathlon Kids Programs: Global sporting goods retailer that runs in-store and partner-based sports workshops and academies for children in India. Comparable as it offers structured multi-sport experiences for Indian kids, but as part of a much broader retail and equipment business.
• Intellitots (FirstCry): Indian preschool and activity center chain owned by FirstCry, offering structured activity programs including sports for children under 8. Comparable age band and parent audience, though broader early-childhood education scope.
• Junior NBA India (NBA Basketball Schools): NBA-affiliated youth basketball training program operating in India through partner academies. Comparable as a structured youth sports offering in India, though focused on a single sport rather than multi-sport.

Regional players

• Kido Enterprises (formerly LeapStart): International preschool and activity-center operator with presence in UAE, India, and other markets, offering structured activity programs for young children. Comparable age band and franchise-driven model, though operates primarily outside SportyBeans' core Indian geography.
• Little Kickers: International franchise-based football (soccer) coaching program for preschoolers with presence in multiple countries. Comparable niche (early-childhood sports coaching via franchise model) and target demographic, though focused on a single sport and with limited India presence.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportyBeans