Active Surrey
Active Surrey is a not-for-profit Active Partnership, designated by Sport England and embedded within Surrey County Council, that delivers free school, community, and health-sector programs to reduce physical inactivity across Surrey's 1.2 million residents.
- Company typePrivate
- Founded1999
- HeadquartersWoking, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Active Surrey does
Active Surrey is a not-for-profit Active Partnership designated by Sport England to promote physical activity and reduce inactivity across the county of Surrey, England (population 1.2 million). Founded in 1999 and operated as part of Surrey County Council (employees use @surreycc.gov.uk email addresses), the organization is funded primarily through Sport England and the National Lottery, with additional support from Surrey County Council. It delivers a portfolio of free programs across three core surfaces: schools (Shaping Active Schools, Sports Crew and First Steps to Leadership, Surrey School Games, Primary PE Premium support, Teacher CPD, SEND inclusive support, Girls Football, and the monetizable PhysiFUN cards); community settings (Club4 holiday camps, Surrey Bike Bank, Library of Things/FitKits, the Specsavers Surrey Youth Games, and safeguarding training); and health-sector pathways (Strength & Balance, inclusive exercise, a Professionals Resource Hub, and participation in the national Physical Activity for Health Pathways project alongside Move Consulting and Coventry University).
The core technology layer is minimal: the organization is not a technology company, with its primary digital surface being the activesurrey.com website (a DNN CMS), social channels, and a GetActive.io integration for an Activity Finder that lets residents search local sessions and lets providers upload listings. All programs are delivered free to end users; revenue mechanics consist of public grant inflows, supplemented by title sponsorship (Specsavers) and small earned-income items such as PhysiFUN card sales. Distribution is via formal partnerships with all 11 Surrey borough and district councils, all Surrey schools, GP practices, and community organizations, with no commercial GTM motion.
Customer concentration is high in the funder sense (three public sources supply effectively all operating capital), but the end-user base is broad and segmented across children and young people, older adults, people with disabilities, adults with long-term conditions, and health professionals. Recent strategic emphasis has shifted toward embedding physical activity into NHS health-and-care pathways, signaled by the May 2024 Physical Activity for Health Pathways participation and the April 2024 appointment of Mandana Mehran Pour as CEO. The website is partially WCAG 2.2 AA compliant (as of May 2024) and operates under a GDPR privacy framework.
Active Surrey firmographics
Firmographics- Name
- Active Surrey
- Legal name
- Active Surrey
- Website
- https://activesurrey.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Surrey is a not-for-profit Active Partnership, designated by Sport England and embedded within Surrey County Council, that delivers free school, community, and health-sector programs to reduce physical inactivity across Surrey's 1.2 million residents.
- Ownership category
- akta.pro rank
Active Surrey industry classification
Industry- Product category
- Community Sport and Physical Activity Promotion
- NAICS
- Fitness and Recreational Sports Centers (71394), Civic and Social Organizations (813410), Sports and Recreation Instruction (61162)
- SIC
- Services-Social Services (8300), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Parks, Recreation & Cultural Services (BPAIACAI)
- akta.pro secondary industries
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Physical Education (PE) & Fitness Programs (EDAJAJAC), Health Promotion, Prevention & Wellness Education (EDALAFAF), Staff & Caregiver Training (Transfers, Safe Handling, Home Programs) (EDAKAGAK)
Keywords
Where Active Surrey is headquartered
LocationHeadquarters
- HQ city
- Woking
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Active Surrey business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Public Funding: Active Surrey is a not-for-profit organization funded primarily through public sources. Part funded by Sport England and the National Lottery, with additional support from Surrey County Council.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free community programs for all ages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Active Surrey product offering
Product offeringCore offering
Active Surrey is a not-for-profit Active Partnership that delivers free physical activity programs across Surrey, including school-based programs (Shaping Active Schools, Young Leader Training, Surrey School Games, Primary PE Premium support, Teacher CPD, SEND support, Girls Football), community programs (Club4 holiday camps, Surrey Bike Bank, Library of Things/FitKits, Specsavers Surrey Youth Games), and health sector initiatives (Strength & Balance, inclusive exercise, Professionals Resource Hub, Physical Activity for Health Pathways). All services are provided free to participants and funded through Sport England, the National Lottery, and Surrey County Council.
Product overview
Active Surrey is a not-for-profit organization dedicated to promoting active lifestyles throughout Surrey, with particular focus on combating inactivity as a result of inequality. The organization operates a multi-faceted platform consisting of school-based programs (Shaping Active Schools, Young Leader Training including Sports Crew and First Steps to Leadership, Surrey School Games, Primary PE Premium Funding support, Teacher CPD, SEND Inclusive Support, Girls Football, and PhysiFUN cards), community programs (Club4 holiday camps, Surrey Bike Bank, Library of Things/FitKits, Specsavers Surrey Youth Games, safeguarding training), and health sector initiatives (Strength & Balance, inclusive exercise programs, Professionals Resource Hub, Physical Activity for Health Pathways). The portfolio also includes the Movement for Change strategy document. Core programs are delivered in partnership with Surrey County Council, Sport England, National Lottery, and local borough/district councils. Funding comes from Sport England and the National Lottery.
Differentiator
Problem solved
Functional benefit
Brands
- Club4: Holiday activity camps for children and young people during school holidays.
- Specsavers Surrey Youth Games
- Movement for Change
- Sports Crew
Quantifiable outcome
- 71% of Surrey adults are active (2nd most active county in England)
- +5 more outcomes
Companies that use Active Surrey
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Active Surrey technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Active Surrey partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Active Partnerships National Organisation (APNO)coreNational organization coordinating Active Partnerships across England. Active Surrey participates in communities of practice and national projects including Physical Activity for Health Pathways.
- Move ConsultingmajorSelected by APNO to collaborate on Physical Activity for Health Pathways project. Working with 39 organizations including Active Surrey to develop pathways for physical activity in health and care systems.
- Coventry UniversitymajorResearch partner alongside Move Consulting on the Physical Activity for Health Pathways project, providing academic rigour and evaluation capacity.
- Surrey County CouncilcorePrimary local government partner providing strategic alignment with Surrey's Health & Wellbeing Strategy and co-funding arrangements. Active Surrey email is hosted on Surrey County Council domain (surreycc.gov.uk).
- 38 Other Active Partnerships and OrganizationsminorOrganizations participating in the Physical Activity for Health Pathways communities of practice, including Active Derbyshire, Active Dorset, Active Gloucestershire, and others across England.
- Family Voice SurreyminorParent voice organization for children with additional needs. Collaborated on research into barriers faced by disabled children in physical activity participation.
- SpecsaversmajorTitle sponsor of the Specsavers Surrey Youth Games, providing financial sponsorship and having donated over £5000 of sports kit to local clubs. Surrey stores participate in the annual youth games program.
- Chelsea FoundationminorCommunity arm of Chelsea FC that participated in the Family Zone at Surrey Youth Games, offering free sessions and activities for families.
- Surrey Safeguarding Children PartnershipminorMulti-agency partnership ensuring safeguarding standards across children's services in Surrey. Active Surrey is a member, ensuring child protection in sport.
- NSPCC Child Protection in Sport UnitminorNational organization providing safeguarding resources and self-assessment tools that Active Surrey promotes to clubs and organizations.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Active Surrey competitors and assessment
Company assessmentDirect peers
- Active Essex: Essex's Active Partnership, delivering county-wide physical activity, school sport, and health-pathway programs with the same Sport England mandate. Direct functional peer.
- Active Oxfordshire: County-level Active Partnership delivering similar programs to schools, communities, and health professionals via Sport England funding. Directly comparable operating model and target audiences.
- Active Dorset: Sport England Active Partnership for Dorset, delivering comparable county-wide physical activity promotion, school programs, and aging-well/health interventions. Closest peer in terms of funding model and program mix.
- Active Gloucestershire: Sport England-designated Active Partnership for Gloucestershire, operating under the same national model as Active Surrey. Delivers community physical activity programs, school engagement, and health-pathway work with a near-identical public-sector funding structure and mandate.
- London Sport: Active Partnership for London — delivers physically-active-lifestyle programs across the capital with similar Sport England backing. A scaled-up city-level peer with a comparable mission and funding model.
- Active Derbyshire: Designated Active Partnership for Derbyshire with the same Sport England backing and Active Lives survey mandate. Comparable mix of school, community, and health-sector programs targeting inactivity in underserved populations.
- Active Black Country: Active Partnership for the Black Country area, delivering community sport, school programs, and health interventions. Directly comparable in mandate, geography scale, and program mix.
- Active Norfolk: Norfolk's Active Partnership delivering comparable school games, inclusive sport, and health-pathway programs. Same national network, similar beneficiary segments.
- Active Sussex: Active Partnership serving Sussex with similar community-led sport/physical-activity delivery, school engagement, and health professional pathways. Direct peer in scope and funding mechanism.
- Active Cheshire: Cheshire's Active Partnership, operating the same Sport England Active Partnerships framework with school, community, and health-sector pathways. Functionally equivalent peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Active Surrey social profiles
Digital presenceActive Surrey compliance and trust
Trust signalCompliance2 records
Active Surrey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Surrey leadership team
Management profileNumber of profiles
Active Surrey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Surrey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Surrey
What does Active Surrey do?
Active Surrey is a not-for-profit Active Partnership that delivers free physical activity programs across Surrey, including school-based programs (Shaping Active Schools, Young Leader Training, Surrey School Games, Primary PE Premium support, Teacher CPD, SEND support, Girls Football), community programs (Club4 holiday camps, Surrey Bike Bank, Library of Things/FitKits, Specsavers Surrey Youth Games), and health sector initiatives (Strength & Balance, inclusive exercise, Professionals Resource Hub, Physical Activity for Health Pathways). All services are provided free to participants and funded through Sport England, the National Lottery, and Surrey County Council.
Is Active Surrey a public or private company?
Active Surrey is a private company. It is classified as state government owned and is currently operating.
When was Active Surrey founded?
Active Surrey was founded in 1999. It employs 11 to 50 people.
Where is Active Surrey based?
Active Surrey is headquartered in Woking, United Kingdom, in the Europe region.
How does Active Surrey make money?
One revenue line is on record: public Funding.
Who are Active Surrey's main competitors?
Direct peers on record are Active Essex, Active Oxfordshire, Active Dorset, Active Gloucestershire, London Sport, Active Derbyshire, Active Black Country, Active Norfolk, Active Sussex and Active Cheshire.
Does Active Surrey have an API?
No public API is recorded for Active Surrey.
What industry is Active Surrey in?
Active Surrey's product category is Community Sport and Physical Activity Promotion. Its primary akta.pro industry code is BPAIACAI, Parks, Recreation & Cultural Services, with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 71394 and its SIC code is 8300.