Surrey Sports Park

What Surrey Sports Park does

Surrey Sports Park is a £36m health and fitness facility located on the University of Surrey campus near Guildford, England, established in 2010 as a wholly owned subsidiary of the University of Surrey. The venue operates an integrated platform-plus-modules model combining Olympic-standard infrastructure — anchored by what is described as the first and only indoor 50-metre swimming pool in Surrey, with a moveable floor (0-2m), transversable boom, UV water treatment, and Daktronic competition timing — alongside an 822-seat convertible arena, three multi-purpose sports halls, six grass pitches, three floodlit all-weather pitches, a climbing wall (Surrey Summit), studios, courts (tennis, pickleball, squash, badminton), sauna/steam rooms, and 353+ parking spaces managed by an ANPR system.

The business generates revenue across six principal streams: recurring membership subscriptions tiered from £40 to £65 per month (UoS Staff at £42.90, Full Access at £65, Off-Peak at £47, Classes at £40, Gym-only at £45), pay-as-you-go facility access, transactional facility hire for corporate events and sports tournaments, tariff-based parking revenue, professional qualification courses (NPLQ at £275), and corporate sponsorship/advertising partnerships. Access is delivered through the Surrey SP app and an online portal powered by Legend by Xplor, with HubSpot handling CRM and customer service, Bottomline processing Direct Debits, and MailChimp driving monthly newsletters.

SSP serves a hybrid customer mix of University of Surrey students and staff (Team Surrey), general public members, children and families (Swim Academy, holiday camps, birthday parties), corporate event bookers, sports clubs and governing bodies (Swim England, Badminton England, England Netball, RLSS), and disability communities through the SportsAbility Series co-developed with Active Surrey. Its operating model is anchored to four key technology partners (Legend by Xplor, HubSpot, Bottomline, Innovatise) and a single Tier-1 founding sponsor in Penningtons Manches Cooper, with an explicit social value commitment of over £1m to the Surrey community by 2028 and a Net-Zero 2030 sustainability target.

Name

Surrey Sports Park

Legal name

Surrey Sports Park

Website

https://surreysportspark.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Surrey Sports Park operates a £36m Olympic-standard health and fitness facility at the University of Surrey in Guildford, serving students, staff, and the public through tiered memberships, pay-as-you-go access, facility hire, professional courses, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Sports and Fitness Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Sports facility management
• Fitness memberships
• Swimming pool services
• Sports facility hire
• Professional lifeguard training

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring monthly Direct Debit or annual upfront membership payments providing full or tiered access to facilities. Includes UoS Staff (£42.90/month), Full Access (£65/month), Off-Peak (£47/month), Classes (£40/month), and Gym-only (£45/month) tiers.
2. Pay-as-you-go Access: Non-members can purchase individual sessions for swimming, climbing, and other facilities at various price points.
3. Facility Hire & Events: Revenue from hiring swimming pool, arenas, studios, artificial grass pitches, courts, dome, and meeting rooms for corporate events, sporting tournaments, conferences, and private bookings.
4. Parking Charges: Tariff-based parking revenue: Up to 90 minutes free, Up to 2 hours £2.40, Up to 3 hours £3.60, Up to 4 hours £4.80, Over 4 hours £10.80. Members receive 5 hours free parking.
5. Professional Courses: Revenue from professional training courses including National Pool Lifeguard Qualification (NPLQ) at £275 per course.
6. Sponsorship & Advertising: Corporate sponsorship arrangements with partners including Penningtons Manches Cooper and advertising opportunities across digital platforms, email marketing, and on-site billboards.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Surrey Sports Park is a £36 million health and fitness facility located at the University of Surrey in Guildford. It operates an Olympic-standard 50m swimming pool, multi-purpose arenas, climbing wall, fitness gym, studios, grass pitches, courts and meeting rooms, generating revenue through tiered memberships, pay-as-you-go access, facility hire for corporate events and tournaments, professional lifeguard courses, and corporate sponsorship arrangements.

Product overview

Surrey Sports Park is a £36 million health and fitness facility established in 2010 as part of the University of Surrey. It operates as a platform-plus-modules portfolio combining Olympic-standard sporting facilities with a structured membership programme. The core facilities include a 50-metre swimming pool, fitness/gym suite, multi-purpose arena (convertible to 822 seats), artificial grass pitches (including 3G), climbing wall, studios, and courts (tennis, pickleball, squash, badminton). These are delivered alongside tiered membership products — Full Access, Off-Peak, Classes, and Gym — as well as specialist sub-brands: the Swim Academy (for children's swimming lessons), SportsAbility Series (inclusive multi-sport days), Active Wellbeing Programme, and Active Wellbeing Service (exercise referral). Supplementary offerings include The Treatment Room (sports therapy), professional qualifications (e.g., NPLQ), facility hire for events and corporate use, and sponsorship/advertising partnerships. Access is managed via the Surrey SP app and Legend by Xplor leisure management system, with parking administered through Parking Eye's ANPR platform.

Differentiator

Problem solved

Functional benefit

Brands

• Team Surrey: University of Surrey's sports teams that use Surrey Sports Park as their home facility
• Surrey Summit
• The Treatment Room
• Swim Academy
• SportsAbility Series
• Active Wellbeing Programme
• Active Wellbeing Service

Products and services

• Surrey Sports Park Fitness & Gym
• 50m Swimming Pool
• Arena (Multi-purpose Sports Halls)
• Artificial Grass Pitches
• Studios
• Courts & Dome
• Climbing Centre (Surrey Summit)
• Swim Academy
• SportsAbility Series
• Active Wellbeing Programme
• Active Wellbeing Service
• The Treatment Room
• Facility Hire & Events
• National Pool Lifeguard Qualification (NPLQ)

Quantifiable outcome

• Over £1 million in social value to be delivered to Surrey community by 2028
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Penningtons Manches CoopercoreGTM or Marketing Partner · 8 October 2025International law firm with Guildford office serving as key regional hub. Originally played founding role in Surrey Sports Park's creation, advising on corporate structuring, governance, branding, and legal frameworks. Renewed sponsorship in 2025 helping advance SSP's mission to deliver over £1 million in social value to the Surrey community by 2028. Staff volunteer alongside SSP teams at inclusive events such as SportsAbility Day.
• Active SurreycoreStrategic or Co-development Partner · 14 May 2025Expertise partner in SportsAbility Series, helping reach under-represented groups across Surrey county. Active Surrey brings expertise in disability sports programming and community outreach to deliver inclusive multi-sport days.
• University of SurreycoreStrategic or Co-development PartnerParent company and founding partner. Surrey Sports Park is a wholly owned subsidiary of the University of Surrey which runs sports facilities for students, staff and public members. SSP is home to Team Surrey - the University of Surrey's sports teams.
• England NetballminorChannel Partner/ Reseller/ DistributorNetball governing body supporter, venue hosting for netball activities.
• Badminton EnglandminorChannel Partner/ Reseller/ DistributorBadminton governing body supporter, venue hosting for badminton activities.
• Swim EnglandminorChannel Partner/ Reseller/ DistributorSwimming governing body supporter, venue hosting for swimming programs.
• RLSS (Royal Life Saving Society)minorChannel Partner/ Reseller/ DistributorLifeguard qualification provider - SSP delivers National Pool Lifeguard Qualification courses through RLSS UK.
• Inspire Girls FootballminorChannel Partner/ Reseller/ DistributorWomen's football initiative supporter hosting programs at SSP facilities.
• Legend by XplorcoreTechnology or IntegrationLeisure Management System (LMS) provider supporting online booking, membership management, and access control systems. Data hosted within University of Surrey's Azure cloud tenant.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• David Lloyd Leisure: UK and Europe's leading premium health, leisure, and racquets club operator with extensive multi-sport facilities (pools, courts, gyms, classes) targeted at families and individuals. Closely comparable to SSP on premium membership model, broad multi-sport offering, and facility-hire/event business.
• Everyone Active (SLM/Community Leisure UK): Operates more than 200 leisure centres across the UK on behalf of local authorities, offering swimming, gyms, classes, and sports facilities under a membership model. Directly comparable to SSP on multi-sport public-access leisure centre operations and tiered memberships.
• Better (GLL): One of the UK's largest leisure charitable social enterprises operating gyms, swimming pools, sports halls, and studios across hundreds of sites. Highly comparable to SSP on multi-sport leisure centre operations and tiered/peak/off-peak membership structure.
• Nuffield Health: UK-wide network of fitness clubs, swimming pools, and sports facilities combined with clinical health services, operating a premium membership model. Comparable to SSP on premium multi-sport facilities, swimming focus, and integration of wellness/therapy services (akin to SSP's Treatment Room).
• Virgin Active: Premium health club chain offering gyms, swimming pools, classes, and racquet sports at higher price points across the UK. Comparable to SSP's Full Access membership tier (£65/month) in target customer, facility scope, and multi-sport positioning.
• Loughborough Sport (Loughborough University): University-affiliated sports facility with elite-standard swimming pool, sports halls, pitches, and indoor athletics centre serving students, staff, and community. Closely comparable to SSP's University of Surrey subsidiary model and elite/community dual-use positioning.
• Team Bath Sports Training Village: University of Bath-operated multi-sport facility with 50m pool, sports halls, pitches, and event hosting capabilities. Direct comparator on the 'university sports park' model, Olympic-standard facilities, and Team Surrey-style elite/community programming.

Emerging players

• The Wave Bristol: Inland surfing/wave pool destination combined with wellness, food, and event spaces. Comparable on the basis of purpose-built water/aquatic-led leisure destination in the UK with strong event and corporate hire operations alongside consumer access.

Broad incumbents

• London Aquatics Centre (Better/GLL): Olympic-grade 50m swimming facility at Queen Elizabeth Olympic Park operated by GLL/Better. Comparable to SSP on the rare Olympic-standard 50m indoor pool positioning, competition-grade timing systems, and dual elite/community use.

Others

• Penningtons Manches Cooper (sponsor reference): International law firm and long-standing SSP founding sponsor/partner since 2010. Relevant as a comparable UK professional services sponsor with regional Guildford presence, illustrating SSP's corporate sponsorship value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Surreysportpark
• Facebookfacebook.com/surreysportspark
• Instagraminstagram.com/surreysportspark
• LinkedInlinkedin.com/company/surrey-sports-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surrey Sports Park