ARMMAN
ARMMAN is a Mumbai-based non-profit that builds mHealth programs (Kilkari, mMitra, Mobile Academy, IHRPTM) using IVR, WhatsApp, and AI to deliver preventive maternal and child health information to 63M+ beneficiaries across 28 Indian states, in partnership with the Ministry of Health and Family Welfare, Gates Foundation, and Google.
- Company typePrivate
- Founded2008
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ARMMAN does
ARMMAN is a non-profit trust registered in India and founded in 2008 by urogynaecologist Dr. Aparna Hegde to reduce maternal, neonatal, and child mortality through mobile-health interventions. The organization designs and operates a portfolio of programs that use IVR (Interactive Voice Response), WhatsApp, and AI-powered platforms to deliver timed preventive-care information to pregnant women and mothers, and to train frontline health workers. Core products include Kilkari (the world's largest mobile-based maternal messaging program, implemented in partnership with India's Ministry of Health and Family Welfare), mMitra (pioneering free voice-call service for urban pregnant women), Mobile Academy (the world's largest mobile-based training program for ASHA workers), Swasth Kadam (live telephonic nutrition counseling for caregivers of moderately underweight children), IHRPTM/Amma Kosam (integrated high-risk pregnancy tracking and management), and Arogya Sakhi (home-based antenatal and infancy care). Combined reach exceeds 63 million women and children across 28 Indian states and union territories.
ARMMAN applies AI across multiple layers of its stack: call-timing optimization with Google DeepMind (12% pickup-rate improvement in an Odisha RCT), dropout-risk prediction models co-built with Google Research India and IIT Madras (32% drop-off reduction), a multilingual LLM-based WhatsApp co-pilot for Auxiliary Nurse Midwives with 93% accuracy (built with ARTPARK under a Gates Foundation Grand Challenges grant and Google.org Generative AI Accelerator support), and Restless Multi-Armed Bandits scheduling algorithms co-developed with Harvard University (SAHELI/SAHELI-improved participation by 61.37%). Research partnerships with IIT Madras, Harvard, BBC Media Action alumni, and ex-Google/BCG product leadership underpin a dedicated innovation function that pilots features in mMitra before scaling via Kilkari.
ARMMAN is funded by grants from the Bill & Melinda Gates Foundation, Google.org, the Government of India, and corporate donors, with a related 501(c)(3) entity (ARMMAN USA) supporting US-based fundraising. All beneficiary-facing services are free of charge; the organization employs 11-50 staff at its Mumbai headquarters (with an affiliated academic appointment at Cama Hospital) and runs programs through existing government health infrastructure and ASHA/ANM frontline networks. Revenue is not publicly disclosed.
ARMMAN firmographics
Firmographics- Name
- ARMMAN
- Legal name
- ARMMAN (Advancing Reduction In Mortality And Morbidity Of Mothers, Children And Neonates)
- Website
- https://armman.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ARMMAN is a Mumbai-based non-profit that builds mHealth programs (Kilkari, mMitra, Mobile Academy, IHRPTM) using IVR, WhatsApp, and AI to deliver preventive maternal and child health information to 63M+ beneficiaries across 28 Indian states, in partnership with the Ministry of Health and Family Welfare, Gates Foundation, and Google.
- Ownership category
- akta.pro rank
ARMMAN industry classification
Industry- Product category
- Maternal and Child Health mHealth Services
- NAICS
- Social Assistance (624)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)
- akta.pro secondary industries
- Maternal, Neonatal & Pediatric Remote Monitoring (HLACAPAG), Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN), Maternal, Child & Adolescent Health Administration (BPAIAJAJ)
Keywords
Where ARMMAN is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
ARMMAN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Grants and Donations: ARMMAN operates as a non-profit organization funded through grants from foundations (Bill & Melinda Gates Foundation, Google.org), government partnerships, and private donations. The organization does not charge beneficiaries for its services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free services for pregnant women and mothers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
ARMMAN product offering
Product offeringCore offering
ARMMAN designs and implements mHealth (mobile health) programs to reduce maternal, neonatal and child mortality in India. It delivers free, timed preventive care information via IVR voice calls, WhatsApp, and AI-powered platforms to pregnant women, mothers, and frontline health workers (ASHAs, ANMs), while training health workers through mobile-based courses. All programs are funded through grants and donations and delivered free of charge to beneficiaries.
Product overview
ARMMAN operates a multi-product mHealth platform for maternal and child health in India. The core portfolio includes Kilkari (largest mobile-based maternal messaging programme), mMitra (voice call service for pregnant women and mothers), Mobile Academy (training for ASHA health workers), Swasth Kadam (child nutrition counselling), IHRPTM (high-risk pregnancy tracking), and Arogya Sakhi (home-based care). These programmes use a 'tech plus touch' model combining mobile technology (IVR, WhatsApp, voice calls) with government health worker networks. The platform operates across 26+ states in India and reaches millions of women and children, with AI integration for call timing optimization, dropout prediction, and ANM support through chatbots.
Differentiator
Problem solved
Functional benefit
Brands
- Kilkari: Largest mobile-based maternal messaging programme in the world, sending critical preventive care information through recorded voice calls to pregnant women and mothers from second trimester of pregnancy until child is one year old.
- Mobile Academy
- mMitra
- Swasth Kadam
- IHRPTM (Integrated High Risk Pregnancy Tracking and Management)
- Arogya Sakhi
- mMitra++
- MaMitra
Products and services
- Kilkari Largest mobile-based maternal messaging programme in the world, implemented in partnership with Ministry of Health and Family Welfare. Sends critical preventive care information via recorded voice calls to pregnant women and mothers from second trimester of pregnancy until child is one year old. Available in 11 languages and being expanded across India.
- mMitra Free mobile voice call service sending timed and targeted preventive care messages to enrolled pregnant women and mothers through pregnancy and infancy. Now used as urban sandbox for testing innovations before scaling through Kilkari.
- Mobile Academy Largest mobile-based training programme for health workers in the world. Reproductive Maternal Neonatal and Child Health training course for ASHA workers accessible via simple mobile phone by dialling a short code, free of cost. Available in 5 languages.
- Swasth Kadam Live telephonic counselling programme for caregivers of moderately underweight children (0-36 months) to prevent decline to severe malnutrition. Provides guidance on food, nutrition, and health through 8-12 weeks of counselling plus 6 months of WhatsApp support.
- IHRPTM (Integrated High Risk Pregnancy Tracking and Management) Comprehensive programme training ANMs, Medical Officers, and Specialists on high-risk pregnancy tracking, management, and referral. Includes algorithmic guidelines, learning app with multimedia content, and tablet-encoded decision support tool.
- Arogya Sakhi Home-based antenatal and infancy care programme training ASHAs to become leaders providing home-based healthcare in underserved rural and tribal areas. Equips Arogya Sakhis with medical kits and tablet-based decision support algorithm for diagnostic tests and high-risk screening.
- mMitra++ Holistic maternal and child health intervention designed for urban and peri-urban slums. Uses tech+touch, fit-for-purpose approach for pregnant women and children at high risk. Builds upon Kilkari foundation with enhanced support for safe delivery and child development.
- MaMitra Data strengthening initiative in partnership with BMC implemented in 11 Mumbai hospitals. Ensures accurate records in Government's RCH portal, delivers IVR voice calls, and tracks high-risk pregnancies for conditions including anemia, diabetes, and hypertension.
Quantifiable outcome
- 12% improvement in call pickup rates using AI-optimized call timing
- +7 more outcomes
Companies that use ARMMAN
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
ARMMAN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
ARMMAN partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and supporting.
- Google DeepMindcorePartnership to develop AI model to optimize call timing for maternal health outreach programs including Kilkari and mMitra. A pilot study in Odisha with 17,500 participants demonstrated up to 12% improvement in call pickup rates. Organizations plan nationwide deployment and are open-sourcing AI models.
- Ministry of Health and Family Welfare, Government of IndiacoreGovernment partnership to implement Kilkari (world's largest mobile-based maternal messaging programme) and Mobile Academy (largest mobile-based training programme for health workers) at national scale.
- Google Research IndiacoreLong-term partnership to use AI to improve efficiency and effectiveness of interventions. Developed dropout prediction model that reduced risk of drop-offs by up to 32%. Google DeepMind providing pro bono support for Kilkari AI models.
- IIT MadrascoreCollaboration with Google Research and IIT Madras to design AI-based predictive models for identifying women at risk of dropping out from mMitra program using anonymized call records.
- ARTPARK (AI & Robotics Technology Park)coreCollaboration to develop multilingual, multimodal AI-powered WhatsApp chatbot for ANM support. Supported by Gates Foundation and Google.org Generative AI Accelerator with Grand Challenges Grant.
- UNICEFmajorPartnership for IHRPTM (Integrated High-Risk Pregnancy Tracking and Management) implementation in Andhra Pradesh and Telangana in collaboration with respective state governments.
- Brihanmumbai Municipal Corporation (BMC)majorPartnership for MaMitra program in 11 BMC-run hospitals across Mumbai to strengthen public health system data and deliver IVR services to pregnant women.
- State Governments (Telangana, Andhra Pradesh, Maharashtra, Uttar Pradesh, etc.)corePartnerships with multiple state governments for implementing IHRPTM, Kilkari, Mobile Academy, and other programs. State-specific adaptations including Amma Kosam in Telangana and Andhra Pradesh.
- Harvard UniversitymajorResearch partnership to develop GROUPS algorithm for robust planning in Restless Multi-Armed Bandits to improve engagement interventions for maternal telehealth programs.
- Technology Partners (IMI, Knowlarity, BeeHyv, Inscripts)supportingTechnology infrastructure partners providing IVR, cloud communications, and digital platform capabilities for program delivery.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
ARMMAN competitors and assessment
Company assessmentDirect peers
- Noora Health: Non-profit that trains family members of hospitalized patients (including mothers and newborns) using mobile and in-person methods in South Asia. Comparable to ARMMAN in deploying scalable health-worker training and behavior-change programs via mobile technology.
- Last Mile Health: Non-profit that trains, equips, and supports community health workers in low-resource settings, with strong emphasis on mHealth and government partnership. Comparable to ARMMAN in 'tech plus touch' model targeting frontline health workers to reduce mortality.
- SNEHA (Society for Nutrition, Education and Health Action): Mumbai-based non-profit working on maternal, neonatal, and child health in urban informal settlements — the same population ARMMAN's mMitra++ and Arogya Sakhi target. Operates a similar continuum-of-care model with frontline health workers.
- Janitri Innovations: India-based health-tech startup building wearable maternal and newborn monitoring devices (Keyar, Dhaara) used by hospitals and ASHA workers. Directly comparable to ARMMAN in targeting maternal and neonatal outcomes in India using technology.
- Dimagi: Social enterprise behind CommCare, an open-source mHealth platform widely used by frontline health workers globally, including for maternal and child health programs. Comparable to ARMMAN in providing the mobile technology backbone for community health worker programs at scale.
- Medic (formerly Medic Mobile): Non-profit building open-source digital health tools for community health workers in low-resource settings. Directly comparable to ARMMAN's Mobile Academy and IHRPTM in equipping frontline workers via mobile-first workflows.
Broad incumbents
- PATH: Large global health innovation organization with substantial maternal, neonatal, and child health programs including digital health initiatives. Comparable to ARMMAN as a multi-program, technology-enabled global health NGO, though at materially larger scale and broader mandate.
- BBC Media Action (now BBC StoryWorks / BBC Public Service): BBC's international development arm historically partnered with ARMMAN on the national scale-up of Kilkari and Mobile Academy, with a former employee (Malika Malhotra) now ARMMAN's Director of Content. Comparable in producing health-content for behaviour change at scale.
- CARE India: Large India-focused humanitarian non-profit running RMNCH+A programs across multiple states, with prior ARMMAN senior leadership (Kumar Madhu Sudan) coming from CARE. Operates in the same maternal and child health space with broader geographic and program scope.
Emerging players
- Wadhwani Institute for Artificial Intelligence: India-based AI-for-social-good institute working on maternal and child health, agriculture, and education. Comparable to ARMMAN's innovation layer (LLM chatbots, predictive models) and is explicitly connected to ARMMAN via shared alumni (Amrita Mahale).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
ARMMAN social profiles
Digital presenceARMMAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARMMAN leadership team
Management profileNumber of profiles
Profiles15 records
ARMMAN subsidiaries and ownership
Company hierarchySubsidiaries1 record
ARMMAN funding detail
Funding detailFunding overview
Funding rounds
Investors
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ARMMAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARMMAN
What does ARMMAN do?
ARMMAN designs and implements mHealth (mobile health) programs to reduce maternal, neonatal and child mortality in India. It delivers free, timed preventive care information via IVR voice calls, WhatsApp, and AI-powered platforms to pregnant women, mothers, and frontline health workers (ASHAs, ANMs), while training health workers through mobile-based courses. All programs are funded through grants and donations and delivered free of charge to beneficiaries.
Is ARMMAN a public or private company?
ARMMAN is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ARMMAN founded?
ARMMAN was founded in 2008. It employs 11 to 50 people.
Where is ARMMAN based?
ARMMAN is headquartered in Mumbai, India, in the Asia region.
How does ARMMAN make money?
One revenue line is on record: grants and Donations.
Who are ARMMAN's main competitors?
Direct peers on record are Noora Health, Last Mile Health, SNEHA (Society for Nutrition, Education and Health Action), Janitri Innovations, Dimagi and Medic (formerly Medic Mobile). Broad incumbents are PATH, BBC Media Action (now BBC StoryWorks / BBC Public Service) and CARE India. Wadhwani Institute for Artificial Intelligence is listed as an emerging player.
Does ARMMAN have an API?
No public API is recorded for ARMMAN.
What industry is ARMMAN in?
ARMMAN's product category is Maternal and Child Health mHealth Services. Its primary akta.pro industry code is HLALAHAC, Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring), with a secondary code of HLACAPAG, Maternal, Neonatal & Pediatric Remote Monitoring. Its NAICS code is 624 and its SIC code is 8082.