Menstrupedia
Menstrupedia is an Ahmedabad-based education company that publishes multilingual comic books and trains educators to teach puberty and menstrual health to girls, boys, and preschoolers across India and 25+ countries.
- Company typePrivate
- Founded2022
- HeadquartersAhmedabad, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Menstrupedia does
Menstrupedia is an Ahmedabad-based education company that addresses menstrual health stigma and the lack of age-appropriate puberty education through multilingual comic-book content and educator training. Its core products are three proprietary comic titles — Menstrupedia Comic (for girls ages 9–14), Gulu (for boys), and Adi & Anku (body safety for preschoolers) — developed over an 18-month content creation cycle and medically reviewed for accuracy. Content is delivered in print, digital (audio-visual with guided narration), and video workshop formats (the Hello Periods Workshop and MHM Masterclass), and is localized into 17 Indian and international languages. The company monetizes through direct-to-consumer e-commerce on its own website and via Amazon and Flipkart marketplaces, plus a paid Menstrual Educator Certification Program (₹2,599 per participant) and a live MHM Masterclass (₹249 per participant). Heavily subsidized bulk pricing (₹100/book for orders of 100+) supports a second revenue channel targeting institutional buyers — schools, NGOs, CSR programs, and government departments — with 37,500+ schools, 270+ NGOs, and state-level government partnerships (Karnataka, Chhattisgarh, Punjab) reportedly using its materials. A community-led GTM motion, anchored by 10,000+ certified Menstrual Educators and the Towards Period Positive India movement, drives grassroots workshop delivery and brand advocacy. The company is privately held, incorporated in 2022 as Menstrupedia Technologies Private Limited, co-founded by Aditi Gupta (Forbes 30 Under 30, BBC 100 Women of 2015, WEF Global Shaper) and Tuhin Paul, with revenue not publicly disclosed.
Menstrupedia firmographics
Firmographics- Name
- Menstrupedia
- Legal name
- Menstrupedia Technologies Private Limited
- Website
- https://menstrupedia.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Menstrupedia is an Ahmedabad-based education company that publishes multilingual comic books and trains educators to teach puberty and menstrual health to girls, boys, and preschoolers across India and 25+ countries.
- Ownership category
- akta.pro rank
Menstrupedia industry classification
Industry- Product category
- Educational Publishing
- NAICS
- All Other Schools and Instruction (61169)
- akta.pro primary industry
- Teen/Young Adult Educational Nonfiction (College/Career, Health, Civics) (EDAGAIAI)
Keywords
Where Menstrupedia is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Menstrupedia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D
Revenue model
- Physical Comic Book Sales: Sale of printed comic books (Menstrupedia Comic, Gulu, Adi & Anku) to individual consumers, schools, NGOs, and CSR organizations at retail and subsidized bulk rates.
- Digital Comic Book Sales: Sale of digital (audio-visual) comic book versions at lower price points for individual consumers. Available only in English.
- Menstrual Educator Certification Program: Paid certification program (₹2599) offering pre-recorded videos, monthly live sessions, guest lectures, personalized mentoring, and a Menstrual Educator Certificate upon completion.
- MHM Masterclass for Educators: Live interactive workshop session (₹249) teaching educators how to conduct period workshops for kids.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Menstrupedia Comic for Girls - Print Edition |
| Unit Pricing | Pay-as-you-go | Menstrupedia Comic for Girls - Digital Edition |
| Unit Pricing | Pay-as-you-go | Gulu Comic for Boys - Print Edition |
| Unit Pricing | Pay-as-you-go | Adi & Anku Body Safety Guide - Print Edition |
| Unit Pricing | Pay-as-you-go | Combo Sets |
| Subscription | Pay-as-you-go | Menstrual Educators Certification Program |
| Unit Pricing | Pay-as-you-go | MHM Masterclass for Educators |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Menstrupedia product offering
Product offeringCore offering
Menstrupedia is an education company that creates, publishes, and distributes medically accurate, culturally sensitive comic books and training programs for puberty and menstrual health education. Its flagship Menstrupedia Comic for girls ages 9-14 is complemented by Gulu (boys) and Adi & Anku (preschoolers), along with certified Menstrual Educator training, MHM Masterclasses for educators, and free workshop resources used by schools, NGOs, and individual consumers across 25+ countries.
Product overview
Menstrupedia offers a suite of educational comic books and training programs focused on puberty and menstrual health education. The core product is the Menstrupedia Comic for girls, supplemented by Gulu for boys and Adi & Anku for preschoolers. The company also provides educator training through the MHM Masterclass and Menstrual Educator Certification Program, alongside free resources like the Hello Periods Workshop video. Products are designed to be culturally sensitive, medically accurate, and available in multiple Indian languages to maximize accessibility across diverse populations.
Differentiator
Problem solved
Functional benefit
Brands
- Menstrupedia Comic: The essential puberty guide for girls, available in print and digital formats
- Gulu
- Adi & Anku
- MHM Masterclass
- Menstrual Educators Certification Program
Products and services
- Menstrupedia Comic A 100+ page illustrated guide for girls ages 9-14 explaining puberty, menstruation, and reproductive health in an engaging storytelling format with medically accurate, culturally sensitive content. Sold as printed and digital (audio-visual guided narration) editions.
- Gulu A puberty education comic book for boys covering bodily changes, hygiene, emotional health, and respectful behavior during menstruation, written in the same engaging illustrated style as the flagship title.
- Adi & Anku A body safety and boundaries comic book for preschoolers (ages 3-7) that introduces concepts of personal space, consent, and bodily autonomy through age-appropriate storytelling.
- Menstrual Educator Certification Program A self-paced and live online certification program that trains educators, parents, and community leaders to conduct menstrual health workshops, including pre-recorded instructional videos, live monthly Q&A sessions, and ongoing support through a certified community.
- MHM Masterclass for Educators A live one-time interactive workshop (priced at ₹249) that introduces educators to Menstrual Health and Hygiene (MHM) concepts and the Menstrupedia teaching methodology for use in classrooms and community sessions.
- Hello Periods Workshop (Free Resource) A free video-based workshop resource for facilitators conducting menstrual awareness sessions, divided into five instructional sections covering puberty, periods, hygiene, and emotional health, distributed under the 'Towards Period Positive India' movement.
Quantifiable outcome
- 13 million+ girls and women impacted across India and the world
- +3 more outcomes
Companies that use Menstrupedia
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles4 records
Menstrupedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Menstrupedia partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- TruBuddyminorTruBuddy is a self-development comics publisher for children. Menstrupedia's website features TruBuddy comics in a dedicated section for cross-selling, with Menstrupedia customers eligible to receive a FREE TruBuddy comic with their order. This is a co-marketing partnership where both brands serve overlapping audiences of parents and educators.
- Hope House (sub-centre partner of Childline 1098, Vellore District)coreHope House conducts 2-hour menstrual awareness workshops in schools using Menstrupedia's Hello Periods resources. At the end of each workshop, Menstrupedia comics are distributed to groups of 10 girls. Hope House is the ground implementation partner for Menstrupedia's Gift Menstrual Education donation campaign targeting 10,000 girls from low-income families.
- Pratham Education FoundationcorePratham Education Foundation uses Menstrupedia Comic as part of its girls' education and health programs. Pratham is one of India's largest and most respected education NGOs, making this partnership a significant channel for reaching underserved girls.
- Teach For IndiacoreTeach For India Fellows use Menstrupedia Comic as a menstrual education tool in classrooms across underserved schools in India. Fellows leverage the comic as a structured resource for period education during their two-year teaching fellowships.
- Room to ReadcoreRoom to Read, a global NGO focused on literacy and gender equality in education, partners with Menstrupedia to integrate menstrual health education into its girls' education programs.
- Rotary Club of Bombay SeacoastminorRotary Club of Bombay Seacoast distributes Menstrupedia Comics and conducts menstrual awareness sessions as part of its community health and social service initiatives.
- The World Bank (India)coreThe World Bank's India office references Menstrupedia as an educational tool in its menstrual health and hygiene programs, lending institutional credibility and reach to the organization's mission.
- Chhattisgarh Tribal Welfare DepartmentcoreGovernment department in Sukma District, Chhattisgarh uses Menstrupedia Comics for menstrual education programs targeting tribal girls, representing a flagship government institutional partnership.
- Government of Karnataka - Public Education DepartmentcoreKarnataka's state education department has adopted Menstrupedia materials for use in public schools across the state, representing a major government institutional endorsement and distribution channel.
- Office of District Administration, Patiala (Government of Punjab)minorDistrict Administration of Patiala uses Menstrupedia materials for menstrual awareness programs under government health and education initiatives.
- Rajiv Gandhi Mahila Vikas Pariyojna, Rae BareliminorRajiv Gandhi Mahila Vikas Pariyojna, a government women's development program in Rae Bareli, uses Menstrupedia materials for menstrual health awareness targeting rural women and girls.
- Chhattisgarh Tribal Welfare Department (Sukma District)coreSukma District's tribal welfare department runs menstrual education programs using Menstrupedia Comic specifically for tribal girl children, addressing menstrual health in one of India's most underserved districts.
- Collectorate, District Navsari (Gujarat)minorDistrict Collectorate of Navsari, Gujarat uses Menstrupedia materials for menstrual health and hygiene programs under district-level government initiatives.
- Child Development Project, Haridwar (Uttarakhand)minorCDP Haridwar integrates Menstrupedia materials into child development programs addressing adolescent health and menstrual hygiene for girls.
- Social Welfare Residential Educational Institutions Society (Hyderabad)minorThis government society managing residential schools for socially disadvantaged children uses Menstrupedia for menstrual education of girls in their institutions.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Menstrupedia competitors and assessment
Company assessmentDirect peers
- Pratham Books: Indian nonprofit publisher producing multilingual children's books across educational subjects. Comparable to Menstrupedia because both develop original illustrated educational content, localize into Indian regional languages, and distribute through schools and NGOs at subsidized rates.
- Tulika Books: Indian multilingual children's publisher offering picture books and educational titles across Indian languages. Comparable to Menstrupedia because both create original illustrated educational content and emphasize translation/localization for Indian linguistic diversity.
- Amar Chitra Katha: Iconic Indian illustrated storytelling publisher covering educational and cultural topics. Comparable to Menstrupedia because both use illustrated, narrative-driven comics to deliver educational content at scale in India, with similar distribution into schools and retail.
- Karadi Tales: Indian children's publisher producing picture books and audio-based educational content. Comparable to Menstrupedia because both focus on culturally rooted, multi-format (print and audio) educational content for Indian children, often distributed through schools and parents.
Broad incumbents
- ARMMAN: Indian health education nonprofit using mobile tech to deliver maternal and child health information. Comparable to Menstrupedia because both build health education programs at scale in India, partner with state governments, and leverage technology plus field networks.
- Population Foundation of India: Large Indian NGO focused on reproductive and sexual health education and advocacy. Comparable to Menstrupedia because both deliver reproductive health education in India and partner with government departments, though PFI operates at broader policy scale.
- UNICEF India (Adolescent & Menstrual Health programs): UN agency running large-scale menstrual hygiene programs in Indian schools and with state governments. Comparable to Menstrupedia because both deliver menstrual education content into Indian schools and partner with government departments, though UNICEF operates at vastly larger scale and free of charge.
- WaterAid India: International NGO operating in India focused on water, sanitation, and hygiene including menstrual health. Comparable to Menstrupedia because both run menstrual hygiene management (MHM) programs in Indian schools and partner with government education departments.
Emerging players
- Days for Girls: Global nonprofit addressing period poverty through products and education in 100+ countries. Comparable to Menstrupedia because both combine menstrual health education with grassroots educator networks and operate internationally across developing markets.
- The Period Collective: US-based menstrual education and advocacy organization. Comparable to Menstrupedia because both focus on menstrual education and de-stigmatization, though The Period Collective operates primarily in North America through advocacy rather than educational publishing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Menstrupedia social profiles
Digital presenceMenstrupedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menstrupedia leadership team
Management profileNumber of profiles
Profiles2 records
Menstrupedia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menstrupedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menstrupedia
What does Menstrupedia do?
Menstrupedia is an education company that creates, publishes, and distributes medically accurate, culturally sensitive comic books and training programs for puberty and menstrual health education. Its flagship Menstrupedia Comic for girls ages 9-14 is complemented by Gulu (boys) and Adi & Anku (preschoolers), along with certified Menstrual Educator training, MHM Masterclasses for educators, and free workshop resources used by schools, NGOs, and individual consumers across 25+ countries.
Is Menstrupedia a public or private company?
Menstrupedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Menstrupedia founded?
Menstrupedia was founded in 2022. It employs 11 to 50 people.
Where is Menstrupedia based?
Menstrupedia is headquartered in Ahmedabad, India, in the Asia region.
How does Menstrupedia make money?
Four revenue lines are on record. Physical Comic Book Sales are the primary driver. The others are digital Comic Book Sales, menstrual Educator Certification Program and MHM Masterclass for Educators.
Who are Menstrupedia's main competitors?
Direct peers on record are Pratham Books, Tulika Books, Amar Chitra Katha and Karadi Tales. Broad incumbents are ARMMAN, Population Foundation of India, UNICEF India (Adolescent & Menstrual Health programs) and WaterAid India. Emerging players are Days for Girls and The Period Collective.
Does Menstrupedia have an API?
No public API is recorded for Menstrupedia.
What industry is Menstrupedia in?
Menstrupedia's product category is Educational Publishing. Its primary akta.pro industry code is EDAGAIAI, Teen/Young Adult Educational Nonfiction (College/Career, Health, Civics). Its NAICS code is 61169.