Tjäreborg

Name

Tjäreborg

Legal name

Oy Tjäreborg Ab

Website

https://tjareborg.fi

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tour Operator

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (56151)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Package holidays
• Charter flights
• Tour operator
• Leisure travel agency
• Hotel bookings

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Package Holidays (Charter & Route): Core revenue stream from selling packaged holidays combining charter flights, route-based flights, and hotel accommodations to Finnish consumers. Holidays span beach destinations, city breaks, cruises, and sports-themed trips.
2. Hotels and Accommodation: Revenue from hotel bookings, including proprietary concept hotels (Sunprime, Sunwing, Ocean Beach Club) and third-party hotel partnerships, offered as standalone accommodation or part of packages.
3. Flights (Charter & Route): Sale of charter and route-based flight tickets, both as standalone products and as components of package holidays. Charter flights operated in partnership with Sunclass Airlines and other carriers.
4. Cruises: Sale of cruise packages through various shipping companies, distributed as part of the holiday offering.
5. Travel Insurance & Add-on Services: Revenue from travel insurance products (Gouda), airport transfers, excursion bookings, travel gift cards, and other add-on services.
6. Tjäreborg Friends Loyalty Program: Free membership club generating repeat bookings and customer loyalty through early access to deals, newsletters, and prize draws for travel gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tjäreborg is a Finnish tour operator that sells package holidays combining charter flights operated by partner carrier Sunclass Airlines with hotel accommodations, alongside standalone hotels, city breaks, cruises, and football tours to approximately 60 countries. The company also operates its own Nordic hotel concepts (Sunprime Hotels for adults, Sunwing Family Resorts, Ocean Beach Club) and ancillary offerings such as travel gift cards, excursions, and car rental, sold to Finnish consumers through its tjareborg.fi website, mobile apps, and physical retail stores.

Product overview

Tjäreborg is a Finnish travel agency (Oy Tjäreborg Ab) operating since 1966, part of Nordic Leisure Travel Group. The company offers a comprehensive travel platform providing package holidays with charter flights and hotels, standalone hotel bookings, route flights, and various add-on services. The core products include package holidays (matkapaketit), hotels, All Inclusive holidays, city breaks, and excursions. Tjäreborg operates branded hotel concepts including Sunprime Hotels (adults-only), Ocean Beach Club (family-friendly design hotels), and Sunwing Family Resorts, alongside partner hotels. The portfolio extends to travel insurance (via Gouda), airport services (parking, hotels), and a loyalty program called Tjäreborg Friends. The company organizes travel to nearly 60 countries including Greece (Rhodes, Crete, Kos, Corfu, Santorini), Maldives, Cape Verde, and other destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Sunprime Hotels: Adults-only hotel concept featuring modern design, gym facilities, and SATS ELIXIA classes. Designed for adults seeking a sophisticated travel experience.
• Ocean Beach Club
• Sunwing Family Resorts

Products and services

• Package Holidays (Matkapaketit) Bundled holiday packages combining charter flights (operated by partner Sunclass Airlines) and hotel accommodations for Finnish travelers to approximately 60 destinations; protected under Tour Operator Package Travel Law.
• Hotels (Hotellit) Standalone hotel bookings at destinations worldwide, including Tjäreborg's own Nordic concepts and partner hotels, offered to Finnish leisure travelers.
• Sunprime Hotels Proprietary adults-only hotel concept from the Nordic-conceived Sunprime brand, offered to Finnish travelers seeking quiet, adult-only holiday stays.
• Sunwing Family Resorts Proprietary family-resort hotel concept from the Sunwing brand, marketed to Finnish families traveling with children for all-inclusive family holidays.
• Ocean Beach Club Proprietary lifestyle-oriented hotel concept offered to Finnish travelers looking for a beach-club-style holiday experience.
• All Inclusive Holidays Package holidays priced on an all-inclusive basis covering flight, hotel accommodation, meals and beverages, aimed at Finnish consumers seeking predictable holiday costs.
• Charter Flights Charter flight services to holiday destinations operated by partner carrier Sunclass Airlines, sold as part of Tjäreborg's package holidays or standalone through the website.
• City Breaks (Kaupunkilomat) Short-break packages to European cities, combining flights and city-center hotel stays for Finnish city-break travelers.
• Football Tours (Jalkapallomatkat) Themed package holidays combining match tickets and travel for Finnish football supporters attending fixtures abroad.
• Cruise Holidays (Risteilyt) Cruise holidays offered through Tjäreborg's website, packaged with relevant flights and transfers for Finnish leisure travelers.
• Tjäreborg Solo Dedicated offering of solo-traveler holidays arranged by Tjäreborg for individual Finnish travelers.
• Travel Gift Cards (Matkalahjakortti) Travel-branded gift cards redeemable for holidays and travel purchases through Tjäreborg's booking channels.
• Tjäreborg Friends Tjäreborg's customer loyalty/newsletter community offering early access to offers and travel inspiration to enrolled Finnish consumers.

Quantifiable outcome

• 96% of customers would recommend Tjäreborg as a tour operator to friends
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Nordic Leisure Travel Group (NLTG)coreOthersNLTG is the parent company of Tjäreborg (Finland), Ving (Sweden and Norway), Spies (Denmark), Globetrotter (Sweden), and Sunclass Airlines. Tjäreborg operates as a subsidiary within the NLTG group, sharing IT infrastructure, customer service (OneView), and distribution systems across the Nordic region.
• Sunclass AirlinescoreTechnology or IntegrationSunclass Airlines is the charter airline of Nordic Leisure Travel Group, operating flights for Tjäreborg, Ving, and Spies. Tjäreborg organizes charter flights with Sunclass Airlines and other carriers. Sunclass Airlines has access to the OneView customer service/reclamation system.
• Atlantica Hotels and ResortsminorStrategic or Co-development PartnerAtlantica Hotels and Resorts is a hotel partner featured on Tjäreborg's website, offering hotels in Cyprus and Greece. The partnership provides Tjäreborg customers with a selection of quality hotels near beaches with premium service.
• Gouda Vakuutukset (Gjensidige Group)minorChannel Partner/ Reseller/ DistributorGouda, part of the Norwegian Gjensidige Group, provides travel insurance products (standard, change/cancellation, and cancellation insurance for route flights) sold through Tjäreborg's platform. Gouda insures over 2 million travelers per year across the Nordic region.
• Clarion Hotel Helsinki Airport & Comfort HotelminorGTM or Marketing PartnerTjäreborg partners with Clarion and Comfort hotels at Helsinki Airport for customers with early morning departures, offering discounted rates for Tjäreborg customers to stay overnight before flights.
• LentoparkkiminorGTM or Marketing PartnerAirport parking service partner offering discounted parking rates at Helsinki Airport for Tjäreborg customers traveling abroad.
• NextoryminorGTM or Marketing PartnerDigital audiobook and e-book platform partner offering Tjäreborg customers a free 60-day trial of Nextory's collection of hundreds of thousands of audiobooks and e-books for travel entertainment.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• On the Beach: Online-first beach holiday retailer offering dynamically packaged flight-plus-hotel deals, competing on the digital package-holiday segment Tjäreborg serves online.
• loveholidays: Digital travel platform selling dynamically packaged beach and city holidays, overlapping Tjäreborg's direct-to-consumer online package model.
• easyJet holidays: Airline-owned package holiday arm bundling flights and hotels, comparable to Tjäreborg's post-acquisition airline-integrated positioning.

Direct peers

• Aurinkomatkat (TUI Finland): Leading Finnish package tour operator selling charter beach holidays, hotels, and flights to Finnish consumers — the most direct domestic competitor to Tjäreborg.
• Apollomatkat (DER Touristik Suomi): Finnish charter and package holiday operator offering beach and city-break packages to the same Finnish leisure travelers Tjäreborg targets.
• Detur Finland: Package tour operator focused on sun-and-beach charter holidays for Finnish travelers, competing directly in Tjäreborg's core niche.
• Ving: Sister brand within Nordic Leisure Travel Group operating the same package-holiday model in Sweden and Norway, structurally identical to Tjäreborg in a neighboring market.

Regional players

• Spies: NLTG's Danish package-holiday brand using the same concept hotels and Sunclass Airlines capacity, serving Denmark rather than Finland.

Broad incumbents

• TUI Group: Europe's largest integrated tourism group offering package holidays, hotels, airlines, and cruises; a vastly larger incumbent whose portfolio overlaps Tjäreborg's package model.
• Jet2holidays: UK ATOL-protected package holiday operator combining owned airline flights with hotels — a scaled analogue of the airline-plus-package model Tjäreborg pursues under Norwegian.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Tjareborgfi
• Facebookfacebook.com/Tjareborg
• Instagraminstagram.com/tjareborg
• Xx.com/tjareborg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tjäreborg