RTL Hrvatska
RTL Hrvatska is a Zagreb-based Croatian commercial broadcaster and wholly-owned subsidiary of RTL Group, operating eight television channels and the Voyo streaming platform to deliver news, entertainment, drama, reality programming, and sports to general audiences in Croatia and the broader Adriatic region.
- Company typePrivate
- Founded2004
- HeadquartersZagreb, Croatia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What RTL Hrvatska does
RTL Hrvatska d.o.o. is a Croatian commercial broadcaster headquartered in Zagreb and operating as a wholly-owned subsidiary of RTL Group, one of Europe's largest entertainment networks. The company runs a multi-platform media business built around eight linear television channels — RTL, RTL2, RTL-KOCKICA, RTL-LIVING, RTL-CRIME, RTL-ADRIA, RTL-PASSION and RTL-CROWORLD — that target general Croatian and broader Adriatic audiences with entertainment, news, sports, drama and reality programming. Original domestic productions such as the daily drama San snova (Mondays to Fridays at 20:15 on RTL), the family drama Divlje pčele, the crime series Specijalisti Zagreb, and reality formats including Love Island Adria, Gospodin Savršeni, Igra chefova and Večera za 5, sit alongside imported series, news programs (RTL Danas, RTL Direkt) and sports rights including Formula 1.
The technological centrepiece is the Voyo streaming platform (voyo.rtl.hr), which delivers on-demand access to RTL's catalog and makes episodes available 24 hours before linear broadcast. The platform is also the exclusive home of Voyo Originals — a 2026-launched slate of streaming-first Croatian series including IQ 160, Škripac, Frust, Odrasli and Balkanika. Distribution is direct-to-consumer through both free-to-air linear television and self-serve streaming, with cross-promotion via the RTL.hr news and entertainment portal and active social channels (X, Facebook, LinkedIn, Instagram).
RTL Hrvatska operates a dual-revenue model: linear television advertising across the eight channels and recurring subscription revenue from Voyo. Pricing for both streams is not publicly disclosed. The company employs between 251 and 500 staff, was recognized with 10 nominations at Croatia's Zlatni Studio media awards in 2023, and maintains strategic alignment with RTL Group to access international formats and co-productions.
RTL Hrvatska firmographics
Firmographics- Name
- RTL Hrvatska
- Legal name
- RTL Hrvatska d.o.o.
- Website
- https://rtl.hr
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- RTL Hrvatska is a Zagreb-based Croatian commercial broadcaster and wholly-owned subsidiary of RTL Group, operating eight television channels and the Voyo streaming platform to deliver news, entertainment, drama, reality programming, and sports to general audiences in Croatia and the broader Adriatic region.
- Ownership category
- akta.pro rank
RTL Hrvatska industry classification
Industry- Product category
- Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- International Broadcast Networks (Operating Domestic Feeds) (MPABAAAN)
- akta.pro secondary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where RTL Hrvatska is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
RTL Hrvatska business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Television advertising: RTL Hrvatska generates revenue through advertising on its linear TV channels. The network operates 8 channels (RTL, RTL2, RTL-KOCKICA, RTL-LIVING, RTL-CRIME, RTL-ADRIA, RTL-PASSION, RTL-CROWORLD) airing entertainment, news, sports, and reality content.
- Voyo subscription streaming: Voyo is RTL's streaming platform offering subscription-based on-demand access to RTL's content library, including original productions, imported series, reality shows, and sports events. Content is available on Voyo before linear broadcast.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
RTL Hrvatska product offering
Product offeringCore offering
RTL Hrvatska produces and broadcasts Croatian television programming across 8 linear channels (RTL, RTL2, RTL-KOCKICA, RTL-LIVING, RTL-CRIME, RTL-ADRIA, RTL-PASSION, RTL-CROWORLD) and operates the Voyo streaming platform offering on-demand access to original series, reality shows, imported formats, news, and sports content available 24 hours before linear broadcast. The company also produces original Croatian drama series, Voyo Original exclusive content, reality formats, news programs (RTL Danas, RTL Direkt), and sports coverage including Formula 1.
Product overview
RTL Hrvatska operates a multi-platform media ecosystem consisting of the RTL.hr news and entertainment portal, the Voyo streaming platform (offering content 24 hours before broadcast), and ten television channels (RTL, RTL2, RTL-KOCKICA, RTL-LIVING, RTL-CRIME, RTL-ADRIA, RTL-PASSION, RTL-CROWORLD). The company produces original Croatian content including Voyo Original series (IQ 160, Škripac, Frust, Odrasli, Balkanika), drama series (San snova, Divlje pčele, Specijalisti Zagreb), and reality programming (Love Island Adria, Gospodin Savršeni, Igra chefova, Večera za 5, Ljubav je na selu, Asia Express). News programming includes RTL Danas and RTL Direkt. Sports coverage includes Formula 1. The platform also features acquired international content on the streaming service.
Differentiator
Problem solved
Functional benefit
Brands
- Voyo: Streaming platform for RTL content, offering on-demand TV shows, series, and movies
Products and services
- Voyo Streaming Platform Voyo is RTL's Croatian streaming and video-on-demand platform offering live TV, catch-up content, original productions (Voyo Originals), and exclusive series and shows. Content is available 24 hours before television broadcast. Targeted at Croatian consumers seeking on-demand access to RTL programming.
- RTL Television Channel Primary Croatian television channel broadcasting reality shows, dramas, news programs (RTL Danas, RTL Direkt), cooking competitions, and entertainment content. Primary broadcast time slot is 20:15 on RTL weekdays.
- RTL2 Television Channel Secondary Croatian television channel, part of RTL's channel portfolio.
- RTL-KOCKICA Television Channel Croatian television channel within the RTL group, featuring animated and youth programming.
- RTL-LIVING Television Channel Lifestyle television channel in the RTL group focusing on home, cooking, and lifestyle content.
- RTL-CRIME Television Channel Crime-themed television channel within the RTL group.
- RTL-ADRIA Television Channel Regional Adriatic television channel in the RTL group targeting audiences across the Adriatic region beyond Croatia.
- RTL-PASSION Television Channel Passion-themed television channel in the RTL group.
- RTL-CROWORLD Television Channel World-themed television channel in the RTL group.
- RTL.hr Portal Croatian television network website providing news, TV show information, series, movies, and access to streaming content. Features schedule guides, program highlights, and navigation to Voyo streaming platform.
Companies that use RTL Hrvatska
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
RTL Hrvatska technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RTL Hrvatska partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RTL GroupcoreRTL Hrvatska operates as part of RTL Group, one of Europe's leading entertainment networks. The RTL Group brand provides operational infrastructure, content partnerships, and strategic direction for RTL's Croatian operations, enabling access to international formats and co-productions.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
RTL Hrvatska competitors and assessment
Company assessmentDirect peers
- Nova TV Croatia: Nova TV is the other major Croatian commercial broadcaster and the most direct competitor to RTL Hrvatska, competing for the same advertising budgets, audiences, and sports/content rights in Croatia.
- HRT (Hrvatska radiotelevizija): HRT is Croatia's public service broadcaster operating multiple national TV and radio channels. It competes directly with RTL Hrvatska for Croatian audiences and advertising share, though funded primarily through the public broadcasting fee model.
- RTL Hungary: RTL Hungary is a sister RTL Group subsidiary operating a similar multi-channel commercial broadcasting and streaming model in Hungary. Same business model, content strategy, and group backing, making it the closest operating peer.
- RTL Romania: RTL Romania is a sister RTL Group subsidiary operating commercial television and streaming in Romania. Same multi-channel model, group backing, and original local content strategy, making it a highly comparable peer.
Broad incumbents
- CME (Central European Media Enterprises): CME (owned by PPF Group) operates commercial TV channels across Central and Eastern Europe, including Nova TV in Croatia. It is the parent entity behind RTL Hrvatska's main domestic competitor and a comparable multi-market commercial broadcaster.
- RTL Group: RTL Group is the parent company of RTL Hrvatska and one of Europe's largest entertainment networks operating TV channels, streaming, and digital media across multiple countries. RTL Hrvatska is best understood as the Croatian operating unit of this broader portfolio.
- ProSiebenSat.1 Media: ProSiebenSat.1 operates commercial TV channels and the Joyn streaming platform in Germany. Similar commercial broadcaster model transitioning to digital/streaming, though at significantly larger scale than RTL Hrvatska.
- ITV plc: ITV operates commercial television channels and the ITVX streaming platform in the UK. Comparable model combining free-to-air advertising-funded broadcasting with subscription/AVOD streaming, though operating at much larger scale.
- Netflix Croatia: Netflix operates a global SVOD service available in Croatia, directly competing with Voyo for streaming subscribers and audience attention. It represents the largest competitive threat to RTL Hrvatska's streaming ambitions.
Regional players
- HBO Max Adria: HBO Max (formerly HBO Adria) operates a regional streaming service covering Croatia and other Adria markets. It is a direct SVOD competitor to Voyo for premium content subscribers in the same geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
RTL Hrvatska social profiles
Digital presenceRTL Hrvatska financial estimates
Financial estimateRevenue estimate
Valuation estimate
RTL Hrvatska leadership team
Management profileNumber of profiles
RTL Hrvatska subsidiaries and ownership
Company hierarchySubsidiaries1 record
RTL Hrvatska funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RTL Hrvatska M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RTL Hrvatska
What does RTL Hrvatska do?
RTL Hrvatska produces and broadcasts Croatian television programming across 8 linear channels (RTL, RTL2, RTL-KOCKICA, RTL-LIVING, RTL-CRIME, RTL-ADRIA, RTL-PASSION, RTL-CROWORLD) and operates the Voyo streaming platform offering on-demand access to original series, reality shows, imported formats, news, and sports content available 24 hours before linear broadcast. The company also produces original Croatian drama series, Voyo Original exclusive content, reality formats, news programs (RTL Danas, RTL Direkt), and sports coverage including Formula 1.
Is RTL Hrvatska a public or private company?
RTL Hrvatska is a private company. It is classified as corporate owned and is currently operating.
When was RTL Hrvatska founded?
RTL Hrvatska was founded in 2004. It employs 251 to 500 people.
Where is RTL Hrvatska based?
RTL Hrvatska is headquartered in Zagreb, Croatia, in the Europe region.
How does RTL Hrvatska make money?
Two revenue lines are on record. Television advertising is the primary driver. The others are voyo subscription streaming.
Who are RTL Hrvatska's main competitors?
Direct peers on record are Nova TV Croatia, HRT (Hrvatska radiotelevizija), RTL Hungary and RTL Romania. Broad incumbents are CME (Central European Media Enterprises), RTL Group, ProSiebenSat.1 Media, ITV plc and Netflix Croatia. HBO Max Adria is listed as a regional player.
Does RTL Hrvatska have an API?
No public API is recorded for RTL Hrvatska.
What industry is RTL Hrvatska in?
RTL Hrvatska's product category is Television Broadcasting. Its primary akta.pro industry code is MPABAAAN, International Broadcast Networks (Operating Domestic Feeds), with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 51612 and its SIC code is 4833.