Wiesner-Hager Möbel
Wiesner-Hager Möbel is an Austrian family-owned manufacturer of office, hospitality, and room-system furniture, serving corporate, public-sector, and cultural-venue clients across Europe and select international markets via owned subsidiaries and licensed partners.
- Company typePrivate
- Founded1849
- HeadquartersWürzburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wiesner-Hager Möbel does
Wiesner-Hager Möbel is an Austrian family-owned furniture manufacturer headquartered in Altheim, with operations dating to a carpentry workshop founded in 1849 and the formal incorporation of the furniture factory in 1921. The company designs, produces, and distributes seating, tables, storage systems, and integrated room systems (notably the m.zone line) under its own brand, serving corporate offices, public institutions, and the hospitality sector. Customers include banks (Raiffeisen), courts (Supreme Court Brno), automotive firms (Škoda Praha), cultural venues (Salzburg Festival since 1935, Vienna State Opera, Brucknerhaus Linz, GASK), and hotels (NH Hotel Group, Hotel Marinca), with named agency and creative-sector clients such as Digital Avantgarde and foobar Agency.
The business is vertically integrated across design, production, and distribution. Manufacturing is anchored at the Altheim headquarters and a production subsidiary in Humpolec, Czech Republic (operating since the mid-1990s), supported by industrial capabilities such as laser edge banding and ultrafiltration lacquer-overspray recovery that the company reports delivers 70% lacquer savings. Distribution combines six direct sales offices in Austria with owned subsidiaries in Germany, the Netherlands, France, and the United Kingdom, supplemented by licensed partners in more than 15 additional countries including Japan and the United States; the company reports an export quota above 50%. A digital sales layer includes an AR furniture configurator on the corporate website, and an SAP-integrated Environmental Product Declaration system supports certified sustainability documentation.
Wiesner-Hager monetizes through direct project specification, B2B sales via its own sales offices and subsidiaries, and licensing/distribution agreements with international partners. The company is led by the founding family, with Markus Wiesner as Managing Director representing the fourth generation, and remains privately held with no disclosed outside funding. Sustainability credentials (EMAS since 1996, ISO 14001 since 1999, ISO 14025 EPDs since 2011-2012, ISO 9001, Austrian Ecolabel) are central to its positioning in public tenders and large-corporate procurement across Europe.
Wiesner-Hager Möbel firmographics
Firmographics- Name
- Wiesner-Hager Möbel
- Legal name
- Wiesner-Hager Möbel Gesellschaft m.b.H.
- Website
- https://wiesner-hager.com
- Company type
- Private
- Founded year
- 1849
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wiesner-Hager Möbel is an Austrian family-owned manufacturer of office, hospitality, and room-system furniture, serving corporate, public-sector, and cultural-venue clients across Europe and select international markets via owned subsidiaries and licensed partners.
- Ownership category
- akta.pro rank
Wiesner-Hager Möbel industry classification
Industry- Product category
- Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Institutional Furniture Manufacturing (337127), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Office Furniture (2520), Public Bldg & Related Furniture (2531), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
- akta.pro secondary industries
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA), Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)
Keywords
Where Wiesner-Hager Möbel is headquartered
LocationHeadquarters
- HQ city
- Würzburg
- HQ country
- Germany
- HQ region
- Europe
Offices15 records
Markets served
Wiesner-Hager Möbel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Office Furniture Sales: Sale of office furniture including seating (office chairs, chairs, lounge seating), tables (desks, table systems), storage solutions, and room systems
- Hospitality Furniture Sales: Furniture sales to hotels, congress centers, and event venues including conference and event spaces, restaurants and lobby areas
- Office Consulting Services: Office consulting and interior design services for workspace solutions, concept development for digital transformation of companies
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Wiesner-Hager Möbel product offering
Product offeringCore offering
Wiesner-Hager Möbel designs, manufactures, and distributes office and contract furniture — including seating, tables, storage, and modular room systems — for corporate offices, hotels, congress venues, and cultural institutions. The company complements its furniture portfolio with office consulting and interior design services, producing at facilities in Altheim (Austria) and Humpolec (Czech Republic) and exporting over 50% of output to more than 15 countries.
Product overview
Wiesner-Hager Möbel is a comprehensive office furniture and interior design company offering a modular product portfolio organized into five main categories: Seating (office chairs, chairs, lounge seating), Tables (office desks and table systems), Storage (pedestals, trolleys, cabinets, lockers), Room systems (m.zone modular space solutions), and Accessories (whiteboards, equipment). The portfolio includes notable product families such as nooi (multi-purpose chair, 300,000+ delivered since 2014), puc (stackable chair with linking system), yuno (stacking table), etio (workbench system), foxx (electric height-adjustable desks), paro (Austrian Ecolabel certified office chair), m.zone (flexible room systems), and furniloop/motiv (award-winning office solutions). The company also provides integrated services including Office Consulting (intelligent space optimization concepts), Interior Design (comprehensive design packages), and Hospitality sector specialization for hotels and congress venues. Products are manufactured at facilities in Altheim, Austria and Humpolec, Czech Republic, with over 50% export rate to European markets.
Differentiator
Problem solved
Functional benefit
Products and services
- bloum Shell chair featuring natural shape and sustainable design, suitable for office and contract interiors.
- delv Conference table system positioned as a design statement for meeting and conference spaces.
- yuno Stacking table designed for efficient handling in conference and convention halls with compact stacking without folding the frame.
- puc Multi-purpose stacking chair for contract architecture, from linkable auditorium seating to solo chair with integrated plastic linking system and panic lock.
- nooi Chair family with various base types revitalizing large seating areas, cafeterias, canteens, meeting rooms and waiting areas with a consistent shell shape.
- m.zone Flexible room system with modular elements including room dividers, modular and standalone furniture pieces for new work environments in open spaces, collaboration areas, receptions and waiting areas.
- etio Workbench system for office desks with individual and double workstation configurations.
- cage Cabinet system with dual function for storage and room zoning.
- float_fx Storage system with lockers, trolleys, and cabinets for flexible storage solutions.
- furniloop Office desk system recognized in OFFICE ROXX Top 100 office solutions 2024 (12th place).
- motiv Ergonomic swivel chair ranked 30th in OFFICE ROXX Top 100 office solutions 2024.
- batch Chair combining formal minimalism with maximum seating comfort.
- paro Office chair family with ergonomic design, recyclable construction, minimum 50% renewable or secondary material content, PVC-free; compliant with Austrian Ecolabel criteria.
Quantifiable outcome
- ~300,000 nooi chairs delivered worldwide since 2014
- +2 more outcomes
Companies that use Wiesner-Hager Möbel
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Wiesner-Hager Möbel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wiesner-Hager Möbel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Licensed and Distribution Partners (15+ countries)coreWiesner-Hager maintains licensed and distribution partnerships in more than 15 countries outside their direct sales presence in Austria, Germany, Benelux, France, UK, and Czech Republic.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Wiesner-Hager Möbel competitors and assessment
Company assessmentDirect peers
- Sedus Stoll AG: German premium office furniture manufacturer with comparable product range across seating, desks, tables, and storage. Closest geographic and product peer to Wiesner-Hager, both serving DACH enterprise customers with B2B contract sales models and similar headcount scale.
- Bene GmbH: Austrian office furniture manufacturer headquartered in Waidhofen, offering office furniture, room systems, and office consulting — directly overlapping Wiesner-Hager's product portfolio, services, and Austrian DACH market focus.
- Vitra: Swiss premium designer furniture manufacturer serving offices, homes, and public spaces. Comparable as a design-led European premium office furniture brand with strong brand equity, though larger scale and broader portfolio including iconic designer collaborations.
- Kinnarps Group: Swedish family-owned office furniture manufacturer with full product portfolio (seating, desks, storage, room systems) and pan-European distribution. Comparable in family-ownership structure, sustainability focus, and B2B contract model.
- Ahrend: Dutch office furniture manufacturer with circular/sustainability leadership, offering seating, tables, and architectural interiors. Comparable in European B2B focus, sustainability positioning, and integrated interior solutions.
- Nowy Styl Group: One of Europe's largest office furniture manufacturers, headquartered in Poland with full seating/tables/storage portfolio and pan-European dealer network. Comparable in contract B2B model and broad product offering, though at larger scale.
- Brunner GmbH: German office and contract furniture manufacturer focused on seating, tables, and conference furniture. Comparable in product categories (chairs, conference tables), European B2B focus, and hospitality/event furniture verticals.
Broad incumbents
- Steelcase Inc. Global #1 office furniture manufacturer with full portfolio of seating, desks, architecture, and technology solutions. Competes broadly with Wiesner-Hager in enterprise office RFPs across Europe, though at vastly larger scale.
- Haworth Inc. Privately held global office furniture manufacturer with full product portfolio and significant European presence. Competes in enterprise contract market across seating, desks, and architectural interiors.
- MillerKnoll (Herman Miller + Knoll): Global premium office furniture collective formed from Herman Miller/Knoll merger, offering Aeron, Herman Miller, Knoll, and other premium brands. Competes in the same premium contract tier as Wiesner-Hager with larger global scale and dealer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wiesner-Hager Möbel social profiles
Digital presenceWiesner-Hager Möbel compliance and trust
Trust signalCompliance4 records
Wiesner-Hager Möbel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wiesner-Hager Möbel leadership team
Management profileNumber of profiles
Profiles11 records
Wiesner-Hager Möbel subsidiaries and ownership
Company hierarchySubsidiaries5 records
Wiesner-Hager Möbel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wiesner-Hager Möbel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wiesner-Hager Möbel
What does Wiesner-Hager Möbel do?
Wiesner-Hager Möbel designs, manufactures, and distributes office and contract furniture — including seating, tables, storage, and modular room systems — for corporate offices, hotels, congress venues, and cultural institutions. The company complements its furniture portfolio with office consulting and interior design services, producing at facilities in Altheim (Austria) and Humpolec (Czech Republic) and exporting over 50% of output to more than 15 countries.
Is Wiesner-Hager Möbel a public or private company?
Wiesner-Hager Möbel is a private company. It is classified as family owned and is currently operating.
When was Wiesner-Hager Möbel founded?
Wiesner-Hager Möbel was founded in 1849. It employs 101 to 250 people.
Where is Wiesner-Hager Möbel based?
Wiesner-Hager Möbel is headquartered in Würzburg, Germany, in the Europe region.
How does Wiesner-Hager Möbel make money?
Three revenue lines are on record. Office Furniture Sales are the primary driver. The others are hospitality Furniture Sales and office Consulting Services.
Who are Wiesner-Hager Möbel's main competitors?
Direct peers on record are Sedus Stoll AG, Bene GmbH, Vitra, Kinnarps Group, Ahrend, Nowy Styl Group and Brunner GmbH. Broad incumbents are Steelcase Inc., Haworth Inc. and MillerKnoll (Herman Miller + Knoll).
Does Wiesner-Hager Möbel have an API?
No public API is recorded for Wiesner-Hager Möbel.
What industry is Wiesner-Hager Möbel in?
Wiesner-Hager Möbel's product category is Office Furniture. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution. Its NAICS code is 3372 and its SIC code is 2520.