What Sno does

SNO (legal entity SNO Group Ltd, company number 5995288) is a UK-based, privately-held specialist ski-holiday travel retailer operating from a single headquarters in Putney, London. The company aggregates and sells package ski holidays consisting of flights, airport transfers, and accommodation, with optional add-ons such as lift passes, equipment hire, childcare, and ski lessons. Its go-to-market combines a self-serve online booking platform with phone-based expert consultation, and the inventory spans 295 ski resorts across 19 countries including the core European Alps (France, Austria, Switzerland, Italy), plus Canada, Japan, Scandinavia, Andorra, Bulgaria, and Slovenia.

The core technology is a web-based search and filtering platform indexing over 1,000,000 ski holidays, with filters for country, ski area, resort, dates, party size (1-30+ guests), accommodation type, UK departure airport, and budget. SNO layers consumer financial protection on top through ATOL (Civil Aviation Authority), ABTA, Travel Trust Association (with NatWest trust account), and IATA accreditations. Accommodation inventory is segmented into hotels, catered chalets, self-catering apartments, and all-inclusive packages, with vertical-specific modules for family, group, luxury, last-minute, and Lapland / Arctic experiences. Distribution is direct-to-consumer via the website and inbound phone enquiries; no resellers, OTAs, or B2B channel are disclosed.

The business model is transaction-based: SNO earns margin on bundled package holidays and accommodation-only bookings, with package prices ranging from approximately £800 to £3,000+ per person depending on season and accommodation tier. Primary customer segments are UK families, groups, individual skiers, luxury travellers, and budget travellers, all served by a sales-led motion emphasising expert advice, price matching, low deposits, and ATOL-protected financial security.

Name

Sno

Legal name

SNO Group Ltd

Website

https://SNO.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SNO is a UK-based, privately-held specialist ski-holiday retailer that sells ATOL-protected flight, transfer, and accommodation packages across 295 resorts in 19 countries, serving UK families, groups, and individual skiers through a website and phone-based expert booking service.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Package Ski Holidays: Flight-inclusive packages combining flights, airport transfers, and accommodation in ski resorts. Customers can add extras including lift passes, equipment hire, childcare, and ski lessons. Revenue earned through margin on bundled packages.
2. Accommodation-Only Bookings: Self-drive and accommodation-only options without flights, providing flexibility for independent travelers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SNO sells ATOL-protected package ski holidays that bundle flights, airport transfers, and accommodation in 295 ski resorts across 19 countries, supported by an online search platform and phone-based expert advisors. Optional add-ons include lift passes, equipment hire, childcare, and ski lessons, with low deposits and price-match guarantees aimed at UK individual travelers, families, and groups.

Product overview

SNO is a UK-based ski holiday provider offering a platform model that connects skiers and snowboarders with accommodation options across the world's top ski resorts. The core offering consists of package ski holidays that include flights, transfers, and accommodation, available across four primary accommodation types: ski hotels, ski chalets, ski apartments, and all-inclusive packages. Additional specialized modules include group bookings, family packages, luxury holidays, and last-minute deals. SNO provides access to resorts in 19 countries and 295 ski resorts, with expert advice from a team of passionate skiers and snowboarders who have visited every top destination. The company also offers add-on services including lift passes, equipment hire, childcare, and ski lessons through their package bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Holidays Package Flight-inclusive ski holiday packages bundling flights, airport transfers, and accommodation in ski resorts, offered across 295 resorts in 19 countries and backed by ATOL financial protection. Designed for UK individual travelers, couples, families, and groups.
• Ski Hotels Hotel accommodation in ski resorts offering additional facilities compared with chalets or apartments, bookable as part of ski holiday packages.
• Ski Chalets Catered chalet ski holidays offering homely cosiness, marketed as the UK's biggest selection of catered chalets across major ski resorts.
• Ski Apartments Self-catering apartment accommodation in ski resorts providing flexibility and freedom for independent travelers.
• All-Inclusive Ski Packages Package holidays bundling flights, transfers, accommodation, lift passes, equipment hire, and lessons at a single price with unique discounts.
• Group Ski Holidays Specialized ski holiday packages designed for group travel, supporting parties of various sizes with tailored accommodation and services.
• Family Ski Holidays Family-friendly ski holiday packages including childcare facilities, beginner-friendly resorts, and family-oriented accommodation.
• Luxury Ski Holidays Premium ski holiday packages featuring five-star hotels, luxury catered chalets, and high-end resort amenities for affluent travelers.
• Last Minute Ski Deals Discounted last-minute ski holiday packages available for booking close to departure dates.
• Lapland Holidays Arctic travel packages to Lapland including Santa Breaks, Northern Lights experiences, and winter activities.

Quantifiable outcome

• 95%+ customer satisfaction with 5-star Trustpilot reviews
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ATOL (Civil Aviation Authority)coreOthersSNO's flight-inclusive packages are ATOL protected by the Civil Aviation Authority, providing financial protection for customers against supplier failure.
• Travel Trust AssociationcoreOthersCustomer payments are held in trust by NatWest bank and the Travel Trust, which insures every booking against supplier failure.
• ABTAminorOthersABTA membership provides additional consumer protection and accreditation for package holidays.
• IATAminorOthersInternational Air Transport Association accreditation for flight-inclusive package operations.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Crystal Ski Holidays: One of the UK's largest ski holiday package operators offering flight-inclusive packages to major Alpine resorts. Directly comparable to SNO in product (bundled ski packages), target customer (UK leisure travelers), and channels (online + phone consultation).
• Iglu Ski: UK-based ski specialist offering package and accommodation-only holidays across European and North American resorts. Competes directly with SNO in the UK ski holiday segment with similar breadth of inventory and online booking model.
• Inghams: Long-established UK ski and walking holiday specialist offering flight-inclusive packages to Alpine resorts. Direct peer with comparable product offering, customer base (UK families and couples), and 80+ year heritage of expert-led service.
• Neilson: UK ski and beach holiday specialist with active-style resort packages and ski school programs. Comparable to SNO in targeting UK families and groups seeking package ski experiences with expert guidance and ATOL protection.
• Ski Solutions: UK luxury ski holiday specialist offering bespoke packages to premium Alpine resorts. Competes with SNO's luxury module on the higher end of the UK ski market with concierge service and tailored itineraries.
• Ski Independence: UK ski holiday specialist focused on independent travelers and self-drive packages to European and North American resorts. Comparable to SNO in customer segmentation (experienced skiers) and accommodation-only + package offerings.

Broad incumbents

• TUI UK: UK's largest tour operator with significant ski holiday capacity within a broader sun/sea/snow portfolio. Overlaps with SNO on Alpine ski packages but operates at much greater scale with vertically integrated airline and hotel assets.
• Jet2 Holidays: Major UK package holiday operator with growing ski offering. Competes with SNO on price and ATOL-protected packages, but operates across broader leisure travel with proprietary airline capacity.
• Expedia: Global OTA with ski holiday package aggregation across European and worldwide resorts. Competes with SNO on search inventory breadth, but lacks SNO's specialist ski consultancy service and dedicated Trustpilot ski reputation.
• Club Med: All-inclusive resort operator with major ski resorts in France, Italy, and Switzerland. Competes with SNO's all-inclusive ski module on premium ski-in/ski-out experiences but operates proprietary resort assets rather than aggregating third-party inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SNO
• Facebookfacebook.com/SNOholidays

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sno