1Collision

What 1Collision does

1Collision is a private, Milwaukee-based operator of a branded network of independent collision repair centers, founded in 2001. The company does not directly own its service locations; instead it provides independent shop operators with branding, training, insurance-program access, and operational support, while recruiting new affiliates through a dedicated site (1CollisionInfo.com). Its core offering is collision repair — structural and body work with paint and refinish to OEM specifications — supplemented by paintless dent repair, auto glass repair and replacement, hail damage repair, auto detailing, mobile photo-based estimates, towing, and rental car assistance. Underlying technology consists of industry-standard professional estimating software, advanced paint matching systems for factory-finish color accuracy, and integration with insurance claims processing systems, with no proprietary technology stack disclosed.

Revenue mechanics at the corporate level are not publicly disclosed but are consistent with a network/franchise model: affiliate fees, training and certification programs, marketing support, and warranty administration rather than direct service billing. End customers are individual vehicle owners (event-driven demand from accidents, hail, or minor damage) who access services via a website-based shop locator, phone, or mobile estimate submission. The second documented segment is insurance company partners, who act as channel relationships through direct repair programs that route policyholder claims into the network. All repair work is performed by I-CAR trained and ASE certified technicians and is backed by a written limited lifetime warranty, which together form the company's primary value proposition against independent single-shop operators.

Name

1Collision

Legal name

1Collision

Website

https://1collision.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

1Collision is a Milwaukee-based affiliate network of independent auto body and collision repair centers serving individual vehicle owners and insurance partners across Wisconsin with OEM-spec repairs, I-CAR trained technicians, and a limited lifetime warranty.

Ownership category

akta.pro rank

Product category

Auto Body and Collision Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industry

Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH)

Keywords

• Collision repair services
• Auto body shop
• Paintless dent repair
• Auto glass replacement
• Hail damage repair

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Collision Repair Services: One-time service fees for collision repair work including structural repairs, body work, paint and refinishing. Revenue is generated per job based on damage assessment and repair scope.
2. Auto Glass Services: Revenue from windshield repair, replacement, and auto glass services
3. Detailing Services: Auto detailing services including hand wash, interior cleaning, carpet shampooing, and exterior treatments
4. Paintless Dent Repair: PDR services offered as alternative to traditional body repair, typically at lower cost

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

1Collision is a network of independent auto body and collision repair centers that perform structural and body repairs, painting and refinishing, paintless dent repair, auto glass repair and replacement, hail damage repair, and auto detailing. Repairs follow OEM technical specifications using high-quality parts and are backed by a written limited lifetime warranty. Supporting services include insurance claims assistance, mobile estimates, rental car coordination, and vehicle towing.

Product overview

1Collision is a network of independent auto body and collision repair centers that provides comprehensive vehicle repair services. The core offering consists of collision repair (structural/body repairs with paint and refinish), supported by specialized services including paintless dent repair, auto glass repair/replacement, hail damage repair, and painting/refinishing. Additional support services include auto detailing, insurance claims assistance, mobile estimates, rental car assistance, and vehicle towing assistance. All repairs are backed by a written limited lifetime warranty and performed according to OE technical specifications by I-CAR trained and ASE certified technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Collision Repair Expert structural and body repairs followed by paint and refinish, restoring vehicles to original manufacturer specifications using OE technical specifications, high-quality parts, and skilled collision craftsmanship. Sold to individual vehicle owners needing post-accident repair and to insurance carriers managing claims.
• Paintless Dent Repair (PDR) A specialized dent removal process where skilled metal craftsmen use specialized tools and graphic lighting to gently massage dings and dents from the underside of panels, restoring them to pre-accident condition without heat, dry ice, paint, or fillers. Sold to vehicle owners seeking a quick, low-cost alternative to traditional body repair.
• Auto Glass Repair & Replacement Evaluation, repair, or full replacement of damaged auto glass including windshields and side windows. Technicians determine whether chips or cracks can be repaired or require replacement to keep occupants safe. Sold to individual vehicle owners with damaged auto glass.
• Hail Damage Repair Dent removal and conventional body repair services to restore vehicles damaged by hail to a dent-free condition. Sold to vehicle owners needing hail damage restoration.
• Painting & Refinishing Factory-finish quality painting using quality materials, modern paint booths, and skilled technicians to ensure long-lasting repairs. Sold to vehicle owners needing scratch or panel refinishing.
• Auto Detailing Complete vehicle cleaning and conditioning including hand wash, interior vacuuming and shampooing, carpet extraction, dash and vent cleaning, tire shine, and wheel brightening. Sold as an add-on to repair customers and standalone detail buyers.
• Windshield Repair & Replacement Repair or replacement of damaged windshields to ensure vehicle safety. Sold to individual vehicle owners with windshield damage.
• Auto Paint Scratch Repair Services Repair of scratches and restoration of vehicle paint to original condition. Sold to individual vehicle owners.
• Dent Repair & Removal Services Professional dent repair and removal services for various vehicle damage types. Sold to individual vehicle owners.
• Rental Car Assistance Assistance with arranging rental vehicles for customers during the collision repair process. Sold as a convenience add-on to repair customers.
• Vehicle Towing Assistance Towing services for vehicles requiring transport to the collision repair facility. Sold as a convenience add-on to repair customers.
• Mobile Estimates Customers submit photos of their damaged vehicle and details online so the repair facility can begin planning and identifying the general scope of repairs without towing the car in. Sold to individual vehicle owners seeking a preliminary quote.
• Insurance Claims Assistance Shop staff work directly with customers and insurance companies to process claims and ensure vehicles are returned in pre-accident condition. Sold as an add-on service to repair customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• I-CARcoreTechnology or Integration1Collision technicians are I-CAR trained and certified, ensuring ongoing professional development and adherence to industry-standard collision repair training and procedures.
• ASE (National Institute for Automotive Service Excellence)coreTechnology or Integration1Collision employs ASE certified technicians who have demonstrated competency in automotive repair through standardized testing and certification.
• Insurance Company PartnerscoreChannel Partner/ Reseller/ Distributor1Collision maintains excellent relationships with insurance company partners to ensure quick claims processing using the latest insurance claim processing technology. Shops work directly with insurers to facilitate repair authorization and claims.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Caliber Collision: One of the largest US collision repair chains with extensive insurance DRP relationships and multi-state geographic coverage. Highly comparable to 1Collision on service offering (collision, PDR, glass) and DRP-distribution model, but at significantly broader scale.
• Crash Champions: Large multi-state collision repair brand combining organic locations with acquisitions (including Gerber). Directly comparable to 1Collision on services, insurance partnerships, and lifetime warranty positioning, and a likely roll-up acquirer of regional networks.
• Service King Collision: National collision repair chain with insurance DRP partnerships and standardized OEM-spec repair processes. Overlapping offering with 1Collision in structural repair, paint/refinish, and insurance facilitation, but at much broader national scale.
• Boyd Group Services Inc. Public Canadian-based parent of collision repair networks including CARSTAR and Assured. Relevant comparable for the network/franchise economics, insurance DRP model, and acquisition-style growth that 1Collision's affiliate expansion mirrors.
• Driven Brands: Public franchisor of automotive services including CARSTAR and Maaco, with brand/marketing and franchise systems similar to what 1Collision positions to affiliates via 1CollisionInfo.com. Comparable on franchise-platform and DRP economics rather than direct shop-level competition.

Direct peers

• Maaco: Franchised auto body and paint network targeting both insurance and retail customers. 1Collision and Maaco share the franchise/affiliate distribution model and paint/refinish-centric offering, making Maaco a strong structural comparable, though Maaco skews more retail.
• CARSTAR: Franchised North American collision repair network under Driven Brands with I-CAR Gold Class training and DRP insurance relationships. Closest peer to 1Collision on franchise model, certification stack, and insurance partnership orientation.
• Fix Auto: International franchise collision repair network with insurance DRP focus and standardized OEM-spec repair processes. Direct comparable to 1Collision on franchise model, certification-driven quality positioning, and insurance relationship emphasis.
• Abra Auto Body & Glass: Mid-market US collision repair chain focused on insurance-driven volume and OEM-spec repairs, including glass. Overlaps tightly with 1Collision on full collision service mix (structural, paint, glass) and DRP insurance reliance.

Emerging players

• Safelite AutoGlass: National auto glass repair/replacement specialist (part of Belron), overlapping with 1Collision's glass service line and insurance relationships. Comparable on glass-specific service execution and DRP integration, but specialized vs. 1Collision's broader collision mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/1_collision
• Facebookfacebook.com/1Collision
• LinkedInlinkedin.com/company/1collision

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1Collision