Sedus Stoll
Sedus Stoll AG is a German office furniture manufacturer (est. 1871) producing ergonomic seating, tables, storage, and acoustic solutions through its Sedus, Klöber, and S³ Advice brands for enterprise, healthcare, education, and government customers across 70+ countries.
- Company typePrivate
- Founded1871
- HeadquartersDogern, Germany
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sedus Stoll does
Sedus Stoll AG is a privately-held German office furniture manufacturer and holistic workplace solutions provider, founded in 1871 and headquartered in Dogern, Germany. The company operates through three core brands — Sedus (primary seating and furniture line), Klöber (specialized seating solutions), and S³ Advice (workplace consulting services) — and is controlled by the Stoll VITA Foundation (60.95%) and the Karl Bröcker Foundation (32.45%), with a Board led by Speaker Daniel Kittner alongside Cornel Spohn and Jens Kastning, and Dr. Klaus Eisele as Chairman of the Supervisory Board. Its product portfolio covers task and executive chairs, visitor and lounge seating, single workstations, team benching, conference and bistro tables, storage units and pedestals, office cubes, privacy and desk-mounted screens, acoustic solutions, and agile furniture, all produced in Germany and distributed to over 70 countries via 10 wholly-owned subsidiaries across Europe, Saudi Arabia, and the UAE.
The company monetizes primarily through B2B hardware sales of office furniture, complemented by professional services (workspace design consulting, fire safety consulting) and digital tools (furniture configurator, Sedus AR App, Online-Basket B2B ordering platform, PartnerNET partner portal). Pricing is quote-based for enterprise/custom commercial projects and transactional via multiple online shops and a physical factory outlet for SMB and prosumer buyers. Go-to-market combines direct enterprise field sales, showroom-based experiential selling, a tiered channel partner network, and digital self-service configuration. Reported turnover is approximately €216M for FY2025 (slightly below the prior year), with a workforce of more than 1,063 employees and a customer base spanning corporate, financial services, healthcare, education, government, and cultural-venue end markets including Cushman & Wakefield, Kantar, Danone, N26, Veolia, enercity, and Torrejón University Hospital.
Sedus Stoll firmographics
Firmographics- Name
- Sedus Stoll
- Legal name
- Sedus Stoll AG
- Website
- https://sedus.com
- Company type
- Private
- Founded year
- 1871
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sedus Stoll AG is a German office furniture manufacturer (est. 1871) producing ergonomic seating, tables, storage, and acoustic solutions through its Sedus, Klöber, and S³ Advice brands for enterprise, healthcare, education, and government customers across 70+ countries.
- Ownership category
- akta.pro rank
Sedus Stoll industry classification
Industry- Product category
- Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
- akta.pro secondary industries
- Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where Sedus Stoll is headquartered
LocationHeadquarters
- HQ city
- Dogern
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Sedus Stoll business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Office Furniture Sales: Sale of seating furniture (task chairs, visitor chairs, lounge chairs), tables, storage solutions, room elements, screens and acoustic solutions, and workshop tools and accessories - all Made in Germany
- Workspace Design Services: Professional consulting services including workspace design and fire safety consulting for offices and buildings
- Digital Solutions: Apps and software tools for office planning, including furniture configurator and AR visualization applications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Factory outlet purchases available |
| Other | Pay-as-you-go | Custom configuration and ordering |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Sedus Stoll product offering
Product offeringCore offering
Sedus Stoll manufactures and sells ergonomic office furniture, including task chairs, executive chairs, visitor seating, lounge sofas, workstations, conference and bistro tables, storage units, and modular room/acoustic elements, marketed under the Sedus, Klöber, and S³ Advice brands. The company complements its physical product portfolio with workspace design consulting, fire safety advisory services, training through the Sedus Academy, and digital tools such as an online furniture configurator and an AR visualization app for customers planning office environments.
Product overview
Sedus Stoll Group is a leading European manufacturer of office furniture offering a comprehensive portfolio through three core brands: Sedus (primary furniture brand), Klöber (specialized seating), and S³ Advice (workplace consulting). The product range includes seating (task/executive chairs, visitor chairs, sofas/lounge chairs), tables (single workstations, team desks/benching, conference tables, bistro/coffee tables), storage solutions (units, lockers, desk pedestals), room elements/screens/acoustics (office cubes, privacy screens, desk-mounted screens), and workshop tools/accessories. Recent product additions include se:cove (lounge chair), se:hive (flexible space solution), se:café bar, se:café team table bench, and se:charge (mobile battery). The company also offers digital tools (furniture configurator, planning apps), professional services (workspace design, fire safety), and training through Sedus Academy. Products are developed and produced in Germany ('Made in Germany'), with the company evolving from a furniture manufacturer into a holistic workplace partner.
Differentiator
Problem solved
Functional benefit
Brands
- Sedus: Core brand for seating and office furniture
- Klöber
- S³ Advice
Products and services
- Task and executive chairs
- Visitor and conference chairs
- Sofas and lounge chairs Lounge seating for informal collaboration zones, break-out areas, and reception spaces.
- Single workstations Height-adjustable and fixed single-user desks for individual workstations in modern offices.
- Team desks and benching systems Benching and team-based desk solutions for collaborative open-plan environments.
- Conference tables Tables for meeting and conference rooms of various sizes and configurations.
- Bistro and coffee tables Small tables for cafeteria, bistro, and informal meeting areas.
- Storage solutions (storage units, lockers, pedestals) Storage furniture including cabinets, personal lockers, and mobile pedestals designed to match Sedus desk systems.
- Room elements and acoustic solutions (office cubes, screens) Modular room-in-room solutions, acoustic screens, and space-dividing elements for open offices.
- se:cove
- se:hive
- se:café bar
- se:café team table bench
- se:charge
- Klöber brand office furniture Premium design-oriented office seating, tables, and lounge furniture sold under the Klöber brand, targeting design-led workspaces.
- S³ Advice workspace consulting Workplace strategy and change consulting service that helps organizations analyze and redesign their office environments.
- Workspace design service Planning and design service for office layouts, including space planning, product selection, and configuration support.
- Fire safety consulting Advisory service on fire safety regulations and compliance for office furniture and workplace design.
- Sedus Academy Training, certification, and education programs for dealers, designers, and workplace professionals on Sedus products and ergonomics.
- Online furniture configurator Web-based tool that allows customers and dealers to configure Sedus products with options, finishes, and accessories.
- Sedus AR App Augmented reality mobile application that lets users visualize Sedus products in real office spaces.
Companies that use Sedus Stoll
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Sedus Stoll technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sedus Stoll partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KvadratcoreSedus x Kvadrat collaboration combines Kvadrat's textile expertise with Sedus' furniture design, offering coordinated fabric options for office seating and furniture products
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Sedus Stoll competitors and assessment
Company assessmentDirect peers
- Vitra: Swiss-headquartered office and home furniture manufacturer with strong design reputation across Europe. Highly comparable on premium ergonomic seating, workspace solutions, and brand-driven enterprise/architect channel; overlaps directly with Sedus in DACH and broader European markets.
- Bene Büromöbel: Austrian office furniture manufacturer with strong presence in DACH region. Comparable product range (desks, storage, office chairs, room systems) and enterprise customer base; competes with Sedus particularly in German-speaking markets.
- Steelcase: Global leader in office furniture, seating, and workplace solutions. Directly comparable to Sedus across product categories (task chairs, tables, storage) and target enterprise customers, though at significantly larger scale and with deeper North American presence.
- MillerKnoll (Herman Miller): US-listed office furniture conglomerate including Herman Miller, Knoll, and HAY. Directly comparable on ergonomic seating and contract furniture for enterprise clients, with broader multi-brand portfolio and global dealer network than Sedus.
- Haworth: Privately-held global office furniture manufacturer with comparable product breadth (seating, systems furniture, architectural interiors) and similar enterprise GTM. Closest peer to Sedus in terms of privately-held mid-large contract furniture manufacturer profile.
- Brunner Group: German office furniture manufacturer specializing in seating, tables, and conference solutions. Closely comparable on Made-in-Germany positioning, premium contract furniture, and DACH-region enterprise customers.
- Kinnarps: Swedish family-owned office furniture manufacturer serving Nordic and European enterprise markets. Comparable on ergonomic task seating, workplace interior solutions, and sustainability credentials; competes with Sedus in Northern Europe.
- USM Modular Furniture: Swiss modular furniture manufacturer serving office and residential markets with iconic Haller system. Comparable on premium positioning and modular office storage/partitioning products; overlaps with Sedus's room-elements-and-acoustics category in enterprise fit-outs.
- Nowy Styl Group: One of the largest office furniture manufacturers in Europe, headquartered in Poland, with strong presence across CEE and Western Europe. Comparable contract furniture offering and enterprise customer overlap with Sedus in continental European markets.
Broad incumbents
- IKEA (IKEA of Sweden / IKEA Business): Global furniture giant with growing office and home-office ranges sold at significantly lower price points. Not a direct premium competitor but exerts pricing pressure on entry-level and SMB segments of the office furniture market that Sedus also addresses through its homeofficeshop.com and outlet channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Sedus Stoll social profiles
Digital presenceSedus Stoll compliance and trust
Trust signalCompliance5 records
Sedus Stoll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sedus Stoll leadership team
Management profileNumber of profiles
Profiles5 records
Sedus Stoll subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sedus Stoll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sedus Stoll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sedus Stoll
What does Sedus Stoll do?
Sedus Stoll manufactures and sells ergonomic office furniture, including task chairs, executive chairs, visitor seating, lounge sofas, workstations, conference and bistro tables, storage units, and modular room/acoustic elements, marketed under the Sedus, Klöber, and S³ Advice brands. The company complements its physical product portfolio with workspace design consulting, fire safety advisory services, training through the Sedus Academy, and digital tools such as an online furniture configurator and an AR visualization app for customers planning office environments.
Is Sedus Stoll a public or private company?
Sedus Stoll is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sedus Stoll founded?
Sedus Stoll was founded in 1871. It employs 251 to 500 people.
Where is Sedus Stoll based?
Sedus Stoll is headquartered in Dogern, Germany, in the Europe region.
How does Sedus Stoll make money?
Three revenue lines are on record. Office Furniture Sales are the primary driver. The others are workspace Design Services and digital Solutions.
Who are Sedus Stoll's main competitors?
Direct peers on record are Vitra, Bene Büromöbel, Steelcase, MillerKnoll (Herman Miller), Haworth, Brunner Group, Kinnarps, USM Modular Furniture and Nowy Styl Group. IKEA (IKEA of Sweden / IKEA Business) is listed as a broad incumbent.
Does Sedus Stoll have an API?
No public API is recorded for Sedus Stoll.
What industry is Sedus Stoll in?
Sedus Stoll's product category is Office Furniture. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of HSAKAKAE, Office Furniture Moving, Installation & Reconfiguration (Systems Furniture). Its NAICS code is 3372 and its SIC code is 2520.