What GMO-Z.com RUNSYSTEM does

GMO-Z.com RUNSYSTEM is a Hanoi-headquartered Vietnamese IT services and proprietary software company founded in 2005 and operating as a wholly-owned subsidiary of Japan's GMO Internet Group since 2011. The company employs between 501 and 1,000 staff across five offices (Hanoi, Ho Chi Minh City, Da Nang, and Hue in Vietnam, plus a Tokyo subsidiary) and serves enterprise customers in BFSI, manufacturing, retail, logistics, healthcare, education, real estate, public sector, and digital marketing verticals. Its core business spans three pillars: IT outsourcing for Japanese and international clients (custom application, web, and mobile development; offshore delivery; software testing; low-code; cybersecurity; and UI/UX), business process outsourcing (administrative support, e-commerce operations, data processing), and enterprise software implementation (CRM, ERP, and SAP). Approximately 20 proprietary products have been built around customer experience management (WOWCRM, OmniCare), document and identity workflows (OCR Studio/SmartOCR, SmartDocs, SmartKYC.eID), enterprise resource management (RUNERP, SmartLoan), AI assistants (MiraBOT, RunAI), and content/website generation (MiraWEB, AI Easy Content), with a separate TENTEN brand handling .vn domain registration and SMB hosting.

The underlying technology stack emphasizes AI- and ML-powered automation. SmartOCR achieves 97%+ accuracy on handwritten and printed text across Japanese, English, and Vietnamese; SmartKYC.eID combines chip-based ID card reading with facial recognition against Vietnam's National Civil Database; MiraBOT acts as an LLM-orchestration chatbot integrating OpenAI, Gemini, and Claude. The company maintains ISO 9001:2015, ISO 27001:2022, and CMMI Level 3 certifications, and has won Sao Khue Awards across multiple consecutive years since 2017, including AI innovation recognition in 2025.

The revenue mix combines professional services (IT outsourcing and BPO engagements), recurring SaaS/license revenue from the proprietary product portfolio, and consumer-grade SMB subscriptions via TENTEN. Go-to-market is sales-led with direct enterprise coverage, supplemented by strategic distribution partnerships (notably in 2025 with Gia Hưng Tech, Việt Mỹ, DTS, and HPE) and by leveraging the parent GMO Internet Group's 17-country, 89-member network for international market access. Named enterprise customers include ABBank, Shinhan Bank Vietnam, Cathay Life Insurance, Vconomics, Vietnam Maritime Corporation, and Sanaky.

Name

GMO-Z.com RUNSYSTEM

Legal name

Công ty Cổ phần GMO-Z.com RUNSYSTEM

Website

https://runsystem.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GMO-Z.com RUNSYSTEM, a Hanoi-headquartered Vietnamese IT outsourcing and software company owned by Japan's GMO Internet Group, delivers ERP/CRM/SAP implementation and a proprietary ~20-product AI ecosystem (OCR, chatbots, ERP, KYC) to BFSI, manufacturing, and government customers across Vietnam and Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Outsourcing Services: Custom software development including enterprise applications, web applications, mobile applications, offshore delivery center, software testing, low-code development, system migration, cybersecurity, UI/UX design, AI, and IoT. Primary revenue stream with 20+ years serving Japanese and international clients.
2. BPO Services: Administrative support services, e-commerce operations, and data processing services.
3. Enterprise Solutions: CRM, ERP, and SAP implementation and licensing for enterprise customers.
4. SME Solutions: Digital signature and digital infrastructure solutions for small and medium enterprises.
5. Proprietary AI Product Portfolio: SaaS and licensing revenue from proprietary products including WOWCRM, OmniCare, OCR Studio, RUNERP, RunAI, SmartLoan, SmartDocs, SmartKYC.eID, MiraBOT, MiraWEB, and AI Easy Content.
6. Digital Infrastructure Services: Domain registration, hosting, cloud server, email server, and SSL services through TENTEN brand.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GMO-Z.com RUNSYSTEM develops and licenses a proprietary ~20-product AI-powered digital transformation ecosystem (including WOWCRM, OmniCare, OCR Studio, RUNERP, SmartKYC.eID, SmartLoan, MiraBOT, MiraWEB, RunAI, AI Easy Content, SmartRPA, SmartDocs) and delivers IT outsourcing and BPO services for Japanese, Vietnamese, and international enterprise clients in BFSI, manufacturing, retail, logistics, healthcare, and government. The company also operates the TENTEN sub-brand for domain registration, hosting, and digital infrastructure services.

Product overview

GMO-Z.com RUNSYSTEM operates as a comprehensive Digital Transformation ecosystem offering both AI-powered products and IT services. The product portfolio centers on customer experience management (WOWCRM, OmniCare), document digitization (OCR Studio, SmartDocs), enterprise resource management (RUNERP), and AI-powered solutions (MiraBOT, MiraWEB, RunAI, AI Easy Content). Financial sector solutions include SmartKYC.eID for identity verification, SmartLoan for credit management, and SmartRPA for process automation. The company also provides IT outsourcing services (application development, software testing, cybersecurity), BPO services, enterprise solutions (CRM/ERP/SAP), and digital infrastructure. The TENTEN sub-brand handles domain registration and hosting. All products share a unified DX ecosystem approach, with AI capabilities integrated across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• WOWCRM: Customer relationship management system that enhances connection and interaction with potential customers, optimizes sales management processes, and drives business performance.
• OmniCare
• OCR Studio
• RUNERP
• RunAI
• SmartLoan
• SmartDocs
• SmartKYC.eID
• MiraBOT
• MiraWEB
• Tenten

Products and services

• WOWCRM Customer relationship management system for BFSI and enterprise customers that strengthens connection and interaction with potential customers, streamlines sales management workflows, and drives business efficiency.
• OmniCare Multi-channel customer experience management system delivering seamless, personalized interactions across all touchpoints and tripling customer loyalty through 360-degree customer profiles.
• OCR Studio AI-powered document digitization solution using OCR technology with 97%+ accuracy for handwritten and printed text in Japanese, English, and Vietnamese, with an Extractor tool for structured field extraction from enterprise documents.
• RUNERP All-in-one ERP solution helping Vietnamese enterprises optimize workflows, manage data efficiently, and make real-time data-driven decisions across manufacturing, consumer goods, and pharmaceutical industries.
• RunAI All-in-one internal AI assistant integrating prompt libraries and various tools powered by ChatGPT technology for workplace productivity across enterprise functions.
• SmartLoan Loan and credit management system for financial institutions that automates approval and interest calculation, reducing approval and disbursement time and improving work efficiency by 30%.
• SmartDocs Intelligent document management solution enabling fast document search and direct editing, reducing administrative work time by up to 70% and enhancing security for important documents.
• SmartKYC.eID Electronic customer identity verification solution that authenticates chip-based ID cards against Vietnam's national civil database and facial recognition, with anti-forgery checks enabling 5-10 second KYC completion for global users.
• MiraBOT AI chatbot providing up to 90% response accuracy that enhances customer experience and delivers 24/7 automated internal training grounded in company-specific data, integrating with OpenAI, Gemini, and Claude.
• MiraWEB AI-powered web creation platform enabling users to generate professional websites in approximately 30 seconds from simple descriptions.
• AI Easy Content Exclusive AI-powered bulk content creation tool meeting SEO standards, saving 90% of time and costs, optimized for WordPress websites.
• SmartRPA Robotic process automation tool for business workflow automation, part of the company's digital transformation ecosystem.
• Digital Signature Digital signature solution for small and medium enterprises enabling secure electronic document signing.
• IT Outsourcing Services Custom software development including enterprise applications, web applications, mobile applications, offshore delivery center, software testing, low-code development, system migration, cybersecurity, UI/UX design, AI, and IoT, primarily serving Japanese and international enterprise clients.
• BPO Services Business process outsourcing services including administrative support (back office), e-commerce operations, and data processing services.
• Enterprise Solutions (CRM, ERP, SAP) Enterprise software solutions including CRM, ERP, and SAP implementation services for large organizations beyond the company's proprietary WOWCRM and RUNERP products.
• Digital Infrastructure Services Digital infrastructure services including cloud server, email server, SSL, and related digital infrastructure services for enterprise and SMB customers.
• Maintenance & Monitoring 24/7 monitoring solutions, periodic maintenance, and quick troubleshooting using AI and machine learning to detect 99% of potential errors before they cause serious problems, reducing downtime risks by 70%. Has supported over 500 businesses in software maintenance and monitoring.
• TENTEN Domain & Hosting Domain registration and web hosting services under the TENTEN sub-brand, serving as Vietnam's certified national domain registrar for .vn domains.

Quantifiable outcome

• SmartOCR reduces document processing time and costs by 50%-80%
• +7 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability14 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Việt Mỹ (Kế toán Việt Mỹ)coreStrategic or Co-development Partner · 1 October 2025Partnership for digital transformation services and startup support. Kế toán Việt Mỹ provides accounting and business services while GMO-Z.com RUNSYSTEM provides technology solutions, enabling comprehensive support for SMEs and startups.
• ONODERA USER RUNminorImplementation/ SI/ Consulting Partner · 1 October 2025Partnership for free IT and Japanese language skills training for IT workforce. ONODERA USER RUN provides training services while GMO-Z.com RUNSYSTEM supports with technology curriculum and industry expertise.
• VINASA (Vietnam Software & IT Services Association)coreStrategic or Co-development Partner · 1 October 2025Active membership and participation in VINASA events, awards, and rankings including Sao Khue Awards and Top 10 Digital Tech Companies. GMO-Z.com RUNSYSTEM has been recognized through VINASA awards for multiple consecutive years.
• Gia Hưng TechcoreStrategic or Co-development Partner · 1 September 2025Strategic partnership for digital transformation services, combining GMO-Z.com RUNSYSTEM's technology solutions with Gia Hưng Tech's market presence to deliver comprehensive digital transformation to customers.
• DTSminorGTM or Marketing Partner · 1 September 2025DTS cooperation with GMO-Z.com RUNSYSTEM to provide digital solutions. DTS serves as a marketing and distribution channel for GMO's digital transformation products.
• VNNIC (Vietnam Internet Network Information Center)coreTechnology or Integration · 1 November 2012VNNIC granted official domain registrar certification for .vn national domain. GMO Runsystem became an authorized .vn domain registrar, serving as a key partner in Vietnam's internet infrastructure ecosystem.
• GMO Internet Group (Japan)coreStrategic or Co-development Partner · 1 July 2011GMO-Z.com RUNSYSTEM officially joined GMO Internet Group in July 2011. GMO Internet Group is Japan's No.1 internet company with operations in 17 countries, 89 member companies, and 5,000+ employees. Provides global brand backing, technology sharing, and market access.

Scale indicators12 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• FPT Software: Vietnam's largest IT services company with a similarly heavy focus on Japanese enterprise outsourcing. Operates at much larger scale with broader service portfolio and serves as the most direct comparison point for GMO-Z.com RUNSYSTEM's services-plus-product model.
• CMC Corporation: Vietnamese IT services and telecom conglomerate offering IT outsourcing, enterprise solutions, and digital transformation. Comparable scope of services across BFSI, manufacturing, and public sector.
• TMA Solutions: Vietnamese IT outsourcing company with 3,000+ engineers serving US, Europe, and Asian markets. Comparable services-led model with proprietary product development on the side.
• KMS Technology: Vietnam-based IT services firm with US headquarters serving enterprise clients globally. Comparable services-plus-product model with focus on QA/testing and proprietary SaaS offerings.
• SOTATEK: Vietnamese IT outsourcing company serving Japan, US, and other markets with AI/ML, blockchain, and enterprise software capabilities. Comparable services-led model with proprietary AI product development.
• Axon Active: Vietnamese IT outsourcing firm serving Swiss, German, and Asian enterprise clients. Comparable services-led business model with custom software development focus.

Emerging players

• VinAI: Vietnam-based AI research and product company developing computer vision, NLP, and generative AI solutions. Comparable emerging AI player targeting Vietnamese and Southeast Asian enterprise customers.
• FPT.AI: AI product arm of FPT Corporation offering chatbot, speech, and vision AI services for Vietnamese enterprises. Direct overlap with GMO-Z.com RUNSYSTEM's MiraBOT, SmartOCR, and AI Easy Content products in the Vietnamese market.

Broad incumbents

• NTT Data: One of Japan's largest IT services and system integration firms, providing enterprise consulting, cloud, and AI solutions. Competes for Japanese enterprise outsourcing contracts at vastly larger scale.
• Nomura Research Institute (NRI): Major Japanese IT consulting and system integrator serving financial services and other verticals. Competes in Japanese enterprise IT services market with much larger resources and proprietary platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GMOZcomRUNSYSTEM
• LinkedInlinkedin.com/company/gmo-runsystem-jsc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMO-Z.com RUNSYSTEM